Several years ago, I was part of a book launch event for Chicken Soup for the Entrepreneur’s Soul. They held it here in the Sacramento area where I live because there were several contributors located here. The morning of the event, we got coverage with the local morning news. Also on the radio, Barnes & Noble put us 10 steps inside the front door, and we thought, “This is gonna be an amazing day.”
Well, in the photo that you see here, one of the people standing there is a friend of one of the other authors. The other one is my mom. Thanks, Mom. And after three hours of directing people to the restroom, we sold a grand total of 11 books, and that was the day I swore I would never do another book signing event.
You know what works better? Speaking. Go out and engage an audience. They will wanna take a bit of you home with them, which is in the form of buying your books.
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