Host your own free webinars or teleseminars. These should be educational in nature (not just about your book). You can build your mailing list and audience with events like these.
Submit your book to awards programs, which can improve credibility and give you something exciting to promote to your audience. The Nonfiction Authors Association hosts a year-round book awards program.
When preparing to release your book, promotion is probably high on your priority list. This month’s homework offers some ideas for promoting your book that you may not have thought about. Participate in a Goodreads giveaway promotion. LibraryThing also offers a similar promotion. Promote a sale of your ebook through BookBub.
Depending on the volume of sales you manage, hiring a professional bookkeeper can help you not only stay sane, but to comply with tax laws that you may not even know about. Consider hiring a bookkeeper who is also a certified tax planner.
Publicity is one of the most expensive options for authors, so weigh this choice carefully. Publicists typically expect a monthly retainer fee of $2,500 or more. However, an experienced publicist already has relationships with many media professionals, and can help you get the exposure you need. If you want to go big with your book […]
Very few authors have a lot of spare time to focus on marketing their books, because most of us have day jobs (even bestselling authors have day jobs!). That’s where a good virtual assistant comes in handy. You can hire someone to help with some of the workload, and manage tasks like research, contacting bloggers, […]
Most authors are aware of the key professionals they need to hire to publish their book (editor, book designer, cover designer, etc.), but this month’s homework focuses on some of the industry professionals you may not have even been aware you needed! (For a list of industry professionals we recommend, check out our recommended resources.) Typesetter […]
If you want your blog to be taken seriously, it should be professionally designed, formatted for easy reading, and visually appealing. Look at your blog objectively and compare it with others in your field. When in doubt, ask some professional contacts to give you constructive feedback. A simple redesign can potentially increase readership and website […]
When writing blog posts, add relevant links to any resources that you mention. Not only will readers appreciate this, the companies you mention may also take notice. You might be surprised by how those companies end up referring to your blog in one of their posts.
When writing new posts, include anchored links to related posts that you’ve written previously. Links keep readers engaged, and they are also good for search engine optimization across your site.
Knowing and Championing the Most Important Part of Your Book – Its Point by Joel Schwartzberg
If you’re in the book-writing business, you’re also in the book marketing business. Whether you have a major publisher or are self-published, whether you have a hungry publicist or a hundred Twitter followers, YOU are your book’s most credible spokesperson and cheerleader. If that thought frightens you, there’s good news. Promoting your book successfully to […]
Traditional Book Deal Checklist
✔ Develop your platform for book sales. Publishers give extra consideration to authors with a large platform (audience). ✔ Decide on a concept for your book—something unique that will stand out against competition. ✔ Define your target audience to ensure you have a market for the book. ✔ Evaluate the competition to ensure there is […]
Questions to Answer Before Writing Your Book
What do I ultimately want to accomplish with my book? What opportunities can I create with my book? How can I stretch out of my comfort zone? What do I need to learn to be successful? Who are some people I can model on my way to achieving my goals? Is there anyone who could […]
Author Name: Michele Mariscal Book Title: Growing Through Grief – The Alchemy of Healing From Loss Synopsis In this book Michele offers a perspective on the possibility of growth through the difficult journey of grief and loss, and how to channel grief to find love as a source of power. Readers will learn that each […]
Knowing and Championing the Most Important Part of Your Book – Its Point by Joel Schwartzberg
If you’re in the book-writing business, you’re also in the book marketing business. Whether you have a major publisher or are self-published, whether you have a hungry publicist or a hundred Twitter followers, YOU are your book’s most credible spokesperson and cheerleader. If that thought frightens you, there’s good news. Promoting your book successfully to […]
Traditional Book Deal Checklist
✔ Develop your platform for book sales. Publishers give extra consideration to authors with a large platform (audience). ✔ Decide on a concept for your book—something unique that will stand out against competition. ✔ Define your target audience to ensure you have a market for the book. ✔ Evaluate the competition to ensure there is […]
Questions to Answer Before Writing Your Book
What do I ultimately want to accomplish with my book? What opportunities can I create with my book? How can I stretch out of my comfort zone? What do I need to learn to be successful? Who are some people I can model on my way to achieving my goals? Is there anyone who could […]
Your blog is the heart of your social media strategy. Without a blog, you will have limited content to share and you won’t have a reason to drive traffic back to your site. And by adding new posts to your blog three or more times per week, you will have a steady stream of fresh […]
Meet the Members & Their Books March 2019
Welcome to the monthly edition of Meet the Members, an opportunity for you to learn about your fellow members and their books. We encourage you to support each other! Meet the Members & Their Books: Healer, three-time author, and motorcycle aficionado Liz Jansen combines her artistic mediums to create stories that inspire readers to embark […]
6 Tips to Write a Mesmerizing Memoir by Merryl Hammond, PhD
1. Prepare Ask: Do I have a unique story to tell and/or message to share? (If not, maybe you could invest your time and energy elsewhere?) In my case, for example, I wrote my memoir, “Mad Like Me: Travels in Bipolar Country” to help break the stigma against bipolar disorder and mental illness in general. […]
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