Twitter now offers advertising: https://business.twitter.com/advertise/start/ or http://ads.twitter.com. With Twitter, you can currently participate in three different advertising options: Promoted Tweets The Promoted Tweets feature will increase visibility for a tweet that you designate, and can be amplified through Twitter search (your promoted tweet will appear in related search results), in the timelines for your followers […]
Facebook has become a pay-to-play network, requiring paid ads if you want to get visibility with more people for your posts. This isn’t all bad news. Compared to most forms of traditional advertising, Facebook ads are still quite reasonably priced—and they allow you to reach very specific demographics. But this post isn’t about promoting books […]
Google Ads Google’s Adwords program (www.google.com/adwords) is an advertising network where you can bid on clicks for your ads. You do this by designating keywords that you want your ad associated with, and you can also target geographic locations and other demographics. For example, if your book is about caring for a puppy, your keywords […]
Another option for getting your book in front of potential buyers is paid advertising. You can purchase ad space online and in print publications. The tricky part is finding the right opportunity that actually produces a decent return on investment (ROI). Because profit margins are low with books, it can be difficult to justify the […]
A fun way to generate some buzz online is to host a contest, and there are many ways to accomplish this. Here are some ideas: Comment Contest – Give something away via your blog by asking participants to post a comment. I once worked with Dell to give away a printer through my website by […]
By now you’re probably familiar with webinars and teleseminars. A webinar is an event conducted on a computer, which typically shows slides or a visual demonstration to attendees. A teleseminar is conducted by phone, where participants dial in to a conference line and listen to the host either present some kind of material or interview […]
A lot of authors have enjoyed building their audience by hosting their own radio shows. One of the most popular internet radio sites is http://blogtalkradio.com, and for a small monthly subscription fee, you can utilize tools to record your programs, air them live, and make the recordings available for listeners to download. You can also […]
Promoting with articles has long been one of my favorite book marketing strategies, though the rules have changed over the years due to changes with Google. You used to be able to take an article and submit it to dozens of article content directories, such as http://ezinearticles.com, and your article would be picked up for […]
Continuing from part 1: What I Would Do Differently Next Time There were a few glitches with my process and the download page. I was in a hurry to launch and didn’t test the process thoroughly. Next time, I would definitely text the process two or three times to make sure the links are delivered […]
Until a few years ago, before publishing a book it was important to get past the gatekeepers. These were the agents and the publishers who may or may not have looked at your manuscript and chapter samples before outright rejecting it. The writing arena has become crowded now more than ever. For instance, did you […]
Live Workshops and Training Classes
If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to an author about working with a book cover designer? LEWIS AGRELL — THE AGRELL GROUP When authors have […]
The S Theory of Storytelling: Compelling Fiction Readers to Turn the Page by Michael Larsen
The beginning is the most important part of the work. –Plato The first page sells the book. The last page sells the next book. –Mickey Spillane The first page of a chapter sells the chapter; the last page sells the next chapter. Agents, editors and book buyers only read far enough to make a decision. […]
Member of the Week: Barbara Schiffman, Author of The Akashic Muse
Name: Barbara Schiffman Book Title: The Akashic Muse: Collaborating With Your Soul and the Akashic Records for Writing and Other Creative Endeavors Your book’s Amazon purchase link: http://tinyurl.com/akashicmuse-bschi What is your book about? The Akashic Muse is my “creativity workshop in a book.” In it I share insights from 40 years as a creativity/writing coach […]
Live Workshops and Training Classes
If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to an author about working with a book cover designer? LEWIS AGRELL — THE AGRELL GROUP When authors have […]
The S Theory of Storytelling: Compelling Fiction Readers to Turn the Page by Michael Larsen
The beginning is the most important part of the work. –Plato The first page sells the book. The last page sells the next book. –Mickey Spillane The first page of a chapter sells the chapter; the last page sells the next chapter. Agents, editors and book buyers only read far enough to make a decision. […]
Consulting and Coaching Opportunities Your Non-Fiction Book Can Open
Writing a nonfiction book based on your area of expertise is an easy lead-in for consulting and coaching opportunities. In fact, these opportunities will probably come looking for you whether you want them or not! After I wrote my first book, The Business Startup Checklist and Planning Guide, I began receiving requests for consulting services. […]
What You Can Learn from TED Speakers
One of my favorite things to do when I have some free time is to watch videos on TED.com. If you’ve somehow missed the TED phenomenon, you should know that the site features 20 minute presentations from some of the world’s top thought leaders. Speakers for TED events are selected on an invite-only basis. You […]
13 Guesses About the Future of Writing and Publishing by Michael Larsen
New writers self-publish, and build their platform and community of fans until they prove their potential, and agents and publishers find them. Successful writers are among the most powerful people in publishing. They are CEOs of one-person, multimedia, multinational conglomerates–contentpreneurs who use craft, creativity, innovation and social media to create and sell their work, and […]
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