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Developing a Good Book Title

Developing a Good Book Title

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to an author about developing a marketable book title? JODY REIN There’s no denying it: the title you choose […]

Developing Information Products in 9 Steps

Developing Information Products in 9 Steps

When it comes to information products, it’s important the content meet a need for your audience. To increase your chances of success, start by doing a bit of research and planning prior to product development. Following are the steps you can take. 1. Generate Product Ideas Start by listing the questions you are asked most […]

Writing Light: Changing the World and Yourself at the Speed of Enlightenment by Michael Larsen

Writing Light: Changing the World and Yourself at the Speed of Enlightenment by Michael Larsen

“What is not given is lost.” –Indian proverb “The two most important days in your life are the day you are born and the day you find out why.” ― Mark Twain Ralph Waldo Emerson believed that light shines through us, that we are nothing and the light is all. This light binds and symbolizes […]

Email Template for Family and Friends – Use for Your Book Launch

Email Template for Family and Friends – Use for Your Book Launch

When preparing to launch your book in the world, you can use all the help you can get to spread the word. Following is a simple email template you can modify to announce your new book to those you are close to and invite them to help support you. Greetings to my family and friends, […]

Small Business Basics for Authors

Small Business Basics for Authors

Whether you realize it or not, as an author you are a business owner. Your book may be the heart of your business or it may be one spoke in a wheel of services you offer, such as consulting, coaching, online training programs and speaking. Regardless of the focus of your business, understanding key business […]

Generating Revenue with Information Products

Generating Revenue with Information Products

As an author, you can produce information products that complement the subject matter of your books, and then sell those products to readers for passive income. You can also use them for marketing purposes to attract new readers for your books or distribute as bonus items for new newsletter subscribers, event attendees, or in conjunction […]

13 Ways to Make the Most of Your Facebook Author Page

13 Ways to Make the Most of Your Facebook Author Page

If you don’t yet have an Author page on Facebook, separate from your personal page, that’s your first step. Set it up under your author name, not your book. That way when you write additional books, you can use the one author page for them all instead of creating a new page for every book. […]

Should You Publish a Second Edition?

Should You Publish a Second Edition?

The phrase “now in its second edition” would sound pretty great next to your nonfiction book title, wouldn’t it? Traditional publishers might suggest a second edition if the first one sells well or if the content changes regularly. Indie authors can decide for themselves when the time is right to do a second, third, or […]

Using Podcast Interviews for Nonfiction Author Marketing by Tina Dietz

Using Podcast Interviews for Nonfiction Author Marketing by Tina Dietz

Podcasting is one of the fastest and easiest ways to establish authority. Whether you’re just starting to build your audience, or you have a long-established following, this online audio platform can catapult your influence beyond the capabilities of many other expert-building promotional platforms. Since there are now 65 million people in the U.S. alone listening […]

Webinars, Teleseminars, and Online Events

Webinars, Teleseminars, and Online Events

You can take advantage of technology to deliver educational programs around the globe. Webinars and teleseminars are events conducted online or by phone. With a teleseminar, participants dial in to a conference line to listen in on an instructional program or interview, and often participate in Q&A. With webinars, participants can view an online presentation, […]