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What You Need to Know Before Your Pitch the Media

What You Need to Know Before Your Pitch the Media

I’ve been saying for years that though press releases have long been the standard way to pitch media, they aren’t always the best way. You should know that reporters, editors, and producers NEED story ideas. In other words, they need you as much as you need them. Yes, it’s perfectly okay to reach out to […]

7 Smart and 7 Dumb Reasons to Speak for Free

7 Smart and 7 Dumb Reasons to Speak for Free

Should you speak for free?  Yes – if you do it in front of the right people who are in the right room for the right reason… And along the way to answering this question in more detail, you’re also getting your 80-20 Speaking-as-Marketing strategy so let’s dig in… Research from professional services marketing firm Rain Today shows […]

Advice for New Authors from the Experts

Advice for New Authors from the Experts

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say!  NFAA: What advice would you offer to new authors just getting started?  JOANNE MCCALL New authors are filled with questions, particularly when it comes to promoting their books. “When […]

Transitioning to Paid Speaking

Transitioning to Paid Speaking

If you want speaking to become a revenue stream for you, start by getting as many free engagements under your belt as possible. Then begin reaching out to companies and conferences that need speakers. Professional speakers typically earn $2,500 to $10,000 and up for a keynote presentation, plus travel expenses. It can be a lucrative […]

Using Social Media to Engage Your Audience

Using Social Media to Engage Your Audience

We asked nonfiction authors, what is your favorite social media outlet and how do you use it to engage your audience? Here is what a couple of authors had to say: Leticia Mooney Twitter is still my favourite social media channel, despite how it has changed over the past 10 years. I use it to […]

5 Common Mistakes Book Covers Have That Can Harm Your Sales by Adelina Benson

5 Common Mistakes Book Covers Have That Can Harm Your Sales by Adelina Benson

Although you should never judge a book by its cover, that’s not to say that everybody does. When it comes to your book cover, this is the first thing people are going to see and will be the make or break as to whether a potential reader picks it up or walks on by. Designing […]

Steps to Becoming a Professional Speaker

Steps to Becoming a Professional Speaker

Getting started as a professional speaker is easier than you might think. Most people begin by giving free talks to local organizations and work their way up to paid speaking gigs. Local presentations can have many advantages even when you’re not being paid because you gain exposure with the organization’s entire network (not just the […]

The Benefits of Selling at Local Events by Brian Jud

The Benefits of Selling at Local Events by Brian Jud

Selling books at local events such as craft fairs, gift shows and Holiday celebrations can help you make some money as it provides additional benefits. Here are several reasons you might want to attend these events. You can sell personally autographed books on a non-returnable basis at full price If you sell 50 books, each […]

How to Blog for Other Websites: Simple Steps to Guest Blogging, Including Sample Pitch

How to Blog for Other Websites: Simple Steps to Guest Blogging, Including Sample Pitch

Blogging for other websites allows you to reach a whole new audience, gain exposure, build credibility, and potentially drive traffic back to your site. Here’s how to become a guest blogger: 1. Locate sites you want to write for. The first step is to find appropriate sites, and that means sites that reach your target […]

How to Sell Your Book to Colleges for Use in Courses

How to Sell Your Book to Colleges for Use in Courses

One of the many benefits of writing nonfiction is that we can educate our readers. Whether we do that with a how-to guide, a memoir, history, science, or other kind of reference book, many well-written nonfiction books have the potential to be adopted into curriculum for college courses. Getting colleges to adopt my books as […]