Guest post by Nina Amir. Many writers dive right into their book projects as soon as the proverbial light bulb goes off. That’s not the best plan of action if you want to produce a successful book. It’s best to take the time to evaluate your idea and determine if it’s a viable one, one […]
Guest post by Norm Schriever. If you’re a basketball fan, you may have witnessed a player who gets in such a groove that they can’t miss. They’re so “in the zone” the basket looks a mile wide and the ball just released effortlessly from their hand as they shoot – a pure unconscious act of […]
I recently read these two posts (Post 1 and Post 2) by Mark Coker over at Smashwords discussing the relatively new business model of ebook subscription services being pioneered by Oyster and Scribd. The basic idea is that subscribers pay a fixed monthly fee to access an unlimited number of ebooks. This article analyzes these […]
If and when Instagram advertising becomes available to smaller businesses, there seems to be some evidence of its effectiveness for brand awareness. Of course, whether that exposure will make dollars and cents to smaller companies depending on the cost of the advertising is uncertain. (Instagram has been working with a very select group of advertisers […]
What if there was an almost foolproof way to ensure that reporters ask you the exact question you want them to ask? There is. Often times, you can “tee up” the next question a reporter will ask you simply by placing it right in front of them. As an example, imagine that the question you’re […]
Your digital business card, just like your printed business card, is your only chance to make a great first impression. That’s especially true for your Google+ hovercard, that mini business card that pops up when you hover over someone’s name, like this: If you slapped yours together quickly like I did when I joined Google+ […]
Do you complain, “I’ve put my ebook on Amazon and have had no luck? I’ve sold less than 100 copies.” Well, here‘s the thing. I don‘t believe there‘s a whole lot of luck involved in book selling. Enjoying big enough book sales that make you a living involves marketing yourself effectively. FACT: Most eBook writers […]
I recently read these two posts (Post 1 and Post 2) by Mark Coker over at Smashwords discussing the relatively new business model of ebook subscription services being pioneered by Oyster and Scribd. The basic idea is that subscribers pay a fixed monthly fee to access an unlimited number of ebooks. This article analyzes these […]
Guest post by Russell Phillips. A while ago, a friend’s laptop died, and with it a lot of important documents and research. It was under warranty, but warranties don’t cover data. Backups are important, but people tend to think they’re difficult, and many authors aren’t very technically-minded, so they put it off until it’s too […]
One of the reasons we write for publication is for other people. We either want to help them through information or inspiration, or we want to entertain people and perhaps make them think. Considering marketing in the same way can help you, because it focuses on the other person, the customer, not on you. That […]
Member Book Announcement: To Cast A Reflection: The Henry Family In Their Own Words
Member Name: Laura Suchan Book Title: To Cast A Reflection: The Henry Family In Their Own Words Synopsis In the summer of 2013 a box stuffed with old papers was donated to the Oshawa Museum. The Thomas Henry Correspondence Collection, as it became known, contained 520 individual documents including personal letters, receipts and business correspondence of […]
Last week we asked our community on Facebook to answer this question: If you were beginning your author career today, what would you do differently? Here’s what they had to say: David Evans: When I first start writing, I had some good indications that writing was the thing I was good at, and should seriously […]
Better Writing: When to Use “Like” vs. “Such As” by Barbara McNichol
Have you ever wondered about the distinction between “like” or “such as” in your writing. Here are two phrases to consider: . . . the answers that so-called geniuses “like / such as” Newton seem to embody. . . . centuries of innovations “like / such as” the airplane and space shuttle have resulted. In […]
8 Secrets to Delivering Great Presentations
While you may think you have good public speaking skills, that doesn’t always mean that you will dazzle an audience. Professional speakers spend years developing and refining their craft. At the very least, you should put some effort into cultivating your skills so that leave your audience with a great impression. Here’s how: 1. Develop […]
Last week we asked our community on Facebook to answer this question: If you were beginning your author career today, what would you do differently? Here’s what they had to say: David Evans: When I first start writing, I had some good indications that writing was the thing I was good at, and should seriously […]
Better Writing: When to Use “Like” vs. “Such As” by Barbara McNichol
Have you ever wondered about the distinction between “like” or “such as” in your writing. Here are two phrases to consider: . . . the answers that so-called geniuses “like / such as” Newton seem to embody. . . . centuries of innovations “like / such as” the airplane and space shuttle have resulted. In […]
8 Secrets to Delivering Great Presentations
While you may think you have good public speaking skills, that doesn’t always mean that you will dazzle an audience. Professional speakers spend years developing and refining their craft. At the very least, you should put some effort into cultivating your skills so that leave your audience with a great impression. Here’s how: 1. Develop […]
4 Ways to Ensure Readability in Your Writing by Barbara McNichol
“Writings are useless unless they are read, and they cannot be read unless they are readable.” – Theodore Roosevelt If Roosevelt lived in today’s world, he might have known that 6% of the time wasted in corporations is due to poorly written communications. Of course, your goal is readability. At the same time, you desire […]
Nonfiction Authors Summer Challenge – Join Us!
Summer is a time when we typically relax and enjoy time with family and friends, as we should because making memories is what life is all about. But the slower summer months can also present an excellent opportunity to dedicate time to meet your author goals. Whether you’re writing your first (or next) book, working […]
Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud
Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]
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