Internet Marketing – Nonfiction Books

Search Engine and Facebook Ads

Search Engine and Facebook Ads

Google Ads Google’s Adwords program (www.google.com/adwords) is an advertising network where you can bid on clicks for your ads. You do this by designating keywords that you want your ad associated with, and you can also target geographic locations and other demographics. For example, if your book is about caring for a puppy, your keywords […]

Paid Advertising for Your Book

Paid Advertising for Your Book

Another option for getting your book in front of potential buyers is paid advertising. You can purchase ad space online and in print publications. The tricky part is finding the right opportunity that actually produces a decent return on investment (ROI). Because profit margins are low with books, it can be difficult to justify the […]

Generate Buzz With Online Contests

Generate Buzz With Online Contests

A fun way to generate some buzz online is to host a contest, and there are many ways to accomplish this. Here are some ideas: Comment Contest – Give something away via your blog by asking participants to post a comment. I once worked with Dell to give away a printer through my website by […]

Host Webinars and Teleseminars

Host Webinars and Teleseminars

By now you’re probably familiar with webinars and teleseminars. A webinar is an event conducted on a computer, which typically shows slides or a visual demonstration to attendees. A teleseminar is conducted by phone, where participants dial in to a conference line and listen to the host either present some kind of material or interview […]

Start an Internet Radio Show

Start an Internet Radio Show

A lot of authors have enjoyed building their audience by hosting their own radio shows. One of the most popular internet radio sites is http://blogtalkradio.com, and for a small monthly subscription fee, you can utilize tools to record your programs, air them live, and make the recordings available for listeners to download. You can also […]

Write for Websites to Promote Your Book

Write for Websites to Promote Your Book

Promoting with articles has long been one of my favorite book marketing strategies, though the rules have changed over the years due to changes with Google. You used to be able to take an article and submit it to dozens of article content directories, such as http://ezinearticles.com, and your article would be picked up for […]

Host Your Own Ebook Giveaway (Without Amazon KDP) Part 2

Host Your Own Ebook Giveaway (Without Amazon KDP) Part 2

Continuing from part 1: What I Would Do Differently Next Time There were a few glitches with my process and the download page. I was in a hurry to launch and didn’t test the process thoroughly. Next time, I would definitely text the process two or three times to make sure the links are delivered […]

Consider These 6 Options Before Publishing a Book by Alice Clarke

Consider These 6 Options Before Publishing a Book by Alice Clarke

Until a few years ago, before publishing a book it was important to get past the gatekeepers. These were the agents and the publishers who may or may not have looked at your manuscript and chapter samples before outright rejecting it. The writing arena has become crowded now more than ever. For instance, did you […]

Advanced Book Marketing Strategies

Advanced Book Marketing Strategies

Are you ready to take your book marketing efforts to the next level? Here are some tactics to boost results: Aim for Bestsellers Lists, But… – While many claim fame when their book hits an Amazon bestseller sub-category list, keep in mind that those Amazon 1-day campaigns have no long-term benefits. Put your efforts into […]

How to Find Book Reviewers Online

How to Find Book Reviewers Online

Most book reviews in major publications focus on fiction so it’s harder to find sources willing to review nonfiction. However, here’s a little trick that has worked for me: Create a Google Alert with the keywords “book review” + <genre>. So yours might be “book review” memoir or “book review” health. Note that “book review” […]