Calling all book marketing professionals and nonfiction authors! The Nonfiction Authors Association is excited to bring you a powerful program:

Amazon Ads Master Course: How to Create High-Performing Ads to Turbocharge Your Book Sales

Amazon Ads Master Course: How to Create High-Performing Ads to Turbocharge Your Book SalesDates: Thursdays, January 14, 21, and 28, 2021

Time: 10am PDT / 1pm EDT

Duration: Each session lasts up to 90 minutes and includes live Q&A with the instructor

Location: Your home or office–this event is virtual and will be delivered by live Zoom webinar

Delivery: Community-style, all attendees can join by video–or not! It’s your choice to be on camera or not. If you don’t have a camera or don’t want to be on video, you can simply watch the live stream and you can still participate in Q&A by typing questions into the chat box.

Book marketing is one of the greatest challenges for authors. If you need to step up your success with Amazon ads this course is a must-do in 2021.

Amazon ads are a proven method of getting book sales. They are the foundation for many successful author’s careers.

This course will show you exactly how to make Amazon ads work for you.


Learn How to Master Amazon Ads

Amazon Ads Master Course: How to Create High-Performing Ads to Turbocharge Your Book SalesBy the end of the course, you will:

>> Have a detailed plan for advertising your books (or your clients’ books) on Amazon

>> Know how to prepare your books for Amazon ads 

>> Understand The Secrets of Amazon ads Relevancy 

>>  Understand how Amazon ads work

>> Identify target books to place your ads beside 

>> Identify Your Golden Keywords   

>> Know the easy ways to get sales on Amazon with ads

>> Grow your author business reliably and consistently with Turbocharged ads

>> Know which ads types to use, how to monitor them and adjust for higher performance

Course modules are delivered using webinar conferencing (Zoom). You can participate via computer, mobile device, or dial in by phone. Sessions typically last up to 90 minutes and include live Q&A with the instructor, facilitated by Stephanie Chandler, CEO of the Nonfiction Authors Association.

Can’t make the live sessions? Recordings are available at the end of each course day.

By the end of the course, you will have an Amazon advertising system for your own use, or to serve your author clients.


Expand Your Career and Business Offerings with The Amazon Ads Master Course

Who Should Attend the Course?

The course is intended for authors and publishing industry professionals alike. Whether you want to learn how to better promote your own books, or you want to learn skills to apply in your business working with authors, this course is absolutely jam packed with practical value.

Amazon Ads Master Course: How to Create High-Performing Ads to Turbocharge Your Book SalesThis program is ideal for any of the following:

>> Authors

>> Consultants and coaches

>> Virtual assistants

>> Authors’ assistants

>> YOUR assistant (if you’re an author with a personal assistant)

>> Support staff at publishing houses, marketing agencies, and PR firms (contact us for group pricing)

You do NOT need to be tech-savvy in order to take this course. You will learn step-by-step strategies to set up your ads, plus you will receive all course recordings and slides so you can revisit course lessons if needed.

Regardless of your job title or role, all are welcome to participate in the certification program.


About Laurence O’Bryan, Course Instructor

Laurence O’Bryan is an author and the founder of a leading global book advertising agency focused on one thing: book sales. His agency is thriving, providing Amazon ads for authors all around the world. His authors reach #1 ranking again and again and keep coming back for what his agency delivers: successful ad programs.

His agency – BooksGoSocial – has managed over 9,000 Amazon ad campaigns. Data analysis of those campaigns has identified the keys to success with Amazon advertising. You will be guided on how to implement these proven strategies for Amazon ads in this course. His team work on ad type tests and ad adjustment tests to determine the most effective ads for each author. This data is not to be missed.

He had three books published by HarperCollins around the world. He also published guides to book promotion, has a successful blog, and was previously the director of the College of Digital Marketing in Ireland where he devised and taught a Diploma in Digital Marketing.

Laurence has received awards, spoken at dozens of events, including the Writer’s Digest Conference, the Nonfiction Writers Conference, the London Book Fair, the Hampton Roads Writers’ Conference, Key West Mystery Writers’ Conference and the Southern California Writers’ Conference, among others.

Previously he worked as an International Sales Director for a software company and before that as an award-winning sales manager for an IT hardware company.

What drives Laurence is a real desire to ensure all those he works with succeed. Seeing you succeed and going the extra mile to make that happen is what makes this course different.

This course is the culmination of years of personal experience and is loaded with real-world advice, cases studies, and practical strategies you can put to work immediately.


Personal Letter from Laurence

Laurence OBrian - Course - Master Amazon AdsDear Authors and Industry Professionals,

This course is designed to help you succeed.

