Writers have more opportunities than ever to serve their communities, generate synergy, and build diversified income streams from their content, knowledge, ideas, and literary and business skills. Authors of practical nonfiction will be able to benefit more from these opportunities than storytellers, but you’re only limited by your imagination. More chances to profit from your […]
Holiday marketing is already well underway, but it’s not too late to put into place some simple ways to boost your book sales over the holidays, particularly if you’ve got your books on Amazon. Amazon OWNS the holiday sales season. Everyone is in a buying mood from about the beginning of November through the beginning […]
When developing a website to promote your book, you may think you have two primary choices: to launch a site for the book (booktitle.com) or a site for you as the author (authorname.com). But there is also a third option: Develop a content-themed site. If your goal is to brand yourself as an authority in […]
Promotion has two basic elements: finding where your readers are, online and off, and serving them as often and in as many ways as you can. Promoting your books gives you the chance to share your passion for the value of your work. But if you just want to write one book, you have to […]
Have you written your first book? Congratulations! All that hard work and those late nights at the keyboard are about to pay off. Before they do though, you’re going to need to put more time into marketing that book. After all, what’s the point if no one ever reads it? Here are some of the […]
1. Test-market your idea: Try it out on trustworthy writers, authors in your field, booksellers, and book buyers to gauge its potential against past and future competition. 2. Test-market your book title, chapter titles, and content: a blog, a website, articles, talks, videos, podcasts, and social media will provide feedback and help build a community […]
If you write it, will they come? Probably not, unless you get the word out. Books have been some of my best friends and companions since I was a very wee girl, and watching your labor of love and expertise languish, unread, on a shelf (even a virtual shelf on Amazon) is painful for me […]
Recently I spoke with an author who was preparing to release a new business book. He doesn’t yet have a platform and wanted to know the best ways to make his book profitable. This isn’t uncommon; most new authors lack a platform (AKA: audience), which makes it much harder to follow the traditional book marketing […]
(NOTE: This post is a companion piece to Peter Bowerman’s NFAA teleseminar on the subject to be posted on 8/17/17.) In late 2009, I released my fourth self-published book, the updated edition of my first, The Well-Fed Writer (TWFW), an award-winning how-to about my chosen field (since 1994) of lucrative “commercial” writing – freelancing for […]
Every author needs to build an email list. When someone gives you their email address, they are giving you permission to market to them. This can be incredibly powerful when you’re launching a new book, promoting events or aiming to sell new products and services. And while email marketing is as powerful as it ever […]
Carolyn Howard-Johnson was interviewed by Jo Lindsell. I have enjoyed working with you, Carolyn, from day one of my Promo Day event and I was especially honored to be a speaker at the Rome Retreat you sponsored with Eve LaSalle Caram. Interviews are another great way to get better acquainted to here goes! What genre […]
Round-Up Question of the Week: What are your favorite mobile apps?
Last week we asked our community on Facebook to answer this question: What are your favorite mobile apps? Here’s what they had to say: Pamela Cummins: Pinterest’s app has made my life easier! This app enables me to pin wherever I am, plus check if there are any inappropriate pins on my group board. Stephanie […]
Recently there has been much discussion in the publishing community around whether authors should publish their books with both IngramSpark/Lightning Source and CreateSpace or choose just one publishing platform. Below we break down some of the pros and cons you should know about. But first, let’s clarify that IngramSpark is a publishing platform for indie […]
Name: Janet Grant Book Title: Spirit Animals of the Chinese Zodiac: Using Spirit Animal Wisdom from Eastern Astrology for Self-Discovery Your book’s Amazon purchase link: Spirit Animals of the Chinese Zodiac What is your book about? By using the principles of the Chinese Zodiac along with the Native American paradigm of spirit animals, you can […]
Carolyn Howard-Johnson was interviewed by Jo Lindsell. I have enjoyed working with you, Carolyn, from day one of my Promo Day event and I was especially honored to be a speaker at the Rome Retreat you sponsored with Eve LaSalle Caram. Interviews are another great way to get better acquainted to here goes! What genre […]
Round-Up Question of the Week: What are your favorite mobile apps?
Last week we asked our community on Facebook to answer this question: What are your favorite mobile apps? Here’s what they had to say: Pamela Cummins: Pinterest’s app has made my life easier! This app enables me to pin wherever I am, plus check if there are any inappropriate pins on my group board. Stephanie […]
Recently there has been much discussion in the publishing community around whether authors should publish their books with both IngramSpark/Lightning Source and CreateSpace or choose just one publishing platform. Below we break down some of the pros and cons you should know about. But first, let’s clarify that IngramSpark is a publishing platform for indie […]
Leverage Social Media (Whether you like it or not)
Here’s the reality: social media is not a fad and isn’t going away. If you’ve been avoiding social media, consider this a gentle nudge to help you get serious. The good news is that social media is ideal for nonfiction authors—we write! And our readers want to hear from us! You also don’t have to […]
How Well Do You Balance the Business and the Art of Writing? by Rosanne Bane
You know how to take care of business as a nonfiction writer. You’re professional. You attend to all the details of putting your writing into the world from analyzing your audience to zeroing in on new ways to promote your writing. But all this serious business stuff is probably not why you started writing. You […]
“Start to” and “Decide to”: Are They Flooding Your Writing? by Barbara McNichol
When you look back at what you’ve written, take time to find how many times you start sentences with the word “start” or “begin.” For example, in a 5,000-word document I edited, those two words appeared 14 times, while only five were deemed necessary to the meaning. That’s a lot of extra words flooding your […]
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