To continue your marketing plan efforts, sit down with a cup of tea or coffee and answer the following: • Who is my ideal target audience? (Age, gender, occupation, location, income level, and other distinguishing factors.) •...Read More
Category: HOMEWORK ARCHIVES – MEMBERS ONLY
As an author, you’re also an entrepreneur, and most successful entrepreneurs have goals and plans. Most important of all, you need a marketing plan. To start, develop a list of marketing tactics and then work through that...Read More
With the end of the year quickly approaching, it’s time to start thinking about…taxes! Not everyone’s favorite topic, I understand, but in case you didn’t realize it, if you are currently selling or...Read More
Narrowing your focus to an ideal target audience can have a tremendous impact on the results you see from your book marketing efforts. When you are clear about who it is you want to reach, it makes it easier for your audience to...Read More
Before you begin to think about plans for selling your book, you need to first be clear about your goals for it. Whether your goal is huge book sales, increasing your business traffic, or simply raising awareness of an issue,...Read More
Your author bio should change periodically as you receive more media coverage, release a new book, win awards, etc. If you haven’t updated your bios lately, take some time to review them and modify the details. You should review...Read More
One way to increase visibility for your blog and gain new readers is to list your blog link with blog directories. Locate submission instructions on the following sites: • http://blogcatalog.com • http://blogflux.com •...Read More
Studies consistently show that blog posts with images are FAR more likely to be read than posts without images. A photo adds visual appeal to the post, but that’s not all: photos can assist in optimizing your posts for...Read More
If you plan to conduct radio interviews or other media interviews, you can look like a pro by providing the host with a media sheet. Your media sheet should include the following: • Brief introduction/bio for you (imagine the...Read More
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