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Getting Permission to Use Reviews and Extracting Blurbs from Them by Carolyn Howard-Johnson

Getting Permission to Use Reviews and Extracting Blurbs from Them by Carolyn Howard-Johnson

Stephanie recently highlighted the importance of endorsements for writers and it occurred to me that I could share some excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]

Bringing Someone Else’s Story to Life by Katrina Shawver

Bringing Someone Else’s Story to Life by Katrina Shawver

Crafting a compelling narrative of a real person that leaps from the page, invokes images of a live-action movie, and creates a strong connection for the reader remains easier said than done. The nonfiction genre of biographies and memoirs continues to rank high in adult nonfiction for book sales and library circulations so many authors […]

How the Amazon KDP Select Program Works for Nonfiction Authors (Part 4)

How the Amazon KDP Select Program Works for Nonfiction Authors (Part 4)

In Part 3 of this blog series – How to Use Amazon Display Ads – we showed you how to set up display ads on Amazon. Now let’s move on to Part 4: How the Amazon KDP Select Program Works (Nonfiction Authors) The KDP Select program is available to Kindle ebook publishers and allows authors/ […]

How to Use Amazon Display Ads to Sell More Books (Part 3)

How to Use Amazon Display Ads to Sell More Books (Part 3)

In Part 2 of this blog series – How to Use Amazon Pay-Per-Click Ads – we showed you how to set up pay-per-click advertising campaigns on Amazon. Now let’s move on to Part 3: How to Use Amazon Display Ads Amazon Product Display Ads are generated based on book genre, related books, and even other […]

How to Use Amazon Pay-Per-Click Ads to Sell More Books (Part 2)

How to Use Amazon Pay-Per-Click Ads to Sell More Books (Part 2)

In Part 1 of this blog series – How to Use Amazon Advertising to Sell More Books – we explored how Amazon is moving in the direction of pay-to-play advertising for authors in publishers. Now let’s move on to Part 2: How to Use Amazon Pay-Per-Click Ads Amazon’s Sponsored Product Ads, which allow you to […]

How to Use Amazon Advertising to Sell More Books(Part 1)

How to Use Amazon Advertising to Sell More Books(Part 1)

Did you know that the books you see on end caps and display tables at Barnes and Noble are sponsored by the publishers? That’s right; books featured are rarely due to the store employees choosing their favorite reads. The publishers pay a premium to get their top titles featured on the best real estate in […]

Media Training Checklist: Prepare for Interviews

Media Training Checklist: Prepare for Interviews

Here are some tips so you can be prepared when the media calls: 1. Anticipate questions. Develop a list of all potential questions you think a reporter would ask you and then write down your responses, ideally in simple bullet points so that your answers are concise. Reporters do not want rambling answers. 2. Know […]

Why Highly Sensitive People Make Great Writers by Kate Frank

Why Highly Sensitive People Make Great Writers by Kate Frank

Being a highly sensitive person can be a pain…quite literally.  However, the traits making you highly sensitive can also be a magical gift for being an awesome writer.  We are going to explore the definition of being highly sensitive and offer some tools for turning this personal characteristic into a power tool for your writing […]

Round-Up Question of the Week: Which was Harder: Writing Your Book or Marketing Your Book?

Round-Up Question of the Week: Which was Harder: Writing Your Book or Marketing Your Book?

Last week we asked our community on Facebook to answer this question: Which was harder: writing your book or marketing your book? Here’s what they had to say: Rae Stonehouse: I’ve written five self-published, self-help books. I’m going to say that writing them was harder than marketing them, only because I didn’t do a good […]

How to Research Bloggers for Book Reviews, Excerpts, Etc.

How to Research Bloggers for Book Reviews, Excerpts, Etc.

Use these guidelines to perform your author research, or provide to an assistant to follow. Create a spreadsheet with the following fields: Blog Link, Reviews?, Author Interviews?, Excerpts?, Guest Posts?, Email, Submission Guidelines Link. Perform the following Google searches and log results on spreadsheet: Topic + book review When a book review is located, look […]