There are several types of editing: Developmental editing, copy editing, and proofreading. Some manuscripts go through all three levels of editing, while others go through one or two levels. At a minimum, your manuscript should go through at least two rounds of editing, which usually includes copy editing and proofreading. The more eyeballs you have […]
Once your manuscript is complete and ready for feedback and editing, you’ll want to make sure that it’s as clean and consistent as possible. Here are some tips for formatting: • Don’t use double spaces after periods. For books, we only use a single space after a period. If you’re still in the habit of […]
When getting ready to build a revenue plan for your author business, here are some questions to ask yourself: • What problems can I solve for my audience with my products and services? In other words, what are their needs and challenges? • Do I want to offer consulting or coaching services? • What would […]
These are questions you need to ask yourself when building a revenue plan for your book: • How much will my book sell for? • What are other books in my space selling for? • Who is my ideal buyer? • How will I market the book? On my website, speaking, direct mail campaigns, catalogs, […]
When you’re setting out to launch your book into the world, you will be faced with a lot of competition. There are millions of book titles available today, which means that book categories are jam packed with options for readers. It is imperative you find a way to make your book stand out against the […]
Not sure if you want to pursue a traditional book deal or self-publishing? Following are some details to consider. Self-Publishing Pros • Book can get to market quickly—or on your own timeline. • Full creative control of the cover art, interior design, and the contents of your entire manuscript. Self-Publishing Cons • There is still […]
When preparing to launch your book in the world, you can use all the help you can get to spread the word. Following is a simple email template you can modify to announce your new book to those you are close to and invite them to help support you. Greetings to my family and friends, […]
Beta readers are people who have access to your manuscript ahead of the book release. There are several goals for authors with beta readers: ❖ Get early feedback and even editing advice from readers. This can help ensure your manuscript is well-formed and meets the needs of your target audience. ❖ Build a group of […]
Book marketing can be an incredibly time consuming task, leaving most authors feeling frustrated and overwhelmed. After all, few authors have the luxury of writing and promoting books full time—most of us, even New York Times bestsellers, have day jobs, families, and life commitments. For years I’ve been recommending that authors hire a virtual assistant, […]
You’ve decided to write a book. Congratulations! Now what? When you’re first setting out to write a book—particularly if it’s your first book—it can be difficult to know where to begin. The idea for your book may have been burning in your mind for years, or perhaps you’ve just gotten the idea from clients or […]
Top 10 Revenue Streams for Authors
Are you ready to add more revenues to your author business? Here are the top ten ways authors can earn more money. 1. Coaching/Consulting Becoming a coach or consultant is often a logical step for authors who want to help others. Building a program based on content from your book can become a wonderful revenue […]
How to Build Your List of Media Contacts
Nearly all of the major media outlets have websites with easy access to contact information for reporters, editors, and producers. In fact, they make it almost ridiculously easy to find email information because the reality is that they need story ideas! While this information is easy to locate, the research can take time. Keep reading… […]
Selling Books to Business Buyers? Think Small by Brian Jud
Some authors do not sell to non-retail buyers because they are intimidated by corporate marketing professionals. If that is the case with you, start small. Begin your non-retail selling journey by calling on buyers in small companies. These businesses approximately 80% of all companies in the U.S. and they have the same needs as their […]
Member of the Week: Steven Howard, author of Better Decisions. Better Thinking. Better Outcomes.
Author Name: Steven Howard Book Title: Better Decisions. Better Thinking. Better Outcomes. How to go from Mind Full to Mindful Leadership Synopsis Too many decisions are being made by leaders and employees who are impacted by stress, overloaded brains, tiredness, and unregulated emotions. All of these are impacting their decision-making processes, cognitive abilities, and the outcomes […]
Top 10 Revenue Streams for Authors
Are you ready to add more revenues to your author business? Here are the top ten ways authors can earn more money. 1. Coaching/Consulting Becoming a coach or consultant is often a logical step for authors who want to help others. Building a program based on content from your book can become a wonderful revenue […]
How to Build Your List of Media Contacts
Nearly all of the major media outlets have websites with easy access to contact information for reporters, editors, and producers. In fact, they make it almost ridiculously easy to find email information because the reality is that they need story ideas! While this information is easy to locate, the research can take time. Keep reading… […]
Selling Books to Business Buyers? Think Small by Brian Jud
Some authors do not sell to non-retail buyers because they are intimidated by corporate marketing professionals. If that is the case with you, start small. Begin your non-retail selling journey by calling on buyers in small companies. These businesses approximately 80% of all companies in the U.S. and they have the same needs as their […]
What You Need to Know Before Your Pitch the Media
I’ve been saying for years that though press releases have long been the standard way to pitch media, they aren’t always the best way. You should know that reporters, editors, and producers NEED story ideas. In other words, they need you as much as you need them. Yes, it’s perfectly okay to reach out to […]
7 Smart and 7 Dumb Reasons to Speak for Free
Should you speak for free? Yes – if you do it in front of the right people who are in the right room for the right reason… And along the way to answering this question in more detail, you’re also getting your 80-20 Speaking-as-Marketing strategy so let’s dig in… Research from professional services marketing firm Rain Today shows […]
Advice for New Authors from the Experts
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What advice would you offer to new authors just getting started? JOANNE MCCALL New authors are filled with questions, particularly when it comes to promoting their books. “When […]
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