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Why Now is the Best Time to Be a Writer: 31 Wonderful Truths About Writing

Why Now is the Best Time to Be a Writer: 31 Wonderful Truths About Writing

You are the most important person in publishing because you make it go. Technology enables you to control the two basic challenges of being a writer: creating content and communicating about it. The phrase “unpublished author” is obsolete. All you need is a manuscript. You have more options for getting your work published at less […]

How to Handle Online Book Sales from Your Website

How to Handle Online Book Sales from Your Website

Selling your books from your own website can actually be easier than you might think. All you need to get started is a simple shopping cart button. If you’re new to ecommerce sales, a simple solution is to utilize Paypal to create your shopping cart button. The current steps are as follows: Login to Paypal […]

8 Ideas for Adding Additional Content to Your Blog

8 Ideas for Adding Additional Content to Your Blog

Whenever I discuss the benefits of blogging, inevitably I hear grumbles and groans from the audience. It seems that many people resist blogging due to the fear that it will take a lot of time. While it’s true that blogging can be time consuming, there are ways to make it easier. I have been blogging […]

Adding Photos and Videos to Your Book Marketing Website

Adding Photos and Videos to Your Book Marketing Website

Each photo or video that you add to your site not only adds appeal for the site visitor, but it can assist in your SEO strategy. Images have “alt tags;” a place where you can include a description of the image for the visually impaired or for visitors who are unable to view images online […]

Understanding Resale Licenses and Seller’s Permits for Authors

Understanding Resale Licenses and Seller’s Permits for Authors

When you sell physical merchandise, such as your paperback or hardcover books, you are supposed to collect and report sales tax. In order to do this properly, you should apply for a resale license—also known as a seller’s permit, depending on where you live. Don’t worry—it’s usually not as complicated as it sounds. A resale […]

New Authors Seeking a Book Deal

New Authors Seeking a Book Deal

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to a new author seeking a book deal? DONNA HARTLEY: Edit! Edit! And edit some more. Trust your intuition when […]

Contest Alert: What’s Your Vision? Enter to Win!

Contest Alert: What’s Your Vision? Enter to Win!

We’ve teamed up with VSP Vision Care, the national leader in eye care benefits, to share their affordable individual vision insurance package – perfect for independent business owners who don’t have employer-provided vision care – and we have some big news: GRAND PRIZE: One lucky winner will receive a vision insurance plan, valid for a […]

Ebooks are Not Optional (and Vice Versa)

Ebooks are Not Optional (and Vice Versa)

One question I’m asked often is whether or not I think it’s important to have an ebook edition for a book. The answer is almost always an emphatic Yes. The ebook market has exploded in recent years. If your book is in print, I can assure you that you will miss out on readers if […]

The Three Types of Websites You Could Create to Promote Your Book

The Three Types of Websites You Could Create to Promote Your Book

When developing a website to promote your book, you have two primary choices. You can launch a site for the book (booktitle.com) or for you as the author (authorname.com). Between the two, my recommendation is almost always to develop an author website instead of a book site. If your goal is to brand yourself as […]

Important Questions to Consider When Building Your Book Marketing Plan

Important Questions to Consider When Building Your Book Marketing Plan

As you go through the process of building your marketing plan, take time to answer the following questions. Who is my ideal target audience? (Age, gender, occupation, location, income level, and other distinguishing factors.) What are the biggest challenges for my audience? How can I help with each of those challenges? (Whether with my book […]