Internet Marketing – Nonfiction Books

Round-Up Question of the Week: What book marketing strategies have worked best for you?

Round-Up Question of the Week: What book marketing strategies have worked best for you?

This week we asked our community on Facebook to answer this question: What book marketing strategies have worked best for you? Here’s what they had to say: David Evans: A couple of years ago I signed up with a paid speaking service that helped me get a lot of un-paid speaking gigs. That has been […]

How to Write Effective Social Media Content: A Guide for Nonfiction Authors by Kevin Nelson

How to Write Effective Social Media Content: A Guide for Nonfiction Authors by Kevin Nelson

We know that social media are great for promotion, increasing visibility, and building up an audience. It works very well both for businesses and individuals – and it could be just as effective for any nonfiction author, who wants to promote their work. Why should nonfiction authors promote on social media? No matter how digitalized […]

Promote Your Book with Online Groups

Promote Your Book with Online Groups

One under-utilized opportunity for authors is online groups—I’m talking about Facebook groups, LinkedIn groups and other online forums. Online groups are mini communities where you can connect with your target readers long before your book is published. Using an example from my own life, I happen to be a widow and I naturally gravitated to […]

Keynotes for Success: A Summary of Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Keynotes for Success: A Summary of Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Writing * Now is the best time to be a writer, but you have to know more and do more than ever. * Books are usually either prose-driven or promotion-driven, story-driven or idea-driven. Because the fate of story-driven books depends on whether readers tell other readers to read them, content is king for prose-driven books. […]

Creating Diverse Income Streams That Build Your Brand and Your Income by Michael Larsen

Creating Diverse Income Streams That Build Your Brand and Your Income by Michael Larsen

Writers have more opportunities than ever to serve their communities, generate synergy, and build diversified income streams from their content, knowledge, ideas, and literary and business skills. Authors of practical nonfiction will be able to benefit more from these opportunities than storytellers, but you’re only limited by your imagination. More chances to profit from your […]

How to Quickly Boost Your Holiday Book Sales by Tina Dietz

How to Quickly Boost Your Holiday Book Sales by Tina Dietz

Holiday marketing is already well underway, but it’s not too late to put into place some simple ways to boost your book sales over the holidays, particularly if you’ve got your books on Amazon. Amazon OWNS the holiday sales season. Everyone is in a buying mood from about the beginning of November through the beginning […]

Author Website or Book Website: What Strategy Should You Choose?

Author Website or Book Website: What Strategy Should You Choose?

When developing a website to promote your book, you may think you have two primary choices: to launch a site for the book (booktitle.com) or a site for you as the author (authorname.com). But there is also a third option: Develop a content-themed site. If your goal is to brand yourself as an authority in […]

A Recipe for Effective Promotion: Choosing & Blending the Ingredients for Making Your Books Sell by Michael Larsen

A Recipe for Effective Promotion: Choosing & Blending the Ingredients for Making Your Books Sell by Michael Larsen

Promotion has two basic elements: finding where your readers are, online and off, and serving them as often and in as many ways as you can. Promoting your books gives you the chance to share your passion for the value of your work. But if you just want to write one book, you have to […]

Must Have Book Marketing Tips for First Time Authors by Brenda Berg

Must Have Book Marketing Tips for First Time Authors by Brenda Berg

Have you written your first book? Congratulations! All that hard work and those late nights at the keyboard are about to pay off. Before they do though, you’re going to need to put more time into marketing that book. After all, what’s the point if no one ever reads it? Here are some of the […]

Taking the Guesswork Out of Publishing: 11 Ways to Prove Your Book Will Sell by Test-Marketing It by Michael Larsen

Taking the Guesswork Out of Publishing: 11 Ways to Prove Your Book Will Sell by Test-Marketing It by Michael Larsen

1. Test-market your idea: Try it out on trustworthy writers, authors in your field, booksellers, and book buyers to gauge its potential against past and future competition. 2. Test-market your book title, chapter titles, and content: a blog, a website, articles, talks, videos, podcasts, and social media will provide feedback and help build a community […]