Category: HOMEWORK ARCHIVES – MEMBERS ONLY

Write a Book Description That Sells: End with a Call to Action

Posted by Stephanie Chandler | Jul 1, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY

Finish up your copy with a strong call to action. That means that you are going to ask the reader...

Write a Book Description That Sells: Focus on Benefits

Posted by Stephanie Chandler | Jun 24, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY

For prescriptive nonfiction, you should highlight benefits that the reader will gain, ideally in a...

Write a Book Description That Sells: Write Three Versions

Posted by Stephanie Chandler | Jun 17, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY

It is helpful to craft three versions of your copy: A longer version (full page), which can be...

Write a Book Description That Sells

Posted by Stephanie Chandler | Jun 10, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY

The back cover of your book is where you convince readers to buy. There is a limited amount of...

How to Locate Media Contacts: Other Media Opportunities

Posted by Stephanie Chandler | Jun 3, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY

Help a Reporter – This free service delivers daily email roundups of reporters seeking sources to...

How to Locate Media Contacts: Be on the Lookout

Posted by Stephanie Chandler | May 27, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY

Whether you’re surfing social media or reading a magazine in your doctor’s office lobby, keep an...

How to Locate Media Contacts: Build Your Own Media Contacts List

Posted by Stephanie Chandler | May 20, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY

Nearly all major media outlets have websites with easy access to contact information for...

How to Locate Media Contacts: Purchase Media Lists

Posted by Stephanie Chandler | May 13, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY

There are two primary ways to locate media contacts. You can purchase media lists, which can be...

Get Yourself Media Ready: How to Write a Press Release

Posted by Stephanie Chandler | May 6, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY

A press release should be brief—one to two pages max—yet include enough details that a reporter...

Get Yourself Media Ready: The Truth About Press Releases

Posted by Stephanie Chandler | Apr 29, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY, MARKETING - MEMBERS ONLY, PUBLICITY - MEMBERS ONLY

Press releases aren’t as powerful as they once were, though there are still times when a release...

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8 Mistakes to Avoid When Pitching the Media and Delivering Interviews 07/05

Write a Book Description That Sells: End with a Call to Action 07/01

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