Nonfiction Book Publishing

26 Reasons Why Now is the Best Time to Be a Publisher or Self-Publisher by Michael Larsen

26 Reasons Why Now is the Best Time to Be a Publisher or Self-Publisher by Michael Larsen

Publishers have more options for publishing than ever: e-books, print-on-demand, offset printing, downloads, audiobooks, podcasts, blogs, websites, a series of articles or videos. Books can generate more profits than ever. People are buying content in more forms, formats, media, and countries than ever. Publishers can coordinate publication worldwide. They can plan the timing and marketing […]

2017 Publishing Survey Results

2017 Publishing Survey Results

Each year we conduct a survey of members and non-members to learn more about what topics are interesting to you, what benefits we should add, what’s working and what we need to improve. Most notably for this year, social media usage has declined, yet interest in learning about it has increased. Following are the results […]

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Writing * Now is the best time to be a writer, but you have to know more and do more than ever. * Books are usually either prose-driven or promotion-driven, story-driven or idea-driven. Because the fate of story-driven books depends on whether readers tell other readers to read them, content is king for prose-driven books. […]

10 Secrets to Increase Your Productivity and Accomplish Your Goals

10 Secrets to Increase Your Productivity and Accomplish Your Goals

Each year I look forward to the process of planning my goals for the upcoming year, and I always aim high. There was one year where I set my goals lower so I wouldn’t be disappointed if I didn’t meet them all. Oh, how I regretted that decision! What I learned was that I’m highly […]

Understanding Resale Licenses and Seller’s Permits for Authors

Understanding Resale Licenses and Seller’s Permits for Authors

When you sell physical merchandise, such as your paperback or hardcover books, you are supposed to collect and report sales tax. In order to do this properly, you should apply for a resale license—also known as a seller’s permit, depending on where you live. Don’t worry—it’s usually not as complicated as it sounds. A resale […]

New Authors Seeking a Book Deal

New Authors Seeking a Book Deal

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to a new author seeking a book deal? DONNA HARTLEY: Edit! Edit! And edit some more. Trust your intuition when […]

Ebooks are Not Optional (and Vice Versa)

Ebooks are Not Optional (and Vice Versa)

One question I’m asked often is whether or not I think it’s important to have an ebook edition for a book. The answer is almost always an emphatic Yes. The ebook market has exploded in recent years. If your book is in print, I can assure you that you will miss out on readers if […]

How Self-Publishing Can Give You Benefits for Your Writing Career

How Self-Publishing Can Give You Benefits for Your Writing Career

Publishers know what an average reader likes. They have specific expectations that you, as an author, have to meet if you want to get your book published through them. They shape your content and mold you as a writer. In a way, they butcher your work to make it fit into their own understanding of […]

How to Set the Retail Price for Your Nonfiction Book

How to Set the Retail Price for Your Nonfiction Book

Setting the retail price for your book shouldn’t be an arbitrary decision; it’s one that requires a bit of research and planning. There is no single formula for calculating the price of a book because there are many considerations. Following are factors to consider when setting the retail price for your book. Value Perception Unlike […]

Publishing FAQ: Should I Bother Publishing My Ebook in Print?

Publishing FAQ: Should I Bother Publishing My Ebook in Print?

This is one of the most common question I’m asked. With all the buzz about the exploding ebook market, it seems that some authors want to skip the process of putting their books into print. While this can be a money-saving option, there are still many reasons to publish your book as a physical book. […]