book marketing master course and professional certification program

Calling all authors, publishers, and book marketing professionals.

welcome to the book marketing master course
and PROFESSIONAL certification program

Learn proven strategies to sell more books – for yourself or for your clients.




Join us for a game-changing 6-week course

next session begins march 3, 2022

Whether you want to conduct an effective launch for your next book, boost sales of your current book, or help your clients sell more books, this course will help you:

  •  Identify your ideal target audience and determine how to reach them AND grow a long-term relationship with them.
  • Grow your audience with a simple yet powerful process.
  • Convert website visitors into engaged fans who want to buy your books and invest in related products and services.
  • Use easy content marketing strategies to boost engagement and grow your audience.
  • Build your social media following and identify manageable strategies that work for your unique goals.
  • Become your own publicist and pitch traditional and online media outlets including radio, television, print publications, podcasts, and blogs.
  • Take full advantage of promotion opportunities on Amazon including how to master Author Central, leverage Amazon ads, optimize your book sales page, choose keywords, leverage categories, add A+ content, and more.
  • Launch your book using proven methods that boost sales.
  • Establish influence in your field and keep the marketing momentum going.






    marketing books can be fun


    LIVE Webinar-Based Presentations

    Course instructor Stephanie Chandler, founder of the Nonfiction Authors Association and Writers Conference, will deliver each course session LIVE via Zoom. Students are encouraged to participate in live Q&A at the end of each session.

    Can’t make the live events? Recordings are shared at the end of each course day so you never miss a beat.


    All students will receive a 275-page workbook mailed to you. (Mailed to US students only. International students receive a digital edition.) Additional handouts and bonus content will be made available throughout the course. Students are also invited to participate in an attendees-only Facebook group.

    optional certification program

    The certification is an add-on option and is ideal for marketing consultants, virtual assistants, marketing staff members at publishing houses, authors’ assistants, and other publishing industry professionals.

    meet your course instructor

    Stephanie Chandler has a reputation for delivering content-rich workshops, presentations, and events. In addition to being founder and CEO of the Nonfiction Authors Association and Writers Conference, she has authored several traditionally-published AND self-published books, has been a book publisher since 2008, and she’s a former owner of a brick-and-mortar bookstore. More importantly, she has walked in your shoes.

    Through her own author career, Stephanie has received numerous awards, spoken at hundreds of events, earned six-figure corporate sponsorships as a recognized expert in her field, and has appeared in various media outlets including CBS MarketWatch, Entrepreneur, Wired magazine, Washington Post, New York Times, and more.

    Stephanie started from square one, just like you. There was no magic fairy dust, no celebrities to help grow her career, and no lucky breaks. She has done the work, step by step, and learned by trial and error. She will show you how to avoid the many mistakes new authors make and help you craft an actionable plan that gets results.



    Certification is an OPTIONAL ADD-ON to the Book Marketing Master Course.

    If you’re a publishing consultant, virtual assistant, authors’ assistant, book marketing professional, or you want to build a career in one of these fields, this certification program is for you.

    Participants take an online quiz following each course module. Once you pass all quizzes with a score of 85% or higher, you will receive the following:

    • A one-year listing in our online directory of Certified Book Marketing Professionals OR our directory of Virtual Assistants for Authors, which will be promoted to our community year-round. We expect your listing will generate more than enough business opportunities to justify the cost of this program. ($297 value for listing)
    • Written interview with you featured in our blog and shared across our social media networks, highlighting the services you offer.
    • Frame-worthy gold foil-accented certificate mailed to you.
    • Exclusive Certified Book Marketing Professional logo, a digital asset you can post on your website and in related marketing collateral. This endorsement from the Nonfiction Authors Association is meant to set a standard in our industry, making you a founding member of this program.
    • Access to an exclusive database of content available only to graduates of this program, including digital templates you can customize with your own logo and use with your clients. 
    • Invitation to join our private Facebook group available only to Certified Book Marketing Professionals, providing ongoing support for your business journey.
    • A special business toolkit to help you start or grow your based business, which you can access immediately with registration.

    Yes, we’ve PACKED this certification program with value! We want to be sure you leave the program ready to grow your business and help authors expand their businesses, too.

    Don’t wait to participate. Special introductory pricing is only available for this inaugural launch. Prices will increase.


    Certification Program Q&A

    How long is certification valid? Certification is valid for three years. You can re-take the course and re-certify at a special discounted rate.

    Can I renew my website listing in the directory after the one-year term? Yes, directory listings can be renewed for just $297 per year.

