When planning your book launch, it’s important to involve your contacts—friends, family, peers, and associates—and have them help you. I’ve met countless authors over the years who mention the many great contacts they have, but when the rubber hits the road and it’s time for book promotion, those contacts may be forgotten or ignored.
The thing about your contacts is that you can’t expect them to know how to promote your book for you. If you want their help, you need to ask them to take action, and provide some direction for them to follow. It doesn’t have to be invasive or painful. In fact, many will be eager to help—but they can’t do that until you let them know what you need.
Here are some ways your contacts can participate in book promotion:
• Send an announcement to their networks (be sure to send them short, medium, and long versions of sales copy so they can easily copy and paste)
• Recommend you as a speaker at their trade association or company
• Announce your book via social media (send a document with pre-written tweets and messages)
• Send a recommendation to specific individuals (this is different than sending an announcement to the masses—ask your contacts if they know anyone who would benefit from your book and invite them to forward along some details)
• Review your book on Amazon
• Review your book on a blog/website/radio show/publication
• Write about your book in a blog post
• List your book for sale on a website
• Purchase your books to give away to clients or employees
• Recommend your book to an organization that could benefit from purchasing copies
• Introduce you to a key contact or media source
This is just a partial list to get you started. Realize that different contacts can offer different benefits. I recommend making a spreadsheet that lists all of your key contacts and how each may be able to help you. Have this ready before your book launch campaign so that you know exactly who you will get in touch with and how you will ask them to assist. Remember, if you wait for your contacts to help, they may not know what to do or may forget to take action. Simply ask for what you need.
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