Internet Marketing – Nonfiction Books

How to Handle Online Book Sales from Your Website

How to Handle Online Book Sales from Your Website

Selling your books from your own website can actually be easier than you might think. All you need to get started is a simple shopping cart button. If you’re new to ecommerce sales, a simple solution is to utilize Paypal to create your shopping cart button. The current steps are as follows: Login to Paypal […]

How to Establish Your Author Presence BEFORE Your Book is Published

How to Establish Your Author Presence BEFORE Your Book is Published

If you’re preparing to publish your first book, following are some essential tasks to get your book marketing started off right! Pump Up Your Web Presence Positioning yourself as an author means that you should build a professional presence online. If you have a rickety old website or a home-grown blog, it’s time for an […]

How to Find Book Reviewers for Nonfiction Books

How to Find Book Reviewers for Nonfiction Books

Most book reviews in major publications focus on fiction so it’s harder to find sources willing to review nonfiction. However, here’s a little trick that has worked for me: Create a Google Alert with the keywords “book review” <genre> So yours might be “book review” memoir or “book review” health. Note that “book review” is […]

How Authors Can Promote Books with Pinterest

How Authors Can Promote Books with Pinterest

The biggest buzz in social media right now is all about Pinterest This site allows users to create visual boards by “pinning” images on the screen. Pinterest is currently drawing record amounts of traffic, and has a high appeal with a female audience. Here’s how to get started and promote your books with Pinterest. Get a […]

How to Sell Books When You Don’t Have an Audience

How to Sell Books When You Don’t Have an Audience

Getting ready to publish and promote your book can be incredibly overwhelming the first time around (and the second, third and even 20th time!). After getting your book published, the greatest challenge all authors face is attracting buyers. This job is made even more difficult if you don’t yet have an audience (AKA “platform”). But […]

How to Increase Website Traffic with Social Media: Easy Steps to Reach More Eyeballs

How to Increase Website Traffic with Social Media: Easy Steps to Reach More Eyeballs

Most social media “experts” will tell you that social media is about connecting and having a conversation with your audience. While that’s all well and good and partially true, the other big benefit of social media is that it’s a powerful way to drive traffic to your website. Here’s a simple formula that will boost your […]

Book Profit Strategy: Build a Team Around Your Brand

Book Profit Strategy: Build a Team Around Your Brand

You can use your book as the foundation to teach others your system for doing what you do. You could even develop your own certification program and recruit agents who deliver services under your brand, while they also promote your book and generate revenue for your business. For examples, check out the following: – Jay […]

Top 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working

Top 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working

I’ve heard many grumbles and complaints about how social media isn’t working as expected so I have assembled a list of the most common reasons you may not be getting the results you desire. Some minor changes to your strategy could make a big difference. 1. Lack of Focus – If you post everything from […]

Twitter for Authors: 20 Ways to Build Your Audience and Sell More Books

Twitter for Authors: 20 Ways to Build Your Audience and Sell More Books

If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort, starts with understanding your target audience. What are their interests? […]

Author Marketing Report: How Your Blog Can Help You Sell More Books

Author Marketing Report: How Your Blog Can Help You Sell More Books

I speak a lot about marketing online and the one recommendation I always make to ALL writers and most businesses is to start a blog. Adding a blog to your website is one of the most powerful marketing tools you can have, provided you take full advantage of its benefits. Here are some ways that […]