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Ways Your Contacts Can Participate in Book Promotion

Ways Your Contacts Can Participate in Book Promotion

When planning your book launch, it’s important to involve your contacts—friends, family, peers, and associates—and have them help you. I’ve met countless authors over the years who mention the many great contacts they have, but when the rubber hits the road and it’s time for book promotion, often times those contacts are forgotten or ignored. […]

2017 Publishing Survey Results

2017 Publishing Survey Results

Each year we conduct a survey of members and non-members to learn more about what topics are interesting to you, what benefits we should add, what’s working and what we need to improve. Most notably for this year, social media usage has declined, yet interest in learning about it has increased. Following are the results […]

Marketing With YouTube Videos

Marketing With YouTube Videos

There are plenty of benefits to marketing with video. YouTube is currently the second most searched website next to Google, and because it’s owned by Google, YouTube videos receive top priority in the search engine. When you search for something on Google, like how to bake a cherry pie, inevitably at least one of the […]

Reinventing Yourself as a Writer in an Age of Disruption: 10 Commandments That Guarantee Your Success by Michael Larsen

Reinventing Yourself as a Writer in an Age of Disruption: 10 Commandments That Guarantee Your Success by Michael Larsen

Reinvent yourself as a content creator. Read books for pleasure, knowledge, inspiration, and research. Find models for your books and career. Write for all the media that can help you. Revise your work until it’s 100%. Get feedback on your work from many knowledgeable readers. Love your work. Make it a labor of love for […]

Promotion Checklist for Your Book Launch

Promotion Checklist for Your Book Launch

A lot of effort should go into the process of preparing and launching your book. It’s an exciting time of celebration, and when you invite others to join you, it will not only be more satisfying, it will lead to book sales! Here’s a list of some of the tasks involved in your launch. Feel […]

Expert Round-Up: Building an Author Platform

Expert Round-Up: Building an Author Platform

NFAA: What are some of your favorite strategies for building an author platform? MARIKA FLATT: At PR by the Book, we believe in combining several elements for a strong author platform. Some of these happen before an author comes to us, such as having a contemporary website, a modern book cover, and a nice headshot. […]

How to get Started with Pinterest

How to get Started with Pinterest

Like all of the other social media networks, Pinterest can potentially drive a lot of traffic to your website. I recently went to Google to search for the title of a blog post I wrote awhile back. I was surprised to see that the first result on Google wasn’t from my blog, it was from […]

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Writing * Now is the best time to be a writer, but you have to know more and do more than ever. * Books are usually either prose-driven or promotion-driven, story-driven or idea-driven. Because the fate of story-driven books depends on whether readers tell other readers to read them, content is king for prose-driven books. […]

More Ways to Leverage LinkedIn for Business Authors

More Ways to Leverage LinkedIn for Business Authors

For any author in the business arena, LinkedIn is an important place to maintain a social media presence. Though it’s substantially smaller than Facebook, the audience on LinkedIn consists primarily of business professionals. Here are some ways to leverage LinkedIn: Create a Content-Rich Profile – LinkedIn gives its users a lot of space to add […]

Understanding Influencer Marketing: How Authors Can Generate Revenues by Partnering with Brands

Understanding Influencer Marketing: How Authors Can Generate Revenues by Partnering with Brands

One of the most buzzed about terms in PR and marketing right now is “Influencer Marketing.” It’s a term making it into job descriptions and titles of marketing and PR pros on LinkedIn, and it’s an important one for authors to understand. Influencer Marketing is when brands reach out to potential customers by partnering with […]