One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can help your business become more profitable. There are four competing concepts […]
Nothing happens until something is sold. That has been the call to action for generations of salespeople. Every day independent publishers make marketing decisions that are designed to facilitate the sales process. We publish books, distribute, price and promote them to entice people to buy them so that we make a profit. However, the book-buying […]
The rise of social media changed the way writers promote themselves. We’re seeing non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference. You might be wondering: how do you effectively promote your book on […]
While there are a lot of rules around how to pitch traditional media sources, the rules for pitching online sources are often looser, and the opportunities could keep you busy for years. The good news is that bloggers have more influence than ever before. Consumers love recommendations, especially when it comes to what books to […]
Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies is a strategy every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Free Book Review Options: Amazon Reviewers – Reviews on […]
Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]
Technological advancement has led to a significant improvement in diverse fields, and book writing and publishing is one of them. Such improvement in technology has created better ways of doing things. For example, content writing and marketing has become an important tool for writers and authors in creating awareness of their books. Having a successful […]
Whether you’re looking for a traditional publisher or self-publishing, we’ve got some book marketing tips for that can help you build your brand whether you’re just starting off or finishing your final draft. It can be difficult to juggle writing, a day job, and a marketing campaign, but it’s important to make time to start […]
This week we asked our community on Facebook to answer this question: What book marketing strategies have worked best for you? Here’s what they had to say: David Evans: A couple of years ago I signed up with a paid speaking service that helped me get a lot of un-paid speaking gigs. That has been […]
We know that social media are great for promotion, increasing visibility, and building up an audience. It works very well both for businesses and individuals – and it could be just as effective for any nonfiction author, who wants to promote their work. Why should nonfiction authors promote on social media? No matter how digitalized […]
How Authors Can Work Together to Promote Their Books by Nicolas Walker
Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]
Workbooks can be a wonderful addition to your offerings because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical […]
How to Set Up an Author Business by Mike Kowis, Esq.
I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business. Afterwards, the group leader thanked me for sharing the “business side” of being an author. While I appreciated her kind gesture, it struck me as odd because I think of an […]
Member of the Week: Christiana Star, author of Recover, Rebuild, Thrive
Author Name: Christiana Star Book Title: Recover, Rebuild, Thrive. A practical guide to moving on from difficult life changes. Synopsis Recover, Rebuild, Thrive is a practical and powerful ‘how-to’ book for personal transformation, empowerment and success in the aftermath of trauma, pain and change. While adversity is often seen as leading to psychological scarring for life, […]
How Authors Can Work Together to Promote Their Books by Nicolas Walker
Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]
Workbooks can be a wonderful addition to your offerings because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical […]
How to Set Up an Author Business by Mike Kowis, Esq.
I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business. Afterwards, the group leader thanked me for sharing the “business side” of being an author. While I appreciated her kind gesture, it struck me as odd because I think of an […]
How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson
When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]
Author Brand-Building Checklist
Author Brand-Building Checklist What are your core values? In other words, what is important to you in how you run your business and present it to the world? (Remember, authors are entrepreneurs.) How do you want your brand to make people feel? (i.e., strong, empowered, happy, grateful, healthy, hopeful, etc.) What kind of tone do […]
Round-Up Question of the Week: What is your favorite charitable cause?
Last week we asked our community on Facebook to answer this question: What is your favorite charitable cause? Here’s what they had to say: Jen Doeden Weer: The Drawer’s mission is to provide warmth and dignity to the homeless and underprivileged through new socks and underwear. Both are among the most needed and the least […]
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