I’ve got something a little different for you today…Write More Persuasive Marketing Copy

A Ton of Book Marketing Copy Tips Youtube Video

One of my friends in the book marketing world is Susan Friedman, CSP, who is an international bestselling author, and founder of Aviva Publishing.

Susan is also host of the Book Marketing Mentor podcast, which is a really cool resource for authors who want to rev up their book marketing promotions.

Her weekly podcast features market experts who share proven strategies that add power and zest to your book promotion plans.

Last week, Susan was gracious enough to feature me on her podcast. In a little over 20 minutes, we covered a lot of ground about how to write marketing content that attracts book buyers.

A few highlights from our conversation include…

  • 3 timeless reasons why your book absolutely needs strong marketing copy
  • What the #1 intention of your marketing copy should be
  • How to write headlines that are clear, concise, and compelling – but not cheesy
  • My simple formula for writing attention-getting back cover copy

In addition, we bounced through other topics that are central to writing strong marketing copy that turns tire kickers into book buyers and fans.

In a nutshell, you can listen to the interview and get a ton of tips in a little over 20 minutes. Check it out right here…


Until next time, take a lot of action… and make things happen.


Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at https://www.caseydemchak.com/secrets/.

If you like this blog post, you’ll love our Author Toolkit for book marketing. It includes checklists, templates, worksheets and more. Check it out!