Author Archive: Stephanie Chandler

Stephanie Chandler is the founder of the Nonfiction Authors Association and Nonfiction Writers Conference, and author of several books including "The Nonfiction Book Marketing Plan" and "Own Your Niche." A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine.

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What You Need to Know Before Your Pitch the Media

What You Need to Know Before Your Pitch the Media

I’ve been saying for years that though press releases have long been the standard way to pitch media, they aren’t always the best way. You should know that reporters, editors, and producers NEED story ideas. In other words, they need you as much as you need them. Yes, it’s perfectly okay to reach out to […]

7 Smart and 7 Dumb Reasons to Speak for Free

7 Smart and 7 Dumb Reasons to Speak for Free

Should you speak for free?  Yes – if you do it in front of the right people who are in the right room for the right reason… And along the way to answering this question in more detail, you’re also getting your 80-20 Speaking-as-Marketing strategy so let’s dig in… Research from professional services marketing firm Rain Today shows […]

Goal-Planning Strategies for a Successful 2019: Revenue and Business Goals

Goal-Planning Strategies for a Successful 2019: Revenue and Business Goals

Successful entrepreneurs share something in common: they set goals. And as an author, you are an entrepreneur, with your book at the heart of your business. Goals are like your personal map. You wouldn’t try to drive from one end of the country to the other without a map, and your goals work the same […]

Build a Revenue Plan for Your Author Business: Questions to Ask Yourself

Build a Revenue Plan for Your Author Business: Questions to Ask Yourself

When getting ready to build a revenue plan for your author business, here are some questions to ask yourself: • What problems can I solve for my audience with my products and services? In other words, what are their needs and challenges? • Do I want to offer consulting or coaching services? • What would […]

Advice for New Authors from the Experts

Advice for New Authors from the Experts

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say!  NFAA: What advice would you offer to new authors just getting started?  JOANNE MCCALL New authors are filled with questions, particularly when it comes to promoting their books. “When […]

Book Award Winner: The Suburban Micro-Farm: Modern Solutions for Busy People

Book Award Winner: The Suburban Micro-Farm: Modern Solutions for Busy People

Nonfiction Book Award Status: Gold Author Name: Amy Stross Synopsis Yield abundant harvests from your own yard in only 15 minutes a day! Do you long to find the secrets of gardening with the time you have? Are you ready to feel more connected to your home? Would you like the satisfaction of growing healthy […]

Recording: Rob Kall – How to Get Your Author Profile Listed on Wikipedia

Recording: Rob Kall – How to Get Your Author Profile Listed on Wikipedia

Join us as Rob Kall shares with us How to Get Your Author Profile Listed on Wikipedia. About Rob Kall Rob Kall, an award-winning journalist, inventor, software architect, connector, and visionary, is author of Bottom-up; Tapping the Power of the Connection Revolution. Articles by and about him have been featured in the New York Times, the Wall Street Journal, CNN, […]

Teleseminar: Charmaine Hammond – How to Conduct Profitable Book Tours

Teleseminar: Charmaine Hammond – How to Conduct Profitable Book Tours

Event Date: February 13, 2019 | Time: 10AM PT / 1PM ET Join us as Charmaine Hammond discusses How to Conduct Profitable Book Tours. About Charmaine Hammond Charmaine Hammond, CSP, MA, BA, has been in the business of changing lives and raising dreams for more than 25 years. This former Correctional Officer (yup! She worked […]

Transitioning to Paid Speaking

Transitioning to Paid Speaking

If you want speaking to become a revenue stream for you, start by getting as many free engagements under your belt as possible. Then begin reaching out to companies and conferences that need speakers. Professional speakers typically earn $2,500 to $10,000 and up for a keynote presentation, plus travel expenses. It can be a lucrative […]

Using Social Media to Engage Your Audience

Using Social Media to Engage Your Audience

We asked nonfiction authors, what is your favorite social media outlet and how do you use it to engage your audience? Here is what a couple of authors had to say: Leticia Mooney Twitter is still my favourite social media channel, despite how it has changed over the past 10 years. I use it to […]