Your blog is the heart of your social media strategy.
Without a blog, you will have limited content to share and you won’t have a reason to drive traffic back to your site. And by adding new posts to your blog three or more times per week, you will have a steady stream of fresh content to share via social media.
What is sometimes difficult for authors to determine is just what content to post to engage visitors. Here is a list of ideas to get you started:
- New blog posts
- Personal greetings, stories and anything else you’d like to say to your audience
- Industry news
- Blog posts by peers
- Quick tips
- Upcoming event announcements
- New book releases
- Links to books you recommend
- Special offers
- Surveys
- Contests
- Links to articles or interviews where you are featured
- Videos you have created
- Videos others have created
- Engaging photos
- Photo memes (photo with quote overlay)
- Tagged photos with clients/readers
- Upcoming speaking engagements
- Infographics
- Links to presentations on Slideshare.net
- Compelling questions for your audience to answer
- Testimonials from readers
- Good news related to your industry
- Funny comics/quotes
- Ask for a vote (example: which book cover do you prefer? A or B? (people love giving their opinions!)
- Link to a survey you’ve created
- Links to connect on your other social media networks (cross-promote)
If you like this blog post, you’ll love our Author Toolkit covering websites, blogging and social media for authors. Check it out!
