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How to Create Workbooks

How to Create Workbooks

Workbooks can be a wonderful addition to your offerings because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical […]

How to Set Up an Author Business by Mike Kowis, Esq.

How to Set Up an Author Business by Mike Kowis, Esq.

I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business.  Afterwards, the group leader thanked me for sharing the “business side” of being an author.  While I appreciated her kind gesture, it struck me as odd because I think of an […]

How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson

How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson

When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]

Author Brand-Building Checklist

Author Brand-Building Checklist

Author Brand-Building Checklist What are your core values? In other words, what is important to you in how you run your business and present it to the world? (Remember, authors are entrepreneurs.) How do you want your brand to make people feel? (i.e., strong, empowered, happy, grateful, healthy, hopeful, etc.) What kind of tone do […]

Round-Up Question of the Week: What is your favorite charitable cause?

Round-Up Question of the Week: What is your favorite charitable cause?

Last week we asked our community on Facebook to answer this question: What is your favorite charitable cause? Here’s what they had to say: Jen Doeden Weer: The Drawer’s mission is to provide warmth and dignity to the homeless and underprivileged through new socks and underwear. Both are among the most needed and the least […]

Extracting Blurbs from Reviews by Carolyn Howard-Johnson

Extracting Blurbs from Reviews by Carolyn Howard-Johnson

When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]

Use Amazon’s Alexa To Market Your Business

Use Amazon’s Alexa To Market Your Business

How would you like to have your very own celebrity spokesperson? Oprah, Beyoncé, and McConaughey may be just a smidge out of your budget, but you can still get someone who’s voice is recognized around the world. She reaches tens of millions of people every day and will promote you for absolutely free. Her name […]

Online PR: How to Locate and Pitch Internet Media Sources

Online PR: How to Locate and Pitch Internet Media Sources

While there are a lot of rules around how to pitch traditional media sources (newspapers, television, magazines, and radio shows), the rules for pitching online sources are often looser, and the opportunities could keep you busy for years. Following are some strategies you can use to get exposure for your books. Bloggers The good news […]

Favorite Websites for Author Advice

Favorite Websites for Author Advice

We sent out a query asking nonfiction authors “what are  your favorite websites for author advice and guidance?” Here are their replies: Bronwen Sciortino I love the Australian Self-Publisher (www.australianselfpublisher.com) and the Book Baby (www.bookbaby.com) websites and blogs – loads of information about what’s happening all around the world and lots of practical, simple and […]

Getting Permission to Use Reviews and Extracting Blurbs from Them by Carolyn Howard-Johnson

Getting Permission to Use Reviews and Extracting Blurbs from Them by Carolyn Howard-Johnson

Stephanie recently highlighted the importance of endorsements for writers and it occurred to me that I could share some excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]