Category: MARKETING – MEMBERS ONLY

In radio and TV, everything you say is recorded for all eternity. All the more reason to know your key messages, practice them, say them out loud in the car, have your kids interview you at the dinner table—whatever it takes to...

This month’s homework focuses on tips for what to do when the media calls. Anticipate questions Develop a list of all potential questions you think a reporter would ask you and then write down your responses, ideally in simple...

Podcasting is hotter than ever and cars now come equipped with podcast apps built right into the dashboard! It’s easy to start your own show and distribute to iTunes with a tool like Liberated Syndication. Lastly, don’t forget...

Host your own free webinars or teleseminars. These should be educational in nature (not just about your book). You can build your mailing list and audience with events like...

Submit your book to awards programs, which can improve credibility and give you something exciting to promote to your audience. The Nonfiction Authors Association hosts a year-round book awards...

When preparing to release your book, promotion is probably high on your priority list. This month’s homework offers some ideas for promoting your book that you may not have thought about. Participate in a Goodreads giveaway...