While there are a lot of rules around how to pitch traditional media sources (newspapers, television, magazines, and radio shows), the rules for pitching online sources are often looser, and the opportunities could keep you busy for years. Following are some strategies you can use to get exposure for your books. Bloggers The good news […]
In Part 3 of this blog series – How to Use Amazon Display Ads – we showed you how to set up display ads on Amazon. Now let’s move on to Part 4: How the Amazon KDP Select Program Works (Nonfiction Authors) The KDP Select program is available to Kindle ebook publishers and allows authors/ […]
In Part 2 of this blog series – How to Use Amazon Pay-Per-Click Ads – we showed you how to set up pay-per-click advertising campaigns on Amazon. Now let’s move on to Part 3: How to Use Amazon Display Ads Amazon Product Display Ads are generated based on book genre, related books, and even other […]
In Part 1 of this blog series – How to Use Amazon Advertising to Sell More Books – we explored how Amazon is moving in the direction of pay-to-play advertising for authors in publishers. Now let’s move on to Part 2: How to Use Amazon Pay-Per-Click Ads Amazon’s Sponsored Product Ads, which allow you to […]
Did you know that the books you see on end caps and display tables at Barnes and Noble are sponsored by the publishers? That’s right; books featured are rarely due to the store employees choosing their favorite reads. The publishers pay a premium to get their top titles featured on the best real estate in […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What strategies do you use to build your mailing list? MARQUINA ILIEV There are three main elements that I suggest authors use to build their mailing list. The first […]
If book marketing is overwhelming you, following are the absolute essentials to getting your book promotion efforts going. Pre-Launch (Ideally): Identify a powerful niche audience and where they spend their time. Create a professional author website with blog (WordPress). Update your blog at least 2x per week (frequency increases traffic). Set up email marketing (Constant […]
Traditional media has set, long-established rules about how to pitch newspapers, radio, magazine, and television sources. The world of online media, however, offers more flexible opportunities for pitching sources. Here are 5 strategies for pitching online sources to promote your book that will keep the phone calls and emails coming in: 1. Bloggers The good […]
Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]
You write fiction. You are seeking readers. A zillion other authors are just like you, clamoring to find some new way to reach readers other than giving books away for free. Why not consider nonfiction as one of your tools? Every piece of reading material that crosses a reader’s path that isn’t fiction is nonfiction. […]
How Authors Can Work Together to Promote Their Books by Nicolas Walker
Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]
Workbooks can be a wonderful addition to your offerings because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical […]
How to Set Up an Author Business by Mike Kowis, Esq.
I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business. Afterwards, the group leader thanked me for sharing the “business side” of being an author. While I appreciated her kind gesture, it struck me as odd because I think of an […]
Member of the Week: Linda Spangle, author of 100 MORE Days of Weight Loss
Author Name: Linda Spangle Book Title: 100 MORE Days of Weight Loss Synopsis This eagerly anticipated follow-up to Linda Spangle’s book 100 Days of Weight Loss will take readers even deeper into their journey to success. Using concepts from her highly-successful clinic and coaching practice, weight-loss expert, Linda Spangle provides simple daily motivators that will keep […]
How Authors Can Work Together to Promote Their Books by Nicolas Walker
Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]
Workbooks can be a wonderful addition to your offerings because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical […]
How to Set Up an Author Business by Mike Kowis, Esq.
I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business. Afterwards, the group leader thanked me for sharing the “business side” of being an author. While I appreciated her kind gesture, it struck me as odd because I think of an […]
How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson
When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]
Author Brand-Building Checklist
Author Brand-Building Checklist What are your core values? In other words, what is important to you in how you run your business and present it to the world? (Remember, authors are entrepreneurs.) How do you want your brand to make people feel? (i.e., strong, empowered, happy, grateful, healthy, hopeful, etc.) What kind of tone do […]
Round-Up Question of the Week: What is your favorite charitable cause?
Last week we asked our community on Facebook to answer this question: What is your favorite charitable cause? Here’s what they had to say: Jen Doeden Weer: The Drawer’s mission is to provide warmth and dignity to the homeless and underprivileged through new socks and underwear. Both are among the most needed and the least […]
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