I’m a huge believer in selling books by offering your audience tons of value.
If you combine giving value with telling readers in everyday language how they’ll benefit from reading your book… you’ll never have to use a “cheesy sales pitch” to motivate them to buy.
It’s a basic formula – communicate reader benefits + offer big-time value = more books sales.
In this week’s book marketing copy training video, I focus on the “big-time value” part of this equation.
Now, a simple way to provide more value to readers is to offer them free bonuses when you’re promoting your book.
When I’ve explained this strategy to the authors with whom I’ve worked, I often get responses like…
“I’ve written a novel, so what kind of bonuses go with a novel (or memoir)?”
“I have no idea of what kind of bonuses to offer because my book’s really unique”
“I’m not sure when or how to offer bonuses.”
If you’ve had similar thoughts when you think about offering bonuses with your book, you’re in luck.
Because in this week’s video I address all these points… and much more. So I really encourage you to check it out right here…
Until next time, take a lot of action and make things happen.
Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at https://www.caseydemchak.com/secrets/.
If you like this blog post, you’ll love our Author Toolkit for book marketing. It includes checklists, templates, worksheets and more. Check it out!