Internet Marketing – Nonfiction Books

Online PR: How to Locate and Pitch Internet Media Sources

Online PR: How to Locate and Pitch Internet Media Sources

While there are a lot of rules around how to pitch traditional media sources (newspapers, television, magazines, and radio shows), the rules for pitching online sources are often looser, and the opportunities could keep you busy for years. Following are some strategies you can use to get exposure for your books. Bloggers The good news […]

How the Amazon KDP Select Program Works for Nonfiction Authors (Part 4)

How the Amazon KDP Select Program Works for Nonfiction Authors (Part 4)

In Part 3 of this blog series – How to Use Amazon Display Ads – we showed you how to set up display ads on Amazon. Now let’s move on to Part 4: How the Amazon KDP Select Program Works (Nonfiction Authors) The KDP Select program is available to Kindle ebook publishers and allows authors/ […]

How to Use Amazon Display Ads to Sell More Books (Part 3)

How to Use Amazon Display Ads to Sell More Books (Part 3)

In Part 2 of this blog series – How to Use Amazon Pay-Per-Click Ads – we showed you how to set up pay-per-click advertising campaigns on Amazon. Now let’s move on to Part 3: How to Use Amazon Display Ads Amazon Product Display Ads are generated based on book genre, related books, and even other […]

How to Use Amazon Pay-Per-Click Ads to Sell More Books (Part 2)

How to Use Amazon Pay-Per-Click Ads to Sell More Books (Part 2)

In Part 1 of this blog series – How to Use Amazon Advertising to Sell More Books – we explored how Amazon is moving in the direction of pay-to-play advertising for authors in publishers. Now let’s move on to Part 2: How to Use Amazon Pay-Per-Click Ads Amazon’s Sponsored Product Ads, which allow you to […]

How to Use Amazon Advertising to Sell More Books(Part 1)

How to Use Amazon Advertising to Sell More Books(Part 1)

Did you know that the books you see on end caps and display tables at Barnes and Noble are sponsored by the publishers? That’s right; books featured are rarely due to the store employees choosing their favorite reads. The publishers pay a premium to get their top titles featured on the best real estate in […]

What strategies do you use to build your mailing list?

What strategies do you use to build your mailing list?

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What strategies do you use to build your mailing list? MARQUINA ILIEV There are three main elements that I suggest authors use to build their mailing list. The first […]

Book Marketing Plan Essentials

Book Marketing Plan Essentials

If book marketing is overwhelming you, following are the absolute essentials to getting your book promotion efforts going. Pre-Launch (Ideally): Identify a powerful niche audience and where they spend their time. Create a professional author website with blog (WordPress). Update your blog at least 2x per week (frequency increases traffic). Set up email marketing (Constant […]

5 Online PR Strategies: How to Locate and Pitch Internet Media Sources

5 Online PR Strategies: How to Locate and Pitch Internet Media Sources

Traditional media has set, long-established rules about how to pitch newspapers, radio, magazine, and television sources. The world of online media, however, offers more flexible opportunities for pitching sources. Here are 5 strategies for pitching online sources to promote your book that will keep the phone calls and emails coming in: 1. Bloggers The good […]

Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud

Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud

Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]

Using Nonfiction to Promote Fiction by C. Hope Clark

Using Nonfiction to Promote Fiction by C. Hope Clark

You write fiction. You are seeking readers. A zillion other authors are just like you, clamoring to find some new way to reach readers other than giving books away for free. Why not consider nonfiction as one of your tools? Every piece of reading material that crosses a reader’s path that isn’t fiction is nonfiction. […]