book marketing master course and professional certification program

 

Calling all book marketing professionals
and nonfiction authors!

The Nonfiction Authors Association is excited to bring you a powerful new program:

Book Marketing Master Course
&
Book Marketing Professional Certification Program

It’s no secret that book marketing is one of the greatest challenges for authors. It’s the area where authors need the most support, which means there is tremendous demand for book marketing consulting and implementation services. However, there are not enough professionals who can deliver these services consistently. We want to help bridge this gap.


Learn How to Sell More Books with
The Book Marketing Master Course

By the end of the course, you will:

>> Develop a detailed plan for marketing your books (or your clients’ books)

>> Understand how to leverage Amazon ads and insider marketing strategies to boost book sales

>> Identify your top target audiences and the best ways to reach them

>> Have the tools needed to build a loyal tribe of readers (without wasting tons of time on strategies that don’t work)

>> Remove the overwhelm and fear from book marketing so you can grow your author business

>> Choose the tactics that best meet your unique goals and skills so that you can sustain long-term success


Course Begins February 25, 2020
Sessions are held on Tuesdays at 9am PST / 12pm EST

Book marketing master course schedule-final

Download the Book Marketing Master Course Schedule here

Course modules are delivered using webinar conferencing (Zoom). You can participate via computer, mobile device, or dial in by phone. Sessions typically last between 60 to 90 minutes and include live Q&A with Stephanie Chandler.

Can’t make the live sessions? Recordings are available at the end of each course day.

Participants also receive the following:

>> Companion handouts with each module

>> A book marketing plan template (downloadable spreadsheet format)

>> Downloadable recordings of all modules, in both video and audio-only formats, so you can review any time you need them

>> Printable copies of all presentation slide decks

By the end of the course, you will build a strategic marketing plan for your own use, or to serve your author clients.


Expand Your Career and Business Offerings with
The Book Marketing Professional Certification Program

Book Marketing Course and Professional Certification ProgramThis comprehensive add-on to our Book Marketing Master Course is loaded with value. Participants can take an online quiz following each learning module. Once you pass all quizzes with a score of 85% or higher, you will receive certification from the Nonfiction Authors Association.

Successful completion of the Professional Book Marketing Certification program includes the following:

  • A one-year listing in our new online directory of Certified Book Marketing Professionals, which will be heavily promoted to our tribe year-round. ($190 value)
  • Written interview with you highlighting the services you offer, which will be featured on our blog and shared across our social media networks. (We reach over 100k people each month!)
  • Gold foil-accented certificate mailed to you.
  • Access to our exclusive Certified Book Marketing Professional logo, which you can post on your website and in related marketing collateral.
  • Two pin-on buttons featuring the Certified Book Marketing Professional logo, which you can wear at events.
  • Ultimate Author Toolkits bundle with over 200 downloadable worksheets, checklists, recordings, and other materials to support your book marketing business. ($229 value)
  • A set of templates you can use with your own clients and customize with your logo and contact information.
  • Invitation to join our private Facebook group available only to Certified Book Marketing Professionals.

Yes, we’ve PACKED this certification program with value! We want to be sure you leave the program ready to grow your business and help authors expand their businesses, too.

Don’t wait to participate. Special introductory pricing is only available for this inaugural launch.
Prices will increase.


Who Should Attend the Course?

The course is intended for authors and publishing industry professionals alike. Whether you want to learn how to better promote your own books, or you want to learn skills to apply in your business working with authors, this course is absolutely jam packed with educational value. You can take the course on its own, or take the course and add on the certification program to expand your skills.

Who Should Get Certified?

We designed this certification with publishing industry professionals in mind. This program is ideal for any of the following:

>> Consultants and coaches

>> Virtual assistants

>> Authors’ assistants

>> YOUR assistant (if you’re an author with a personal assistant)

>> Support staff at publishing houses, marketing agencies, and PR firms
(contact us for group pricing)

Regardless of your job title or role, all are welcome to participate in the certification program.


