Author Archive: Stephanie Chandler

Stephanie Chandler is the founder of the Nonfiction Authors Association and Nonfiction Writers Conference, and author of several books including "The Nonfiction Book Marketing Plan" and "Own Your Niche." A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine.

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Consider These 6 Options Before Publishing a Book by Alice Clarke

Consider These 6 Options Before Publishing a Book by Alice Clarke

Until a few years ago, before publishing a book it was important to get past the gatekeepers. These were the agents and the publishers who may or may not have looked at your manuscript and chapter samples before outright rejecting it. The writing arena has become crowded now more than ever. For instance, did you […]

Recording: Brand and Business- Building Strategies from Found of Ugg Boots

Recording: Brand and Business- Building Strategies from Found of Ugg Boots

Join us as Brian Smith, Founder of Ugg Boots, discusses Brand and Business-Building Strategies. About Brian Smith Brian Smith was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin […]

The Hook, The Book & The Cook:  The 3 Parts of an Irresistible Query Letter by Michael Larsen

The Hook, The Book & The Cook: The 3 Parts of an Irresistible Query Letter by Michael Larsen

Agent Katharine Sands believes that the writing you do about your writing is as important as the writing itself. A query is a one-page, single-spaced letter with three or four indented paragraphs with a space between each of them. Without being self-serving, it explains why, what, and who: the hook, the book, and the cook: […]

Marketing Your Book with Direct Mail Campaigns

Marketing Your Book with Direct Mail Campaigns

One of the most traditional forms of marketing is with direct mail, which involves sending out sales letters, postcards, newsletters, flyers, and other marketing collateral via good old U.S. mail. Because our world has become so internet-centric, I think a lot of people have forgotten about this strategy, which can still be quite effective if […]

How to Build Anticipation for Your Book Launch: Set Up Social Media

How to Build Anticipation for Your Book Launch: Set Up Social Media

Get your social media accounts set up if you don’t have them already. You don’t need to do it all—pick at least two (Twitter, Facebook, YouTube, LinkedIn, Pinterest, Instagram). Start sharing news about your book months in advance.

Member of the Week: Laurie Buchanan

Member of the Week: Laurie Buchanan

Name: Laurie Buchanan Can you describe your writing process? Writing is a spiritual practice for me. A Buddhist, when I sit down to write, I touch a flame to a tea light—a spiritual contract for me to stay at it until the flame goes out of its own accord. During that time I experience “flow”—a […]

How To Become A Professional Ghostwriter? By Jessica Barden

How To Become A Professional Ghostwriter? By Jessica Barden

Ghostwriters write biographies, magazine articles, and books for other people without taking the credit of the work. In the recent times, ghostwriting has become a lucrative profession. Therefore, there is a growing trend of people who want to become a ghostwriter. However, it takes time and efforts to become an ace ghostwriter.  At the same […]

Recording: How to Attract Lucrative Corporate Sponsorships

Recording: How to Attract Lucrative Corporate Sponsorships

In this recording from our Nonfiction Writers Conference greatest hits, Linda Hollander shares how authors can attract big money from corporate sponsors. About the speaker: Linda Hollander has been featured by Inc. Magazine as the leading expert on corporate sponsorships. She is the author of the #1 best-selling book, Bags to Riches: 7 Success Secrets for […]

Run a Group with Meetup.com

Run a Group with Meetup.com

In 2006 I stumbled upon what I have come to call a happy accident. I wanted to network with fellow speakers in my area so I decided to launch a group called The Sacramento Speakers Network, which I organized through Meetup.com, a social site for organizing local events. The first meeting was held with four […]

Recording: Tina Dietz on How to Produce Profitable Audio Books

Recording: Tina Dietz on How to Produce Profitable Audio Books

Join us as Tina Dietz discusses How to Produce Profitable Audio Books. About Tina Dietz When she was 2 years old, someone handed Tina Dietz a tape recorder – and that was that! A lifelong love affair was born. Today, Tina is a speaker, audiobook publisher, podcast producer, and internationally acclaimed business coach who has […]