Internet Marketing – Nonfiction Books

13 Ways to Make the Most of Your Facebook Author Page

13 Ways to Make the Most of Your Facebook Author Page

If you don’t yet have an Author page on Facebook, separate from your personal page, that’s your first step. Set it up under your author name, not your book. That way when you write additional books, you can use the one author page for them all instead of creating a new page for every book. […]

Using Podcast Interviews for Nonfiction Author Marketing by Tina Dietz

Using Podcast Interviews for Nonfiction Author Marketing by Tina Dietz

Podcasting is one of the fastest and easiest ways to establish authority. Whether you’re just starting to build your audience, or you have a long-established following, this online audio platform can catapult your influence beyond the capabilities of many other expert-building promotional platforms. Since there are now 65 million people in the U.S. alone listening […]

Webinars, Teleseminars, and Online Events

Webinars, Teleseminars, and Online Events

You can take advantage of technology to deliver educational programs around the globe. Webinars and teleseminars are events conducted online or by phone. With a teleseminar, participants dial in to a conference line to listen in on an instructional program or interview, and often participate in Q&A. With webinars, participants can view an online presentation, […]

Advertising on Twitter and LinkedIn

Advertising on Twitter and LinkedIn

Twitter now offers advertising: https://business.twitter.com/advertise/start/ or http://ads.twitter.com. With Twitter, you can currently participate in three different advertising options: Promoted Tweets The Promoted Tweets feature will increase visibility for a tweet that you designate, and can be amplified through Twitter search (your promoted tweet will appear in related search results), in the timelines for your followers […]

How to Promote Books on Facebook (In a way you haven’t heard of before)

How to Promote Books on Facebook (In a way you haven’t heard of before)

Facebook has become a pay-to-play network, requiring paid ads if you want to get visibility with more people for your posts. This isn’t all bad news. Compared to most forms of traditional advertising, Facebook ads are still quite reasonably priced—and they allow you to reach very specific demographics. But this post isn’t about promoting books […]

Search Engine and Facebook Ads

Search Engine and Facebook Ads

Google Ads Google’s Adwords program (www.google.com/adwords) is an advertising network where you can bid on clicks for your ads. You do this by designating keywords that you want your ad associated with, and you can also target geographic locations and other demographics. For example, if your book is about caring for a puppy, your keywords […]

Paid Advertising for Your Book

Paid Advertising for Your Book

Another option for getting your book in front of potential buyers is paid advertising. You can purchase ad space online and in print publications. The tricky part is finding the right opportunity that actually produces a decent return on investment (ROI). Because profit margins are low with books, it can be difficult to justify the […]

Generate Buzz With Online Contests

Generate Buzz With Online Contests

A fun way to generate some buzz online is to host a contest, and there are many ways to accomplish this. Here are some ideas: Comment Contest – Give something away via your blog by asking participants to post a comment. I once worked with Dell to give away a printer through my website by […]

Host Webinars and Teleseminars

Host Webinars and Teleseminars

By now you’re probably familiar with webinars and teleseminars. A webinar is an event conducted on a computer, which typically shows slides or a visual demonstration to attendees. A teleseminar is conducted by phone, where participants dial in to a conference line and listen to the host either present some kind of material or interview […]

Start an Internet Radio Show

Start an Internet Radio Show

A lot of authors have enjoyed building their audience by hosting their own radio shows. One of the most popular internet radio sites is http://blogtalkradio.com, and for a small monthly subscription fee, you can utilize tools to record your programs, air them live, and make the recordings available for listeners to download. You can also […]