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BESTSELLER BOOK LAUNCH LAB
This week only!
Discount code for 30% off: NEW30
BESTSELLER BOOK LAUNCH LAB
Accelerated Course for Nonfiction Authors
Launch or re-launch your nonfiction book with a strategic,
step-by-step plan designed to generate visibility, reviews, sales, and lasting momentum.
Live Online Workshop:
Tuesday, September 29th at 10am PT / 1pm ET
NONFICTION AUTHORS: Learn how to launch
or re-launch your book successfully
You don’t need a massive audience, a celebrity endorsement, or an enormous advertising budget to launch your book successfully.
What you do need is a plan.
Introducing the Bestseller Book Launch Lab, an accelerated course created specifically for nonfiction authors who want to launch strategically, build momentum, and give their books the best possible opportunity to succeed.
Instead of scrambling to figure out what to post on launch day, or wondering why your book isn’t getting traction, you will learn how to prepare your book, optimize your presence on Amazon, generate reviews, mobilize your network, build excitement, and execute a coordinated launch campaign.
Most importantly, you will learn how to turn your book launch into the beginning of your marketing PLAN, not the end.
YOUR BOOK DESERVES MORE THAN A ONE-DAY LAUNCH
Many authors spend years writing and publishing a book but only a few days thinking about how to launch it.
Then publication day arrives. They send an email. They post on social media. They ask friends to buy the book. And they wait.
A few sales trickle in, the excitement fades, and suddenly they’re wondering:
Now what?
A successful nonfiction book launch starts with creating a single big day of activities.
But to achieve real success with your book, you need to strategically prepare your market, build visibility, reach the right readers, get credible book reviews, and then create momentum that continues long after launch day.
STOP CHASING AN AMAZON BESTSELLER BADGE.
START BUILDING LASTING BOOK SALES.
You’ve probably seen authors proudly announce: “I’m an Amazon Bestseller!”
But what does that really mean?
Amazon has hundreds of categories; rankings are recalculated throughout the day, and in some niche categories, it only takes a handful of sales for a book to briefly reach the top of the category.
Reaching #1 in niche Amazon categories has been done for blank books, AI-written books, poorly edited books, and just about any type of book you can think of.
It’s easy to do, and you will learn how to accomplish it in this course, but that’s not what I want you to take away from this course.
Being #1 in a niche category on Amazon for five minutes doesn’t translate into long-term book sales.
What Happens When Your Book Reaches #1 in an Amazon Category
Being #1 gets a bestseller tag added to your book page on Amazon, but it only remains there while your book is in the #1 spot.
It can disappear as quickly as it arrived.
Being #1, or in the top 10, in any Amazon category can improve your book’s visibility among potential readers who browse that category while it’s there, but once the fanfare is over and your book falls back down the list, that visibility disappears.
Therefore, the ultimate goal is not to reach the top of an Amazon category for five minutes or a single day. The goal is to hover in the top 10 in a relevant category over the long term.
In the Bestseller Book Launch Lab, you will learn a smarter approach.
Join Us for a 2-Hour Live Zoom Workshop
Here is what you will learn during this accelerated course.
Choose the Right Launch Strategy for Your Book
Understand the advantages and drawbacks of pre-sale campaigns versus soft launches so you can select the approach that fits your platform, audience, and goals.
Understand Bestseller Lists
Learn the differences between major bestseller lists and Amazon bestseller lists, how category rankings work, and why long-term visibility can be more valuable than briefly earning a bestseller badge.
Optimize for Amazon
Learn how to use strategic keywords, categories, compelling book-page content, Author Central, and Amazon ads to improve visibility and sales.
Get Book Reviews
Discover where to find potential reviewers, how to generate more legitimate reader reviews, and how to work within Amazon’s review guidelines.
Create a Coordinated Launch Promotion Campaign
Learn how to extend promotions over multiple days, involve peers and supporters, and use valuable bonuses or supplemental content to give readers more reasons to buy.
Build a Plan to Support Long-Term Sales, Not Just Launch-Week Results
Develop a strategy designed to keep your book visible, reviewed, promoted, and selling well beyond its release date rather than focusing solely on a short-lived bestseller ranking.
