Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker
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What is your book about?
Are you in sales but struggling to make quota? Did you just take a sales job out of desperation but don’t think it’s the right career for you? Do you worry people will perceive you as pushy or dishonest? Selling With Authentic Persuasion will remove all the stress and anxiety you feel about selling so you can focus on what’s really important—your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and winning customers’ trust will not only lead to happy and repeat customers but transform you from order taker to quota breaker. After years of managing and training salespeople, Jason found the fundamental problem people have in sales is acting only as order takers. Let him teach you how to transform yourself into a model salesperson who inspires trust through integrity and authenticity. In Selling With Authentic Persuasion, you will learn how to:
• Determine whether you are acting like an order taker
• Analyze and overcome your objections and fears
• Focus on the true reasons for selling
• Acknowledge and cultivate your strengths
• Use the power of persuasion
• Follow a proven sales process
• Sell like a professional
• Avoid the common mistakes that get in the way of sales success
It’s time to put aside your self-limiting beliefs and bask in how good it feels to help people through sales. Get ready to celebrate and enjoy your new or transformed sales career.
What inspired you to write your book?
I was never destined for success in sales. Two analytical parents, anti-salesperson household, got my bachelor’s degree in Marine Biology, tagged sharks, worked for Microsoft doing tech support, and didn’t get my first sales job until I was 27. After 17 years, realized what I, and hundreds of reps I trained, did to be successful in sales – without manipulation, tricks, or tactics.
If you have a business related to your book, tell us about it:
Cutter Consulting Group – I consult for companies to help them improve their sales team’s effectiveness, develop new sales processes, and coach individual reps and managers on how to be highly effective at selling.
What is a typical day like for you?
Creating content, client work, coaching calls, social media posts, managing projects with my team, and these days – many zoom calls!
What do you most enjoy about what you do?
The part I love the most is that lightbulb moment – when I train or coach someone on a concept, they use it, it works, they get results or close the deal, and are excited about what they are doing.
What are some favorite books you’d recommend to our readers?
The Emyth Revisited, The Five Love Languages, No Ego – All books that would help someone in business, sales, or life.
What advice do you have to offer our readers?
That when they embrace who they are (authenticity), and combine that with shifting their view of sales to an act by a professional – it is no longer about selling, but persuading and leading prospects.
What would people be surprised to learn about you?
A) My degree is in marine biology, and I tagged sharks for many years, B) I have done 8 total deployments as a government contractor.
What’s next for you?
Speaking, coaching program, grow my consulting team, create more courses, and write my second book.