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Synopsis
Those who make the bold decision to put their ideas out into the world want to reach as many people as possible. Unfortunately, in today’s environment with millions of voices clamoring for attention, standing out can be a challenge. It’s not just about the numbers either. True reach involves expanding your audience while making a meaningful difference.
Reach takes an in-depth look at what it takes to achieve the greatest possible influence for any book, idea, cause, or message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, longevity, and generosity. She provides a structured approach for expanding impact and practical steps for creating a successful online presence that matches offline contributions. Readers will discover how to overcome discouragement, develop and repurpose memorable content, and focus on everyday activities that create real-world and online significance.
Author Bio
Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. For more than a decade, under Becky’s leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. It quickly rose to be a top-ranked Amazon hot new release best seller within days of its launch. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.
