AUTHORITY MEMBERS ONLY: Homework Archives

All About the Bio: “About the Author” Bio

All About the Bio: “About the Author” Bio

For the “About the Author” section at the back of the book, anything goes. Of course, it should be interesting to read, but don’t write a mini-memoir; however, you can expand on details. Here are items to consider including in your bio: Professional background Education Current business or profession Achievements or awards Previous publishing experience […]

All About the Bio: The Back Cover Bio

All About the Bio: The Back Cover Bio

There’s not much space on the back cover of a book, so every word counts. Keep a cover bio short and sweet and related to the book. Avoid wasting space on mundane details like where you live or how many animals you have, unless it’s relevant to the subject matter of the book. This is […]

All About the Bio: The Basics of Writing a Good Author Bio

All About the Bio: The Basics of Writing a Good Author Bio

As an author, there will be many situations where you’ll need to contribute your bio for promotional purposes. Your bio will be featured on your website in the “About” page and the “Media/Press” page, on the back cover of your book, the last page of your book, at the end of articles or blog posts […]

How to Build a List of Media Contacts: Keep Your Eyes Peeled and Your Relationships Active

How to Build a List of Media Contacts: Keep Your Eyes Peeled and Your Relationships Active

Be on the Lookout Whether you’re surfing social media or reading a magazine in your doctor’s office lobby, keep an eye out for reporters who write about topics related to what you do. Most reporters have a specialty area of focus. If a reporter writes about the stock market, he probably won’t be writing about […]

How to Build a List of Media Contacts: Use Your LinkedIn Contacts

How to Build a List of Media Contacts: Use Your LinkedIn Contacts

You can use the Advanced Search feature on LinkedIn to locate users by keywords, company name, publication name, or job title. If you’re not yet connected, you’ll need to either request an introduction from a mutual friend or pay to upgrade your LinkedIn account so that you can email contacts outside of your network. You […]

How to Build a List of Media Contacts: Using Google Effectively to Search

How to Build a List of Media Contacts: Using Google Effectively to Search

Knowing and using the right keywords for a Google search of media resources can be highly effective. For example, if you want to reach media in your old hometown, you can search Google for “newspaper Indianapolis,” “news Indianapolis,” “radio Indianapolis,” etc. You can also search for terms like “list of weekly newspapers.” Smaller publications like […]

How to Build a List of Media Contacts: Pitch the Media Directly

How to Build a List of Media Contacts: Pitch the Media Directly

How do you get media attention for your book? Well, sometimes the best thing is to just ask! Reaching out to media contacts directly can be highly successful, and this month’s homework focuses on how to do it. Media Websites Nearly all of the major media outlets have websites with easy access to contact information […]

Using Google Analytics to Monitor Your Website Traffic: What To Do If the Results Are Negative

Using Google Analytics to Monitor Your Website Traffic: What To Do If the Results Are Negative

If for any reason your traffic is not improving within a few months, or worse, it is declining, then something is amiss. Consider hiring an expert to help improve the situation. New competition, website issues, and many other factors can affect your position in the search engines, so it’s important to monitor your progress.

Using Google Analytics to Monitor Your Website Traffic: Check In Regularly

Using Google Analytics to Monitor Your Website Traffic: Check In Regularly

Make a point of reviewing your traffic data each month, and monitor which pages are getting the most traffic. Factor in the links you’ve shared via social media and other exposure your business has received online.

Using Google Analytics to Monitor Your Website Traffic: How It Works

Using Google Analytics to Monitor Your Website Traffic: How It Works

Once you grant access, Google gathers statistics and reports your traffic data. Metrics include: Number of visitors to your site, plus number of page views Average time spent on site and most popular pages Traffic sources (where your traffic is coming from: search engines, links from other sites, direct) Entrance sources (links from other sites […]