Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]
You write fiction. You are seeking readers. A zillion other authors are just like you, clamoring to find some new way to reach readers other than giving books away for free. Why not consider nonfiction as one of your tools? Every piece of reading material that crosses a reader’s path that isn’t fiction is nonfiction. […]
One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can help your business become more profitable. There are four competing concepts […]
Nothing happens until something is sold. That has been the call to action for generations of salespeople. Every day independent publishers make marketing decisions that are designed to facilitate the sales process. We publish books, distribute, price and promote them to entice people to buy them so that we make a profit. However, the book-buying […]
The rise of social media changed the way writers promote themselves. We’re seeing non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference. You might be wondering: how do you effectively promote your book on […]
While there are a lot of rules around how to pitch traditional media sources, the rules for pitching online sources are often looser, and the opportunities could keep you busy for years. The good news is that bloggers have more influence than ever before. Consumers love recommendations, especially when it comes to what books to […]
Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies is a strategy every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Free Book Review Options: Amazon Reviewers – Reviews on […]
Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]
Technological advancement has led to a significant improvement in diverse fields, and book writing and publishing is one of them. Such improvement in technology has created better ways of doing things. For example, content writing and marketing has become an important tool for writers and authors in creating awareness of their books. Having a successful […]
Whether you’re looking for a traditional publisher or self-publishing, we’ve got some book marketing tips for that can help you build your brand whether you’re just starting off or finishing your final draft. It can be difficult to juggle writing, a day job, and a marketing campaign, but it’s important to make time to start […]
Member Book Announcement: To Cast A Reflection: The Henry Family In Their Own Words
Member Name: Laura Suchan Book Title: To Cast A Reflection: The Henry Family In Their Own Words Synopsis In the summer of 2013 a box stuffed with old papers was donated to the Oshawa Museum. The Thomas Henry Correspondence Collection, as it became known, contained 520 individual documents including personal letters, receipts and business correspondence of […]
Last week we asked our community on Facebook to answer this question: If you were beginning your author career today, what would you do differently? Here’s what they had to say: David Evans: When I first start writing, I had some good indications that writing was the thing I was good at, and should seriously […]
Better Writing: When to Use “Like” vs. “Such As” by Barbara McNichol
Have you ever wondered about the distinction between “like” or “such as” in your writing. Here are two phrases to consider: . . . the answers that so-called geniuses “like / such as” Newton seem to embody. . . . centuries of innovations “like / such as” the airplane and space shuttle have resulted. In […]
8 Secrets to Delivering Great Presentations
While you may think you have good public speaking skills, that doesn’t always mean that you will dazzle an audience. Professional speakers spend years developing and refining their craft. At the very least, you should put some effort into cultivating your skills so that leave your audience with a great impression. Here’s how: 1. Develop […]
Last week we asked our community on Facebook to answer this question: If you were beginning your author career today, what would you do differently? Here’s what they had to say: David Evans: When I first start writing, I had some good indications that writing was the thing I was good at, and should seriously […]
Better Writing: When to Use “Like” vs. “Such As” by Barbara McNichol
Have you ever wondered about the distinction between “like” or “such as” in your writing. Here are two phrases to consider: . . . the answers that so-called geniuses “like / such as” Newton seem to embody. . . . centuries of innovations “like / such as” the airplane and space shuttle have resulted. In […]
8 Secrets to Delivering Great Presentations
While you may think you have good public speaking skills, that doesn’t always mean that you will dazzle an audience. Professional speakers spend years developing and refining their craft. At the very least, you should put some effort into cultivating your skills so that leave your audience with a great impression. Here’s how: 1. Develop […]
4 Ways to Ensure Readability in Your Writing by Barbara McNichol
“Writings are useless unless they are read, and they cannot be read unless they are readable.” – Theodore Roosevelt If Roosevelt lived in today’s world, he might have known that 6% of the time wasted in corporations is due to poorly written communications. Of course, your goal is readability. At the same time, you desire […]
Nonfiction Authors Summer Challenge – Join Us!
Summer is a time when we typically relax and enjoy time with family and friends, as we should because making memories is what life is all about. But the slower summer months can also present an excellent opportunity to dedicate time to meet your author goals. Whether you’re writing your first (or next) book, working […]
Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud
Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]
Connect with Us
Connect with us on the following social media platforms.
Join the Nonfiction Authors Association.