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Nonfiction Book Marketing and Launch Plan

THE NONFICTION BOOK MARKETING AND LAUNCH PLAN
A WORKBOOK AND PLANNING GUIDE

 NOW AVAILABLE!

Introducing The Nonfiction Book Marketing and Launch Plan, a unique workbook and planning guide, size 8.5×11, and over 250 pages. 

This comprehensive book will help you understand a wide variety of marketing tactics so you can choose the ones that best fit your needs and goals.

<—Check out this preview of actual pages from the book!

consulting with stephanie chandler

Greetings fellow writers,

I’m Stephanie Chandler, CEO of the Nonfiction Authors Association.

Three years ago I was developing a six-week Book Marketing Master Course along with a companion workbook to go along with the course materials. My original goal was to make it about 100 pages. But I had so much to say! So I just kept going and going and soon the workbook was over 250 pages.

Students in the Book Marketing Master Course liked the workbook so much, many asked to buy extra copies to give to their writer-friends and clients.

I was concerned about whether the material in the workbook could work on its own, outside of our class, so I invited beta readers to check it out. They all assured me it was easy to follow along.

Book marketing isn’t easy. If anyone tells you otherwise, they are lying or confused or in need of some kind of intervention! If you want to grow your readership and create opportunities around your book, it’s essential to embrace the marketing process.

And so I bring you my latest labor of love. I sincerely hope it provides you with fresh ideas and strategies to get you through the book marketing marathon. I also hope you find the content and real-world examples inspiring and empowering. Perhaps you will discover that marketing can be fun–especially when it’s producing results!

Wishing you abundant joy and success,

Stephanie

HERE’S A CHAPTER OVERVIEW

PART 1: SET THE FOUNDATION

CHAPTER 1: Become an Influencer in Your Field

CHAPTER 2: Cultivate Your Community (Tribe of Influence)

CHAPTER 3: Master Your Content Marketing Strategy

CHAPTER 4: Set Your Goals and Budget

 

PART 2: PREP YOUR WEBSITE & SOCIAL MEDIA

CHAPTER 5: Understand Website Design, Domains, and Hosting

CHAPTER 6: Build Your Email List

CHAPTER 7: Choose Your Social Media Path

PART 3: Get Ready to Rock Your Book Launch

CHAPTER 8: Connect with Your Tribe of Influence for Endorsements and Review Copies

CHAPTER 9: Enlist Beta Readers

 

PART 4: NAVIGATE TRADITIONAL & ONLINE MEDIA

CHAPTER 10: Leverage Media Opportunities

CHAPTER 11: Become Your Own Publicist

CHAPTER 12: Generate Online Publicity Opportunities

CHAPTER 13: Prepare for Interviews

 

PART 5: BOOST SALES ON AMAZON

CHAPTER 14: Launch and Optimize Your Book on Amazon

CHAPTER 15: Set Up Author Central and Get More Book Reviews

CHAPTER 16: Utilize Amazon Advertising

PART 6: PREPARE FOR BOOK LAUNCH AND BEYOND

CHAPTER 17: Launch That Book

CHAPTER 18: Become a Professional Speaker

CHAPTER 19: Keep the Marketing Momentum Going

CHAPTER 20: Bring Home the Bacon (Build Revenue Streams)

THANK YOU FOR MAKING THE BOOK A #1 NEW RELEASE IN FIVE CATEGORIES!

New Release Book Publishing Industry - The Nonfiction Book Marketing and Launch Plan
New Release Book Publishing Industry - The Nonfiction Book Marketing and Launch Plan

ABOUT THE BOOK

Nonfiction Book Marketing and Launch Plan

If you feel overwhelmed, confused, or disappointed by all that is involved in marketing your book, this comprehensive workbook and planning guide will bring you the clarity and confidence needed to reach your goals.

Many authors cross the publishing finish line and assume the hardest part is in the rearview mirror, only to discover that marketing books requires more effort than anticipated. The truth is book marketing is not easy. Though neither is raising children, advancing your career, or doing anything worthwhile.

The Nonfiction Book Marketing and Launch Plan will help you sort through the noise and identify the best strategies to successfully promote your book. Whether you plan to launch your book in the future, or it has been published for years, this unique guide delivers a complete approach to help you craft a thoughtful book marketing plan, grow a community of readers, and ultimately sell more books.

You will learn how to:

  • Overcome your reservations around book marketing and gain confidence to proceed effectively.
  • Carve out a niche audience and build a community of lifelong fans.
  • Establish thought leadership in your field.
  • Utilize beta readers and launch teams to amplify the results of your next book launch.
  • Identify content marketing strategies to attract and keep the attention of your readers.
  • Act as your own publicist to get traditional and online media coverage.
  • Get book reviews and inspire word-of-mouth marketing.
  • Optimize sales on Amazon using proven methods that lead to big results.
  • Use advanced book marketing techniques to keep your marketing wheels in motion.
  • Break into speaking, work with corporate sponsors, leverage opportunities with corporations, nonprofits, and trade associations.

This is not a workbook with dozens of blank pages. It reads like a book, yet it includes over fifty exercises you can complete to prepare your marketing plans. You can even download the exercises and checklists in digital format so you can reuse them for each book you launch in the future. There has never been such a thorough resource to help you create a book marketing plan that gets results.

If you’re ready to sell more books, grow your audience, and establish thought leadership in your field, The Nonfiction Book Marketing and Launch Plan delivers the guidance you need to achieve your goals.

NOW AVAILABLE FOR PURCHASE WHEREVER YOU BUY BOOKS

Nonfiction Book Marketing and Launch Plan

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Do you have questions? Want to purchase copies in bulk? Need general assistance? Contact our support team!

HAVE YOU ATTENDED OUR POPULAR
BOOK MARKETING MASTER COURSE?

Book Marketing Master Course
Meeting from Nonfiction Authors Association

Whether you want to conduct an effective launch for your next book, boost sales of your current book, or help your clients sell more books, this course will help you:

  • Identify your ideal target audience and determine how to reach them AND grow a long-term relationship with them.
  • Grow your audience with a simple yet powerful process.
  • Convert website visitors into engaged fans who want to buy your books and invest in related products and services.
  • Use easy content marketing strategies to boost engagement and grow your audience.
  • Build your social media following and identify manageable strategies that work for your unique goals.
  • Become your own publicist and pitch traditional and online media outlets including radio, television, print publications, podcasts, and blogs.
  • Take full advantage of promotion opportunities on Amazon including how to master Author Central, leverage Amazon ads, optimize your book sales page, choose keywords, leverage categories, add A+ content, and more.
  • Launch your book using proven methods that boost sales.
  • Establish influence in your field and keep the marketing momentum going.

This comprehensive course is available year-round.
Click here to learn more about The Book Marketing Master Course

NOW AVAILABLE FOR PURCHASE WHEREVER YOU BUY BOOKS

Nonfiction Book Marketing and Launch Plan

Do you have questions? Want to purchase copies in bulk? Need general assistance? Contact our support team!