Hardcover or Soft? by Dan Poynter, the Book Futurist

Hardcover or Soft?

Hardcover or Soft?

Traditionally and historically, books were manufactured in hardcover first. If they were successful, a softcover version would follow. And then sometimes a mass-market paperback a couple of years later.

The traditional industry wisdom said that the three editions appealed to different segments of society.

The early adopters purchased the hardcover.

Most bought the softcover because it took a year just to hear about the book.

The budget conscious waited for the cheaper mass-market paperback.

Beginning in 1980, the industry went through a paperback revolution. Now many books start out in softcover.

Visit a bookstore, check the shelf where your book is going to be, and respect the category.

If other books on your shelf are hardcover, then your book must be hardcover—because that is what buyers expect.

For more, visit http://ParaPublishing.com.

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