Even if your book has already been out for months or years, you can put many of these promotion strategies to work immediately.
This course is for you if you:
✓ Have a nonfiction book coming out in the next twelve months.
✓ Want a real plan instead of a launch-day scramble, whether this is your first book launch or your fifth.
✓ Published a book previously, watched your rank spike and vanish, and want to understand why, and what actually creates lasting sales.
✓ Feel overwhelmed by Amazon’s algorithm, categories, and keywords, and want someone to explain it in plain English.
✓ Want to build a launch team, get book reviews, and set up your Author Central page the right way, the first time.
Frequently Asked Questions
What if my book is already published and launched previously? Is this course for me?
Even if your book is already live on Amazon, you will discover essential optimization strategies to improve discoverability for your book. And once you understand how an effective book launch works, you might decide to host a re-launch for your book after attending this course.
What if I don't have a big following? Can I still have a successful launch?
The fact is that most new authors don’t begin with a large following, so yes, you can absolutely have a successful launch. This is why it’s helpful to plan ahead and not wait until launch day is imminent before you start mobilizing your supporters.
How much time is all of this going to take?
If there was a quick and easy secret to selling as many books as possible with the least amount of effort possible, we would all be doing that!
Unfortunately, marketing takes effort. More importantly, it takes consistent effort to achieve long-term results.
With that said, if you can commit 30 minutes a day to marketing, you can absolutely build momentum and sell books.
My book isn't coming out for 6, 9, or 12 months. Should I wait to take this course?
Perfect timing! Growing an audience and selling books doesn’t happen in a few weeks. You give yourself a great advantage when you begin building your marketing plans as far ahead of your book launch as possible.
Does this course work for fiction, too?
This course is specifically designed for nonfiction authors, though many of the principles can apply to fiction and may even give you an advantage over your fellow fiction writers.
MEET YOUR INSTRUCTOR – STEPHANIE CHANDLER
Many of you know me as CEO of the Nonfiction Authors Association, but what you may not know is that I have walked in your shoes.
Over the past two decades, I’ve guided hundreds of nonfiction authors through launching and marketing their books. I’ve seen more costly mistakes than I can count, and I’ve personally made my share, especially in my early years as a newer author.
I don’t want you to learn those lessons the hard way, so in this accelerated course, I will break down the necessary steps for a successful launch and share my favorite strategies to keep the momentum going. I will share the mistakes to avoid and the tactics that get the best results.
I’ve also felt the joy and vulnerability that come with launching a book into the world, and you know what helps reduce some of those nerves? Feeling fully prepared! I speak from experience. Building your launch plan in advance will give you a confidence boost you didn’t know you needed. Let’s do this together!
Join the Nonfiction Authors Association when you register and receive discounted member pricing
Authority and VIP members of the Nonfiction Authors Association save 33% off all our courses.
Thought Leader members attend for free!
CLICK HERE TO SEE A LIST OF MEMBERSHIP BENEFITS
If you’re not yet a member and want to reach your authorship goals faster, joining the Nonfiction Authors Association is a powerful way to find the answers and support you need.
Membership benefits include:
=> Weekly Author Advisor email featuring podcasts seeking guests and outlets where you can publish nonfiction articles and essays so you can grow your platform.
=> Huge database of templates, checklists, webinar recordings, reports, and legal agreements to find the answers you need and make your author journey easier.
=> 36 Live community meetings held per year! Each month you can attend the Author Brainstorm Exchange, where members connect in small groups; the Author Round Table, an open discussion for brainstorming and Q&A; and Genre Groups, where writers connect by nonfiction subgenre, including self-development, business, memoir, spirituality, health/wellness, and history/sciences/academic.
=> Private Facebook group to connect with authors and industry pros.
=> Meet-the-Members program where you can share your book announcement with our email subscribers, blog, and social media community, plus share an excerpt of your book on NonfictionBookClub.com.
=> Discount (33%) off our year-round Nonfiction Book Awards program.
=> Discount (33%) off our exclusive courses, including the Book Publishing Master Course and Book Marketing Master Course, both with optional professional certification.
