Traditional media has set, long-established rules about how to pitch newspapers, radio, magazine, and television sources. The world of online media, however, offers more flexible opportunities for pitching sources. Here are 5 strategies for pitching online sources to promote your book that will keep the phone calls and emails coming in: 1. Bloggers The good […]
Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]
You write fiction. You are seeking readers. A zillion other authors are just like you, clamoring to find some new way to reach readers other than giving books away for free. Why not consider nonfiction as one of your tools? Every piece of reading material that crosses a reader’s path that isn’t fiction is nonfiction. […]
One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can help your business become more profitable. There are four competing concepts […]
Nothing happens until something is sold. That has been the call to action for generations of salespeople. Every day independent publishers make marketing decisions that are designed to facilitate the sales process. We publish books, distribute, price and promote them to entice people to buy them so that we make a profit. However, the book-buying […]
The rise of social media changed the way writers promote themselves. We’re seeing non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference. You might be wondering: how do you effectively promote your book on […]
While there are a lot of rules around how to pitch traditional media sources, the rules for pitching online sources are often looser, and the opportunities could keep you busy for years. The good news is that bloggers have more influence than ever before. Consumers love recommendations, especially when it comes to what books to […]
Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies is a strategy every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Free Book Review Options: Amazon Reviewers – Reviews on […]
Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]
Technological advancement has led to a significant improvement in diverse fields, and book writing and publishing is one of them. Such improvement in technology has created better ways of doing things. For example, content writing and marketing has become an important tool for writers and authors in creating awareness of their books. Having a successful […]
Electronic Newsletters and Email Marketing
Email marketing is not dead; it’s as valuable as ever. But it is harder to get people to subscribe, which means you have to make it worth their while. Tips for Email Marketing Success Add a sign-up box in the header or sidebar across all pages of your site. Give away a great incentive for […]
How to Produce and Distribute Audiobooks
Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]
Amazon Author Central: Steps to Maximize Your Account
Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]
Author Name: Sandra Wendel Book Title: Farewell: Vital End-of-Life Questions and Candid Answers from a Leading Palliative and Hospice Physician Synopsis Being present at the bedside—and even at the moment of death—can become an experience embedded in the minds and souls of family members for generations. It is a deeply emotional time, one of relief and sadness. […]
Electronic Newsletters and Email Marketing
Email marketing is not dead; it’s as valuable as ever. But it is harder to get people to subscribe, which means you have to make it worth their while. Tips for Email Marketing Success Add a sign-up box in the header or sidebar across all pages of your site. Give away a great incentive for […]
How to Produce and Distribute Audiobooks
Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]
Amazon Author Central: Steps to Maximize Your Account
Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]
Expert Round-Up: Amazon Marketing Tips
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! PATRICK SCHWERDTFEGER The beauty of doing a “launch” on Amazon (such as a 4-day Kindle sale for $0.99 or even free) is that it gets your book in the […]
This is a guest post by Lisa Romeo. If we’re gut honest about it, we all have that same dream, right? The one about a major New York City powerhouse publishing our book and their marketing department deciding our book will get a big promotional push. That our book will be reviewed (positively, of course!) […]
How to Reach Non-Retail Buyers by Brian Jud
Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]
Connect with Us
Connect with us on the following social media platforms.
Join the Nonfiction Authors Association.