Internet Marketing – Nonfiction Books

How to Quickly Boost Your Holiday Book Sales by Tina Dietz

How to Quickly Boost Your Holiday Book Sales by Tina Dietz

Holiday marketing is already well underway, but it’s not too late to put into place some simple ways to boost your book sales over the holidays, particularly if you’ve got your books on Amazon. Amazon OWNS the holiday sales season. Everyone is in a buying mood from about the beginning of November through the beginning […]

Author Website or Book Website: What Strategy Should You Choose?

Author Website or Book Website: What Strategy Should You Choose?

When developing a website to promote your book, you may think you have two primary choices: to launch a site for the book (booktitle.com) or a site for you as the author (authorname.com). But there is also a third option: Develop a content-themed site. If your goal is to brand yourself as an authority in […]

A Recipe for Effective Promotion: Choosing & Blending the Ingredients for Making Your Books Sell by Michael Larsen

A Recipe for Effective Promotion: Choosing & Blending the Ingredients for Making Your Books Sell by Michael Larsen

Promotion has two basic elements: finding where your readers are, online and off, and serving them as often and in as many ways as you can. Promoting your books gives you the chance to share your passion for the value of your work. But if you just want to write one book, you have to […]

Must Have Book Marketing Tips for First Time Authors by Brenda Berg

Must Have Book Marketing Tips for First Time Authors by Brenda Berg

Have you written your first book? Congratulations! All that hard work and those late nights at the keyboard are about to pay off. Before they do though, you’re going to need to put more time into marketing that book. After all, what’s the point if no one ever reads it? Here are some of the […]

Taking the Guesswork Out of Publishing: 11 Ways to Prove Your Book Will Sell by Test-Marketing It by Michael Larsen

Taking the Guesswork Out of Publishing: 11 Ways to Prove Your Book Will Sell by Test-Marketing It by Michael Larsen

1. Test-market your idea: Try it out on trustworthy writers, authors in your field, booksellers, and book buyers to gauge its potential against past and future competition. 2. Test-market your book title, chapter titles, and content: a blog, a website, articles, talks, videos, podcasts, and social media will provide feedback and help build a community […]

3 Online Marketing Tactics for Your Nonfiction Book Launch by Tina Dietz

3 Online Marketing Tactics for Your Nonfiction Book Launch by Tina Dietz

If you write it, will they come? Probably not, unless you get the word out. Books have been some of my best friends and companions since I was a very wee girl, and watching your labor of love and expertise languish, unread, on a shelf (even a virtual shelf on Amazon) is painful for me […]

How to Think Bigger About Your Book Sales and Marketing Strategy and Make Your Book Profitable

How to Think Bigger About Your Book Sales and Marketing Strategy and Make Your Book Profitable

Recently I spoke with an author who was preparing to release a new business book. He doesn’t yet have a platform and wanted to know the best ways to make his book profitable. This isn’t uncommon; most new authors lack a platform (AKA: audience), which makes it much harder to follow the traditional book marketing […]

Tapping the Ebook Goldmine (no, NOT Kindle…): Turbo-charging the Profitability of Your Non-Fiction Title by Peter Bowerman

Tapping the Ebook Goldmine (no, NOT Kindle…): Turbo-charging the Profitability of Your Non-Fiction Title by Peter Bowerman

(NOTE: This post is a companion piece to Peter Bowerman’s NFAA teleseminar on the subject to be posted on 8/17/17.) In late 2009, I released my fourth self-published book, the updated edition of my first, The Well-Fed Writer (TWFW), an award-winning how-to about my chosen field (since 1994) of lucrative “commercial” writing – freelancing for […]

10 Ways to Build Your Mailing List–and the Number One Way to Build it Quickly

10 Ways to Build Your Mailing List–and the Number One Way to Build it Quickly

Every author needs to build an email list. When someone gives you their email address, they are giving you permission to market to them. This can be incredibly powerful when you’re launching a new book, promoting events or aiming to sell new products and services. And while email marketing is as powerful as it ever […]

Advertise Your Book on a Low Budget Using Technology by Clinton Loomis

Advertise Your Book on a Low Budget Using Technology by Clinton Loomis

Advertising your book seems to be a great deal when you are low on marketing budget but no need to worry anymore as, it can be done for free with technology. 1.GUEST POSTS There are a great many blogs which are completely based on books and a few of them are supposed to promote books […]