AUTHORITY MEMBERS ONLY: Homework Archives

Preparing For Your Book Launch: Research Trade Associations and Social Media Groups

Preparing For Your Book Launch: Research Trade Associations and Social Media Groups

Build a list of trade association opportunities. What associations do your potential readers belong to? Visit association websites and look for opportunities. Can you contribute posts to their blog, write for their newsletter or magazine, or apply to speak at local meetings or a national event—even join their board of directors? Additionally, look for groups […]

Preparing For Your Book Launch: Research Bloggers and Podcasts

Preparing For Your Book Launch: Research Bloggers and Podcasts

Find blogs that reach your target audience and look to see if they post book reviews, accept guest blog posts, conduct interviews, or host book giveaway contests. You will tailor your pitch based on the results of your research. You can also look into internet radio shows and podcasts to find programs where you should […]

Preparing For Your Book Launch: Research Media Outlets

Preparing For Your Book Launch: Research Media Outlets

One of the biggest mistakes new authors make is not thinking about book marketing until after their book is released. As you undoubtedly know at this point, books won’t sell themselves. And whether you have a traditional book deal or you’re self-publishing, you as the author will be an integral part of building buzz about […]

Update and Improve Your Website for Better Traffic: Use Strategic Keywords

Update and Improve Your Website for Better Traffic: Use Strategic Keywords

Optimize your website with relevant keyword phrases to increase traffic. Keywords should include individual words and phrases that your target audience would most likely use to locate you or your book. To locate keyword suggestions, hop on over to Google’s free keyword tool (https://adwords.google.com/o/KeywordTool). When you type in a phrase, it will return results for […]

Update and Improve Your Website for Better Traffic: Include a Book Sales Page

Update and Improve Your Website for Better Traffic: Include a Book Sales Page

Make sure you have a great book sales page on your own website. It should include the jacket copy, reviews (be sure to update these regularly), a cover image, and a link to purchase online.

Update and Improve Your Website for Better Traffic: Keep Your Media Coverage Current

Update and Improve Your Website for Better Traffic: Keep Your Media Coverage Current

A media page is a great place to showcase any media coverage you have received. If your website doesn’t already have one, be sure to add one, and list all media outlets, including print, radio, and television. Also, make it easy for media pros to cover you for a story. Include short and extended bios, […]

Update and Improve Your Website for Better Traffic: Make Your Site Mobile-Friendly

Update and Improve Your Website for Better Traffic: Make Your Site Mobile-Friendly

Make sure your website is mobile-friendly (the size should automatically adjust when viewing on a phone or tablet). If it isn’t, it’s time for a re-design. Google is penalizing sites that aren’t compliant. If you want to see whether your site is mobile-friendly, Google offers a free test here.

Update and Improve Your Website for Better Traffic

Update and Improve Your Website for Better Traffic

Happy New Year! It’s a good idea to examine your website periodically to make sure the info on it is accurate, and that it includes updated features that may make it easier for users to access and peruse (and buy from!). If you don’t have the time or resources to update or even revamp your […]

Speaking to Grow Your Career as a Nonfiction Author: Be the Kind of Professional Whose Business You Wish to Attract

Speaking to Grow Your Career as a Nonfiction Author: Be the Kind of Professional Whose Business You Wish to Attract

When making an appearance of any kind, arrive promptly—or early, if arranged ahead of time with your host organization—dress professionally, remove your ego, and leave people with a good impression. Remember: we generally attract the type of business we project!

Speaking to Grow Your Career as a Nonfiction Author: Provide Bonus Material

Speaking to Grow Your Career as a Nonfiction Author: Provide Bonus Material

When presenting at a live event, always provide a memorable handout to audiences that includes tips or information they will want to keep, plus your bio and contact information. When conducting an online event or presentation, give a link to your website where the handout can be downloaded as “bonus material.”