Are you ready to take your book marketing efforts to the next level? Here are some tactics to boost results: Aim for Bestsellers Lists, But… – While many claim fame when their book hits an Amazon bestseller sub-category list, keep in mind that those Amazon 1-day campaigns have no long-term benefits. Put your efforts into […]
Most book reviews in major publications focus on fiction so it’s harder to find sources willing to review nonfiction. However, here’s a little trick that has worked for me: Create a Google Alert with the keywords “book review” + <genre>. So yours might be “book review” memoir or “book review” health. Note that “book review” […]
For authors with ebooks published via the Kindle Digital Publishing (KDP) program, there is an option to participate in the controversial KDP Select program. With this program, you can make your ebook (Kindle version) available in Amazon’s lending library where Amazon Prime members can borrow your ebook. In exchange, Amazon sends out checks each quarter […]
If you’ve ever made a purchase on Amazon, you have a public user profile on the site. To locate yours, go to the “Your Account” page on Amazon (usually found in the upper right when you view any page on Amazon) and scroll down to the “Personalization” section where you will find a link to […]
Like it or not, reviews on Amazon help sell books. The vast majority of potential buyers will look at reviews to assist them in making a buying decision (I know that I do). If you don’t have many reviews, it can make your book look less popular than competing books with many reviews. And if […]
Amazon has several features that help to cross-promote books and encourage buyers: Frequently Bought Together – Once your book has some sales history, Amazon will likely pair it up with another book and offer it under the Frequently Bought Together feature on your book’s sales page. Amazon determines what book goes here based on its […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What are some of your best tips for leveraging social media for authors? MARK SCHAEFER The real key to leveraging social media is realizing that most of your […]
More than half of the media interviews I’ve given over the years came to me without any effort on my part. Why? Because I have positioned myself as an authority. Many interviews have come from reporters who found my blog. When the recession was just starting, I wrote several blog posts about how I was […]
A virtual book tour is a promotion where you set a specified time, usually two to four weeks, and you put yourself on “tour.” The idea is to get other blogs to feature you each day during your tour stops. Blog hosts might feature a guest blog post by you, a review of your book, […]
While press releases are the old PR standard, one very effective way to get media coverage is to reach out to media pros directly via email. Once again, these folks need story ideas. When you send a brief, relevant, professional pitch via email, you are quite likely to get a call back. When sending a […]
Live Workshops and Training Classes
If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to an author about working with a book cover designer? LEWIS AGRELL — THE AGRELL GROUP When authors have […]
The S Theory of Storytelling: Compelling Fiction Readers to Turn the Page by Michael Larsen
The beginning is the most important part of the work. –Plato The first page sells the book. The last page sells the next book. –Mickey Spillane The first page of a chapter sells the chapter; the last page sells the next chapter. Agents, editors and book buyers only read far enough to make a decision. […]
Member of the Week: Michelle Cornish, author of Keep More Money
Name: Michelle Cornish Book Title: Keep More Money: Find an Accountant You Trust to Grow Your Small Business, Increase Profit, and Save Tax Your book’s Amazon purchase link: https://www.amazon.com/Keep-More-Money-Accountant-Business-ebook/dp/B06W2KCK9C/ What is your book about? The book is about how to find an accountant you can trust, whether you’re new in business and don’t know what […]
Live Workshops and Training Classes
If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to an author about working with a book cover designer? LEWIS AGRELL — THE AGRELL GROUP When authors have […]
The S Theory of Storytelling: Compelling Fiction Readers to Turn the Page by Michael Larsen
The beginning is the most important part of the work. –Plato The first page sells the book. The last page sells the next book. –Mickey Spillane The first page of a chapter sells the chapter; the last page sells the next chapter. Agents, editors and book buyers only read far enough to make a decision. […]
Consulting and Coaching Opportunities Your Non-Fiction Book Can Open
Writing a nonfiction book based on your area of expertise is an easy lead-in for consulting and coaching opportunities. In fact, these opportunities will probably come looking for you whether you want them or not! After I wrote my first book, The Business Startup Checklist and Planning Guide, I began receiving requests for consulting services. […]
What You Can Learn from TED Speakers
One of my favorite things to do when I have some free time is to watch videos on TED.com. If you’ve somehow missed the TED phenomenon, you should know that the site features 20 minute presentations from some of the world’s top thought leaders. Speakers for TED events are selected on an invite-only basis. You […]
13 Guesses About the Future of Writing and Publishing by Michael Larsen
New writers self-publish, and build their platform and community of fans until they prove their potential, and agents and publishers find them. Successful writers are among the most powerful people in publishing. They are CEOs of one-person, multimedia, multinational conglomerates–contentpreneurs who use craft, creativity, innovation and social media to create and sell their work, and […]
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