    What kinds of opportunities can I expect from my directory listing? Our existing Recommended Resources page is one of the most popular pages on this website. We expect all certified professionals will receive client inquiries from our site throughout the year, and though we cannot guarantee results, we are confident we will generate tremendous website traffic to this directory.

    Is this an in-demand career? YES! Book marketing is one of the greatest challenges for authors and many want to hire help with creating and implementing their marketing plans. This certification program was inspired by the countless inquiries we receive each week asking for referrals to book marketing consultants, service providers, and authors’ assistants. We want to ensure the professionals we recommend deliver consistent value and that we help set standards for book marketing services offered within the publishing industry.

    What happens if I am unable to pass the quizzes? The quizzes are self-paced and open-book so we expect all students will be able to pass. You can re-take all of the quizzes as many times as needed.

    Students who successfully complete the certification program can use this badge on your website and in your marketing collateral.  > > >

    Certified Book Marketing Professional

    About the Nonfiction Authors Association

    Optional: Join nfaa when you enroll in the course!

    The Nonfiction Authors Association is a vibrant community for experienced and aspiring writers to connect, exchange ideas, and learn how to write, publish, promote, and profit with nonfiction books.

    With over 14,000 members around the globe, NFAA helps writers reduce the overwhelm that comes with the publishing industry while learning to navigate the many options successfully. We aim to help you sell more books, reach more readers, and become more profitable.

    Authority Membership Benefits:

    • Exclusive Author Advisor email sent every Friday featuring cultivated media leads, podcast recordings with industry experts, plus templates, checklists, and reports from our member archives.
    • Popular members-only Facebook group.
    • Meet-the-Members program where you can share your book announcement with our email list, blog, and social media community.
    • Discounts off the year-round Nonfiction Book Awards program, author toolkits, and online courses.
    • Discounts off twice-yearly Nonfiction Writers Conference, multi-day events held online since 2010.
      UPCOMING NFWC EVENTS: NOVEMBER 4&5, 2021 AND MAY 4-6, 2022.
    • Discounts with NFAA partners including Lulu, IngramSpark, Office Depot, Findaway Voices, PR Newswire, and more.


    VIP Membership Benefits:

    VIP membership is our “all-you-can eat” plan offering FREE Platinum admission to the Nonfiction Writers Conference events twice yearly, including all recordings and transcripts, and free access to premium content, including our popular Ultimate Author Toolkits.
    Total added value: $1,649!


    I just wanted to tell you how much I value all that you are doing with NFAA. It is one of the best investments in a membership I have ever made. I have been listening to your webinars and taking copious notes during them. One of my favorites was Revenue Stream for Authors. I am using it as a checklist for the many ways I can promote my book. It helps keep me focused. Being a first-time author was daunting enough. I didn’t realize how much time and effort it takes to promote a self-published book. NFAA has given me the tools for structuring that process. I would recommend NFAA to both the novice and seasoned author.

    David Petrovay, PhD

    Author of Life Between Jobs: Out of Work…Not Out of WORTH


    This course is ideal for:

    • Nonfiction authors, new or experienced
    • Marketing staff
    • Virtual assistants and authors’ assistants
    • Book coaches
    • Publishing industry professionals
    • Fiction authors will find value here too, though materials are crafted for nonfiction


    The Book Marketing Professional Certification is ideal for:

    • Marketing staff for book publishers, publicity firms, etc.
    • Virtual assistants and authors’ assistants
    • Book coaches
    • Publishing industry professionals
    • Anyone wanting to enter the above fields
    • Authors are welcome to participate in certification as well (Expand your own service offerings!)

    Whether you want to learn how to better promote your own books or you want to obtain skills to apply in your business working with authors, this course is jam packed with educational value that will transform you from a novice to an expert. You can take the course on its own, or take the course and add the certification program to expand your skills and get featured in our services provider directory.

    Feedback from PREVIOUS STUDENTS

    “Thank you for a comprehensive path to understanding book marketing! I like that all of our marketing options are grouped into six parts to help organize a plan of opportunities and challenges related to each marketing option. Most of all, I’m thankful for the confidence that results from the course. There’s still a lot of work to do — book marketing is not a one-size-fits-all plan of action — but now I know I am equipped with the very best practices.

    Ella Ritchie

    The course was a treasure trove of information that could be immediately applied to my business as a book strategist and authorship coach. The investment in the program was worth every penny of the cost.”

