Author Archive: Stephanie Chandler

Stephanie Chandler is the founder of the Nonfiction Authors Association and Nonfiction Writers Conference, and author of several books including "The Nonfiction Book Marketing Plan" and "Own Your Niche." A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine.

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How to Create Workbooks

How to Create Workbooks

Workbooks can be a wonderful addition to your offerings because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical […]

How to Set Up an Author Business by Mike Kowis, Esq.

How to Set Up an Author Business by Mike Kowis, Esq.

I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business.  Afterwards, the group leader thanked me for sharing the “business side” of being an author.  While I appreciated her kind gesture, it struck me as odd because I think of an […]

Using Google Analytics to Monitor Your Website Traffic: How It Works

Using Google Analytics to Monitor Your Website Traffic: How It Works

Once you grant access, Google gathers statistics and reports your traffic data. Metrics include: Number of visitors to your site, plus number of page views Average time spent on site and most popular pages Traffic sources (where your traffic is coming from: search engines, links from other sites, direct) Entrance sources (links from other sites […]

Glossary of Publishing Terms

Glossary of Publishing Terms

Acknowledgements – An optional component in a book, which can be inserted at the beginning or end of the book, where the author writes words of thanks to those who helped with the book. This may include literary agent, editor(s), fellow authors, book contributors, interviewees, family, friends, etc. Advance – A payment by a traditional […]

How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson

How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson

When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]

Recording: Katrina Shawver: Bringing Someone Else’s Story to Life-Advice for Writing Memoirs & Personal Stories

Recording: Katrina Shawver: Bringing Someone Else’s Story to Life-Advice for Writing Memoirs & Personal Stories

Join us as Katrina Shawver discusses Bringing Someone Else’s Story to Life – Advice for Writing Memoirs & Personal Stories. About Katrina Shawver Katrina Shawver is a writer, blogger, speaker, and the author of “Henry: A Polish Swimmer’s True Story of Friendship from Auschwitz to America,” an adult nonfiction biography released in 2017 to high praise. She spent […]

Author Brand-Building Checklist

Author Brand-Building Checklist

Author Brand-Building Checklist What are your core values? In other words, what is important to you in how you run your business and present it to the world? (Remember, authors are entrepreneurs.) How do you want your brand to make people feel? (i.e., strong, empowered, happy, grateful, healthy, hopeful, etc.) What kind of tone do […]

Sales-Boosting Ideas for Your Website: Make Your Book Easy to Find—and to Buy!

Sales-Boosting Ideas for Your Website: Make Your Book Easy to Find—and to Buy!

Evaluate Site Navigation Is your book page easy to find? If it’s buried or not too obvious, change your navigation so that it’s easy to locate. Rewrite Your Sales Pages If sales are slow, take a close look at your sales pages. Do they convey benefits to the buyer? Are they easy to read? Though […]

Questions to Ask When Considering a Hybrid (Paid) Publishing Service

Questions to Ask When Considering a Hybrid (Paid) Publishing Service

Producing a book involves many steps: acquiring an ISBN, registering with the library of congress, hiring editors, a typesetter and cover designer, choosing a printer, setting up distribution to retailers, ebook formatting and distribution, and more. It’s more work than many authors want to take on themselves. Hybrid publishers are for-hire firms that help authors […]

Round-Up Question of the Week: What is your favorite charitable cause?

Round-Up Question of the Week: What is your favorite charitable cause?

Last week we asked our community on Facebook to answer this question: What is your favorite charitable cause? Here’s what they had to say: Jen Doeden Weer: The Drawer’s mission is to provide warmth and dignity to the homeless and underprivileged through new socks and underwear. Both are among the most needed and the least […]