AUTHORITY MEMBERS ONLY: Homework Archives

Using Google Analytics to Monitor Your Website Traffic: How It Works

Using Google Analytics to Monitor Your Website Traffic: How It Works

Once you grant access, Google gathers statistics and reports your traffic data. Metrics include: Number of visitors to your site, plus number of page views Average time spent on site and most popular pages Traffic sources (where your traffic is coming from: search engines, links from other sites, direct) Entrance sources (links from other sites […]

Sales-Boosting Ideas for Your Website: Make Your Book Easy to Find—and to Buy!

Sales-Boosting Ideas for Your Website: Make Your Book Easy to Find—and to Buy!

Evaluate Site Navigation Is your book page easy to find? If it’s buried or not too obvious, change your navigation so that it’s easy to locate. Rewrite Your Sales Pages If sales are slow, take a close look at your sales pages. Do they convey benefits to the buyer? Are they easy to read? Though […]

Sales-Boosting Ideas for Your Website: Use Social Media

Sales-Boosting Ideas for Your Website: Use Social Media

If you’re active in any online groups or forums, find a way to mention your product or service without turning people off. There is an art to this: answer forum questions thoughtfully and end with a brief mention of your book and include a link to purchase.

Sales-Boosting Ideas for Your Website: Add Bonuses

Sales-Boosting Ideas for Your Website: Add Bonuses

If you want to sell more books, make the offer more enticing by adding bonuses. These can include a downloadable companion workbook, special report, recordings from a past event, or any other kind of information. Help buyers feel like they are getting a deal and it will be easier for them to make a purchase.

Sales-Boosting Ideas for Your Website: Add Testimonials

Sales-Boosting Ideas for Your Website: Add Testimonials

Social proof helps turn prospects into customers. Gather testimonials for your readers and buyers (real testimonials from real customers!) and sprinkle them throughout your sales pages.

Sales-Boosting Ideas for Your Website: Make Your Book Easy to Find—and to Buy!

Sales-Boosting Ideas for Your Website: Make Your Book Easy to Find—and to Buy!

Evaluate Site Navigation Is your book page easy to find? If it’s buried or not too obvious, change your navigation so that it’s easy to locate. Rewrite Your Sales Pages If sales are slow, take a close look at your sales pages. Do they convey benefits to the buyer? Are they easy to read? Though […]

Sales-Boosting Ideas for Your Website: Upsell on Your Thank You Page

Sales-Boosting Ideas for Your Website: Upsell on Your Thank You Page

Studies have shown that a high percentage of additional sales happen after an initial sale is made. On your “Thank You” page (the page that pops up after someone purchases a book or product), add a note that says, “People who bought XYZ also enjoyed ABC.” You could also offer a special discount for the […]

How to Use Pinterest for Authors: Track Your Marketing Efforts with Google

How to Use Pinterest for Authors: Track Your Marketing Efforts with Google

Monitor your website traffic statistics with Google Analytics so you know if your social media efforts are working. You should be generating more traffic once you start blogging and sharing via social sites.

How to Use Pinterest for Authors: Pin Relevant Content—Yours and Others’

How to Use Pinterest for Authors: Pin Relevant Content—Yours and Others’

Start pinning content to your boards. When you pin a photo, Pinterest automatically includes a link back to the site where the photo originated. With this in mind, make sure you include a photo with each of your blog posts (which you should be doing anyway because it adds visual appeal and is another place […]

How to Use Pinterest for Authors: Create Clear, Eye-Catching Boards

How to Use Pinterest for Authors: Create Clear, Eye-Catching Boards

Create pin boards with industry-related themes. Since Pinterest is a site for sharing photos and videos, you will be “pinning” photos to your boards. Board titles should be keyword-rich. Include topics with industry-related themes, such as Wellness Industry Articles from Our Blog Health and Wellness Products We Love Health and Wellness Books Wellness Resources Discovered