Internet Marketing – Nonfiction Books

Wizard of Oz Marketing by Brian Jud

Wizard of Oz Marketing by Brian Jud

Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also […]

Boost Book Sales with Pre-Launch Social Media Strategies by Sue Canfield

Boost Book Sales with Pre-Launch Social Media Strategies by Sue Canfield

You’ve written your first book and it’s all set to be released in a few months. What can you do using social media now, before your official book launch date, to be sure book sales are boosted on release day? First create a plan. Write down your goals. How many followers would you like on […]

Essential Book Marketing Task: Build Your Launch Team

Essential Book Marketing Task: Build Your Launch Team

When I consult with new nonfiction authors, one of the first homework tasks I assign is to build a list of influencers. This is important whether you already have a platform or not, because you might be surprised by how many people you know who can help support your book and your overall author-career goals. […]

50 Ways to Generate Book Reviews – Including Links and Resources

50 Ways to Generate Book Reviews – Including Links and Resources

Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies for potential review is something every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Plan to send out 50 to 500 […]

Using Social Media to Engage Your Audience

Using Social Media to Engage Your Audience

We asked nonfiction authors, what is your favorite social media outlet and how do you use it to engage your audience? Here is what a couple of authors had to say: Leticia Mooney Twitter is still my favourite social media channel, despite how it has changed over the past 10 years. I use it to […]

How to Tap into the Marketing Power of Street Teams, Super Fans and Micro-Influencers

How to Tap into the Marketing Power of Street Teams, Super Fans and Micro-Influencers

Guest post by Penny Sansevieri Did you know that 95% of books are sold via personal recommendation? There is no doubt that the biggest source of sales for just about any type of product is personal recommendations. Remember the last time you heard a friend tell you that XYZ was an awesome product, or book […]

How Amazon Calculates Sales Ranking for Books

How Amazon Calculates Sales Ranking for Books

Every book on Amazon has a sales ranking number located near the publisher information. This rating indicates how well the book is selling. For example, if a book has a current sales rank of 15,800, that means that 15,799 books are selling more copies (and millions of titles are selling fewer copies!). The lower the […]

Streamline Your Online Presence and Gain More Time to Write by Joey Garcia

Streamline Your Online Presence and Gain More Time to Write by Joey Garcia

It’s rare to find an author who is passionate about shepherding her or his book into the marketplace. When I speak to writer’s groups about book publicity, authors lament their responsibility for the business side of things. Most wish someone else would manage their publicity or online presence for them. If you’re an author who […]

How to Reach Non-Retail Buyers by Brian Jud

How to Reach Non-Retail Buyers by Brian Jud

Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]

PR Secrets to Capture Traditional and Online Media Attention

PR Secrets to Capture Traditional and Online Media Attention

I know this might sound weird coming from a CEO of a PR agency, but PR is not rocket science. Now, don’t get me wrong, PR is just like anything in business — knowing how to do something only takes you so far and doesn’t necessarily ensure your success. Take writing a book, for example: […]