Author Archive: Stephanie Chandler

Stephanie Chandler is the founder of the Nonfiction Authors Association and Nonfiction Writers Conference, and author of several books including "The Nonfiction Book Marketing Plan" and "Own Your Niche." A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine.

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Round-Up Question of the Week: Which was Harder: Writing Your Book or Marketing Your Book?

Round-Up Question of the Week: Which was Harder: Writing Your Book or Marketing Your Book?

Last week we asked our community on Facebook to answer this question: Which was harder: writing your book or marketing your book? Here’s what they had to say: Rae Stonehouse: I’ve written five self-published, self-help books. I’m going to say that writing them was harder than marketing them, only because I didn’t do a good […]

Recording: Danielle Vincent: How to Pre-sell Books and Generate Major Funds for Your Book via a Kickstarter Campaign

Recording: Danielle Vincent: How to Pre-sell Books and Generate Major Funds for Your Book via a Kickstarter Campaign

Join us as Danielle Vincent discusses How to Pre-sell Books and Generate Major Funds for Your Book via a Kickstarter Campaign. Danielle began with a funding goal of $4,500 and ended up raising over $13,000 within her two-week campaign. See the details here. About Danielle Vincent Danielle left her corporate life at the Oprah Winfrey Network to start a […]

How to Research Bloggers for Book Reviews, Excerpts, Etc.

How to Research Bloggers for Book Reviews, Excerpts, Etc.

Use these guidelines to perform your author research, or provide to an assistant to follow. Create a spreadsheet with the following fields: Blog Link, Reviews?, Author Interviews?, Excerpts?, Guest Posts?, Email, Submission Guidelines Link. Perform the following Google searches and log results on spreadsheet: Topic + book review When a book review is located, look […]

Sales-Boosting Ideas for Your Website: Add Testimonials

Sales-Boosting Ideas for Your Website: Add Testimonials

Social proof helps turn prospects into customers. Gather testimonials for your readers and buyers (real testimonials from real customers!) and sprinkle them throughout your sales pages.

What to Share on Social Media

What to Share on Social Media

Your blog is the heart of your social media strategy. Without a blog, you will have limited content to share and you won’t have a reason to drive traffic back to your site. And by adding new posts to your blog three or more times per week, you will have a steady stream of fresh […]

Watch for These Unneeded Wobbly Words by Barbara McNichol

Watch for These Unneeded Wobbly Words by Barbara McNichol

To add clarity by taking unneeded words out of your writing, the easiest approach is to identify and attack wobbly words. But what are wobbly words? Well, they’re words that are vague, indefinite, and don’t add much to the meaning of a sentence. In fact, they can add word clutter to your paragraphs and detract […]

What strategies do you use to build your mailing list?

What strategies do you use to build your mailing list?

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What strategies do you use to build your mailing list? MARQUINA ILIEV There are three main elements that I suggest authors use to build their mailing list. The first […]

How to Avoid the Number One Mistake Too Many Authors Make

How to Avoid the Number One Mistake Too Many Authors Make

I love engaging with friends and family on Facebook (or as my 12-year old calls it, “Mom Book”), and also with our author community via our private group (you can join NFAA here to gain access). Recently, I noticed an old schoolmate making a big mistake that is also common among authors. This schoolmate—we’ll call […]

Recording: Jonathan Kirsch: How to Avoid Getting Sued When Writing a Memoir

Recording: Jonathan Kirsch: How to Avoid Getting Sued When Writing a Memoir

Join us as publishing and intellectual property attorney, Jonathan Kirsch, discusses How to Avoid Getting Sued When Writing a Memoir. About Jonathan Kirsch Jonathan Kirsch is a publishing and intellectual property attorney based in Los Angeles, an expert witness on publishing industry matters, an Adjunct Professor on the Faculty of New York University’s Professional Publishing Institute, general […]

Hints for Conducting Radio Shows by Telephone by Brian Jud

Hints for Conducting Radio Shows by Telephone by Brian Jud

Performances on radio talk or news shows are the workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands or millions of people at little or no cost. You can even sell some books, if you do it right. Most radio shows are conducted over the telephone, from […]