Internet Marketing – Nonfiction Books

Pitching the Media Directly

Pitching the Media Directly

While press releases are the old PR standard, one very effective way to get media coverage is to reach out to media pros directly via email. Once again, these folks need story ideas. When you send a brief, relevant, professional pitch via email, you are quite likely to get a call back. When sending a […]

Marketing With YouTube Videos

Marketing With YouTube Videos

There are plenty of benefits to marketing with video. YouTube is currently the second most searched website next to Google, and because it’s owned by Google, YouTube videos receive top priority in the search engine. When you search for something on Google, like how to bake a cherry pie, inevitably at least one of the […]

Promotion Checklist for Your Book Launch

Promotion Checklist for Your Book Launch

A lot of effort should go into the process of preparing and launching your book. It’s an exciting time of celebration, and when you invite others to join you, it will not only be more satisfying, it will lead to book sales! Here’s a list of some of the tasks involved in your launch. Feel […]

How to get Started with Pinterest

How to get Started with Pinterest

Like all of the other social media networks, Pinterest can potentially drive a lot of traffic to your website. I recently went to Google to search for the title of a blog post I wrote awhile back. I was surprised to see that the first result on Google wasn’t from my blog, it was from […]

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Writing * Now is the best time to be a writer, but you have to know more and do more than ever. * Books are usually either prose-driven or promotion-driven, story-driven or idea-driven. Because the fate of story-driven books depends on whether readers tell other readers to read them, content is king for prose-driven books. […]

More Ways to Leverage LinkedIn for Business Authors

More Ways to Leverage LinkedIn for Business Authors

For any author in the business arena, LinkedIn is an important place to maintain a social media presence. Though it’s substantially smaller than Facebook, the audience on LinkedIn consists primarily of business professionals. Here are some ways to leverage LinkedIn: Create a Content-Rich Profile – LinkedIn gives its users a lot of space to add […]

Ways to Maximize Facebook for Book Marketing

Ways to Maximize Facebook for Book Marketing

One of the biggest benefits that social media platforms like Facebook provide is the ability to get repeat exposure with the people in your network. Readers, peers, and prospects can make up your network, and you can promote author events, sales, special offers and more through your Facebook page. Unfortunately, Facebook has made it increasingly […]

The Power of Email Marketing for Authors

The Power of Email Marketing for Authors

The idea of managing email marketing for your book can sound like another obligation and time commitment, but it doesn’t have to be that way. In fact, maintaining a mailing list requires very little time and more importantly, it can be one of your best marketing tools. Permission to Market When someone gives you their […]

Why Authors Need a Niche and How to Choose Yours

Why Authors Need a Niche and How to Choose Yours

When you’re setting out to launch your book into the world, you will be faced with a lot of competition. There are millions of book titles available today, which means that book categories are jam packed. At this very moment, here are the total number of titles listed on Amazon for various nonfiction book categories: […]