Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to an author about developing a marketable book title? JODY REIN There’s no denying it: the title you choose […]
When it comes to information products, it’s important the content meet a need for your audience. To increase your chances of success, start by doing a bit of research and planning prior to product development. Following are the steps you can take. 1. Generate Product Ideas Start by listing the questions you are asked most […]
“What is not given is lost.” –Indian proverb “The two most important days in your life are the day you are born and the day you find out why.” ― Mark Twain Ralph Waldo Emerson believed that light shines through us, that we are nothing and the light is all. This light binds and symbolizes […]
When preparing to launch your book in the world, you can use all the help you can get to spread the word. Following is a simple email template you can modify to announce your new book to those you are close to and invite them to help support you. Greetings to my family and friends, […]
Whether you realize it or not, as an author you are a business owner. Your book may be the heart of your business or it may be one spoke in a wheel of services you offer, such as consulting, coaching, online training programs and speaking. Regardless of the focus of your business, understanding key business […]
As an author, you can produce information products that complement the subject matter of your books, and then sell those products to readers for passive income. You can also use them for marketing purposes to attract new readers for your books or distribute as bonus items for new newsletter subscribers, event attendees, or in conjunction […]
If you don’t yet have an Author page on Facebook, separate from your personal page, that’s your first step. Set it up under your author name, not your book. That way when you write additional books, you can use the one author page for them all instead of creating a new page for every book. […]
The phrase “now in its second edition” would sound pretty great next to your nonfiction book title, wouldn’t it? Traditional publishers might suggest a second edition if the first one sells well or if the content changes regularly. Indie authors can decide for themselves when the time is right to do a second, third, or […]
Podcasting is one of the fastest and easiest ways to establish authority. Whether you’re just starting to build your audience, or you have a long-established following, this online audio platform can catapult your influence beyond the capabilities of many other expert-building promotional platforms. Since there are now 65 million people in the U.S. alone listening […]
You can take advantage of technology to deliver educational programs around the globe. Webinars and teleseminars are events conducted online or by phone. With a teleseminar, participants dial in to a conference line to listen in on an instructional program or interview, and often participate in Q&A. With webinars, participants can view an online presentation, […]
What Corporate Sponsors Want from Authors
While you may think that these corporate sponsorships are few and far between, I can assure you that they are easier to get than you might think. Corporations aren’t looking for a bargain. First, you should know that big companies have equally big budgets. On average they allocate 10% to 15% of profits toward marketing […]
(NOTE: This post is a companion piece to Peter Bowerman’s NFAA teleseminar on the subject to be posted on 8/17/17.) In late 2009, I released my fourth self-published book, the updated edition of my first, The Well-Fed Writer (TWFW), an award-winning how-to about my chosen field (since 1994) of lucrative “commercial” writing – freelancing for […]
10 Ways to Build Your Mailing List–and the Number One Way to Build it Quickly
Every author needs to build an email list. When someone gives you their email address, they are giving you permission to market to them. This can be incredibly powerful when you’re launching a new book, promoting events or aiming to sell new products and services. And while email marketing is as powerful as it ever […]
Member of the Week: Dan Ramsey, author of The Working Writer
Name: Dan Ramsey Book Title: The Working Writer: How to Make a Good Living and a Meaningful Life as a Professional Writer (With Practical Tips and Advice for Anyone Who Writes) – Book 1 in the Working Writer Series published by Mulligan Press. Your book’s Amazon purchase link: https://www.amazon.com/dp/B0718Z8567/ What is your book about? If […]
What Corporate Sponsors Want from Authors
While you may think that these corporate sponsorships are few and far between, I can assure you that they are easier to get than you might think. Corporations aren’t looking for a bargain. First, you should know that big companies have equally big budgets. On average they allocate 10% to 15% of profits toward marketing […]
(NOTE: This post is a companion piece to Peter Bowerman’s NFAA teleseminar on the subject to be posted on 8/17/17.) In late 2009, I released my fourth self-published book, the updated edition of my first, The Well-Fed Writer (TWFW), an award-winning how-to about my chosen field (since 1994) of lucrative “commercial” writing – freelancing for […]
10 Ways to Build Your Mailing List–and the Number One Way to Build it Quickly
Every author needs to build an email list. When someone gives you their email address, they are giving you permission to market to them. This can be incredibly powerful when you’re launching a new book, promoting events or aiming to sell new products and services. And while email marketing is as powerful as it ever […]
Ways Corporate Sponsors Want to Work with Nonfiction Authors
One big benefit of being an author and cultivating an audience is that you can attract corporate sponsors. This essentially means that corporations will give you money to help them reach your audience. I have personally worked with over a dozen corporate sponsors in recent years and have earned well into the six figures from […]
1. Friends and family: You need and deserve encouragement; let your friends and family give it to you. They will tell you they like your work because they like you. What are friends and family for? 2. Writers: Offer to critique their work in exchange. What you learn from the work of others and from […]
Advertise Your Book on a Low Budget Using Technology by Clinton Loomis
Advertising your book seems to be a great deal when you are low on marketing budget but no need to worry anymore as, it can be done for free with technology. 1.GUEST POSTS There are a great many blogs which are completely based on books and a few of them are supposed to promote books […]
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