Internet Marketing – Nonfiction Books

How Authors Can Promote Books with Pinterest

How Authors Can Promote Books with Pinterest

The biggest buzz in social media right now is all about Pinterest This site allows users to create visual boards by “pinning” images on the screen. Pinterest is currently drawing record amounts of traffic, and has a high appeal with a female audience. Here’s how to get started and promote your books with Pinterest. Get a […]

How to Sell Books When You Don’t Have an Audience

How to Sell Books When You Don’t Have an Audience

Getting ready to publish and promote your book can be incredibly overwhelming the first time around (and the second, third and even 20th time!). After getting your book published, the greatest challenge all authors face is attracting buyers. This job is made even more difficult if you don’t yet have an audience (AKA “platform”). But […]

How to Increase Website Traffic with Social Media: Easy Steps to Reach More Eyeballs

How to Increase Website Traffic with Social Media: Easy Steps to Reach More Eyeballs

Most social media “experts” will tell you that social media is about connecting and having a conversation with your audience. While that’s all well and good and partially true, the other big benefit of social media is that it’s a powerful way to drive traffic to your website. Here’s a simple formula that will boost your […]

Book Profit Strategy: Build a Team Around Your Brand

Book Profit Strategy: Build a Team Around Your Brand

You can use your book as the foundation to teach others your system for doing what you do. You could even develop your own certification program and recruit agents who deliver services under your brand, while they also promote your book and generate revenue for your business. For examples, check out the following: – Jay […]

Top 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working

Top 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working

I’ve heard many grumbles and complaints about how social media isn’t working as expected so I have assembled a list of the most common reasons you may not be getting the results you desire. Some minor changes to your strategy could make a big difference. 1. Lack of Focus – If you post everything from […]

Twitter for Authors: 20 Ways to Build Your Audience and Sell More Books

Twitter for Authors: 20 Ways to Build Your Audience and Sell More Books

If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort, starts with understanding your target audience. What are their interests? […]

Author Marketing Report: How Your Blog Can Help You Sell More Books

Author Marketing Report: How Your Blog Can Help You Sell More Books

I speak a lot about marketing online and the one recommendation I always make to ALL writers and most businesses is to start a blog. Adding a blog to your website is one of the most powerful marketing tools you can have, provided you take full advantage of its benefits. Here are some ways that […]

PR for Authors Part 3: How to Contact Internet Media Sources

PR for Authors Part 3: How to Contact Internet Media Sources

In the first two posts in this series, I covered what you need to know before you pitch the media and how to build a list of media contacts.Here’s we’ll discuss the powerful opportunities available on the internet. While there are a lot of rules around how to pitch traditional media sources (newspapers, television, magazines, […]

PR for Authors Part 1: What You Need to Know Before You Pitch the Media

PR for Authors Part 1: What You Need to Know Before You Pitch the Media

I’ve been saying for years that though press releases have long been the standard way to pitch media, they aren’t always the best way. You should know that reporters, editors, and producers NEED story ideas. In other words, they need you as much as you need them. Yes, it’s perfectly okay to reach out to […]

Author Website vs. Book Website: How to Choose Which is Right for You

Author Website vs. Book Website: How to Choose Which is Right for You

When developing a website to promote your book, you have two primary choices. You can launch a site for the book (booktitle.com) or for you as the author (authorname.com). This question comes up a lot and in the world of nonfiction books, my recommendation is almost always to develop an author website instead of a […]