Internet Marketing – Nonfiction Books

How to get Started with Pinterest

How to get Started with Pinterest

Like all of the other social media networks, Pinterest can potentially drive a lot of traffic to your website. I recently went to Google to search for the title of a blog post I wrote awhile back. I was surprised to see that the first result on Google wasn’t from my blog, it was from […]

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Keynotes for Success: Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Writing * Now is the best time to be a writer, but you have to know more and do more than ever. * Books are usually either prose-driven or promotion-driven, story-driven or idea-driven. Because the fate of story-driven books depends on whether readers tell other readers to read them, content is king for prose-driven books. […]

More Ways to Leverage LinkedIn for Business Authors

More Ways to Leverage LinkedIn for Business Authors

For any author in the business arena, LinkedIn is an important place to maintain a social media presence. Though it’s substantially smaller than Facebook, the audience on LinkedIn consists primarily of business professionals. Here are some ways to leverage LinkedIn: Create a Content-Rich Profile – LinkedIn gives its users a lot of space to add […]

Ways to Maximize Facebook for Book Marketing

Ways to Maximize Facebook for Book Marketing

One of the biggest benefits that social media platforms like Facebook provide is the ability to get repeat exposure with the people in your network. Readers, peers, and prospects can make up your network, and you can promote author events, sales, special offers and more through your Facebook page. Unfortunately, Facebook has made it increasingly […]

The Power of Email Marketing for Authors

The Power of Email Marketing for Authors

The idea of managing email marketing for your book can sound like another obligation and time commitment, but it doesn’t have to be that way. In fact, maintaining a mailing list requires very little time and more importantly, it can be one of your best marketing tools. Permission to Market When someone gives you their […]

Why Authors Need a Niche and How to Choose Yours

Why Authors Need a Niche and How to Choose Yours

When you’re setting out to launch your book into the world, you will be faced with a lot of competition. There are millions of book titles available today, which means that book categories are jam packed. At this very moment, here are the total number of titles listed on Amazon for various nonfiction book categories: […]

How to Handle Online Book Sales from Your Website

How to Handle Online Book Sales from Your Website

Selling your books from your own website can actually be easier than you might think. All you need to get started is a simple shopping cart button. If you’re new to ecommerce sales, a simple solution is to utilize Paypal to create your shopping cart button. The current steps are as follows: Login to Paypal […]

How to Establish Your Author Presence BEFORE Your Book is Published

How to Establish Your Author Presence BEFORE Your Book is Published

If you’re preparing to publish your first book, following are some essential tasks to get your book marketing started off right! Pump Up Your Web Presence Positioning yourself as an author means that you should build a professional presence online. If you have a rickety old website or a home-grown blog, it’s time for an […]

How to Find Book Reviewers for Nonfiction Books

How to Find Book Reviewers for Nonfiction Books

Most book reviews in major publications focus on fiction so it’s harder to find sources willing to review nonfiction. However, here’s a little trick that has worked for me: Create a Google Alert with the keywords “book review” <genre> So yours might be “book review” memoir or “book review” health. Note that “book review” is […]