Internet Marketing – Nonfiction Books

Write for Websites to Promote Your Book

Write for Websites to Promote Your Book

Promoting with articles has long been one of my favorite book marketing strategies, though the rules have changed over the years due to changes with Google. You used to be able to take an article and submit it to dozens of article content directories, such as http://ezinearticles.com, and your article would be picked up for […]

Host Your Own Ebook Giveaway (Without Amazon KDP) Part 2

Host Your Own Ebook Giveaway (Without Amazon KDP) Part 2

Continuing from part 1: What I Would Do Differently Next Time There were a few glitches with my process and the download page. I was in a hurry to launch and didn’t test the process thoroughly. Next time, I would definitely text the process two or three times to make sure the links are delivered […]

Consider These 6 Options Before Publishing a Book by Alice Clarke

Consider These 6 Options Before Publishing a Book by Alice Clarke

Until a few years ago, before publishing a book it was important to get past the gatekeepers. These were the agents and the publishers who may or may not have looked at your manuscript and chapter samples before outright rejecting it. The writing arena has become crowded now more than ever. For instance, did you […]

Advanced Book Marketing Strategies

Advanced Book Marketing Strategies

Are you ready to take your book marketing efforts to the next level? Here are some tactics to boost results: Aim for Bestsellers Lists, But… – While many claim fame when their book hits an Amazon bestseller sub-category list, keep in mind that those Amazon 1-day campaigns have no long-term benefits. Put your efforts into […]

How to Find Book Reviewers Online

How to Find Book Reviewers Online

Most book reviews in major publications focus on fiction so it’s harder to find sources willing to review nonfiction. However, here’s a little trick that has worked for me: Create a Google Alert with the keywords “book review” + <genre>. So yours might be “book review” memoir or “book review” health. Note that “book review” […]

The KDP Select Program

The KDP Select Program

For authors with ebooks published via the Kindle Digital Publishing (KDP) program, there is an option to participate in the controversial KDP Select program. With this program, you can make your ebook (Kindle version) available in Amazon’s lending library where Amazon Prime members can borrow your ebook. In exchange, Amazon sends out checks each quarter […]

Your Amazon Public Profile and Book Reviews

Your Amazon Public Profile and Book Reviews

If you’ve ever made a purchase on Amazon, you have a public user profile on the site. To locate yours, go to the “Your Account” page on Amazon (usually found in the upper right when you view any page on Amazon) and scroll down to the “Personalization” section where you will find a link to […]

Get More Book Reviews

Get More Book Reviews

Like it or not, reviews on Amazon help sell books. The vast majority of potential buyers will look at reviews to assist them in making a buying decision (I know that I do). If you don’t have many reviews, it can make your book look less popular than competing books with many reviews. And if […]

How Amazon Cross-Promotes Books

How Amazon Cross-Promotes Books

Amazon has several features that help to cross-promote books and encourage buyers: Frequently Bought Together – Once your book has some sales history, Amazon will likely pair it up with another book and offer it under the Frequently Bought Together feature on your book’s sales page. Amazon determines what book goes here based on its […]

Leveraging Social Media

Leveraging Social Media

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What are some of your best tips for leveraging social media for authors?    MARK SCHAEFER The real key to leveraging social media is realizing that most of your […]