For the “About the Author” section at the back of the book, anything goes. Of course, it should be interesting to read, but don’t write a mini-memoir; however, you can expand on details. Here are items to consider including in your bio: Professional background Education Current business or profession Achievements or awards Previous publishing experience […]
There’s not much space on the back cover of a book, so every word counts. Keep a cover bio short and sweet and related to the book. Avoid wasting space on mundane details like where you live or how many animals you have, unless it’s relevant to the subject matter of the book. This is […]
As an author, there will be many situations where you’ll need to contribute your bio for promotional purposes. Your bio will be featured on your website in the “About” page and the “Media/Press” page, on the back cover of your book, the last page of your book, at the end of articles or blog posts […]
Be on the Lookout Whether you’re surfing social media or reading a magazine in your doctor’s office lobby, keep an eye out for reporters who write about topics related to what you do. Most reporters have a specialty area of focus. If a reporter writes about the stock market, he probably won’t be writing about […]
You can use the Advanced Search feature on LinkedIn to locate users by keywords, company name, publication name, or job title. If you’re not yet connected, you’ll need to either request an introduction from a mutual friend or pay to upgrade your LinkedIn account so that you can email contacts outside of your network. You […]
Knowing and using the right keywords for a Google search of media resources can be highly effective. For example, if you want to reach media in your old hometown, you can search Google for “newspaper Indianapolis,” “news Indianapolis,” “radio Indianapolis,” etc. You can also search for terms like “list of weekly newspapers.” Smaller publications like […]
How do you get media attention for your book? Well, sometimes the best thing is to just ask! Reaching out to media contacts directly can be highly successful, and this month’s homework focuses on how to do it. Media Websites Nearly all of the major media outlets have websites with easy access to contact information […]
If for any reason your traffic is not improving within a few months, or worse, it is declining, then something is amiss. Consider hiring an expert to help improve the situation. New competition, website issues, and many other factors can affect your position in the search engines, so it’s important to monitor your progress.
Make a point of reviewing your traffic data each month, and monitor which pages are getting the most traffic. Factor in the links you’ve shared via social media and other exposure your business has received online.
Once you grant access, Google gathers statistics and reports your traffic data. Metrics include: Number of visitors to your site, plus number of page views Average time spent on site and most popular pages Traffic sources (where your traffic is coming from: search engines, links from other sites, direct) Entrance sources (links from other sites […]
Electronic Newsletters and Email Marketing
Email marketing is not dead; it’s as valuable as ever. But it is harder to get people to subscribe, which means you have to make it worth their while. Tips for Email Marketing Success Add a sign-up box in the header or sidebar across all pages of your site. Give away a great incentive for […]
How to Produce and Distribute Audiobooks
Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]
Amazon Author Central: Steps to Maximize Your Account
Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]
Author Name: Sandra Wendel Book Title: Farewell: Vital End-of-Life Questions and Candid Answers from a Leading Palliative and Hospice Physician Synopsis Being present at the bedside—and even at the moment of death—can become an experience embedded in the minds and souls of family members for generations. It is a deeply emotional time, one of relief and sadness. […]
Electronic Newsletters and Email Marketing
Email marketing is not dead; it’s as valuable as ever. But it is harder to get people to subscribe, which means you have to make it worth their while. Tips for Email Marketing Success Add a sign-up box in the header or sidebar across all pages of your site. Give away a great incentive for […]
How to Produce and Distribute Audiobooks
Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]
Amazon Author Central: Steps to Maximize Your Account
Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]
Expert Round-Up: Amazon Marketing Tips
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! PATRICK SCHWERDTFEGER The beauty of doing a “launch” on Amazon (such as a 4-day Kindle sale for $0.99 or even free) is that it gets your book in the […]
This is a guest post by Lisa Romeo. If we’re gut honest about it, we all have that same dream, right? The one about a major New York City powerhouse publishing our book and their marketing department deciding our book will get a big promotional push. That our book will be reviewed (positively, of course!) […]
How to Reach Non-Retail Buyers by Brian Jud
Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]
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