About Stephanie Chandler, Course Instructor

stephanie chandler - instructor - book marketing master courseStephanie Chandler has a reputation for delivering content-rich workshops, presentations and events. In addition to being founder and CEO of the Nonfiction Authors Association and Writers Conference, she has authored several traditionally-published books, has numerous self-published titles to her credit, has operated a hybrid publishing company since 2008, and she’s a former brick-and-mortar bookstore owner.

Through her own author career, Stephanie has received numerous awards, spoken at hundreds of events, earned six-figure corporate sponsorships as a recognized expert in her field, and has appeared in various media outlets including CBS MarketWatch, Entrepreneur, Wired magazine, Inc.com, NewYorkTimes.com, and more.

Most importantly, Stephanie is passionate about working with nonfiction authors. She finds it deeply rewarding to help authors live their purpose and make a difference in the world.

Because of her background, Stephanie understands the publishing industry from many angles. She’s a creative marketer who has worked with countless authors since quitting her corporate job in 2003. She has a knack for brainstorming with authors and industry experts to uncover business ideas, identify revenue opportunities, and help them build thriving careers.

This course is the culmination of years of personal experience, and it’s loaded with real-world advice, cases studies, and practical strategies you can put to work immediately.


Personal Letter from Stephanie Chandler

Dear Authors and Industry Professionals,

stephanie chandlerThis course and certification program were born from my personal desire to build a list of marketing consultants and implementation service providers that I can confidently refer to members of the Nonfiction Authors Association community. There are simply not enough hours in a day for me to consult with every author one-on-one, yet not a day goes by that I don’t hear from someone needing support.

Since there is no professional certification program like ours out there, I knew we had to create one. By educating authors and industry professionals on the most effective nonfiction book marketing strategies, we can empower authors while also building a team of industry pros that we can feel confident about referring to our valued community of writers.

By the way, I know how overwhelming it is to market your books. There is a ton of advice out there, and it’s hard to know which path to take or how to allocate your precious time. Here’s some good news: You don’t have to do it all!

While it’s important to learn about the many marketing tactics available to you, the truth is that no author employs ALL of the marketing advice out there. Who has time for that? The keys to success are actually quite simple:

  1. Determine who makes up your ideal audience
  2. Figure out where they spend their time
  3. Choose the most effective tactics to reach your readers and cultivate your own unique tribe

I’m not going to tell you it will be easy. There are no magic shortcuts. You can’t just hire it out and then watch book sales roll in. (I wish it was that easy!) However, there IS a better way. And together we can determine the best path for you and your book. (Or, empower you to help your own clients figure this out.)

I’m excited to deliver this course because I absolutely LOVE helping authors brainstorm strategies to reach their goals. We’ll include plenty of time for Q&A after each session, and I encourage course participants to share your own unique challenges so we can collaborate and determine your best path forward.

You don’t have to do this alone! And you don’t have to spend hours each day working hard to sell just one book at a time. Together we’ll uncover strategies to help you reach more people and achieve your goals.

I look forward to getting to know each of you during our time together. And I personally stand behind the value of our content and the mission to help you make your own dent in the universe.

Wishing you much joy and success,

Stephanie Chandler


Rave Reviews from Happy Clients

“Stephanie, As I said early on, you are amazing. You have a terrific knowledge base on so many subjects. So many people told me that the hardest part of being an author was the marketing but I never fully appreciated it until now. You have saved me countless hours of research into the various processes and I know in the end these things will result in significant sales.” – Dr. John W Hanes, author Winning with Style: Six Proven Strategies to Forge Powerful Relationships

“I found Stephanie in the blogosphere and through one of the dynamic web conferences she hosted. Just by asking her a few questions, I knew she was super knowledgeable, helpful and clear about what success looks like. She has the experience to know what works and what doesn’t. Stephanie and her team have put me on a structured marketing plan that is already delivering results, after just 2 months.” – Dana Manciagli, author Cut the Crap, Get a Job!

