Start pinning content to your boards. When you pin a photo, Pinterest automatically includes a link back to the site where the photo originated. With this in mind, make sure you include a photo with each of your blog posts (which you should be doing anyway because it adds visual appeal and is another place […]
Create pin boards with industry-related themes. Since Pinterest is a site for sharing photos and videos, you will be “pinning” photos to your boards. Board titles should be keyword-rich. Include topics with industry-related themes, such as Wellness Industry Articles from Our Blog Health and Wellness Products We Love Health and Wellness Books Wellness Resources Discovered
If you’ve overlooked Pinterest as a social media option for you as an author, it’s time to start taking it seriously! At 72.5 million users, Pinterest is one of the largest social networks and has a proportionally high female demographic. While the site is primarily used for home decorating, cooking, wedding planning, and fashion, many […]
Your workbook deserves as much professionalism as you would give a standard book, or any other business material you put out into the world. That means that it should be professionally edited and designed. The interior layout should ideally be created by someone who handles interior book design for a living. Simply asking a friend […]
Workbooks are wonderful because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical trade paperback book might sell for […]
There are several different types of workbook pages you might create: Question and Answer: Have your readers narrow down who their target audience is so they can better market their products and services. Lists: Brainstorming a list can help the reader identify issues, ideas, or other areas that need to be addressed within your workbook. […]
Workbooks can be sold as companion products when speaking or teaching workshops, and if a large company has hired you for an event, you can potentially pre-sell workbooks for attendees as well. Workbooks can also be bundled with a standard book, an audio program, or another product offering. The content that goes into your workbook […]
Tag photos from events with the names of people in the photos (if you are connected to them). These will appear on their pages, too. For added exposure, insert your logo into all photos. Like other pages related to yours (while using Facebook as your business page). Lastly, consider investing in Facebook pay-per-click advertising to […]
Once your professional page is set up, start sharing content! Share consistently: blog post links, questions, photo memes, videos, events, offers, announcements, and industry news from other sources. Share at least once daily as much as possible. You can intersperse some personal posts every once in awhile to “humanize” yourself to your followers, though use […]
Now, how to get followers to Like your page? If you use Constant Contact or another email service, add a newsletter signup to your page (see instructions with your provider). Invite your Facebook friends to Like your page. Add links to your Facebook page from your website and e-newsletter.
Member Book Announcement: To Cast A Reflection: The Henry Family In Their Own Words
Member Name: Laura Suchan Book Title: To Cast A Reflection: The Henry Family In Their Own Words Synopsis In the summer of 2013 a box stuffed with old papers was donated to the Oshawa Museum. The Thomas Henry Correspondence Collection, as it became known, contained 520 individual documents including personal letters, receipts and business correspondence of […]
Some Favorite Books for Writers
We asked other nonfiction authors what some of their favorite books for writers are. Here are their responses: Sanjida Kay I’d recommend The Story Grid by Shawn Coyne, an editor who describes how to develop one’s craft as a writer. There’s an accompanying podcast, Story Grid Podcast with Shawn Coyne and aspiring novelist, Tim Grahl. […]
Giving Back to Your Writing Career by Carolyn Howard-Johnson
Consider Writing Professional Reviews as Part of Your Marketing Plan Excerpted and expanded from the recently released 415-page book in Carolyn Howard-Johnson’s multi award-winning How To Do It Frugally Series of books, How to Get Great Book Reviews Frugally and Ethically Because you are a writer, you’ve always known that a review is the best kind […]
Before you begin to write your book, it is important to know WHO you’re writing for. Identifying your audience will help you not only develop your manuscript, but you will be better able to choose marketing methods for your book. Are you writing a book for: Single moms with young kids? Single moms […]
Some Favorite Books for Writers
We asked other nonfiction authors what some of their favorite books for writers are. Here are their responses: Sanjida Kay I’d recommend The Story Grid by Shawn Coyne, an editor who describes how to develop one’s craft as a writer. There’s an accompanying podcast, Story Grid Podcast with Shawn Coyne and aspiring novelist, Tim Grahl. […]
Giving Back to Your Writing Career by Carolyn Howard-Johnson
Consider Writing Professional Reviews as Part of Your Marketing Plan Excerpted and expanded from the recently released 415-page book in Carolyn Howard-Johnson’s multi award-winning How To Do It Frugally Series of books, How to Get Great Book Reviews Frugally and Ethically Because you are a writer, you’ve always known that a review is the best kind […]
Before you begin to write your book, it is important to know WHO you’re writing for. Identifying your audience will help you not only develop your manuscript, but you will be better able to choose marketing methods for your book. Are you writing a book for: Single moms with young kids? Single moms […]
Authors! Embrace these Three Tips and Get Ready for Success!
To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach out to a […]
Last week we asked our community on Facebook to answer this question: If you were beginning your author career today, what would you do differently? Here’s what they had to say: David Evans: When I first start writing, I had some good indications that writing was the thing I was good at, and should seriously […]
Better Writing: When to Use “Like” vs. “Such As” by Barbara McNichol
Have you ever wondered about the distinction between “like” or “such as” in your writing. Here are two phrases to consider: . . . the answers that so-called geniuses “like / such as” Newton seem to embody. . . . centuries of innovations “like / such as” the airplane and space shuttle have resulted. In […]
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