Internet Marketing – Nonfiction Books

The KDP Select Program

The KDP Select Program

For authors with ebooks published via the Kindle Digital Publishing (KDP) program, there is an option to participate in the controversial KDP Select program. With this program, you can make your ebook (Kindle version) available in Amazon’s lending library where Amazon Prime members can borrow your ebook. In exchange, Amazon sends out checks each quarter […]

Your Amazon Public Profile and Book Reviews

Your Amazon Public Profile and Book Reviews

If you’ve ever made a purchase on Amazon, you have a public user profile on the site. To locate yours, go to the “Your Account” page on Amazon (usually found in the upper right when you view any page on Amazon) and scroll down to the “Personalization” section where you will find a link to […]

Get More Book Reviews

Get More Book Reviews

Like it or not, reviews on Amazon help sell books. The vast majority of potential buyers will look at reviews to assist them in making a buying decision (I know that I do). If you don’t have many reviews, it can make your book look less popular than competing books with many reviews. And if […]

How Amazon Cross-Promotes Books

How Amazon Cross-Promotes Books

Amazon has several features that help to cross-promote books and encourage buyers: Frequently Bought Together – Once your book has some sales history, Amazon will likely pair it up with another book and offer it under the Frequently Bought Together feature on your book’s sales page. Amazon determines what book goes here based on its […]

Leveraging Social Media

Leveraging Social Media

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What are some of your best tips for leveraging social media for authors?    MARK SCHAEFER The real key to leveraging social media is realizing that most of your […]

Get Found By Media Pros

Get Found By Media Pros

More than half of the media interviews I’ve given over the years came to me without any effort on my part. Why? Because I have positioned myself as an authority. Many interviews have come from reporters who found my blog. When the recession was just starting, I wrote several blog posts about how I was […]

Virtual Book Tours

Virtual Book Tours

A virtual book tour is a promotion where you set a specified time, usually two to four weeks, and you put yourself on “tour.” The idea is to get other blogs to feature you each day during your tour stops. Blog hosts might feature a guest blog post by you, a review of your book, […]

Pitching the Media Directly

Pitching the Media Directly

While press releases are the old PR standard, one very effective way to get media coverage is to reach out to media pros directly via email. Once again, these folks need story ideas. When you send a brief, relevant, professional pitch via email, you are quite likely to get a call back. When sending a […]

Marketing With YouTube Videos

Marketing With YouTube Videos

There are plenty of benefits to marketing with video. YouTube is currently the second most searched website next to Google, and because it’s owned by Google, YouTube videos receive top priority in the search engine. When you search for something on Google, like how to bake a cherry pie, inevitably at least one of the […]

Promotion Checklist for Your Book Launch

Promotion Checklist for Your Book Launch

A lot of effort should go into the process of preparing and launching your book. It’s an exciting time of celebration, and when you invite others to join you, it will not only be more satisfying, it will lead to book sales! Here’s a list of some of the tasks involved in your launch. Feel […]