Category: HOMEWORK ARCHIVES – MEMBERS ONLY

Reviews help sell books, and as authors we are all eager for good reviews. When a new review shows up on Amazon, Goodreads, Redroom, or on a blog, it can be cause for celebration. Well, here’s an easy idea to build more...

There are a good number of book awards programs out there where authors can compete to win an award. Most awards programs charge a fee ranging from $35 to over $100 per entry, and the guidelines typically allow for books...

There are a few pieces of marketing collateral that every author should have, and many others that are optional. Decide which of these you need: • Business Card – A client recently asked me if he should add the title of...

As a nonfiction author, your book may be an extension of your existing business, working in concert with your other marketing efforts to attract consulting clients, speaking engagements, corporate sponsors, and other...

Offering your book for pre-order (also called pre-sale) can be a valuable way to increase early sales and boost enthusiasm, and provides you with an audience of readers primed and ready to post reviews and tell their friends...

To continue your marketing plan efforts, sit down with a cup of tea or coffee and answer the following: • Who is my ideal target audience? (Age, gender, occupation, location, income level, and other distinguishing factors.) •...

As an author, you’re also an entrepreneur, and most successful entrepreneurs have goals and plans. Most important of all, you need a marketing plan. To start, develop a list of marketing tactics and then work through that...

Narrowing your focus to an ideal target audience can have a tremendous impact on the results you see from your book marketing efforts. When you are clear about who it is you want to reach, it makes it easier for your audience to...