Write a Book Description That Sells: End with a Call to Action
Finish up your copy with a strong call to action. That means that you are going to ask the reader...
Read MorePosted by Stephanie Chandler | Jul 1, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY
Finish up your copy with a strong call to action. That means that you are going to ask the reader...
Read MorePosted by Stephanie Chandler | Jun 24, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY
For prescriptive nonfiction, you should highlight benefits that the reader will gain, ideally in a...
Read MorePosted by Stephanie Chandler | Jun 17, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY
It is helpful to craft three versions of your copy: A longer version (full page), which can be...
Read MorePosted by Stephanie Chandler | Jun 10, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY
The back cover of your book is where you convince readers to buy. There is a limited amount of...
Read MorePosted by Stephanie Chandler | Jun 3, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY
Help a Reporter – This free service delivers daily email roundups of reporters seeking sources to...
Read MorePosted by Stephanie Chandler | May 27, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY
Whether you’re surfing social media or reading a magazine in your doctor’s office lobby, keep an...
Read MorePosted by Stephanie Chandler | May 20, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY
Nearly all major media outlets have websites with easy access to contact information for...
Read MorePosted by Stephanie Chandler | May 13, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY
There are two primary ways to locate media contacts. You can purchase media lists, which can be...
Read MorePosted by Stephanie Chandler | May 6, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY
A press release should be brief—one to two pages max—yet include enough details that a reporter...
Read MorePosted by Stephanie Chandler | Apr 29, 2022 | HOMEWORK ARCHIVES - MEMBERS ONLY, MARKETING - MEMBERS ONLY, PUBLICITY - MEMBERS ONLY
Press releases aren’t as powerful as they once were, though there are still times when a release...
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