AUTHORITY MEMBERS ONLY: Templates, Worksheets, Downloads

Sample Query Letter that Sold

Sample Query Letter that Sold

There are hundreds of small and mid-size publishing houses that may be willing to consider your book without the assistance of an agent. The best way to locate these is to examine books in your genre. Find out who is publishing the majority of books in your subject area and begin researching your options. Most […]

Checklist – How to Become a Professional Speaker

Checklist – How to Become a Professional Speaker

Getting started as a professional speaker is easier than you might think. Most people begin by giving free talks to local organizations and work their way up to paid speaking gigs. Local presentations can have many advantages even when you’re not being paid because you gain exposure with the organization’s entire network (not just the […]

How to Write a Dazzling Author Bio

How to Write a Dazzling Author Bio

As an author, there will be many situations where you will need to contribute your bio for promotional purposes. Your bio is often needed on your website in the “About” page and the “Media/Press” page, the back cover of your book, the last page of your book, at the end of articles or blog posts […]

Recording – Build Your Online Marketing Plan – Stephanie Chandler

Recording – Build Your Online Marketing Plan – Stephanie Chandler

Before self-publishing her first book, Stephanie Chandler decided to build an audience online. The success of that effort led to book contracts with several traditional publishers, corporate sponsorships, major media coverage, product sales, and a variety of other opportunities. In this content-rich presentation, she shares the lessons that authors can use to effectively build an […]

How to Write Sizzling Blog Post Titles that Increase Blog Readership and Traffic

How to Write Sizzling Blog Post Titles that Increase Blog Readership and Traffic

In a world where we are all suffering from information overload, it is essential that blog titles catch the attention of prospective readers. A sizzling title inspires readers to click through and read more. For example, if you came across the following blog titles on Facebook or Twitter, which would you be more likely to […]

How to Write an Effective Author Bio

How to Write an Effective Author Bio

As an author, there will be many situations where you will need to contribute your bio for promotional purposes. Your bio is often needed on your website in the “About” page and the “Media/Press” page, the back cover of your book, the last page of your book, at the end of articles or blog posts […]

How to Set the Retail Price for Your Nonfiction Book

How to Set the Retail Price for Your Nonfiction Book

Choosing the retail price for your book shouldn’t be an arbitrary decision; it’s one that requires a bit of research and planning. There is no single formula for calculating the price of a book because there are many considerations. Following are factors to consider when setting the retail price for your book. Value Perception Unlike […]

How to Monitor Website Traffic – And Why It’s Essential

How to Monitor Website Traffic – And Why It’s Essential

If you want to know whether your online marketing and social media efforts are working, you need to track of the results you’re getting. Your website hosting provider may offer some reporting features for monitoring traffic, though the best option is the free tool Google offers: Google Analytics. Google Analytics is completely free and provides […]

How to Locate and Work with Literary Agents

How to Locate and Work with Literary Agents

While most small and mid-size publishers accept book proposals directly, the largest publishing houses will only work with literary agents. If you want to receive a substantial book advance and get published with a big press (such as Random House), then you will likely need to work with an agent. A literary agent acts as […]

How to Handle Shipping for Your Books

How to Handle Shipping for Your Books

Shipping books is not something authors typically think about until their book is about to be released. First and most important, you should start with a sales page for your book on your website. The sales page should include:  The book cover image  Sales copy – reasons why people should read your book […]