“I enlisted Stephanie Chandler’s consulting services to assist with preparing my book launch and to ensure that I looked my best in front of clients. Stephanie made sure that the messaging for each of my activities matched my client’s needs, assisted in guiding production of all of my websites, and worked with me to make my book stand-out on Amazon.  If you don’t know it already, you, your book and your services all need a digital presence. Stephanie knows digital, not just what looks good on a website, but what combination of platforms will work for you, your target audience and your book.  She has the experience of hundreds of other successful book launches that she can put to work for you. She can help you save both time and money in launching your book, speaking services or consulting practice.  Thank you, Stephanie, I couldn’t have done it without you.” – Richard Turrin, author of Innovation Lab Excellence

“Stephanie is the real deal! She provided a tremendous amount of valuable content to the attendees of the Berrett-Koehler Book Marketing Conference, so much in fact that I wish we had booked her for another session because clearly she had much more expertise to share than what we asked her to speak about. She is obviously on top of trends in book marketing and publishing. The information she shares is relevant and immediately actionable for both budding authors and those wanting to learn new tricks and trends. And she is so buttoned up that as soon as we were done speaking on the phone, I already had a one-sheet on her topic. I wish every speaker was this on top of it. I highly recommend her.” – Alexandra Watkins, Chairperson, 2019 Berrett-Koehler Book Marketing Conference, Author, “Hello, My Name is Awesome”

“Stephanie Chandler is a very talented and concise course trainer.  I learned more in her 4 classes than in the entire last year. I recommend her to anyone who is interested in learning how to publicize their business via internet.” – Linda Sherman, Online Marketing Course attendee

Stephanie Chandler is among the best. I’ve heard her at conferences and recently invited her to speak at the California Writers Club here in Sacramento. She delivers with authority and an accessible style. Her knowledge of marketing, social media strategies, and growing an audience is unmatched. Rarely do you find the right combination of creative thinking and technical savvy, but this you find in Stephanie.” – Kimberly A. Edwards, California Writers Club President, Sacramento Chapter

“Stephanie Chandler has been speaking at the San Francisco Writers Conference each year since 2009. She is not only knowledgeable about so many aspects of publishing, she is a delight, and always helpful to our attendees. Stephanie is one of those rare people in publishing: a true expert who shares her wisdom generously with others to help them along on their publishing journey. Because of her long track record as a generous and engaging speaker, she now coordinates the nonfiction track for the annual San Francisco Writers Conference, and she continues to speak on many individual sessions and group panels. She’s become a valued part of our conference team.” – Laurie McLean, San Francisco Writers Conference Director


Invest in Your Career! Satisfaction is Always Guaranteed

The Book Marketing Master Course is backed by our 100% satisfaction guarantee.

If for any reason you aren’t satisfied with the course, let us know prior to course completion and we will issue a full refund. Sorry, no refunds are available for the certification program.

 

SAVE THE DATE: Course Begins February 25, 2020


Ready to accelerate your career as an author or Certified Book Marketing Professional? Join us!

Course-Only Registration (scroll down for certification program options)

BOOK MARKETING MASTER COURSE ONLY
-----
Includes handouts with each course module, book marketing plan template, and downloadable recordings of all sessions.
Certification NOT included.
ONE PAYMENT$797

BOOK MARKETING MASTER COURSE
*3-PAY OPTION*
-----
Includes all course benefits. First payment billed immediately, then two additional payments billed at 30 days and 60 days.
3-PAYMENTS$290

BOOK MARKETING MASTER COURSE + VIP MEMBERSHIP
-----
Includes all course benefits PLUS one-year VIP membership in the Nonfiction Authors Association, and all related membership benefits ($690 VALUE). Includes $200 member discount off program.
ONE PAYMENT$1,287

BOOK MARKETING MASTER COURSE + VIP MEMBERSHIP
*3-PAY OPTION*
-----
Includes all course benefits PLUS one-year VIP membership in the Nonfiction Authors Association, and all related membership benefits ($690 VALUE). First payment billed immediately, then two additional payments billed at 30 days and 60 days.
3-PAYMENTS$470
Certification + Course Registration (see above for course-only options)

