Get focused, standardize your brand elements, and save time across web content and social media marketing.
Author branding is a major step toward attracting your ideal readers and that means putting real thought into the messages you’re sending out into the world.
STAND OUT IN THE CROWD
Of the 1.5 million books published in 2021, the number of adult nonfiction books numbered 322,564, with a growth rate in 2022 expected at 5.6%. The global nonfiction books market is projected to have grown from $13.27 billion last year to $14.02 billion in 2022. Having a clear brand strategy will keep you from getting lost in a sea of competition.
CREATE A STRONG BRAND IDENTITY
With the continual growth of the popularity of nonfiction books, it’s more important than ever to create an identifiable brand to assert your experience and authority. This is especially important if you want to be seen as a thought leader in your field.
ATTRACT THE RIGHT READERS
Not every nonfiction book is attractive to every nonfiction book reader. Readers must not only be interested in the topic of your book but in you as an author. You need to tell readers about yourself in a way that captures their interest.
GET SPECIFIC WITH YOUR MESSAGE
Your brand needs to be specific; targeted at a niche audience (at least at first), before growing to interest a wider audience. We can narrow down your focus so you can increase book sales and marketing results.
Your workshop leader is Carla King, whose MissAdventuring brand sent her on sponsored motorcycle trips around the world for over a decade, blogging and posting on social media before the Instagram days. She was a brand ambassador for a variety of motorcycle brands and women’s motorcycle gear as well as a strong voice for women’s solo travel.
CREATE OR REFRESH YOUR BRAND. ATTRACT AN AUDIENCE WHO CAN’T WAIT TO HEAR FROM YOU!
Think about the brand you have right now and answer these questions:
- Is your brand cohesive and purposeful?
- Can potential readers immediately identify what you care deeply about?
- Do readers know what you have to offer and why they should spend time with you?
- Does your brand reflect who you really are?
Together we will work on your visual branding strategy using your ideas and your writing to create an actionable implementation plan you can implement yourself or hire out.
HERE’S HOW IT WORKS
All participants will work on their own Brand Kit in a Google Docs folder, providing mission statements and links to existing web and social media properties, if you have them, plus an evolving list of brand decisions.
Other members can provide commentary and written feedback on this document.
In addition to written feedback, we meet weekly to learn about branding and for a Q&A session. You will have a chance to be in the “hot seat” for an evaluation of and suggestions for your current brand.
You can also join our private Facebook group where you can begin and continue discussions, ask questions, share links to new documents, and build relationships.