AUTHORITY MEMBERS ONLY: Homework Archives

How to Use Pinterest for Authors: Pin Relevant Content—Yours and Others’

How to Use Pinterest for Authors: Pin Relevant Content—Yours and Others’

Start pinning content to your boards. When you pin a photo, Pinterest automatically includes a link back to the site where the photo originated. With this in mind, make sure you include a photo with each of your blog posts (which you should be doing anyway because it adds visual appeal and is another place […]

How to Use Pinterest for Authors: Create Clear, Eye-Catching Boards

How to Use Pinterest for Authors: Create Clear, Eye-Catching Boards

Create pin boards with industry-related themes. Since Pinterest is a site for sharing photos and videos, you will be “pinning” photos to your boards. Board titles should be keyword-rich. Include topics with industry-related themes, such as Wellness Industry Articles from Our Blog Health and Wellness Products We Love Health and Wellness Books Wellness Resources Discovered

How to Use Pinterest for Authors: Why Pinterest Matters

How to Use Pinterest for Authors: Why Pinterest Matters

If you’ve overlooked Pinterest as a social media option for you as an author, it’s time to start taking it seriously! At 72.5 million users, Pinterest is one of the largest social networks and has a proportionally high female demographic. While the site is primarily used for home decorating, cooking, wedding planning, and fashion, many […]

How to Design and Create Your Own Workbook: Producing and Designing Your Workbook

How to Design and Create Your Own Workbook: Producing and Designing Your Workbook

Your workbook deserves as much professionalism as you would give a standard book, or any other business material you put out into the world. That means that it should be professionally edited and designed. The interior layout should ideally be created by someone who handles interior book design for a living. Simply asking a friend […]

How to Design and Create Your Own Workbook: Establish Pricing and Format

How to Design and Create Your Own Workbook: Establish Pricing and Format

Workbooks are wonderful because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical trade paperback book might sell for […]

How to Design and Create Your Own Workbook: Developing Content

How to Design and Create Your Own Workbook: Developing Content

There are several different types of workbook pages you might create: Question and Answer: Have your readers narrow down who their target audience is so they can better market their products and services. Lists: Brainstorming a list can help the reader identify issues, ideas, or other areas that need to be addressed within your workbook. […]

How to Design and Create Your Own Workbook: Increasing Your Sales Potential

How to Design and Create Your Own Workbook: Increasing Your Sales Potential

Workbooks can be sold as companion products when speaking or teaching workshops, and if a large company has hired you for an event, you can potentially pre-sell workbooks for attendees as well. Workbooks can also be bundled with a standard book, an audio program, or another product offering. The content that goes into your workbook […]

Facebook Strategy for Authors: Getting More Exposure

Facebook Strategy for Authors: Getting More Exposure

Tag photos from events with the names of people in the photos (if you are connected to them). These will appear on their pages, too. For added exposure, insert your logo into all photos. Like other pages related to yours (while using Facebook as your business page). Lastly, consider investing in Facebook pay-per-click advertising to […]

Facebook Strategy for Authors: Sharing Content

Facebook Strategy for Authors: Sharing Content

Once your professional page is set up, start sharing content! Share consistently: blog post links, questions, photo memes, videos, events, offers, announcements, and industry news from other sources. Share at least once daily as much as possible. You can intersperse some personal posts every once in awhile to “humanize” yourself to your followers, though use […]

Facebook Strategy for Authors: Getting Eyeballs on Your Page

Facebook Strategy for Authors: Getting Eyeballs on Your Page

Now, how to get followers to Like your page? If you use Constant Contact or another email service, add a newsletter signup to your page (see instructions with your provider). Invite your Facebook friends to Like your page. Add links to your Facebook page from your website and e-newsletter.