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How to Produce and Distribute Audiobooks

How to Produce and Distribute Audiobooks

Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]

Expert Round-Up: Amazon Marketing Tips

Expert Round-Up: Amazon Marketing Tips

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! PATRICK SCHWERDTFEGER The beauty of doing a “launch” on Amazon (such as a 4-day Kindle sale for $0.99 or even free) is that it gets your book in the […]

Publishing with a Small (Traditional) or University Press: When it Might be Right for You and Your Book by Lisa Romeo

Publishing with a Small (Traditional) or University Press: When it Might be Right for You and Your Book by Lisa Romeo

This is a guest post by Lisa Romeo. If we’re gut honest about it, we all have that same dream, right? The one about a major New York City powerhouse publishing our book and their marketing department deciding our book will get a big promotional push. That our book will be reviewed (positively, of course!) […]

How to Reach Non-Retail Buyers by Brian Jud

How to Reach Non-Retail Buyers by Brian Jud

Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]

How to Carve Out Time for Book Marketing

How to Carve Out Time for Book Marketing

We recently reached out to authors to find out how they carve out time for book marketing. Here’s what they had to say: Tanya Williams I launched a book in March which was a best seller on Amazon. The best way is to schedule time in your calendar and commit to it. Without action nothing […]

Sample Permissions Letter

Sample Permissions Letter

For use when requesting permission to include another person’s work in your book. As with all legal documents, be sure to have this approved by your attorney before use. Dear [name], As we have previously discussed, I am preparing to have my book published and it is tentatively titled [title]. It is scheduled to be […]

How Can You Learn to Write Funny? by David Evans

How Can You Learn to Write Funny? by David Evans

We all love humor, because it’s fun to laugh.  But why do we laugh? And is there any way we can learn to write funny things so that other people will laugh?  Is there some secret to it? I’ve been fascinated by that question all my life.  When I was ten years old, I stumbled […]

How many books can you expect to sell? The truth about book sales and the keys to generating income from publishing

How many books can you expect to sell? The truth about book sales and the keys to generating income from publishing

Recently I read a post in an online writers’ forum that broke my heart. A woman reported having dipped into her savings AND retirement accounts to invest in several expensive book marketing educational programs with the expectation that they would help her sell huge quantities of books. She spent tens of thousands of dollars on […]

How to Write Compelling Jacket Copy for Your Book

How to Write Compelling Jacket Copy for Your Book

The back cover is where you convince readers to buy. One trick that many writers use is to craft a compelling description before writing the manuscript because it can help to know what to focus on when developing the manuscript. You have a very limited amount of space on the back of your book so […]