Once you grant access, Google gathers statistics and reports your traffic data. Metrics include: Number of visitors to your site, plus number of page views Average time spent on site and most popular pages Traffic sources (where your traffic is coming from: search engines, links from other sites, direct) Entrance sources (links from other sites […]
Evaluate Site Navigation Is your book page easy to find? If it’s buried or not too obvious, change your navigation so that it’s easy to locate. Rewrite Your Sales Pages If sales are slow, take a close look at your sales pages. Do they convey benefits to the buyer? Are they easy to read? Though […]
If you’re active in any online groups or forums, find a way to mention your product or service without turning people off. There is an art to this: answer forum questions thoughtfully and end with a brief mention of your book and include a link to purchase.
If you want to sell more books, make the offer more enticing by adding bonuses. These can include a downloadable companion workbook, special report, recordings from a past event, or any other kind of information. Help buyers feel like they are getting a deal and it will be easier for them to make a purchase.
Social proof helps turn prospects into customers. Gather testimonials for your readers and buyers (real testimonials from real customers!) and sprinkle them throughout your sales pages.
Evaluate Site Navigation Is your book page easy to find? If it’s buried or not too obvious, change your navigation so that it’s easy to locate. Rewrite Your Sales Pages If sales are slow, take a close look at your sales pages. Do they convey benefits to the buyer? Are they easy to read? Though […]
Studies have shown that a high percentage of additional sales happen after an initial sale is made. On your “Thank You” page (the page that pops up after someone purchases a book or product), add a note that says, “People who bought XYZ also enjoyed ABC.” You could also offer a special discount for the […]
Monitor your website traffic statistics with Google Analytics so you know if your social media efforts are working. You should be generating more traffic once you start blogging and sharing via social sites.
Start pinning content to your boards. When you pin a photo, Pinterest automatically includes a link back to the site where the photo originated. With this in mind, make sure you include a photo with each of your blog posts (which you should be doing anyway because it adds visual appeal and is another place […]
Create pin boards with industry-related themes. Since Pinterest is a site for sharing photos and videos, you will be “pinning” photos to your boards. Board titles should be keyword-rich. Include topics with industry-related themes, such as Wellness Industry Articles from Our Blog Health and Wellness Products We Love Health and Wellness Books Wellness Resources Discovered
How Authors Can Work Together to Promote Their Books by Nicolas Walker
Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]
Workbooks can be a wonderful addition to your offerings because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical […]
How to Set Up an Author Business by Mike Kowis, Esq.
I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business. Afterwards, the group leader thanked me for sharing the “business side” of being an author. While I appreciated her kind gesture, it struck me as odd because I think of an […]
Member of the Week: Linda Spangle, author of 100 MORE Days of Weight Loss
Author Name: Linda Spangle Book Title: 100 MORE Days of Weight Loss Synopsis This eagerly anticipated follow-up to Linda Spangle’s book 100 Days of Weight Loss will take readers even deeper into their journey to success. Using concepts from her highly-successful clinic and coaching practice, weight-loss expert, Linda Spangle provides simple daily motivators that will keep […]
How Authors Can Work Together to Promote Their Books by Nicolas Walker
Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]
Workbooks can be a wonderful addition to your offerings because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical […]
How to Set Up an Author Business by Mike Kowis, Esq.
I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business. Afterwards, the group leader thanked me for sharing the “business side” of being an author. While I appreciated her kind gesture, it struck me as odd because I think of an […]
How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson
When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]
Author Brand-Building Checklist
Author Brand-Building Checklist What are your core values? In other words, what is important to you in how you run your business and present it to the world? (Remember, authors are entrepreneurs.) How do you want your brand to make people feel? (i.e., strong, empowered, happy, grateful, healthy, hopeful, etc.) What kind of tone do […]
Round-Up Question of the Week: What is your favorite charitable cause?
Last week we asked our community on Facebook to answer this question: What is your favorite charitable cause? Here’s what they had to say: Jen Doeden Weer: The Drawer’s mission is to provide warmth and dignity to the homeless and underprivileged through new socks and underwear. Both are among the most needed and the least […]
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