Your writer platform is the sum total of your potential to sell books. It’s based upon your notoriety, reputation, influence, as well as your ability to connect with people. Imagine that you have two writers. Both are science educators. Both have written a book on best practices for getting girls and young women interested in […]
For many years, corporate buyers have been purchasing coffee mugs, cameras, apparel, watches and other items to use as promotional items. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors. Until recently, there has been little awareness about using books to accomplish […]
One of the best writing tips I ever received came from the eight-year-old daughter of a colleague during my first year as a nonfiction book editor for American Girl. Our contemporary line of advice and activity books were geared toward young girls, so my coworker’s offspring was comparable to having our own mini focus group. […]
A good book proposal should be convincing, thorough, and fully edited for spelling and grammatical errors. Keep in mind that your proposal reflects you and your professionalism so you want to make sure it is high-quality and follows industry standards. Proposals can range from 10-50 pages. Remember to check the website of the agent or […]
When seeking creative ideas, our built-in biases can prevent us from seeing new possibilities. We only develop opportunities related to the status quo, that which is somewhat familiar. Science fiction can help remove the creative boundaries by providing the inspiration for innovation. It helps us engage in mental time travel and allows us to dream […]
There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]
Writing an entire manuscript in preparation for publishing a book is a huge accomplishment, and one that is worthy of celebration. But, before you send your manuscript off to your publisher (or printer), there are several ways you can improve the overall professionalism and maximize reader engagement. Bonus Downloads –When you sell your book through […]
Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also […]
You’ve written your first book and it’s all set to be released in a few months. What can you do using social media now, before your official book launch date, to be sure book sales are boosted on release day? First create a plan. Write down your goals. How many followers would you like on […]
Professional Editor If you’re self-publishing your book, nothing is more important than having your book professionally edited. It’s fine to have it initially reviewed by a friend or relative, or by teachers and people with English degrees (I hear this a lot), but you still need a professional editor to put the finishing touches on […]
Why You Shouldn’t Ask Your Readers What They Want You to Write by Heidi Thorne
Trying to figure out what to write about for your next book, or even blog? An online survey might be just what you need to do to get feedback and insight from your ideal audience. One mistake that authors can make when doing such a survey is to ask their prospective readers and fans, “What […]
Knowing and Championing the Most Important Part of Your Book – Its Point by Joel Schwartzberg
If you’re in the book-writing business, you’re also in the book marketing business. Whether you have a major publisher or are self-published, whether you have a hungry publicist or a hundred Twitter followers, YOU are your book’s most credible spokesperson and cheerleader. If that thought frightens you, there’s good news. Promoting your book successfully to […]
Traditional Book Deal Checklist
✔ Develop your platform for book sales. Publishers give extra consideration to authors with a large platform (audience). ✔ Decide on a concept for your book—something unique that will stand out against competition. ✔ Define your target audience to ensure you have a market for the book. ✔ Evaluate the competition to ensure there is […]
Member of the Week: Bruce Barton, author of Personal Finance for Tech Professionals
Author Name: Bruce Barton Book Title: Personal Finance for Tech Professionals Synopsis Personal Finance for Tech Professionals is both comprehensive and accessible—laying out what tech professionals need to know to manage their personal finances. The book covers best practices for the unique financial issues facing technology professionals such as: Stock-based compensation, including stock options and […]
Why You Shouldn’t Ask Your Readers What They Want You to Write by Heidi Thorne
Trying to figure out what to write about for your next book, or even blog? An online survey might be just what you need to do to get feedback and insight from your ideal audience. One mistake that authors can make when doing such a survey is to ask their prospective readers and fans, “What […]
Knowing and Championing the Most Important Part of Your Book – Its Point by Joel Schwartzberg
If you’re in the book-writing business, you’re also in the book marketing business. Whether you have a major publisher or are self-published, whether you have a hungry publicist or a hundred Twitter followers, YOU are your book’s most credible spokesperson and cheerleader. If that thought frightens you, there’s good news. Promoting your book successfully to […]
Traditional Book Deal Checklist
✔ Develop your platform for book sales. Publishers give extra consideration to authors with a large platform (audience). ✔ Decide on a concept for your book—something unique that will stand out against competition. ✔ Define your target audience to ensure you have a market for the book. ✔ Evaluate the competition to ensure there is […]
Questions to Answer Before Writing Your Book
What do I ultimately want to accomplish with my book? What opportunities can I create with my book? How can I stretch out of my comfort zone? What do I need to learn to be successful? Who are some people I can model on my way to achieving my goals? Is there anyone who could […]
Your blog is the heart of your social media strategy. Without a blog, you will have limited content to share and you won’t have a reason to drive traffic back to your site. And by adding new posts to your blog three or more times per week, you will have a steady stream of fresh […]
Meet the Members & Their Books March 2019
Welcome to the monthly edition of Meet the Members, an opportunity for you to learn about your fellow members and their books. We encourage you to support each other! Meet the Members & Their Books: Healer, three-time author, and motorcycle aficionado Liz Jansen combines her artistic mediums to create stories that inspire readers to embark […]
Connect with Us
Connect with us on the following social media platforms.
Join the Nonfiction Authors Association.