Category: Marketing

Getting Amazon reviews and word of mouth buzz starts with your book launch strategy

Posted by Caitlin Segura | Sep 11, 2026 | Blog, Marketing

One of the biggest mistakes authors make with a book launch is trying to do it solo. You wanna...

Before you publish your nonfiction book, answer these questions, or risk getting lost on Amazon

Posted by Caitlin Segura | Sep 10, 2026 | Blog, Marketing

Before you hit publish on your nonfiction book, make sure you can answer these three...

How to Develop a Signature Speech from Your Book

Posted by Stephanie Chandler | Sep 8, 2026 | Blog, Marketing, Professional Speaking, Thought Leadership

Writing a nonfiction book gives you something many aspiring speakers spend years trying to build:...

How to handle a negative review of your book on Amazon

Posted by Caitlin Segura | Sep 2, 2026 | Blog, Marketing

Did you get your first crappy Amazon review on your book? Congratulations. I mean,...

Should you setup a bookstore signing event for your new book? Here’s what to expect

Posted by Caitlin Segura | Sep 1, 2026 | Blog, Marketing

Bookstore signing events for authors can be frustrating if you don’t have a built-in audience,...

Don’t skip this key step before you publish your nonfiction book so you can connect with readers

Posted by Caitlin Segura | Aug 31, 2026 | Blog, Marketing

Before you hit publish on your nonfiction book, make sure you do this. Amazon is not going to...

If you hate book marketing, you aren’t alone. Try this easy strategy. It works!

Posted by Caitlin Segura | Aug 30, 2026 | Blog, Marketing

If you hate book marketing, you are not alone. This is extremely common with authors....

Nonfiction Authors: Use this super easy strategy to grow your email list and sell more books

Posted by Caitlin Segura | Aug 29, 2026 | Blog, Marketing

Hey, nonfiction authors. Here is how to create your most effective lead magnet, one that...

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The Professional Speaking Course Starts 9/17

Are you interested in diving into professional speaking but aren't sure where to start? Come join us for to learn how to locate opportunities, how to pitch yourself, and how to pick effective speaking topics.
Register Here

Bestseller Book Launch Lab 9/29

Want a step-by-step roadmap to launch or re-launch your book? Join us for this accelerated course at 10am PT on 9/29.
Register Here

FREE GUIDE: BUILD YOUR NONFICTION BOOK MARKETING PLAN

Book marketing can be overwhelming, but this free guide helps you identify the right tactics based on your goals and build your one-page book marketing plan.
GET THE BOOK MARKETING PLAN GUIDE HERE

Upcoming Events for Nonfiction Writers

NONFICTION GENRE GROUPS!

Find your people, share your expertise, and elevate your author journey inside our new nonfiction genre groups, held monthly on Zoom.
Learn About Nonfiction Genre Groups Here

ONLINE COURSES FOR NONFICTION WRITERS

BOOK MARKETING TOOLKIT FOR NONFICTION AUTHORS

For a limited time, download our entire book marketing toolkit at a deep discount of just $19! (Normally $99)

Get the details here.