If you’re an author, you’ve no doubt hustled to get media attention for your book. That’s part of the business, and you should pat yourself on the back for the hard work you’ve accomplished promoting your work. Still, you may be wondering if your efforts are the most effective when it comes to getting the right media eyeballs on your book. While there’s no magic bullet for getting enough media attention, here are some pointers to help reporters, producers, editors, bloggers, social media influencers, and other media pros find you.
- Build Your Platform – The more visibility you can achieve as an expert in your field, the more chances you will give the media to find you. Whether you build a substantial following as a podcaster, YouTube star, or social media master, the point is that a solid platform leads to opportunities.
- Blog Often – To help boost that platform, frequent blogging (2+ times per week) can improve your search rankings, and it can also be a way to attract media. Journalists often use Google to find sources for stories. When you write about topics in your industry and demonstrate your authority, media pros will inevitably find you.
- Be Seen in the Right Places Online – When you show up as an authority on other websites, blogs, radio programs, etc., you will attract other media opportunities.
- Get Listed on Amazon – Authors are favorites with media professionals, and they frequently search Amazon.com for sources. Get that book done already! Here’s how to get started publishing your book with Amazon: https://kdp.amazon.com/en_US/help/topic/G200635650
- Get Quoted – One media appearance can often lead to another. Publications and programs follow each other’s stories, so if you give a great interview in a popular publication or show, there’s a good chance you’ll get inquiries from others.
- Add a Media Page to Your Site – A media page is a great place to showcase any media coverage you have received. Featuring a media page shows journalists that you are savvy, making it easier for them to cover you for stories. Be sure to list all media outlets, including print, radio, and television. Include short and extended bios, plus high-resolution professional photos that can be downloaded by media pros. Over time, the goal should be to fill this page with lots of impressive media logos.
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Stephanie Chandler is the author of several books including The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience andSell More Books and Own your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.Stephanie is also founder and CEO of NonfictionAuthorsAssociation.com, a vibrant educational community for experienced and aspiring writers, and NonfictionWritersConference.com, an annual event conducted entirely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine. See also: @steph__chandler and @NonfictionAssoc on Twitter and Facebook.com/NonfictionAuthorsAssociation.