Nonfiction Book Award Status: GOLD
Synopsis
Customers today expect brands to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. But many great “legacy” brands are still struggling to get there and risk becoming increasingly irrelevant.
Executives charged with leading any aspect of digital experiences at large companies face a lot of challenges which often include outdated technology, inadequate funding, the wrong talent, organizational resistance, and lack of alignment on what the vision for the future should be, just to name a few.
In Winning Digital Customers, Tiersky lays out a simple but detailed five-step methodology that any company – no matter how “behind the curve” they are – can follow to victory.
Through a combination of real-world stories and “how-to” guides, this book delivers practical strategies to enable you to:
- Gain deep insight into customer needs
- Align your teams and management around a vision for a “next-gen” customer experience that will maximize your competitiveness in the market
- Identify the quick wins that will help you get out of the gate quickly
- Drive the transformation needed to bring your company into alignment with today’s digital world
Author Bio
Howard Tiersky is the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance. He was named by IDG as “One of The Top 10 Digital Transformation Influencers to Follow Today,” and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.”
As an entrepreneur, Howard has launched two successful companies that help large brands transform to thrive in the digital age: FROM, The Digital Transformation Agency and Innovation Loft. Among his dozens of Fortune 1000 clients are Verizon, NBC, Universal Studios, JPMC, Morgan Stanley, the NBA, Visa, and digital leaders like Facebook, Spotify, and Amazon.
Howard speaks regularly at major industry conferences and is proud to have been on the faculty at NYU Tisch School of the Arts, his alma mater. He is a frequent contributor to CIO Magazine.
