Nonfiction Book Marketing

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Literary Agent Michael Larsen

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Literary Agent Michael Larsen

Writing * Now is the best time to be a writer, but you have to know more and do more than ever. * Books are usually either prose-driven or promotion-driven, story-driven or idea-driven. Because the fate of story-driven books depends on whether readers tell other readers to read them, content is king for prose-driven books. […]

Understanding Influencer Marketing: How Authors Can Generate Revenues by Partnering with Brands

Understanding Influencer Marketing: How Authors Can Generate Revenues by Partnering with Brands

One of the most buzzed about terms in PR and marketing right now is “Influencer Marketing.” It’s a term making it into job descriptions and titles of marketing and PR pros on LinkedIn, and it’s an important one for authors to understand. Influencer Marketing is when brands reach out to potential customers by partnering with […]

Ways to Maximize Facebook for Book Marketing

Ways to Maximize Facebook for Book Marketing

One of the biggest benefits that social media platforms like Facebook provide is the ability to get repeat exposure with the people in your network. Readers, peers, and prospects can make up your network, and you can promote author events, sales, special offers and more through your Facebook page. Unfortunately, Facebook has made it increasingly […]

The Power of Email Marketing for Authors

The Power of Email Marketing for Authors

The idea of managing email marketing for your book can sound like another obligation and time commitment, but it doesn’t have to be that way. In fact, maintaining a mailing list requires very little time and more importantly, it can be one of your best marketing tools. Permission to Market When someone gives you their […]

How to Handle Shipping for Your Books

How to Handle Shipping for Your Books

Shipping books is not something authors typically think about until their book is about to be released. First and most important, you should start with a sales page for your book on your website. The sales page should include: The book cover image Sales copy – reasons why people should read your book Author bio […]

Strategies to Help You Write Better Blog Post Titles

Strategies to Help You Write Better Blog Post Titles

In a world where we are all suffering from information overload, it is essential that blog titles catch the attention of prospective readers. A sizzling title inspires readers to click through and read more. Following are strategies to help you write blog post titles that make readers want to read more: Solutions – When you […]

Why Authors Need a Niche and How to Choose Yours

Why Authors Need a Niche and How to Choose Yours

When you’re setting out to launch your book into the world, you will be faced with a lot of competition. There are millions of book titles available today, which means that book categories are jam packed. At this very moment, here are the total number of titles listed on Amazon for various nonfiction book categories: […]

How to Handle Online Book Sales from Your Website

How to Handle Online Book Sales from Your Website

Selling your books from your own website can actually be easier than you might think. All you need to get started is a simple shopping cart button. If you’re new to ecommerce sales, a simple solution is to utilize Paypal to create your shopping cart button. The current steps are as follows: Login to Paypal […]

8 Ideas for Adding Additional Content to Your Blog

8 Ideas for Adding Additional Content to Your Blog

Whenever I discuss the benefits of blogging, inevitably I hear grumbles and groans from the audience. It seems that many people resist blogging due to the fear that it will take a lot of time. While it’s true that blogging can be time consuming, there are ways to make it easier. I have been blogging […]