Google Ads Google’s Adwords program (www.google.com/adwords) is an advertising network where you can bid on clicks for your ads. You do this by designating keywords that you want your ad associated with, and you can also target geographic locations and other demographics. For example, if your book is about caring for a puppy, your keywords […]
Another option for getting your book in front of potential buyers is paid advertising. You can purchase ad space online and in print publications. The tricky part is finding the right opportunity that actually produces a decent return on investment (ROI). Because profit margins are low with books, it can be difficult to justify the […]
A fun way to generate some buzz online is to host a contest, and there are many ways to accomplish this. Here are some ideas: Comment Contest – Give something away via your blog by asking participants to post a comment. I once worked with Dell to give away a printer through my website by […]
By now you’re probably familiar with webinars and teleseminars. A webinar is an event conducted on a computer, which typically shows slides or a visual demonstration to attendees. A teleseminar is conducted by phone, where participants dial in to a conference line and listen to the host either present some kind of material or interview […]
A lot of authors have enjoyed building their audience by hosting their own radio shows. One of the most popular internet radio sites is http://blogtalkradio.com, and for a small monthly subscription fee, you can utilize tools to record your programs, air them live, and make the recordings available for listeners to download. You can also […]
Promoting with articles has long been one of my favorite book marketing strategies, though the rules have changed over the years due to changes with Google. You used to be able to take an article and submit it to dozens of article content directories, such as http://ezinearticles.com, and your article would be picked up for […]
Continuing from part 1: What I Would Do Differently Next Time There were a few glitches with my process and the download page. I was in a hurry to launch and didn’t test the process thoroughly. Next time, I would definitely text the process two or three times to make sure the links are delivered […]
Until a few years ago, before publishing a book it was important to get past the gatekeepers. These were the agents and the publishers who may or may not have looked at your manuscript and chapter samples before outright rejecting it. The writing arena has become crowded now more than ever. For instance, did you […]
Are you ready to take your book marketing efforts to the next level? Here are some tactics to boost results: Aim for Bestsellers Lists, But… – While many claim fame when their book hits an Amazon bestseller sub-category list, keep in mind that those Amazon 1-day campaigns have no long-term benefits. Put your efforts into […]
Most book reviews in major publications focus on fiction so it’s harder to find sources willing to review nonfiction. However, here’s a little trick that has worked for me: Create a Google Alert with the keywords “book review” + <genre>. So yours might be “book review” memoir or “book review” health. Note that “book review” […]
Maximizing the Value of Your Book Before You Sell or Publish It by Michael Larsen
Visibility is Salability: Making the World Ready for Your Book * Register your name as your website asap. If your name is taken, tweak it by, for example, adding your middle initial. * Use your name for your email address: [your first name]@[your first name followed by your last name].com. Keep your address clear, simple, […]
Techniques of How to Gather Information for Your Next Piece by Olivia Ryan
All nonfiction writers have to go through a writer’s block at some point of their career. This block may include struggles with ideas or the writing part, but the most common struggle is based on gathering information. After all, the information you will gather will influence the choice of topic, story, and even type of […]
What’s in It for You? Setting Your Literary and Publishing Goals by Michael Larsen
Create a portrait of the writer you want to be by describing your short- and long-term personal, literary and publishing goals and how you will achieve them by answering these questions. When possible, start your answers with the word “I.” Why do you want to write? What do you want to write–novels, nonfiction, children’s, MG […]
Name: Carolyn Glenn Brewer Book Title: Changing the Tune, the Kansas City Women’s Jazz Festival, 1978-1985 Your book’s Amazon purchase link: https://www.amazon.com/Carolyn-Glenn-Brewer/e/B006EQYDV What is your book about? The Kansas City Women’s Jazz Festival was the first jazz festival run by women. It challenged the pervasive attitude that jazz was a boys’ club by focusing on […]
Maximizing the Value of Your Book Before You Sell or Publish It by Michael Larsen
Visibility is Salability: Making the World Ready for Your Book * Register your name as your website asap. If your name is taken, tweak it by, for example, adding your middle initial. * Use your name for your email address: [your first name]@[your first name followed by your last name].com. Keep your address clear, simple, […]
Techniques of How to Gather Information for Your Next Piece by Olivia Ryan
All nonfiction writers have to go through a writer’s block at some point of their career. This block may include struggles with ideas or the writing part, but the most common struggle is based on gathering information. After all, the information you will gather will influence the choice of topic, story, and even type of […]
What’s in It for You? Setting Your Literary and Publishing Goals by Michael Larsen
Create a portrait of the writer you want to be by describing your short- and long-term personal, literary and publishing goals and how you will achieve them by answering these questions. When possible, start your answers with the word “I.” Why do you want to write? What do you want to write–novels, nonfiction, children’s, MG […]
Writing and Sharing Your Work as Labors of Love by Michael Larsen
The only way to do great work is to love what you do. – Steve Jobs Pour your time and passion into what brings you the most joy, your mission in life. –Marie Kondo, the life-changing magic of tidying up At their best, reading, writing, agenting, editing, publishing, reviewing, and bookselling are labors of love. […]
What Corporate Sponsors Want from Authors
While you may think that these corporate sponsorships are few and far between, I can assure you that they are easier to get than you might think. Corporations aren’t looking for a bargain. First, you should know that big companies have equally big budgets. On average they allocate 10% to 15% of profits toward marketing […]
(NOTE: This post is a companion piece to Peter Bowerman’s NFAA teleseminar on the subject to be posted on 8/17/17.) In late 2009, I released my fourth self-published book, the updated edition of my first, The Well-Fed Writer (TWFW), an award-winning how-to about my chosen field (since 1994) of lucrative “commercial” writing – freelancing for […]
Connect with Us
Connect with us on the following social media platforms.