I will never forget what happened after sending out my first press release after opening my first business, a bookstore in Sacramento, California. I didn’t know much about what I was doing at the time, so I wrote the release and sent it off to several media outlets. Then I went to the mall. My […]
Author Archive: Sue Canfield
Sue has been working with social media since 2005. She blogs regularly about how to use social media and consults on best social media practices. She specializes in helping authors create and maintain their online presence.
Nonfiction Book Award Status: Silver Author Name: Dr. Val Wilson Synopsis This book explores diabetes from the first mention of symptoms associated with the condition in 1536 BC and examines the beginning of medical knowledge as ideas emerged in the ancient civilisations of Egypt, Persia, Greece, Rome, India and China. It describes the appearance of two […]
The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue. The best way to exploit this opportunity is to divide it into two segments and sell to buyers in each according to their traditional […]
Earlier this year, I discovered Babelcube, a translation service that pays translators by splitting royalties between the author, the translator, and the site itself. The royalty split idea is similar to that used by ACX, but rather than the 50/50 split that ACX uses, Babelcube employs a sliding scale (details here). The rights holder of the […]
Nonfiction Book Award Status: Silver Award Title: Real, Honest Sailing With a Great Lakes Captain Synopsis: Climb aboard and find out what it’s like to be the captain of a broad-shouldered ship on the Great Lakes today. It’s brawn measured in tons. It’s brains, as you handle a crew and computers. It’s strength in thousands […]
Nonfiction Book Award Status: Silver Award Title: A Journey of Days Continues: Mud, Mountains and Mindfulness on the Camino de Saint-Jacques Synopsis: The author leaves his comfortable North American home to walk over 800 kilometres across France on one of the ancient pilgrimage paths–les Chemins de Saint-Jacques–that lead to the […]