Nonfiction Book Award Status: Gold
Author Name: Rohit Bhargava
What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach organizations about the power of storytelling?
How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxur y brands to rethink their business models?
What can the world’s quietest place and a clothing dye produced by former tobacco farmers reveal about engaging enlightened consumers and employees?
The answers to these questions may not be all that obvious. And that’s exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 “Non-Obvious” trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world.
Rohit Bhargava helps brands and leaders win by learning to see what others miss. He is the Founder and Chief Trend Curator of the Non-Obvious Company and previously spent over 15 years leading digital and innovation strategy for global brands at two respected marketing agencies: Leo Burnett and Ogilvy.
Rohit is widely considered one of the most entertaining and original keynote speakers on business trends and marketing in the world. He is the Wall Street Journal bestselling author of five books on topics as wide ranging as the future of business, building a human brand with personality, and why leaders never eat cauliflower. His insights on trends, marketing and the future have changed the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds more. Rohit also teaches a popular course on marketing and storytelling at Georgetown University in Washington DC.
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