Author Archive: Guest

rss feed

Author's Website →

10 Reasons to Create a Business Plan for Your Book Before You Write a Word

10 Reasons to Create a Business Plan for Your Book Before You Write a Word

Guest post by Nina Amir. Many writers dive right into their book projects as soon as the proverbial light bulb goes off. That’s not the best plan of action if you want to produce a successful book. It’s best to take the time to evaluate your idea and determine if it’s a viable one, one […]

By April 4, 2014 2 Comments Read More →
Writers – every once in a while, throw up a ‘heat check’

Writers – every once in a while, throw up a ‘heat check’

Guest post by Norm Schriever. If you’re a basketball fan, you may have witnessed a player who gets in such a groove that they can’t miss.  They’re so “in the zone” the basket looks a mile wide and the ball just released effortlessly from their hand as they shoot – a pure unconscious act of […]

By March 25, 2014 1 Comments Read More →
Publishing Round Up Series: What do Subscription E-book Services Really Mean for Indie Authors?

Publishing Round Up Series: What do Subscription E-book Services Really Mean for Indie Authors?

I recently read these two posts (Post 1 and Post 2) by Mark Coker over at Smashwords discussing the relatively new business model of ebook subscription services being pioneered by Oyster and Scribd.  The basic idea is that subscribers pay a fixed monthly fee to access an unlimited number of ebooks. This article analyzes these […]

By January 9, 2014 0 Comments Read More →
Publishing Round Up Series: New Instagram Ads Bring 17 Percent More Brand Awareness

Publishing Round Up Series: New Instagram Ads Bring 17 Percent More Brand Awareness

If and when Instagram advertising becomes available to smaller businesses, there seems to be some evidence of its effectiveness for brand awareness. Of course, whether that exposure will make dollars and cents to smaller companies depending on the cost of the advertising is uncertain. (Instagram has been working with a very select group of advertisers […]

By January 6, 2014 0 Comments Read More →
Publishing Round Up Series: Advanced Media Training Tip: Tee Up The Next Question

Publishing Round Up Series: Advanced Media Training Tip: Tee Up The Next Question

What if there was an almost foolproof way to ensure that reporters ask you the exact question you want them to ask? There is. Often times, you can “tee up” the next question a reporter will ask you simply by placing it right in front of them. As an example, imagine that the question you’re […]

By November 29, 2013 0 Comments Read More →
Publishing Round Up Series: Create impressive Google+ hovercards in 7 easy steps

Publishing Round Up Series: Create impressive Google+ hovercards in 7 easy steps

Your digital business card, just like your printed business card, is your only chance to make a great first impression. That’s especially true for your Google+ hovercard, that mini business card that pops up when you hover over someone’s name, like this: If you slapped yours together quickly like I did when I joined Google+ […]

By November 27, 2013 0 Comments Read More →
Publishing Round Up Series: Why You’re Not Selling Your eBooks – 3 Problems to Overcome

Publishing Round Up Series: Why You’re Not Selling Your eBooks – 3 Problems to Overcome

Do you complain, “I’ve put my ebook on Amazon and have had no luck? I’ve sold less than 100 copies.” Well, here‘s the thing. I don‘t believe there‘s a whole lot of luck involved in book selling. Enjoying big enough book sales that make you a living involves marketing yourself effectively. FACT: Most eBook writers […]

By November 19, 2013 0 Comments Read More →
Publishing Round Up Series: What do Subscription EBook Services Really Mean for Indie Authors?

Publishing Round Up Series: What do Subscription EBook Services Really Mean for Indie Authors?

I recently read these two posts (Post 1 and Post 2) by Mark Coker over at Smashwords discussing the relatively new business model of ebook subscription services being pioneered by Oyster and Scribd.  The basic idea is that subscribers pay a fixed monthly fee to access an unlimited number of ebooks. This article analyzes these […]

By November 14, 2013 0 Comments Read More →
Backup, backup, backup – A Timely Reminder For Authors!

Backup, backup, backup – A Timely Reminder For Authors!

Guest post by Russell Phillips. A while ago, a friend’s laptop died, and with it a lot of important documents and research. It was under warranty, but warranties don’t cover data. Backups are important, but people tend to think they’re difficult, and many authors aren’t very technically-minded, so they put it off until it’s too […]

By November 13, 2013 0 Comments Read More →
Publishing Round Up Series: Book Marketing: Generosity, Social Karma And Co-opetition

Publishing Round Up Series: Book Marketing: Generosity, Social Karma And Co-opetition

One of the reasons we write for publication is for other people. We either want to help them through information or inspiration, or we want to entertain people and perhaps make them think. Considering marketing in the same way can help you, because it focuses on the other person, the customer, not on you. That […]

By November 12, 2013 0 Comments Read More →