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Choosing the Right Publishing Option for You and Your Book: 8 Ways to Get Published by Michael Larsen

Choosing the Right Publishing Option for You and Your Book: 8 Ways to Get Published by Michael Larsen

1. You can self-publish your book by –Doing it as an ebook, a hardcover, a mass market book or trade paperback –Using print-on demand (POD) at no cost or by paying for services –Using print-quantity-needed (PQN) for short runs, offset for longer runs –Publishing it for free online as blog posts, articles, or a manuscript, […]

Get Found By Media Pros

Get Found By Media Pros

More than half of the media interviews I’ve given over the years came to me without any effort on my part. Why? Because I have positioned myself as an authority. Many interviews have come from reporters who found my blog. When the recession was just starting, I wrote several blog posts about how I was […]

Virtual Book Tours

Virtual Book Tours

A virtual book tour is a promotion where you set a specified time, usually two to four weeks, and you put yourself on “tour.” The idea is to get other blogs to feature you each day during your tour stops. Blog hosts might feature a guest blog post by you, a review of your book, […]

Authors: How to Sell Your Books (and Related Products and Services) with Facebook Ads

Authors: How to Sell Your Books (and Related Products and Services) with Facebook Ads

Recently I had the pleasure of speaking at the San Francisco Writers Conference, where a writer said, “I hear that Facebook ads don’t work.” He was a little right and a little wrong. Facebook ads can be frustrating, but when used to reach a bigger goal, they can be worthwhile. Many writers have given up […]

What to Look for In A Nonfiction Editor – 13 Tips from Editors Themselves

What to Look for In A Nonfiction Editor – 13 Tips from Editors Themselves

When soliciting advice from editors themselves regarding what to look for in an editor, you might be surprised by how much their feedback can resemble the question of what to look for in a partner; “honesty,” “good communication,” “teamwork,” “common interests” to name a few. And that’s because when you hire the right editor, they […]

Media Training for Authors

Media Training for Authors

I will never forget what happened after sending out my first press release after opening my first business, a bookstore in Sacramento, California. I didn’t know much about what I was doing at the time, so I wrote the release and sent it off to several media outlets. Then I went to the mall. My […]

Pitching the Media Directly

Pitching the Media Directly

While press releases are the old PR standard, one very effective way to get media coverage is to reach out to media pros directly via email. Once again, these folks need story ideas. When you send a brief, relevant, professional pitch via email, you are quite likely to get a call back. When sending a […]

Surfing Tsunamis: How Writers Can Cast an Affirming Flame by Michael Larsen

Surfing Tsunamis: How Writers Can Cast an Affirming Flame by Michael Larsen

“In all very numerous assemblies passion never fails to wrest the scepter from reason.” – James Madison In Thank You for Being Late, Thomas Friedman wrote that we’re trapped in three giant accelerations we can’t understand, control, or adjust to: technology, globalization, and climate change. The election showed the conflict between those skimming the crests […]

How to Build a List of Media Contacts

How to Build a List of Media Contacts

I can assure you that you will have far more success reaching out to media contacts directly. Here’s how to find them. Media Websites Nearly all of the major media outlets have websites with easy access to contact information for reporters, editors, and producers. In fact, they make it almost ridiculously easy to find email […]

26 Reasons Why Now is the Best Time to Be a Publisher or Self-Publisher by Michael Larsen

26 Reasons Why Now is the Best Time to Be a Publisher or Self-Publisher by Michael Larsen

Publishers have more options for publishing than ever: e-books, print-on-demand, offset printing, downloads, audiobooks, podcasts, blogs, websites, a series of articles or videos. Books can generate more profits than ever. People are buying content in more forms, formats, media, and countries than ever. Publishers can coordinate publication worldwide. They can plan the timing and marketing […]