Guest post by Nina Amir. Many writers dive right into their book projects as soon as the proverbial light bulb goes off. That’s not the best plan of action if you want to produce a successful book. It’s best to take the time to evaluate your idea and determine if it’s a viable one, one […]
Guest post by Norm Schriever. If you’re a basketball fan, you may have witnessed a player who gets in such a groove that they can’t miss. They’re so “in the zone” the basket looks a mile wide and the ball just released effortlessly from their hand as they shoot – a pure unconscious act of […]
I recently read these two posts (Post 1 and Post 2) by Mark Coker over at Smashwords discussing the relatively new business model of ebook subscription services being pioneered by Oyster and Scribd. The basic idea is that subscribers pay a fixed monthly fee to access an unlimited number of ebooks. This article analyzes these […]
If and when Instagram advertising becomes available to smaller businesses, there seems to be some evidence of its effectiveness for brand awareness. Of course, whether that exposure will make dollars and cents to smaller companies depending on the cost of the advertising is uncertain. (Instagram has been working with a very select group of advertisers […]
What if there was an almost foolproof way to ensure that reporters ask you the exact question you want them to ask? There is. Often times, you can “tee up” the next question a reporter will ask you simply by placing it right in front of them. As an example, imagine that the question you’re […]
Your digital business card, just like your printed business card, is your only chance to make a great first impression. That’s especially true for your Google+ hovercard, that mini business card that pops up when you hover over someone’s name, like this: If you slapped yours together quickly like I did when I joined Google+ […]
Do you complain, “I’ve put my ebook on Amazon and have had no luck? I’ve sold less than 100 copies.” Well, here‘s the thing. I don‘t believe there‘s a whole lot of luck involved in book selling. Enjoying big enough book sales that make you a living involves marketing yourself effectively. FACT: Most eBook writers […]
I recently read these two posts (Post 1 and Post 2) by Mark Coker over at Smashwords discussing the relatively new business model of ebook subscription services being pioneered by Oyster and Scribd. The basic idea is that subscribers pay a fixed monthly fee to access an unlimited number of ebooks. This article analyzes these […]
Guest post by Russell Phillips. A while ago, a friend’s laptop died, and with it a lot of important documents and research. It was under warranty, but warranties don’t cover data. Backups are important, but people tend to think they’re difficult, and many authors aren’t very technically-minded, so they put it off until it’s too […]
One of the reasons we write for publication is for other people. We either want to help them through information or inspiration, or we want to entertain people and perhaps make them think. Considering marketing in the same way can help you, because it focuses on the other person, the customer, not on you. That […]
Recently there has been much discussion in the publishing community around whether authors should publish their books with both IngramSpark/Lightning Source and CreateSpace or choose just one publishing platform. Below we break down some of the pros and cons you should know about. But first, let’s clarify that IngramSpark is a publishing platform for indie […]
Leverage Social Media (Whether you like it or not)
Here’s the reality: social media is not a fad and isn’t going away. If you’ve been avoiding social media, consider this a gentle nudge to help you get serious. The good news is that social media is ideal for nonfiction authors—we write! And our readers want to hear from us! You also don’t have to […]
How Well Do You Balance the Business and the Art of Writing? by Rosanne Bane
You know how to take care of business as a nonfiction writer. You’re professional. You attend to all the details of putting your writing into the world from analyzing your audience to zeroing in on new ways to promote your writing. But all this serious business stuff is probably not why you started writing. You […]
Name: Janet Grant Book Title: Spirit Animals of the Chinese Zodiac: Using Spirit Animal Wisdom from Eastern Astrology for Self-Discovery Your book’s Amazon purchase link: Spirit Animals of the Chinese Zodiac What is your book about? By using the principles of the Chinese Zodiac along with the Native American paradigm of spirit animals, you can […]
Recently there has been much discussion in the publishing community around whether authors should publish their books with both IngramSpark/Lightning Source and CreateSpace or choose just one publishing platform. Below we break down some of the pros and cons you should know about. But first, let’s clarify that IngramSpark is a publishing platform for indie […]
Leverage Social Media (Whether you like it or not)
Here’s the reality: social media is not a fad and isn’t going away. If you’ve been avoiding social media, consider this a gentle nudge to help you get serious. The good news is that social media is ideal for nonfiction authors—we write! And our readers want to hear from us! You also don’t have to […]
How Well Do You Balance the Business and the Art of Writing? by Rosanne Bane
You know how to take care of business as a nonfiction writer. You’re professional. You attend to all the details of putting your writing into the world from analyzing your audience to zeroing in on new ways to promote your writing. But all this serious business stuff is probably not why you started writing. You […]
“Start to” and “Decide to”: Are They Flooding Your Writing? by Barbara McNichol
When you look back at what you’ve written, take time to find how many times you start sentences with the word “start” or “begin.” For example, in a 5,000-word document I edited, those two words appeared 14 times, while only five were deemed necessary to the meaning. That’s a lot of extra words flooding your […]
Meet the Members: Elva Anson, author of Wondering Around God
Author Name: Elva Anson Book Title: Wondering Around God Synopsis Because my friend, Kiyo Soto, started her memoir at age 80, maybe I could, too. I launched “Wondering Around God” five years later. Here is how one reviewer, Elisabeth Kersten, retired Director of Calif. Senate Office of Research, describes it. “Elva Anson is a first-rate […]
8 Hints on How to Effectively Promote Your Book on Social Media by Brandon Stanley
The rise of social media changed the way writers promote themselves. We’re seeing non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference. You might be wondering: how do you effectively promote your book on […]
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