Now, how to get followers to Like your page? If you use Constant Contact or another email service, add a newsletter signup to your page (see instructions with your provider). Invite your Facebook friends to Like your page. Add links to your Facebook page from your website and e-newsletter.
Get your professional Facebook page set up for success by having a custom timeline photo designed featuring your book or tagline. (Fiverr.com is a great resource for custom social media images.) Fill out your profile completely, including a compelling bio in the brief “About” section on the front of your page. You can pull content […]
No doubt you’ve heard the importance as an author of having a presence on social media. Far and away, Facebook is the behemoth of social media sites in terms of number of users, who spend close to an hour per day on the site. So if you’ve been wondering how to use Facebook to your […]
A standard brochure-type website that simply tells visitors what you do is not enough. Your site should ask visitors to take action. Once you understand the goal of what you want your readers to do, a simple change that will make a big difference is to add a call to action to each and every […]
Describe Benefits Instead of Features One of the biggest marketing mistakes you can make is listing the features of a product or service instead of the benefits. Buyers want to know what’s in it for them. They want to know how this product or service will solve a problem, make life easier, save time, or […]
When writing your own website copy, remember to use simple language. Newspaper reporters are required to write at a tenth-grade level, as this is how the majority of readers can relate. Avoid using industry jargon, acronyms, or slang that not every site visitor will understand. Also, stick to present tense, second person. Readers should identify […]
Having a website copy writer is, of course, highly useful when developing or updating your website, but if you find yourself in the position of needing to write your own copy, this month’s homework focuses on tips for writing effective copy on your own. Here are the first 3 steps to get you started: Step […]
Build a list of book reviewers from Amazon. Look at books in your genre and find out who has reviewed them. Each reviewer has a public profile on Amazon and many list their email address and website link because they WANT to be offered review copies of books. To make this process even easier, check […]
Build a list of trade association opportunities. What associations do your potential readers belong to? Visit association websites and look for opportunities. Can you contribute posts to their blog, write for their newsletter or magazine, or apply to speak at local meetings or a national event—even join their board of directors? Additionally, look for groups […]
Find blogs that reach your target audience and look to see if they post book reviews, accept guest blog posts, conduct interviews, or host book giveaway contests. You will tailor your pitch based on the results of your research. You can also look into internet radio shows and podcasts to find programs where you should […]
Recently there has been much discussion in the publishing community around whether authors should publish their books with both IngramSpark/Lightning Source and CreateSpace or choose just one publishing platform. Below we break down some of the pros and cons you should know about. But first, let’s clarify that IngramSpark is a publishing platform for indie […]
Leverage Social Media (Whether you like it or not)
Here’s the reality: social media is not a fad and isn’t going away. If you’ve been avoiding social media, consider this a gentle nudge to help you get serious. The good news is that social media is ideal for nonfiction authors—we write! And our readers want to hear from us! You also don’t have to […]
How Well Do You Balance the Business and the Art of Writing? by Rosanne Bane
You know how to take care of business as a nonfiction writer. You’re professional. You attend to all the details of putting your writing into the world from analyzing your audience to zeroing in on new ways to promote your writing. But all this serious business stuff is probably not why you started writing. You […]
Name: Janet Grant Book Title: Spirit Animals of the Chinese Zodiac: Using Spirit Animal Wisdom from Eastern Astrology for Self-Discovery Your book’s Amazon purchase link: Spirit Animals of the Chinese Zodiac What is your book about? By using the principles of the Chinese Zodiac along with the Native American paradigm of spirit animals, you can […]
Recently there has been much discussion in the publishing community around whether authors should publish their books with both IngramSpark/Lightning Source and CreateSpace or choose just one publishing platform. Below we break down some of the pros and cons you should know about. But first, let’s clarify that IngramSpark is a publishing platform for indie […]
Leverage Social Media (Whether you like it or not)
Here’s the reality: social media is not a fad and isn’t going away. If you’ve been avoiding social media, consider this a gentle nudge to help you get serious. The good news is that social media is ideal for nonfiction authors—we write! And our readers want to hear from us! You also don’t have to […]
How Well Do You Balance the Business and the Art of Writing? by Rosanne Bane
You know how to take care of business as a nonfiction writer. You’re professional. You attend to all the details of putting your writing into the world from analyzing your audience to zeroing in on new ways to promote your writing. But all this serious business stuff is probably not why you started writing. You […]
“Start to” and “Decide to”: Are They Flooding Your Writing? by Barbara McNichol
When you look back at what you’ve written, take time to find how many times you start sentences with the word “start” or “begin.” For example, in a 5,000-word document I edited, those two words appeared 14 times, while only five were deemed necessary to the meaning. That’s a lot of extra words flooding your […]
Meet the Members: Elva Anson, author of Wondering Around God
Author Name: Elva Anson Book Title: Wondering Around God Synopsis Because my friend, Kiyo Soto, started her memoir at age 80, maybe I could, too. I launched “Wondering Around God” five years later. Here is how one reviewer, Elisabeth Kersten, retired Director of Calif. Senate Office of Research, describes it. “Elva Anson is a first-rate […]
8 Hints on How to Effectively Promote Your Book on Social Media by Brandon Stanley
The rise of social media changed the way writers promote themselves. We’re seeing non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference. You might be wondering: how do you effectively promote your book on […]
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