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How to Promote Books on Facebook (In a way you haven’t heard of before)

How to Promote Books on Facebook (In a way you haven’t heard of before)

Facebook has become a pay-to-play network, requiring paid ads if you want to get visibility with more people for your posts. This isn’t all bad news. Compared to most forms of traditional advertising, Facebook ads are still quite reasonably priced—and they allow you to reach very specific demographics. But this post isn’t about promoting books […]

Finding the Agent Who’s Looking for You: 9 Ways to Find an Agent by Michael Larsen

Finding the Agent Who’s Looking for You: 9 Ways to Find an Agent by Michael Larsen

1. Your writing community: Ask writers and publishing people. 2. The Web: Blogs, Facebook, Twitter, LinkedIn, other social media, Google, agents’ websites, databases such as publishersmarketplace.com, agentresearch.com, firstwriter.com, authorlink.com, predatorsandeditors.com, and agentquery.com, which lists 2,000 agents. 3. The Association of Authors’ Representatives (AAR): The 450 agents in AAR are the best source of experienced, reputable […]

Search Engine and Facebook Ads

Search Engine and Facebook Ads

Google Ads Google’s Adwords program (www.google.com/adwords) is an advertising network where you can bid on clicks for your ads. You do this by designating keywords that you want your ad associated with, and you can also target geographic locations and other demographics. For example, if your book is about caring for a puppy, your keywords […]

Paid Advertising for Your Book

Paid Advertising for Your Book

Another option for getting your book in front of potential buyers is paid advertising. You can purchase ad space online and in print publications. The tricky part is finding the right opportunity that actually produces a decent return on investment (ROI). Because profit margins are low with books, it can be difficult to justify the […]

Top 10 Dos and Don’ts for Young and Smart Writers by Tom Jager

Top 10 Dos and Don’ts for Young and Smart Writers by Tom Jager

When Gutenberg printed the first Bible back in the 15th century, books laid a stepping stone for the evolution of mankind. Many things have changed drastically since then, but the number of books printed has been growing steadily. More than 2 million books are published worldwide each year, with thousands of young writers riding on […]

Generate Buzz With Online Contests

Generate Buzz With Online Contests

A fun way to generate some buzz online is to host a contest, and there are many ways to accomplish this. Here are some ideas: Comment Contest – Give something away via your blog by asking participants to post a comment. I once worked with Dell to give away a printer through my website by […]

Host Webinars and Teleseminars

Host Webinars and Teleseminars

By now you’re probably familiar with webinars and teleseminars. A webinar is an event conducted on a computer, which typically shows slides or a visual demonstration to attendees. A teleseminar is conducted by phone, where participants dial in to a conference line and listen to the host either present some kind of material or interview […]

Presenting You and Your Idea in Less Than a Minute: The Parts of a Perfect Pitch by Michael Larsen

Presenting You and Your Idea in Less Than a Minute: The Parts of a Perfect Pitch by Michael Larsen

A pitch is an oral query letter. Pitching a book takes less than thirty seconds. The goal: generate maximum excitement in as few words as possible. Without being self-serving, you must capture the essence of your book, why it will appeal to book buyers, and what’s most impressive about your platform, promotion plan, and credentials. […]

Start an Internet Radio Show

Start an Internet Radio Show

A lot of authors have enjoyed building their audience by hosting their own radio shows. One of the most popular internet radio sites is http://blogtalkradio.com, and for a small monthly subscription fee, you can utilize tools to record your programs, air them live, and make the recordings available for listeners to download. You can also […]

Branding Mistakes to Avoid When Marketing Nonfiction Writing

Branding Mistakes to Avoid When Marketing Nonfiction Writing

Abstract: Like every other product, even nonfiction writing requires strategic branding. Here we enlist mistakes which should be avoided when you are branding your work. Main Body: The technological world of today has made the process of book writing much easier. For instance, authors have the liberty of ‘self-publishing’ along with the facility of ‘print-on-demand’. Such […]