Nonfiction Book Marketing

Adding Photos and Videos to Your Book Marketing Website

Adding Photos and Videos to Your Book Marketing Website

Each photo or video that you add to your site not only adds appeal for the site visitor, but it can assist in your SEO strategy. Images have “alt tags;” a place where you can include a description of the image for the visually impaired or for visitors who are unable to view images online […]

Ebooks are Not Optional (and Vice Versa)

Ebooks are Not Optional (and Vice Versa)

One question I’m asked often is whether or not I think it’s important to have an ebook edition for a book. The answer is almost always an emphatic Yes. The ebook market has exploded in recent years. If your book is in print, I can assure you that you will miss out on readers if […]

The Three Types of Websites You Could Create to Promote Your Book

The Three Types of Websites You Could Create to Promote Your Book

When developing a website to promote your book, you have two primary choices. You can launch a site for the book (booktitle.com) or for you as the author (authorname.com). Between the two, my recommendation is almost always to develop an author website instead of a book site. If your goal is to brand yourself as […]

Important Questions to Consider When Building Your Book Marketing Plan

Important Questions to Consider When Building Your Book Marketing Plan

As you go through the process of building your marketing plan, take time to answer the following questions. Who is my ideal target audience? (Age, gender, occupation, location, income level, and other distinguishing factors.) What are the biggest challenges for my audience? How can I help with each of those challenges? (Whether with my book […]

Marketing Collateral That Every Author Should Have

Marketing Collateral That Every Author Should Have

There are a few pieces of marketing collateral that every author should have, and many others that are optional. Decide which of these you need: Business Card – A client recently asked me if he should add the title of “Author” to his business card. Abso-freaking-lutely! You have earned this title. There is also no […]

Make a Commitment to Marketing Your Book

Make a Commitment to Marketing Your Book

Commitment is hugely important for authors. I see authors struggle with this all of the time. They get excited to release the book, and then realize it takes work to deal with marketing. Soon, other priorities take over and the book stops selling, and then the author is frustrated. I call this “author post-partum,” and […]

Define Your Book Marketing Goals

Define Your Book Marketing Goals

For the majority of nonfiction authors, books are a sideline. You probably have a day job, a family, and a life. Sales earned from your book can be a nice supplement to that. But if you want to make real money with your book, then also consider different ways you can leverage your book for […]

How to Establish Your Author Presence BEFORE Your Book is Published

How to Establish Your Author Presence BEFORE Your Book is Published

If you’re preparing to publish your first book, following are some essential tasks to get your book marketing started off right! Pump Up Your Web Presence Positioning yourself as an author means that you should build a professional presence online. If you have a rickety old website or a home-grown blog, it’s time for an […]

How to Find Book Reviewers for Nonfiction Books

How to Find Book Reviewers for Nonfiction Books

Most book reviews in major publications focus on fiction so it’s harder to find sources willing to review nonfiction. However, here’s a little trick that has worked for me: Create a Google Alert with the keywords “book review” <genre> So yours might be “book review” memoir or “book review” health. Note that “book review” is […]

Why Book Signing Events are a Waste of Time for Authors

Why Book Signing Events are a Waste of Time for Authors

New authors often ask me about book signing events. They want to know how to get them set up and what to do. My advice? Don’t waste your time. While it may sound exciting to sit at a table in Barnes and Noble and enjoy a line of customers eager to purchase your book, that’s […]