Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also […]
You’ve written your first book and it’s all set to be released in a few months. What can you do using social media now, before your official book launch date, to be sure book sales are boosted on release day? First create a plan. Write down your goals. How many followers would you like on […]
When I consult with new nonfiction authors, one of the first homework tasks I assign is to build a list of influencers. This is important whether you already have a platform or not, because you might be surprised by how many people you know who can help support your book and your overall author-career goals. […]
Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies for potential review is something every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Plan to send out 50 to 500 […]
We asked nonfiction authors, what is your favorite social media outlet and how do you use it to engage your audience? Here is what a couple of authors had to say: Leticia Mooney Twitter is still my favourite social media channel, despite how it has changed over the past 10 years. I use it to […]
Guest post by Penny Sansevieri Did you know that 95% of books are sold via personal recommendation? There is no doubt that the biggest source of sales for just about any type of product is personal recommendations. Remember the last time you heard a friend tell you that XYZ was an awesome product, or book […]
Every book on Amazon has a sales ranking number located near the publisher information. This rating indicates how well the book is selling. For example, if a book has a current sales rank of 15,800, that means that 15,799 books are selling more copies (and millions of titles are selling fewer copies!). The lower the […]
It’s rare to find an author who is passionate about shepherding her or his book into the marketplace. When I speak to writer’s groups about book publicity, authors lament their responsibility for the business side of things. Most wish someone else would manage their publicity or online presence for them. If you’re an author who […]
Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]
I know this might sound weird coming from a CEO of a PR agency, but PR is not rocket science. Now, don’t get me wrong, PR is just like anything in business — knowing how to do something only takes you so far and doesn’t necessarily ensure your success. Take writing a book, for example: […]
Science Fiction Can Help Us Create the Real Future by Brian Jud
When seeking creative ideas, our built-in biases can prevent us from seeing new possibilities. We only develop opportunities related to the status quo, that which is somewhat familiar. Science fiction can help remove the creative boundaries by providing the inspiration for innovation. It helps us engage in mental time travel and allows us to dream […]
Which Self-Publishing Firm Should You Choose? Special Report by Stephanie Chandler
There are many, many options for hybrid/vanity/custom book publishing and it can be overwhelming to wade through the choices. Unfortunately, there are also some predatory firms out there, plus other reasons to avoid working with some of these brands. What to Watch For Some companies use deceptive tactics to acquire new publishing clients by offering […]
Planning a Successful and Profitable Book Tour by Charmaine Hammond
There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]
Member of the Week: Richard Easton, author of GPS Declassified: From Smart Bombs to Smartphones
Author Name: Richard Easton Book Title: GPS Declassified: From Smart Bombs to Smartphones Synopsis GPS Declassified examines the development of GPS from its secret, Cold War military roots to its emergence as a worldwide consumer industry. Drawing on previously unexplored documents, the authors examine how military rivalries influenced the creation of GPS and shaped public […]
Science Fiction Can Help Us Create the Real Future by Brian Jud
When seeking creative ideas, our built-in biases can prevent us from seeing new possibilities. We only develop opportunities related to the status quo, that which is somewhat familiar. Science fiction can help remove the creative boundaries by providing the inspiration for innovation. It helps us engage in mental time travel and allows us to dream […]
Which Self-Publishing Firm Should You Choose? Special Report by Stephanie Chandler
There are many, many options for hybrid/vanity/custom book publishing and it can be overwhelming to wade through the choices. Unfortunately, there are also some predatory firms out there, plus other reasons to avoid working with some of these brands. What to Watch For Some companies use deceptive tactics to acquire new publishing clients by offering […]
Planning a Successful and Profitable Book Tour by Charmaine Hammond
There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]
Before You Publish: Pro Tips for Finalizing Your Nonfiction Manuscript
Writing an entire manuscript in preparation for publishing a book is a huge accomplishment, and one that is worthy of celebration. But, before you send your manuscript off to your publisher (or printer), there are several ways you can improve the overall professionalism and maximize reader engagement. Bonus Downloads –When you sell your book through […]
Wizard of Oz Marketing by Brian Jud
Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also […]
Boost Book Sales with Pre-Launch Social Media Strategies by Sue Canfield
You’ve written your first book and it’s all set to be released in a few months. What can you do using social media now, before your official book launch date, to be sure book sales are boosted on release day? First create a plan. Write down your goals. How many followers would you like on […]
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