Guest post by Nina Amir. Many writers dive right into their book projects as soon as the proverbial light bulb goes off. That’s not the best plan of action if you want to produce a successful book. It’s best to take the time to evaluate your idea and determine if it’s a viable one, one […]
Guest post by Norm Schriever. If you’re a basketball fan, you may have witnessed a player who gets in such a groove that they can’t miss. They’re so “in the zone” the basket looks a mile wide and the ball just released effortlessly from their hand as they shoot – a pure unconscious act of […]
I recently read these two posts (Post 1 and Post 2) by Mark Coker over at Smashwords discussing the relatively new business model of ebook subscription services being pioneered by Oyster and Scribd. The basic idea is that subscribers pay a fixed monthly fee to access an unlimited number of ebooks. This article analyzes these […]
If and when Instagram advertising becomes available to smaller businesses, there seems to be some evidence of its effectiveness for brand awareness. Of course, whether that exposure will make dollars and cents to smaller companies depending on the cost of the advertising is uncertain. (Instagram has been working with a very select group of advertisers […]
What if there was an almost foolproof way to ensure that reporters ask you the exact question you want them to ask? There is. Often times, you can “tee up” the next question a reporter will ask you simply by placing it right in front of them. As an example, imagine that the question you’re […]
Your digital business card, just like your printed business card, is your only chance to make a great first impression. That’s especially true for your Google+ hovercard, that mini business card that pops up when you hover over someone’s name, like this: If you slapped yours together quickly like I did when I joined Google+ […]
Do you complain, “I’ve put my ebook on Amazon and have had no luck? I’ve sold less than 100 copies.” Well, here‘s the thing. I don‘t believe there‘s a whole lot of luck involved in book selling. Enjoying big enough book sales that make you a living involves marketing yourself effectively. FACT: Most eBook writers […]
I recently read these two posts (Post 1 and Post 2) by Mark Coker over at Smashwords discussing the relatively new business model of ebook subscription services being pioneered by Oyster and Scribd. The basic idea is that subscribers pay a fixed monthly fee to access an unlimited number of ebooks. This article analyzes these […]
Guest post by Russell Phillips. A while ago, a friend’s laptop died, and with it a lot of important documents and research. It was under warranty, but warranties don’t cover data. Backups are important, but people tend to think they’re difficult, and many authors aren’t very technically-minded, so they put it off until it’s too […]
One of the reasons we write for publication is for other people. We either want to help them through information or inspiration, or we want to entertain people and perhaps make them think. Considering marketing in the same way can help you, because it focuses on the other person, the customer, not on you. That […]
Science Fiction Can Help Us Create the Real Future by Brian Jud
When seeking creative ideas, our built-in biases can prevent us from seeing new possibilities. We only develop opportunities related to the status quo, that which is somewhat familiar. Science fiction can help remove the creative boundaries by providing the inspiration for innovation. It helps us engage in mental time travel and allows us to dream […]
Which Self-Publishing Firm Should You Choose? Special Report by Stephanie Chandler
There are many, many options for hybrid/vanity/custom book publishing and it can be overwhelming to wade through the choices. Unfortunately, there are also some predatory firms out there, plus other reasons to avoid working with some of these brands. What to Watch For Some companies use deceptive tactics to acquire new publishing clients by offering […]
Planning a Successful and Profitable Book Tour by Charmaine Hammond
There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]
Name: Margery Miller Book Title: Great Girls Network Series: Confessions of a Recovering Helpaholic Your book’s Amazon purchase link: Great Girls Network Series: Confessions of a Recovering Helpaholic What is your book about? From the book description on Amazon: If you have any sense that you may be a helpaholic, this book is definitely for you! […]
Science Fiction Can Help Us Create the Real Future by Brian Jud
When seeking creative ideas, our built-in biases can prevent us from seeing new possibilities. We only develop opportunities related to the status quo, that which is somewhat familiar. Science fiction can help remove the creative boundaries by providing the inspiration for innovation. It helps us engage in mental time travel and allows us to dream […]
Which Self-Publishing Firm Should You Choose? Special Report by Stephanie Chandler
There are many, many options for hybrid/vanity/custom book publishing and it can be overwhelming to wade through the choices. Unfortunately, there are also some predatory firms out there, plus other reasons to avoid working with some of these brands. What to Watch For Some companies use deceptive tactics to acquire new publishing clients by offering […]
Planning a Successful and Profitable Book Tour by Charmaine Hammond
There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]
Before You Publish: Pro Tips for Finalizing Your Nonfiction Manuscript
Writing an entire manuscript in preparation for publishing a book is a huge accomplishment, and one that is worthy of celebration. But, before you send your manuscript off to your publisher (or printer), there are several ways you can improve the overall professionalism and maximize reader engagement. Bonus Downloads –When you sell your book through […]
Wizard of Oz Marketing by Brian Jud
Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also […]
Boost Book Sales with Pre-Launch Social Media Strategies by Sue Canfield
You’ve written your first book and it’s all set to be released in a few months. What can you do using social media now, before your official book launch date, to be sure book sales are boosted on release day? First create a plan. Write down your goals. How many followers would you like on […]
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