AUTHORITY MEMBERS ONLY: Homework Archives

Book Promotion Strategies You May Not Have Thought About: Webinars and Teleseminars

Book Promotion Strategies You May Not Have Thought About: Webinars and Teleseminars

Host your own free webinars or teleseminars. These should be educational in nature (not just about your book). You can build your mailing list and audience with events like these.

Book Promotion Strategies You May Not Have Thought About: Book Awards Programs

Book Promotion Strategies You May Not Have Thought About: Book Awards Programs

Submit your book to awards programs, which can improve credibility and give you something exciting to promote to your audience. The Nonfiction Authors Association hosts a year-round book awards program.

Book Promotion Strategies You May Not Have Thought About

Book Promotion Strategies You May Not Have Thought About

When preparing to release your book, promotion is probably high on your priority list. This month’s homework offers some ideas for promoting your book that you may not have thought about. Participate in a Goodreads giveaway promotion. LibraryThing also offers a similar promotion. Promote a sale of your ebook through BookBub.

The Important People You Didn’t Know You Needed to Hire to Publish Your Book: Bookkeeper

The Important People You Didn’t Know You Needed to Hire to Publish Your Book: Bookkeeper

Depending on the volume of sales you manage, hiring a professional bookkeeper can help you not only stay sane, but to comply with tax laws that you may not even know about. Consider hiring a bookkeeper who is also a certified tax planner.

The Important People You Didn’t Know You Needed to Hire to Publish Your Book: Publicist

The Important People You Didn’t Know You Needed to Hire to Publish Your Book: Publicist

Publicity is one of the most expensive options for authors, so weigh this choice carefully. Publicists typically expect a monthly retainer fee of $2,500 or more. However, an experienced publicist already has relationships with many media professionals, and can help you get the exposure you need. If you want to go big with your book […]

The Important People You Didn’t Know You Needed to Hire to Publish Your Book: Virtual Assistant

The Important People You Didn’t Know You Needed to Hire to Publish Your Book: Virtual Assistant

Very few authors have a lot of spare time to focus on marketing their books, because most of us have day jobs (even bestselling authors have day jobs!). That’s where a good virtual assistant comes in handy. You can hire someone to help with some of the workload, and manage tasks like research, contacting bloggers, […]

The Important People You Didn’t Know You Needed to Hire to Publish Your Book: Typesetter and Ebook Formatter

The Important People You Didn’t Know You Needed to Hire to Publish Your Book: Typesetter and Ebook Formatter

Most authors are aware of the key professionals they need to hire to publish their book (editor, book designer, cover designer, etc.), but this month’s homework focuses on some of the industry professionals you may not have even been aware you needed! (For a list of industry professionals we recommend, check out our recommended resources.) Typesetter […]

Optimize Your Blog’s Traffic and Reader Engagement: Review Your Site Design

Optimize Your Blog’s Traffic and Reader Engagement: Review Your Site Design

If you want your blog to be taken seriously, it should be professionally designed, formatted for easy reading, and visually appealing. Look at your blog objectively and compare it with others in your field. When in doubt, ask some professional contacts to give you constructive feedback. A simple redesign can potentially increase readership and website […]

Optimize Your Blog’s Traffic and Reader Engagement: Link to Other Blogs and Websites

Optimize Your Blog’s Traffic and Reader Engagement: Link to Other Blogs and Websites

When writing blog posts, add relevant links to any resources that you mention. Not only will readers appreciate this, the companies you mention may also take notice. You might be surprised by how those companies end up referring to your blog in one of their posts.

Optimize Your Blog’s Traffic and Reader Engagement: Cross-Reference Past Content

Optimize Your Blog’s Traffic and Reader Engagement: Cross-Reference Past Content

When writing new posts, include anchored links to related posts that you’ve written previously. Links keep readers engaged, and they are also good for search engine optimization across your site.