In the last post, we talked about using webinars and teleseminars to help build your audience. In this post, we’ll go over how to host your own teleseminar as a way to boost content marketing efforts.
- Decide on a topic and how you plan to deliver it. Will it be a Q&A with a guest, will someone interview you, or will you be the sole speaker leading a lecture? Can you do something really unique and hold an open Q&A with the audience for an hour? Get creative!
- Write a compelling title and description of the event.
- Sign up for a service such as www.freeconference.com or www.instantteleseminar.com. Both offer recording features, though you may want to add a backup recording option via www.audioacrobat.com.
- You will need a way to manage registrations, either with an online shopping cart or another service. One option is to create an account with www.eventbrite.com, which helps with managing registration. There is no charge to manage free events and they charge a small transaction fee for paid events.
- Promote your event in as many places as possible. Here are some to include:
- Create an event on Facebook and LinkedIn
- Announce your event via all of your social media networks and repeat several times before the event takes place
- Post to www.craigslist.org for several cities
- Post to sites such as www.selfgrowth.com and www.events.org
- Also post to any other sites where your target audience is located. This can include newsletters, message boards, classifieds, forums, online groups, and any place that can bring exposure for the appropriate audience.
- Be sure to create a script for your event so that you have a strong opening and closing message and enough content in between. Consider how you want to address the audience. Allowing questions at any time can disrupt the flow of the call. I recommend muting the line during the presentation and then opening up the line for questions a couple of times during the call or once at the end.
There are a myriad of opportunities that can open up to you when you use teleseminars and webinars as part of your content marketing strategy. Best of luck pursuing them!
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