    Dr. Karen Mueller Bryson

    “Once it was explained to me that no, my book was not actually going to sell itself, I knew I needed a solid marketing plan. Stephanie delivered; there were so many great things about this course. Numerous marketing options were presented to the class, many of which I had been completely unfamiliar with. I liked how we were encouraged to pick and choose those strategies that resonated best with us. Stephanie is well versed in her craft, and I felt confident in her instruction. She respected students’ time and kept a good pace. The best part of the course was her encouraging participants to ask questions before, during and after class, as well as within our Facebook group. I highly recommend this course to any aspiring non-fiction author!

    Margaret Hayes, MAEd

    Author of Fearless Foreign Language,

    “Thank you, Stephanie for your excellent training on how to launch a book. I followed your advice on launching a self-published book and sold the first shipment prior to its arrival! I was also picked up by Walmart, Target and Barnes and Noble online. My sales on Amazon are picking up speed. The classes on niche, title choice, key words and serving the needs of the reader are GOLD! Thank you!”

    Pamela J. Vincent

    Author of Dare To Be A Badass: Find your voice, find your power, find your purpose!,

    “Thank you again for the Author Marketing Course. I thoroughly enjoyed it and took a ton of notes. I was relieved to learn I’m doing many of your suggestions and plan on implementing the ones I am not. Your course is a must have for the newbie or seasoned author.

    Donna M. McDine

    Children's book author

    “Stephanie, As I said early on, you are amazing. You have a terrific knowledge base on so many subjects. Your course provides an excellent roadmap for running the publishing marathon. So many people told me that the hardest part of being an author was the marketing but I never fully appreciated it until now. You have saved me countless hours of research into the various processes and I know in the end these things will result in significant sales!

    Dr. John W. Hanes

    Author of Winning with Style: Six Proven Strategies to Forge Powerful Relationships, Writer










    All course modules are delivered LIVE using webinar conferencing (Zoom). You can participate via computer, mobile device, or dial in by phone. Students have the option to be on camera, though this is not required to participate. Course sessions typically last 90 minutes and include live Q&A with the instructor. Sessions may last up to 120 minutes to accommodate all student questions.

    Courses held on Thursdays at 10AM PST / 1PM EST

    March 3, 2022 – Own Your Niche and Become an Influencer

    March 10, 2022 – Author Websites, Blogging, and Social Media Tactics that Work

    March 17, 2022 – Build Your Launch Team and Prepare Pre-Launch Tasks

    March 24, 2022 – Publicity Primer for Traditional and Online Media

    March 31, 2022 – Amazon Sales Strategies to Sell More Books

    April 7, 2022 – Book Launch and Beyond – Keep Your Marketing Momentum Going

    Can’t make all live sessions? You can opt to self-study and still receive all other course benefits. Recordings are made available at the end of each course day.


    Satisfaction is always 100% guaranteed.
    If for any reason this course isn’t for you, notify us within the first two weeks of instruction and receive a full refund.

    book marketing master course recap

    Course begins march 3, 2022

    Sessions held on Thursdays at 10am PT / 1pm ET


    • Access to six LIVE training sessions delivered by Zoom, averaging 90 minutes each
    • Q&A following each session
    • Invitation to join private Facebook group
    • Bonus workbook MAILED to you
    • Recordings of all course sessions released the same day (live attendance is NOT required)
    • Bonus materials available throughout the course
    • Option to join the Nonfiction Authors Association and attend the upcoming Nonfiction Writers Conference events


    • All course benefits
    • Quizzes for each module
    • One-year listing in our directory of Certified Book Marketing Professionals or Virtual Assistants for Authors (must pass all six quizzes with score of 85% or higher)
    • Gold foil certificate mailed to US participants upon completion
    • Logo featuring professional designation for use on your website and in marketing collateral
    • Customizable templates you can use for your own clients
    • Invitation to private Facebook group available only to certified professionals




    Don’t like to register online?

    Need to spread out payments over time?

    Have questions?

    We are happy to assist!

    Contact us here.

    Please note that we do not guarantee any outcome or financial benefit for participants. Results will vary and depend in part on the effort you put into participating in the course and then implementing your marketing plans. Course benefits, dates, and times are subject to change due to unforeseen circumstances. As a reminder, you can cancel and request a full refund for any reason within the first two weeks of the course. We look forward to having you join us. Questions? Contact us here.


    If you have questions about the event or prefer not to register online, please send us an email.

    Become a Member

    Learn more about membership in the Nonfiction Authors Association.