Nonfiction Book Marketing

Reinventing Yourself as a Writer in an Age of Disruption: 10 Commandments That Guarantee Your Success by Michael Larsen

Reinventing Yourself as a Writer in an Age of Disruption: 10 Commandments That Guarantee Your Success by Michael Larsen

Reinvent yourself as a content creator. Read books for pleasure, knowledge, inspiration, and research. Find models for your books and career. Write for all the media that can help you. Revise your work until it’s 100%. Get feedback on your work from many knowledgeable readers. Love your work. Make it a labor of love for […]

Promotion Checklist for Your Book Launch

Promotion Checklist for Your Book Launch

A lot of effort should go into the process of preparing and launching your book. It’s an exciting time of celebration, and when you invite others to join you, it will not only be more satisfying, it will lead to book sales! Here’s a list of some of the tasks involved in your launch. Feel […]

Expert Round-Up: Building an Author Platform

Expert Round-Up: Building an Author Platform

NFAA: What are some of your favorite strategies for building an author platform? MARIKA FLATT: At PR by the Book, we believe in combining several elements for a strong author platform. Some of these happen before an author comes to us, such as having a contemporary website, a modern book cover, and a nice headshot. […]

How to get Started with Pinterest

How to get Started with Pinterest

Like all of the other social media networks, Pinterest can potentially drive a lot of traffic to your website. I recently went to Google to search for the title of a blog post I wrote awhile back. I was surprised to see that the first result on Google wasn’t from my blog, it was from […]

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Writing * Now is the best time to be a writer, but you have to know more and do more than ever. * Books are usually either prose-driven or promotion-driven, story-driven or idea-driven. Because the fate of story-driven books depends on whether readers tell other readers to read them, content is king for prose-driven books. […]

Understanding Influencer Marketing: How Authors Can Generate Revenues by Partnering with Brands

Understanding Influencer Marketing: How Authors Can Generate Revenues by Partnering with Brands

One of the most buzzed about terms in PR and marketing right now is “Influencer Marketing.” It’s a term making it into job descriptions and titles of marketing and PR pros on LinkedIn, and it’s an important one for authors to understand. Influencer Marketing is when brands reach out to potential customers by partnering with […]

Ways to Maximize Facebook for Book Marketing

Ways to Maximize Facebook for Book Marketing

One of the biggest benefits that social media platforms like Facebook provide is the ability to get repeat exposure with the people in your network. Readers, peers, and prospects can make up your network, and you can promote author events, sales, special offers and more through your Facebook page. Unfortunately, Facebook has made it increasingly […]

The Power of Email Marketing for Authors

The Power of Email Marketing for Authors

The idea of managing email marketing for your book can sound like another obligation and time commitment, but it doesn’t have to be that way. In fact, maintaining a mailing list requires very little time and more importantly, it can be one of your best marketing tools. Permission to Market When someone gives you their […]

How to Handle Shipping for Your Books

How to Handle Shipping for Your Books

Shipping books is not something authors typically think about until their book is about to be released. First and most important, you should start with a sales page for your book on your website. The sales page should include: The book cover image Sales copy – reasons why people should read your book Author bio […]