In the mid-70s I met Milt Strong at a photocopy shop. He wrote and published about square dancing and he did all the production himself.
He would set his type with an IBM executive typewriter; the one that had the carbon ribbon.
Then he would go to a copy shop to run off the pages. At home he would bind the books.
He was able to get three pages from an 8.5 x 11 sheet of paper.
That meant his books were tall and skinny.
I asked him about the shape and I suspected he was saving money making narrow books.
That is when Milt said to me that he was giving his customers what they want.
He explained that square dancers like to read the steps and then the slip the book into a back pocket.
Give your customers what they want, what they need, and what they are paying for.
Fore more, visit http://ParaPublishing.com.
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