BOOK MARKETING MASTER COURSE + PROFESSIONAL CERTIFICATION
-----
Includes all course benefits plus access to certification quizzes. Upon tests completion of 85% or higher, receive certificate, badge for your website, listing in our directory, author toolkits bundle, customizable templates, and private Facebook group invitation.
ONE PAYMENT$1,797

BOOK MARKETING MASTER COURSE & CERTIFICATION
*3-PAY OPTION*
-----
Includes all course and certification benefits.
First payment billed immediately, then two additional payments billed at 30 days and 60 days. Failure to complete payments will disqualify participant from certification.
3-PAYMENTS$650

BOOK MARKETING MASTER COURSE & CERTIFICATION +
VIP MEMBERSHIP
-----
Includes all course and certification benefits PLUS one-year VIP membership in the Nonfiction Authors Association, and all related membership benefits ($690 VALUE). Includes $200 member discount off program.
ONE PAYMENT$2,287

BOOK MARKETING MASTER COURSE & CERTIFICATION +
VIP MEMBERSHIP
*3-PAY*
-----
Includes all course and certification benefits PLUS one-year VIP membership in the Nonfiction Authors Association, and all related membership benefits ($690 VALUE). Includes $200 member discount off program.
3-PAYMENTS$790

Note: VIP members save $200 off the course. Visit your member dashboard for details.
Not a member yet? Join using the links above or
membership details available here.


Frequently Asked Questions

Book Marketing Master Course and Book Marketing Professional Certification Program Are there prerequisites required for the course or certification program?

While a basic understanding of book marketing is helpful, it is not required. For the certification program, if you plan to offer book consulting or promotion services and you aren’t already operating as a freelancer or business, we recommend that you pursue setting up your business according to guidelines in the county where you live.

Is this program for nonfiction only?

This program is brought to you by the Nonfiction Authors Association and therefore focused on strategies for nonfiction authors. However, fiction authors and professionals are welcome to participate and will still find plenty of value since at least 80% of the content also applies to fiction books.

How long does certification last? Does it need to be renewed?

Your certification remains valid forever, and no re-certification is necessary. You are also eligible to remain listed in our online directory with optional annual renewal fee of $190 (rate subject to increase). We reserve the right to remove listings from the directory if customer complaints are received and determined to be valid.

If I don’t pass the certification test with 85% or higher, can I re-take the test? Can I get a refund if I don’t pass?

We do not offer refunds for the administration of the certification program; however, you have up to 1-year to re-take the tests as many times as needed with the goal of passing.

Is the certification test timed?

No, it’s not timed. These tests are conducted online and they are self-paced. You can re-watch course recordings and refer to companion materials while taking the test.

I’m not good at taking written tests. Is it possible to take an oral version?

Yes, though we do charge an extra fee for this service. Please contact us to make arrangements.

Will you help me find clients for my business?

We do not promise business referrals of any kind. However, your listing in our Certified Book Marketing Professionals directory will receive tremendous visibility each month and may absolutely lead to new business opportunities.

Do you expect to receive a percentage of my revenue, referral fees or other compensation?

Absolutely not! This is NOT a franchise or licensing program. This is purely an educational program with an opportunity for Certified Book Marketing Professionals to advertise through out networks.

I’m based outside of the U.S. Can I participate?

We serve an international tribe of nonfiction authors and professionals and absolutely welcome you to participate in the course and certification program. Please note that the materials are currently only available in English. We also do not provide international shipping for the certificate or aluminum buttons, though if you’re willing to pay the shipping fees for those, we will do our best to make those arrangements for you.

I still have some questions. Who can I contact?

Please send your questions to service@nonfictionauthorsassociation.com, or let us know if you’d like to schedule a brief call to discuss.


About the Nonfiction Authors Association

Nonfiction Authors Association Member BadgeThe Nonfiction Authors Association is a vibrant and content-rich educational community for experienced and aspiring writers to connect, exchange ideas, and learn about writing, publishing, promoting and monetizing nonfiction books. With over 14,000 members around the globe, NFAA helps writers de-mystify the publishing industry, sell more books and generate profits.

