Category: Marketing

How to handle a negative review of your book on Amazon

Posted by Caitlin Segura | Sep 2, 2026 | Blog, Marketing

Did you get your first crappy Amazon review on your book? Congratulations. I mean,...

Should you setup a bookstore signing event for your new book? Here’s what to expect

Posted by Caitlin Segura | Sep 1, 2026 | Blog, Marketing

Bookstore signing events for authors can be frustrating if you don’t have a built-in audience,...

Don’t skip this key step before you publish your nonfiction book so you can connect with readers

Posted by Caitlin Segura | Aug 31, 2026 | Blog, Marketing

Before you hit publish on your nonfiction book, make sure you do this. Amazon is not going to...

If you hate book marketing, you aren’t alone. Try this easy strategy. It works!

Posted by Caitlin Segura | Aug 30, 2026 | Blog, Marketing

If you hate book marketing, you are not alone. This is extremely common with authors....

Nonfiction Authors: Use this super easy strategy to grow your email list and sell more books

Posted by Caitlin Segura | Aug 29, 2026 | Blog, Marketing

Hey, nonfiction authors. Here is how to create your most effective lead magnet, one that...

Prescriptive Nonfiction Authors: this is the #1 mistake that is ruining book sales and how to fix it

Posted by Caitlin Segura | Aug 27, 2026 | Blog, Marketing

This is the number one mistake I see prescriptive nonfiction authors make, and it is with your...

How to autograph your books like a pro and avoid this embarrassing mistake that I made!

Posted by Caitlin Segura | Aug 26, 2026 | Blog, Marketing

I’ll never forget the time I was signing books at an event and realized to my horror that...

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Free Webinar Training on 10/15: How to Establish Authority in Your Field

A personal brand tells people who you are, but authority tells them why they should listen. It’s easier than you think to establish expertise in your field. Join us to learn the exact steps you can take to get started. Register here.

New Course! From Author to Authority Starts on 10/22

Are you looking to claim authority in your field and build a business beyond your book? Come join us for this new course! You'll learn strategies to create a platform and new business opportunities.
Learn more and register here.

FREE GUIDE: HOW TO ESTABLISH AUTHORITY IN YOUR FIELD

HOW TO ESTABLISH AUTHORITY IN YOUR FIELD - FREE GUIDE FOR NONFICTION AUTHORS

You expertise is valuable, but is it visible? Get our free guide and follow the 6-part framework to begin establishing authority in your field.
GET THE GUIDE HERE

FREE GUIDE: BUILD YOUR NONFICTION BOOK MARKETING PLAN

Book marketing can be overwhelming, but this free guide helps you identify the right tactics based on your goals and build your one-page book marketing plan.
GET THE BOOK MARKETING PLAN GUIDE HERE

Upcoming Events for Nonfiction Writers

NONFICTION GENRE GROUPS!

Find your people, share your expertise, and elevate your author journey inside our new nonfiction genre groups, held monthly on Zoom.
Learn About Nonfiction Genre Groups Here

ONLINE COURSES FOR NONFICTION WRITERS

BOOK MARKETING TOOLKIT FOR NONFICTION AUTHORS

For a limited time, download our entire book marketing toolkit at a deep discount of just $19! (Normally $99)

Get the details here.