Internet Marketing – Nonfiction Books

Using Social Media to Engage Your Audience

Using Social Media to Engage Your Audience

We asked nonfiction authors, what is your favorite social media outlet and how do you use it to engage your audience? Here is what a couple of authors had to say: Leticia Mooney Twitter is still my favourite social media channel, despite how it has changed over the past 10 years. I use it to […]

How to Tap into the Marketing Power of Street Teams, Super Fans and Micro-Influencers

How to Tap into the Marketing Power of Street Teams, Super Fans and Micro-Influencers

Guest post by Penny Sansevieri Did you know that 95% of books are sold via personal recommendation? There is no doubt that the biggest source of sales for just about any type of product is personal recommendations. Remember the last time you heard a friend tell you that XYZ was an awesome product, or book […]

How Amazon Calculates Sales Ranking for Books

How Amazon Calculates Sales Ranking for Books

Every book on Amazon has a sales ranking number located near the publisher information. This rating indicates how well the book is selling. For example, if a book has a current sales rank of 15,800, that means that 15,799 books are selling more copies (and millions of titles are selling fewer copies!). The lower the […]

Streamline Your Online Presence and Gain More Time to Write by Joey Garcia

Streamline Your Online Presence and Gain More Time to Write by Joey Garcia

It’s rare to find an author who is passionate about shepherding her or his book into the marketplace. When I speak to writer’s groups about book publicity, authors lament their responsibility for the business side of things. Most wish someone else would manage their publicity or online presence for them. If you’re an author who […]

How to Reach Non-Retail Buyers by Brian Jud

How to Reach Non-Retail Buyers by Brian Jud

Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]

PR Secrets to Capture Traditional and Online Media Attention

PR Secrets to Capture Traditional and Online Media Attention

I know this might sound weird coming from a CEO of a PR agency, but PR is not rocket science. Now, don’t get me wrong, PR is just like anything in business — knowing how to do something only takes you so far and doesn’t necessarily ensure your success. Take writing a book, for example: […]

How to Use LinkedIn Pulse

How to Use LinkedIn Pulse

LinkedIn launched its publishing platform in 2015, which essentially works like a large business blogging community, and any LinkedIn user can contribute. Contributors include some big names like Richard Branson and Bill Gates, alongside influential authors and speakers like Gretchen Rubin and Gary Vaynerchuk. You can locate these posts from your LinkedIn home page. Why […]

Online PR: How to Locate and Pitch Internet Media Sources

Online PR: How to Locate and Pitch Internet Media Sources

While there are a lot of rules around how to pitch traditional media sources (newspapers, television, magazines, and radio shows), the rules for pitching online sources are often looser, and the opportunities could keep you busy for years. Following are some strategies you can use to get exposure for your books. Bloggers The good news […]

How the Amazon KDP Select Program Works for Nonfiction Authors (Part 4)

How the Amazon KDP Select Program Works for Nonfiction Authors (Part 4)

In Part 3 of this blog series – How to Use Amazon Display Ads – we showed you how to set up display ads on Amazon. Now let’s move on to Part 4: How the Amazon KDP Select Program Works (Nonfiction Authors) The KDP Select program is available to Kindle ebook publishers and allows authors/ […]

How to Use Amazon Display Ads to Sell More Books (Part 3)

How to Use Amazon Display Ads to Sell More Books (Part 3)

In Part 2 of this blog series – How to Use Amazon Pay-Per-Click Ads – we showed you how to set up pay-per-click advertising campaigns on Amazon. Now let’s move on to Part 3: How to Use Amazon Display Ads Amazon Product Display Ads are generated based on book genre, related books, and even other […]