Online Marketing & Social Media

How to Buy Your Way to a Larger Author Platform and Bigger Book Sales

How to Buy Your Way to a Larger Author Platform and Bigger Book Sales

Whether you’re just getting started as an author-influencer or you’ve been at it for a while, if you have a budget to spend, there are many ways you can invest in building your audience. While many authors spend years working hard at building their platforms, even a small investment can go a long way in […]

From Blog to Book: How to Build Your Writer Platform by Erica Sunarjo

From Blog to Book: How to Build Your Writer Platform by Erica Sunarjo

Your writer platform is the sum total of your potential to sell books. It’s based upon your notoriety, reputation, influence, as well as your ability to connect with people. Imagine that you have two writers. Both are science educators. Both have written a book on best practices for getting girls and young women interested in […]

One For the Books – Why Companies Should Use Books as Promotional Products by Brian Jud

One For the Books – Why Companies Should Use Books as Promotional Products by Brian Jud

For many years, corporate buyers have been purchasing coffee mugs, cameras, apparel, watches and other items to use as promotional items. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors. Until recently, there has been little awareness about using books to accomplish […]

Wizard of Oz Marketing by Brian Jud

Wizard of Oz Marketing by Brian Jud

Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also […]

Boost Book Sales with Pre-Launch Social Media Strategies by Sue Canfield

Boost Book Sales with Pre-Launch Social Media Strategies by Sue Canfield

You’ve written your first book and it’s all set to be released in a few months. What can you do using social media now, before your official book launch date, to be sure book sales are boosted on release day? First create a plan. Write down your goals. How many followers would you like on […]

Essential Book Marketing Task: Build Your Launch Team

Essential Book Marketing Task: Build Your Launch Team

When I consult with new nonfiction authors, one of the first homework tasks I assign is to build a list of influencers. This is important whether you already have a platform or not, because you might be surprised by how many people you know who can help support your book and your overall author-career goals. […]

50 Ways to Generate Book Reviews – Including Links and Resources

50 Ways to Generate Book Reviews – Including Links and Resources

Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies for potential review is something every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Plan to send out 50 to 500 […]

Using Social Media to Engage Your Audience

Using Social Media to Engage Your Audience

We asked nonfiction authors, what is your favorite social media outlet and how do you use it to engage your audience? Here is what a couple of authors had to say: Leticia Mooney Twitter is still my favourite social media channel, despite how it has changed over the past 10 years. I use it to […]

How to Tap into the Marketing Power of Street Teams, Super Fans and Micro-Influencers

How to Tap into the Marketing Power of Street Teams, Super Fans and Micro-Influencers

Guest post by Penny Sansevieri Did you know that 95% of books are sold via personal recommendation? There is no doubt that the biggest source of sales for just about any type of product is personal recommendations. Remember the last time you heard a friend tell you that XYZ was an awesome product, or book […]

How Amazon Calculates Sales Ranking for Books

How Amazon Calculates Sales Ranking for Books

Every book on Amazon has a sales ranking number located near the publisher information. This rating indicates how well the book is selling. For example, if a book has a current sales rank of 15,800, that means that 15,799 books are selling more copies (and millions of titles are selling fewer copies!). The lower the […]