Authority Membership Benefits:

  • Media Leads for Authors: A round-up of podcasts, blogs, and other media outlets seeking guest contributors, delivered to your inbox every Friday
  • Weekly Educational Teleseminars: Featuring industry pros, plus event recordings archived for one year
  • Exclusive Content: Templates, checklists, worksheets, and other content released weekly
  • Private Community: Access to our active members-only Facebook group
  • Marketing Homework: Quick tips sent via email every Monday
  • Meet the Members Program: Share your book announcements with our entire mailing list, plus get featured on our blog and social media networks reaching 100k+
  • Chapter Meetings: Complimentary admission to any NFAA local chapter meeting across the U.S. and U.K.
  • Partner Discounts: IngramSpark, Lulu, Findaway Voices, Office Depot, PR Newswire, ProfNet, Foreword Reviews, and more
  • Member Discounts: Save on the Nonfiction Book Awards, Nonfiction Writers Conference events, online courses and our exclusive Author Toolkits

Annual Authority Membership Rate: $290

VIP Member Benefits

VIP membership is our “all-you-can eat” plan with FREE access to our premium content including Platinum access to the Nonfiction Writers Conference events twice yearly, including all recordings and transcripts, free access to the Ultimate Author Marketing Course, Ultimate Author Toolkits and the Nonfiction Writers Conference Greatest Hits. Total added value: $1,649!

Annual VIP Membership Rate: $690

Learn more about membership here.


Take your career to the next level! Join us for the most comprehensive program available for authors and publishing industry professionals.

Course-Only Registration (scroll down for certification program options)

BOOK MARKETING MASTER COURSE ONLY
-----
Includes handouts with each course module, book marketing plan template, and downloadable recordings of all sessions.
Certification NOT included.
ONE PAYMENT$797

BOOK MARKETING MASTER COURSE
*3-PAY OPTION*
-----
Includes all course benefits. First payment billed immediately, then two additional payments billed at 30 days and 60 days.
3-PAYMENTS$290

BOOK MARKETING MASTER COURSE + VIP MEMBERSHIP
-----
Includes all course benefits PLUS one-year VIP membership in the Nonfiction Authors Association, and all related membership benefits ($690 VALUE). Includes $200 member discount off program.
ONE PAYMENT$1,287

BOOK MARKETING MASTER COURSE + VIP MEMBERSHIP
*3-PAY OPTION*
-----
Includes all course benefits PLUS one-year VIP membership in the Nonfiction Authors Association, and all related membership benefits ($690 VALUE). First payment billed immediately, then two additional payments billed at 30 days and 60 days.
3-PAYMENTS$470
Certification + Course Registration (see above for course-only options)

BOOK MARKETING MASTER COURSE + PROFESSIONAL CERTIFICATION
-----
Includes all course benefits plus access to certification quizzes. Upon tests completion of 85% or higher, receive certificate, badge for your website, listing in our directory, author toolkits bundle, customizable templates, and private Facebook group invitation.
ONE PAYMENT$1,797

BOOK MARKETING MASTER COURSE & CERTIFICATION
*3-PAY OPTION*
-----
Includes all course and certification benefits.
First payment billed immediately, then two additional payments billed at 30 days and 60 days. Failure to complete payments will disqualify participant from certification.
3-PAYMENTS$650

BOOK MARKETING MASTER COURSE & CERTIFICATION +
VIP MEMBERSHIP
-----
Includes all course and certification benefits PLUS one-year VIP membership in the Nonfiction Authors Association, and all related membership benefits ($690 VALUE). Includes $200 member discount off program.
ONE PAYMENT$2,287

BOOK MARKETING MASTER COURSE & CERTIFICATION +
VIP MEMBERSHIP
*3-PAY*
-----
Includes all course and certification benefits PLUS one-year VIP membership in the Nonfiction Authors Association, and all related membership benefits ($690 VALUE). Includes $200 member discount off program.
3-PAYMENTS$790

 

Please send your questions to service@nonfictionauthorsassociation.com, or let us know if you’d like to schedule a brief call to discuss.

Please note that full payment is required in order to receive official certification and related benefits.