Author Name:Music Business Careers by Cheryl Carr

Cheryl Carr

Book Title:

Music Business Careers: Career Duality in the Creative Industries

Website URL:

Link to book page on Amazon:


Social Media Links:

What is your book about?

This book speaks to the dilemma experienced by those struggling with career decisions involving whether to work in the entertainment industry using their analytical abilities or to work as a creative, or to do both. By offering the Career Duality model, examining research on careers, calling, authenticity and other insights, this book takes readers on a journey of self-exploration and offers recommendations for charting an authentic career path.

What inspired you to write your book?

My own experiences as a Career Dualist, initially as a singer-lawyer and now also as a university administrator and professor.

If you have a business related to your book, tell us about it:

As a university administrator and professor, my business is to oversee college operations, while educating students and inspiring and facilitating their career dreams and aspirations through critical thinking and skill development.

What is a typical day like for you?

I write every day, then engage in oversight of college programs and initiatives. I also instruct college students in legal and entertainment industry studies.

What do you most enjoy about what you do?

I enjoy the opportunity to lead, mentor, influence, and meaningfully guide the next generation, particularly as pertains to critical thinking, diversity, inclusion, and social justice.

What are some favorite books you’d recommend to our readers?

The Autobiography of Martin Luther King, Jr., Said I Wasn’t Gonna Tell Nobody, by James H. Cone, Feeling Good: The New Mood Therapy, by Dr. David Burns

What advice do you have to offer our readers?

You have messages and insights to share, borne of your unique experiences and who you are. That is what readers want to read, and what only you can share.

What would people be surprised to learn about you?

I love to dance. I mean, really “get down,” as they say.

What’s next for you?

I read an article recently about focusing on your future self. Its recommendation was to not become swallowed up in the mundane things that demand attention every day, while neglecting that which furthers your deep, important purposes but is less demanding. The article’s message: be a little less responsible re: the mundane and give time to focusing on the “you” you wish to become. That’s what’s next for me. I am setting meaningful goals and listening for God’s whisper in shaping them.

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