Calling all nonfiction authors, editors, designers, publicists, social media managers, and publishing industry professionals.

AUTHORS: Learn how to publish your own books.

BOOK PROFESSIONALS: Grow your author services or consulting business by learning how to help your clients publish.


Whether you want to publish your own books or help clients through the publishing process for their books, this self-study course will help you:

  • Understand the paths to publishing: Self-publish on your own, hire a hybrid publisher, work with a small press, use a distribution partner, or get a literary agent and land a traditional book deal.
  • Understand and create realistic book production and launch timelines that make time for editing, cover and interior design, getting book reviews, and pre-launch activities.
  • Publish professionally with industry standard book cover and interior design, front and back matter, headers and footers, table of contents, and indices for both print and ebooks.
  • Set up an official publishing business with an LLC and publisher name, a business plan, and a sales and distribution strategy.
  • Avoid legal headaches by learning general guidelines about fair use vs. copyrighted materials, quotes and song lyrics, taxes and permits, trademarks, scams, pen names, libel, slander, and contracts.
  • Register your book: ISBN (Industry Standard Book Number), LCCN (Library of Congress Control Number), PCN (Pre-assigned Control Number), CIP (Cataloging in Publication) Block, and copyright registration with your government office.
  • Create PDF and EPUB formats (ebooks) with book creation tools or hire professional book designers. Offer Advance Review Copies (ARCs) to early readers and then upload to stores and distributors.
  • Find and work with critique partners, peer reviewers, and beta readers to prove your book’s value, get a head start on editing, and make them a part of your book marketing street team.
  • Learn best practices for metadata to title, describe, and price your book in-line with compatible and competitive books in the same genre.
  • Learn how to market your book with a keyword rich author bio, the right BISAC codes and Amazon categories and keywords.
  • Choose how to get your book into online and bricks-and-mortar stores with Ingram, Draft2Digital, PublishDrive, or by uploading your book directly to Amazon, Kobo, Apple, and other stores.
  • Effectively hire contractors and virtual assistants for jobs like cover design, interior book design, your website, social media marketing, book marketing, and administrative tasks.
  • Produce professional books that meet publishing industry standards.

Learn more about the Book Publishing Master Course and sign up here.