=> Discount (33%) off the Nonfiction Writers Conference, held entirely online since 2010.
=> Discounts with NFAA partners, including Lulu, Office Depot, publishing insurance, and more.
Premium Membership Options
- Special benefits for VIP and Thought Leader members, including Marketing Momentum Mondays delivering advanced marketing and monetization strategies to your inbox, FREE admission to the Nonfiction Writers Conference, and all downloadable Author Toolkits.
- Thought Leader members get an all-access pass to ALL live courses, plus immediate access to the Book Publishing and Marketing master courses (self-study), a FREE entry in the Nonfiction Book Awards, and a FREE featured listing on NonfictionBookClub.com.
I just wanted to tell you how much I value all that you are doing with NFAA. It is one of the best investments in a membership I have ever made. I have been listening to your webinars and taking copious notes during them. One of my favorites was Revenue Stream for Authors. I am using it as a checklist for the many ways I can promote my book. It helps keep me focused. Being a first-time author was daunting enough. I didn’t realize how much time and effort it takes to promote a self-published book. NFAA has given me the tools for structuring that process. I would recommend NFAA to both the novice and seasoned author. ” – David Petrovay, PhD, Author of Life Between Jobs: Out of Work…Not Out of WORTH
FEEDBACK FROM PAST COURSES
Thank you, Stephanie for your excellent training on how to launch a book. I followed your advice on launching a self-published book and sold the first shipment prior to its arrival! I was also picked up by Walmart, Target and Barnes and Noble online. My sales on Amazon are picking up speed. The classes on niche, title choice, key words and serving the needs of the reader are GOLD! Thank you!
The course was a treasure trove of information that could be immediately applied to my business as a book strategist and authorship coach. The investment in the program was worth every penny of the cost.
I am always astounded at the thoughtfulness and fullness of preparation that Stephanie does for events, and this 2-hour lab was packed with goodies as usual! I learned some new ideas for Lead Magnets to create. The most actionable thing I learned was about email frequency and creating captivating headlines to encourage opening those emails! I am ready to create an email campaign and write those emails to send. I have just republished my Children’s book “I’m the Missing Piece” (with a message for grown ups too!) and looking forward to using what I learned for renewed visibility!
This class was worth every penny I spent. I learned SO much abut marketing my books. Stephanie taught each class and gave step by step direction on how to accomplish your marketing goals. She started the first class by saying, “When you finish this course, I guarantee you will know which direction you want to take in marketing your books.” She was not joking. Now I know exactly how I am going to accomplish a successful marketing campaign. I would recommend this course to anyone looking to increase their book sales!
This two-hour course distilled the essential work down to an easy-to-understand workflow. The implementation guide reduced my overwhelm into a feeling that I can do this!
I have been an “upcoming author” for years, and considered many publishing and marketing companies and schemes. It wasn’t until I found Stephanie Chandler and NFAA that I found home. All of her offerings are of high value and from the heart. She is so thorough, and her guidance is doable; her teachings are lighting the way for me, turning my dreams into reality. Taking this course was one of my best decisions. Thank you Stephanie!
I’m an old bird (78) who has attended numerous courses. I must say, this one was the best ever! Stephanie has a gift for teaching, and I have a master’s from the University of Texas (can’t help bragging, HA) in curriculum and instruction. She was professionally prepared, and I came away with material that I can use. I’m eager to see how it goes from here.
Satisfaction is always 100% guaranteed.
If for any reason this course isn’t for you, notify us within the first week of instruction and receive a full refund.
HERE IS EVERYTHING YOU WILL HAVE WHEN YOU FINISH THIS COURSE
When you complete this course and companion implementation guide, you will have a clear roadmap to:
✅ Choose the right launch approach for your book.
✅ Understand what bestseller rankings really mean.
✅ Select strategic Amazon categories.
✅ Research and use keywords to improve discoverability.
✅ Optimize your Amazon book page.
✅ Create an ethical book-review strategy.
✅ Build anticipation before publication.
✅ Prepare your launch announcements and promotional materials.
✅ Mobilize your beta readers and Community of Influence.
✅ Create compelling launch bonuses.
✅ Plan a virtual launch event.
