AUTHORITY MEMBERS ONLY: Homework Archives

Facebook Strategy for Authors: Getting Eyeballs on Your Page

Facebook Strategy for Authors: Getting Eyeballs on Your Page

Now, how to get followers to Like your page? If you use Constant Contact or another email service, add a newsletter signup to your page (see instructions with your provider). Invite your Facebook friends to Like your page. Add links to your Facebook page from your website and e-newsletter.

Facebook Strategy for Authors: Set Yourself Up for Success

Facebook Strategy for Authors: Set Yourself Up for Success

Get your professional Facebook page set up for success by having a custom timeline photo designed featuring your book or tagline. (Fiverr.com is a great resource for custom social media images.) Fill out your profile completely, including a compelling bio in the brief “About” section on the front of your page. You can pull content […]

Facebook Strategy for Authors: Get Professional

Facebook Strategy for Authors: Get Professional

No doubt you’ve heard the importance as an author of having a presence on social media. Far and away, Facebook is the behemoth of social media sites in terms of number of users, who spend close to an hour per day on the site. So if you’ve been wondering how to use Facebook to your […]

Creating Great Website Copy Yourself: Invite Action

Creating Great Website Copy Yourself: Invite Action

A standard brochure-type website that simply tells visitors what you do is not enough. Your site should ask visitors to take action. Once you understand the goal of what you want your readers to do, a simple change that will make a big difference is to add a call to action to each and every […]

Creating Great Website Copy Yourself: Make It All About “You”

Creating Great Website Copy Yourself: Make It All About “You”

Describe Benefits Instead of Features One of the biggest marketing mistakes you can make is listing the features of a product or service instead of the benefits. Buyers want to know what’s in it for them. They want to know how this product or service will solve a problem, make life easier, save time, or […]

Creating Great Website Copy Yourself: Watch Your Language

Creating Great Website Copy Yourself: Watch Your Language

When writing your own website copy, remember to use simple language. Newspaper reporters are required to write at a tenth-grade level, as this is how the majority of readers can relate. Avoid using industry jargon, acronyms, or slang that not every site visitor will understand. Also, stick to present tense, second person. Readers should identify […]

Creating Great Website Copy Yourself: Know Your Audience

Creating Great Website Copy Yourself: Know Your Audience

Having a website copy writer is, of course, highly useful when developing or updating your website, but if you find yourself in the position of needing to write your own copy, this month’s homework focuses on tips for writing effective copy on your own. Here are the first 3 steps to get you started: Step […]

Preparing For Your Book Launch: Research Amazon Book Reviewers

Preparing For Your Book Launch: Research Amazon Book Reviewers

Build a list of book reviewers from Amazon. Look at books in your genre and find out who has reviewed them. Each reviewer has a public profile on Amazon and many list their email address and website link because they WANT to be offered review copies of books. To make this process even easier, check […]

Preparing For Your Book Launch: Research Trade Associations and Social Media Groups

Preparing For Your Book Launch: Research Trade Associations and Social Media Groups

Build a list of trade association opportunities. What associations do your potential readers belong to? Visit association websites and look for opportunities. Can you contribute posts to their blog, write for their newsletter or magazine, or apply to speak at local meetings or a national event—even join their board of directors? Additionally, look for groups […]

Preparing For Your Book Launch: Research Bloggers and Podcasts

Preparing For Your Book Launch: Research Bloggers and Podcasts

Find blogs that reach your target audience and look to see if they post book reviews, accept guest blog posts, conduct interviews, or host book giveaway contests. You will tailor your pitch based on the results of your research. You can also look into internet radio shows and podcasts to find programs where you should […]