Amazon ads are a key marketing tool for all authors. Getting your ads right is critical to success. This course is an investment in your career. My personal goal will be to make sure you succeed by answering your questions, encouraging you to go further and to help you and your books succeed with Amazon ads. This course is your key to Amazon ads success.

I’m not going to tell you how to become a million selling author in a week.

I am going to help you make real money from your Amazon ads, expand your business if your book is part of that, and build your career in difficult times.

I’m truly excited to deliver this course and help you succeed.

We’ll include plenty of time for Q&A after each session, and I encourage course participants to share your own unique challenges so we can collaborate and determine your best path forward.

I look forward to getting to know each of you during our time together. And I personally stand behind the value of our content and the mission to help you achieve your dreams.

We stand with you.

Laurence O’Bryan,

Author, Book Advertising Agency Founder


Are you a member yet? Join when you register for this course.

This course is brought to you by the Nonfiction Authors Association, a vibrant and content-rich educational community for writers to connect, exchange ideas, and learn about writing, publishing, promoting and monetizing nonfiction books. With over 14,000 members around the globe, NFAA helps writers de-mystify the publishing industry, sell more books and generate profits. Membership options are available with course registration.

Authority Membership Benefits:

  • Media Leads for Authors: A round-up of podcasts, blogs, and other media outlets seeking guest contributors, delivered to your inbox every Friday
  • Weekly Educational Teleseminars: Featuring industry pros, plus event recordings archived for one year
  • Exclusive Content: Templates, checklists, worksheets, and other content released weekly
  • Private Community: Access to our active members-only Facebook group
  • Marketing Homework: Quick tips sent via email every Monday
  • Meet the Members Program: Share your book announcements with our entire mailing list, plus get featured on our blog and social media networks reaching 100k+
  • Chapter Meetings: Complimentary admission to any NFAA local chapter meeting across the U.S. and U.K.
  • Partner Discounts: IngramSpark, Lulu, Findaway Voices, Office Depot, PR Newswire, ProfNet, Foreword Reviews, and more
  • Member Discounts: Save on the Nonfiction Book AwardsNonfiction Writers Conference events, online courses and our exclusive Author Toolkits

Annual Authority Membership Rate: $290

VIP Membership Benefits:

VIP membership is our “all-you-can eat” plan with FREE access to our premium content including Platinum access to the Nonfiction Writers Conference events twice yearly, including all recordings and transcripts, free access to the Ultimate Author Marketing Course, Ultimate Author Toolkits and the Nonfiction Writers Conference Greatest Hits.
Total added value: $1,649!

Annual VIP Membership Rate: $690


Are you ready to master Amazon ads so you can accelerate your book sales?

This is your opportunity to learn from an instructor who has extensive hands-on experience setting up and tuning Amazon ads for clients every single day. He knows the ins and outs from personal experience and will help you learn to make Amazon ads perform for your books.

benefits for attendees

Course Details

Amazon Ads Master Course: How to Create High-Performing Ads to Turbocharge Your Book Sales

Join us for a community learning event and attend safely from your home or office.

Dates: Thursdays, January 14, 21, and 28, 2021

Time: 10am PDT / 1pm EDT

Duration: Each session lasts up to 90 minutes and includes live Q&A with the instructor

Location: Your home or office–this event is virtual and will be delivered by live Zoom video webinar

Delivery: Community-style, all attendees can join by video–or not! It’s your choice to be on camera or not. If you don’t have a camera or don’t want to be on video, you can simply watch the live stream and you can still participate in Q&A by typing questions into the chat box.

IMPORTANT: Your ebook or book must be published directly through KDP in order to access Amazon’s advertising platform. If your book is traditionally published or published elsewhere, you will be unable to take advantage of these ads.

Course Rate, non-member: $297
Authority & VIP Member Rate: $199 (Visit your member discount page for the 33% off discount code.)

Join us and form your plan to reach your book sales goals in 2021!


COURSE:
AMAZON ADS MASTER COURSE
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Includes access to live weekly course, course recordings, and bonus materials.
ONE PAYMENT$297

COURSE +
AUTHORITY MEMBERSHIP IN NFAA
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Includes all course benefits PLUS one year Authority membership ($290 value) in the Nonfiction Authors Association with member discount (33%) applied to course.
ONE PAYMENT$487

COURSE +
VIP MEMBERSHIP
+ NONFICTION WRITERS CONFERENCE
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Includes all course benefits PLUS one year VIP membership ($690 value) in the Nonfiction Authors Association, Platinum access to the twice-yearly Nonficiton Writers Conference events, and member discount (33%) applied to course.
ONE PAYMENT$887

Need help with registration or prefer not to register online? Send us an email.

 

Disclaimer: We cannot guarantee anyone’s success with ads or book sales. But we can guarantee this course! If you’re not satisfied for any reason, let us know within the first 7 days of the course start date and we will issue a full refund.