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I will never forget what happened after sending out my first press release after opening my first business, a bookstore in Sacramento, California. I didn’t know much about what I was doing at the time, so I wrote the release and sent it off to several media outlets. Then I went to the mall. My […]
While press releases are the old PR standard, one very effective way to get media coverage is to reach out to media pros directly via email. Once again, these folks need story ideas. When you send a brief, relevant, professional pitch via email, you are quite likely to get a call back. When sending a […]
“In all very numerous assemblies passion never fails to wrest the scepter from reason.” – James Madison In Thank You for Being Late, Thomas Friedman wrote that we’re trapped in three giant accelerations we can’t understand, control, or adjust to: technology, globalization, and climate change. The election showed the conflict between those skimming the crests […]
I can assure you that you will have far more success reaching out to media contacts directly. Here’s how to find them. Media Websites Nearly all of the major media outlets have websites with easy access to contact information for reporters, editors, and producers. In fact, they make it almost ridiculously easy to find email […]
Publishers have more options for publishing than ever: e-books, print-on-demand, offset printing, downloads, audiobooks, podcasts, blogs, websites, a series of articles or videos. Books can generate more profits than ever. People are buying content in more forms, formats, media, and countries than ever. Publishers can coordinate publication worldwide. They can plan the timing and marketing […]
Event Date: May 3-5, 2017 | Time: 9AM PST / 12PM EST to 3PM PST / 6PM EST The 7th annual Nonfiction Writers Conference returns May 3-5, 2017! Sessions run from 9am PST / 12pm EST through 3pm PST / 6pm EST each day. See the agenda here. All sessions are delivered by teleseminar—no travel required! […]
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