Whether you’re just getting started as an author-influencer or you’ve been at it for a while, if you have a budget to spend, there are many ways you can invest in building your audience. While many authors spend years working hard at building their platforms, even a small investment can go a long way in […]
Your writer platform is the sum total of your potential to sell books. It’s based upon your notoriety, reputation, influence, as well as your ability to connect with people. Imagine that you have two writers. Both are science educators. Both have written a book on best practices for getting girls and young women interested in […]
For many years, corporate buyers have been purchasing coffee mugs, cameras, apparel, watches and other items to use as promotional items. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors. Until recently, there has been little awareness about using books to accomplish […]
Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also […]
You’ve written your first book and it’s all set to be released in a few months. What can you do using social media now, before your official book launch date, to be sure book sales are boosted on release day? First create a plan. Write down your goals. How many followers would you like on […]
When I consult with new nonfiction authors, one of the first homework tasks I assign is to build a list of influencers. This is important whether you already have a platform or not, because you might be surprised by how many people you know who can help support your book and your overall author-career goals. […]
Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies for potential review is something every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Plan to send out 50 to 500 […]
We asked nonfiction authors, what is your favorite social media outlet and how do you use it to engage your audience? Here is what a couple of authors had to say: Leticia Mooney Twitter is still my favourite social media channel, despite how it has changed over the past 10 years. I use it to […]
Guest post by Penny Sansevieri Did you know that 95% of books are sold via personal recommendation? There is no doubt that the biggest source of sales for just about any type of product is personal recommendations. Remember the last time you heard a friend tell you that XYZ was an awesome product, or book […]
Every book on Amazon has a sales ranking number located near the publisher information. This rating indicates how well the book is selling. For example, if a book has a current sales rank of 15,800, that means that 15,799 books are selling more copies (and millions of titles are selling fewer copies!). The lower the […]
Get Your Words’ Worth by Brian Jud
Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you understand your topic and know beforehand what you want to get across to the audience, you will be […]
How to Write Sales Copy for the Back of Your Nonfiction Book
If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge. You have a very limited […]
New Benefits for NFAA Members: Media Leads, Content Archives, Partner Discounts
We have been hard at work developing new benefits for our Authority and VIP members: View Content by Topic Members have always had access to archived teleseminar recordings, weekly homework tips, and our exclusive templates, checklists, and other content. Now we’ve made it easier than ever to find the help you need because we’re now […]
Member of the Week: Julia Novak, author of Down and Back – A Guide to Living Happy with Depression
Author Name: Julia Novak Book Title: Down and Back – A Guide to Living Happy with Depression Synopsis Catapulted into depression, addiction and psychic awareness from childhood trauma, Julia Novak dug out of despair by recognizing and realigning with the immense creative force available to us all. She’s spent two decades teaching others that until […]
Get Your Words’ Worth by Brian Jud
Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you understand your topic and know beforehand what you want to get across to the audience, you will be […]
How to Write Sales Copy for the Back of Your Nonfiction Book
If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge. You have a very limited […]
New Benefits for NFAA Members: Media Leads, Content Archives, Partner Discounts
We have been hard at work developing new benefits for our Authority and VIP members: View Content by Topic Members have always had access to archived teleseminar recordings, weekly homework tips, and our exclusive templates, checklists, and other content. Now we’ve made it easier than ever to find the help you need because we’re now […]
How to Cite Sources in Your Manuscript
Nonfiction authors know the importance of citing sources in their work. But sometimes it can get confusing figuring out how to correctly quote and give credit to your sources within your text without losing your flow of thought. Fair Use Under Fair Use law, you can reprint a small amount of text as long as […]
What has been most surprising about being an author?
This month we asked nonfiction authors to answer this question: What has been most surprising about being an author? Here’s what they had to say: Dr. Jo Lukins I had not anticipated the personal learning through the process of writing my book. I had fully expected to be immersed in the content of the book, […]
Literary Agent Interview: Jeff Kleinman
Agent Name: Jeff Kleinman Agency Name/Location: Folio Literary Management Agency Link: www.foliolit.com Social Media Links: Jeff FB: https://www.facebook.com/jmkagent Jeff LinkedIn: https://www.linkedin.com/in/jeff-kleinman-2542875a/ Folio Twitter: @FolioLiterary Folio FB: https://www.facebook.com/FolioLit/ Folio Instagram: @folioliterary Nonfiction Genres Represented: Mostly narrative nonfiction (love projects with a historical or animal-related bent), but also memoir, health, parenting, aging, nature, pets, how-to, nature, science, […]
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