✅ Execute a coordinated and strategic launch-day campaign.
✅ Monitor results during your launch.
✅ Turn launch momentum into ongoing book sales and visibility.
Imagine feeling confident and prepared on launch day!
BESTSELLER BOOK LAUNCH LAB
AN ACCELERATED COURSE FOR NONFICTION AUTHORS
Live Accelerated Course Meets on Zoom
Tuesday, September 29th at 10am PT / 1pm ET
Course lasts about two hours and includes live Q&A with students.
Can’t attend live? Recordings are shared the same day.
Member Rate: $65
Non-Member Rate: $97
Exclusive Member Benefit
Authority and VIP Members receive 33% off.
Thought Leader Members attend FREE as part of NFAA membership.
Not a member yet? Get instant member pricing when you add membership to your course registration below.
This Accelerated Course Includes:
✅ Two Hours of Live Training
Join Stephanie Chandler for an interactive workshop where you will leave with everything you need to complete your strategic nonfiction book launch plan.
✅ Book Launch Implementation Guide
Download a detailed workbook with step-by-step exercises, planning worksheets, implementation checklists, and action plans to help you put what you learn into practice. (Starter guide with student exercises available for immediate download. The complete 30+ page guide will be available before 9/29.)
✅ Template Pack
Over 30 pre-written templates you can copy and use for sending out book endorsement requests, announcing your book launch, inviting beta readers to participate, sending podcast pitches, developing your author bio in varying lengths, and many more.
✅ Bonus: Beta Readers and Community of Influence
Detailed report covering how to work with beta readers, sample beta reader feedback form questions, and tracking spreadsheet, plus our popular Community of Influence report and companion worksheets.
✅ Lifetime Recording Access
Can’t attend live? You will receive the recording and slides so you can revisit the material anytime.
YOUR BOOK LAUNCH IS TOO IMPORTANT TO LEAVE TO CHANCE
THE BESTSELLER BOOK LAUNCH LAB GIVES YOU EVERYTHING YOU NEED TO SUCCEED ON LAUNCH DAY AND BEYOND
Save 30% off
BESTSELLER BOOK LAUNCH LAB
This week only!
Use Discount code for 30% off: NEW30
Registration Options
Register now and get immediate access to course worksheets and the template pack.
COURSE ONLY: BESTSELLER BOOK LAUNCH LAB
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-Recordings from the 2026 live workshop
-Q&A with instructor
-Slides
-Implementation guide with worksheets
-Email templates
All available at a special price for this accelerated course.
COURSE
ONLY
$97
COURSE +
AUTHORITY MEMBERSHIP
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Membership includes access to monthly Zoom meetings, weekly media leads, members-only Facebook group, and 33% discount off all courses, the Nonfiction Writers Conference, and Nonfiction Book Awards submission.
***BONUS: THIS COURSE IS FREE WITH ANNUAL MEMBERSHIP***
AUTHORITY MEMBERSHIP $470OR $167 X 3 PAY
COURSE +
VIP
MEMBERSHIP
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Includes FREE conference admission and greatest hits ($597 value), featured listing on NonfictionBookClub.com ($250 value), and FREE access to all Author Toolkits ($700+ value).
Over $1,500 in added benefits!
***BONUS: THIS COURSE IS FREE WITH ANNUAL MEMBERSHIP***
VIP
MEMBERSHIP$970OR $347 X 3 PAY
COURSE +
THOUGHT LEADER MEMBERSHIP
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Includes admission to all live courses during membership term: Book Marketing Master Course, Publishing Master Course, Publicity Master Course, Professional Speaking, and more. ($6,000+ added value!)
If you want to immerse yourself in deep learning, Thought Leader Membership is for you.
THOUGHT LEADER MEMBERSHIP$2,770OR $697 X 4 PAY
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Please note that we do not guarantee any outcome or financial benefit for participants. Results will vary and depend in part on the effort you put into participating in the course and then implementing your marketing plans. Course benefits, dates, and times are subject to change due to unforeseen circumstances. As a reminder, you can cancel and request a full refund for any reason within the first two weeks of the course. We look forward to having you join us. Questions? Contact us here.
