Internet Marketing – Nonfiction Books

5 Online PR Strategies: How to Locate and Pitch Internet Media Sources

5 Online PR Strategies: How to Locate and Pitch Internet Media Sources

Traditional media has set, long-established rules about how to pitch newspapers, radio, magazine, and television sources. The world of online media, however, offers more flexible opportunities for pitching sources. Here are 5 strategies for pitching online sources to promote your book that will keep the phone calls and emails coming in: 1. Bloggers The good […]

Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud

Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud

Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]

Using Nonfiction to Promote Fiction by C. Hope Clark

Using Nonfiction to Promote Fiction by C. Hope Clark

You write fiction. You are seeking readers. A zillion other authors are just like you, clamoring to find some new way to reach readers other than giving books away for free. Why not consider nonfiction as one of your tools? Every piece of reading material that crosses a reader’s path that isn’t fiction is nonfiction. […]

Misunderstood Marketing by Brian Jud

Misunderstood Marketing by Brian Jud

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can help your business become more profitable. There are four competing concepts […]

Marketing from the Customers’ Perspective By Brian Jud

Marketing from the Customers’ Perspective By Brian Jud

Nothing happens until something is sold. That has been the call to action for generations of salespeople. Every day independent publishers make marketing decisions that are designed to facilitate the sales process. We publish books, distribute, price and promote them to entice people to buy them so that we make a profit. However, the book-buying […]

8 Hints on How to Effectively Promote Your Book on Social Media by Brandon Stanley

8 Hints on How to Effectively Promote Your Book on Social Media by Brandon Stanley

The rise of social media changed the way writers promote themselves. We’re seeing non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference. You might be wondering: how do you effectively promote your book on […]

Online PR – How to Locate and Pitch Bloggers

Online PR – How to Locate and Pitch Bloggers

While there are a lot of rules around how to pitch traditional media sources, the rules for pitching online sources are often looser, and the opportunities could keep you busy for years. The good news is that bloggers have more influence than ever before. Consumers love recommendations, especially when it comes to what books to […]

How to Generate Book Reviews

How to Generate Book Reviews

Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies is a strategy every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Free Book Review Options: Amazon Reviewers – Reviews on […]

Set up Amazon Author Central

Set up Amazon Author Central

Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]

How To Market Your Book Using Content Marketing in Six Steps by Kara Erhart

How To Market Your Book Using Content Marketing in Six Steps by Kara Erhart

Technological advancement has led to a significant improvement in diverse fields, and book writing and publishing is one of them. Such improvement in technology has created better ways of doing things. For example, content writing and marketing has become an important tool for writers and authors in creating awareness of their books. Having a successful […]