1. An idea that
* Has been proven by successful books like it
* Will benefit from a long-term trend
* Is promotable to the trade, the media, and book buyers
* Has subsidiary-rights potential
* Has adoption potential for schools
* Has bulk-sales potential
* Will generate reviews
* Is the first book in a series
* Will add to the house’s prestige
* Will win awards
* Will attract other authors to the house
* Has reading-group potential
2. A proposal that
* Generates as much excitement as you can in as few words as possible
* Is as enjoyable to read as it is informative because of its dramatic, humorous, and/or inspirational impact
* Provides all of the information editors need
* Has the backing of a passionate, experienced, influential editor
* Excites everyone in the house whose support is needed to buy the book
* Is written so well the manuscript will require little editing
* Has enough sample chapters to prove you can write the book
* Shows you know the markets for the book
* Proves you know the competition
3. A platform that
* Uses numbers to show you have test-marketed your book in as many ways as you can to prove it works
* Includes impressive numbers for your blog and presence in social media
* Proves your credibility
* Shows your connections and contributions to the events, organizations, media, and influencers both in your field and those of potential book buyers
* Shows you have the other communities you need
* Proves you can use the tools needed to reach book buyers
* Includes a large email list
4. A promotion plan that
* Assures the success of your book
* Is a bulleted list, in descending order of impact, of how you will use your platform to sell books
* Proves that you know how to help launch your book and sustain sales
* Has written commitments from businesses and/or nonprofits to buy and promote the book
* Includes commitments for a foreword and cover quotes from people whose credibility and/or celebrity will help sell the book
* Is a believable extension of your platform
* Exaggerates nothing but is as long and strong as you can make it
Author:
Michael Larsen Author Coaching
michaellarsenauthorcoaching.
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