Email marketing is not dead; it’s as valuable as ever. But it is harder to get people to subscribe, which means you have to make it worth their while. Tips for Email Marketing Success Add a sign-up box in the header or sidebar across all pages of your site. Give away a great incentive for […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! PATRICK SCHWERDTFEGER The beauty of doing a “launch” on Amazon (such as a 4-day Kindle sale for $0.99 or even free) is that it gets your book in the […]
Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]
We recently reached out to authors to find out how they carve out time for book marketing. Here’s what they had to say: Tanya Williams I launched a book in March which was a best seller on Amazon. The best way is to schedule time in your calendar and commit to it. Without action nothing […]
Recently I read a post in an online writers’ forum that broke my heart. A woman reported having dipped into her savings AND retirement accounts to invest in several expensive book marketing educational programs with the expectation that they would help her sell huge quantities of books. She spent tens of thousands of dollars on […]
The back cover is where you convince readers to buy. One trick that many writers use is to craft a compelling description before writing the manuscript because it can help to know what to focus on when developing the manuscript. You have a very limited amount of space on the back of your book so […]
You’ve heard it before: Writing and publishing a quality book can help establish you as an expert, boost your visibility, and open the door to more opportunities such as speaking gigs and interviews. But when you’re already running your own business, who has time to write a book? Enter the anthology. An anthology is a […]
In the months before your book is published, you should begin reaching out to fellow authors to request endorsements. Ideally, testimonials should come from authors in your field, and the more well-known the author is, the better for building credibility with potential readers. While you may think that big-name authors are untouchable, that hasn’t been […]
Writing Tools ❖ Citation Machine (locate citations): www.citationmachine.net ❖ Endnotes (tips for formatting): ehow.com/how_5180669_format-endnotes-properly.html ❖ Pro Writing Aid (editing tool): prowritingaid ❖ Grammarly: grammarly.com ❖ Thesaurus: thesaurus.com ❖ Dictionary: dictionary.com Download the 14-page guide.
A strong book launch campaign can have many benefits: Generate word-of-mouth Rack up book reviews Get the attention of industry pros (literary agents and editors), potential clients, peers, media, and anyone else you want to impress Put some money in the bank Bring new life to backlist titles (previous books you’ve authored will usually get […]
Electronic Newsletters and Email Marketing
Email marketing is not dead; it’s as valuable as ever. But it is harder to get people to subscribe, which means you have to make it worth their while. Tips for Email Marketing Success Add a sign-up box in the header or sidebar across all pages of your site. Give away a great incentive for […]
How to Produce and Distribute Audiobooks
Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]
Amazon Author Central: Steps to Maximize Your Account
Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]
Author Name: Sandra Wendel Book Title: Farewell: Vital End-of-Life Questions and Candid Answers from a Leading Palliative and Hospice Physician Synopsis Being present at the bedside—and even at the moment of death—can become an experience embedded in the minds and souls of family members for generations. It is a deeply emotional time, one of relief and sadness. […]
Electronic Newsletters and Email Marketing
Email marketing is not dead; it’s as valuable as ever. But it is harder to get people to subscribe, which means you have to make it worth their while. Tips for Email Marketing Success Add a sign-up box in the header or sidebar across all pages of your site. Give away a great incentive for […]
How to Produce and Distribute Audiobooks
Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]
Amazon Author Central: Steps to Maximize Your Account
Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]
Expert Round-Up: Amazon Marketing Tips
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! PATRICK SCHWERDTFEGER The beauty of doing a “launch” on Amazon (such as a 4-day Kindle sale for $0.99 or even free) is that it gets your book in the […]
This is a guest post by Lisa Romeo. If we’re gut honest about it, we all have that same dream, right? The one about a major New York City powerhouse publishing our book and their marketing department deciding our book will get a big promotional push. That our book will be reviewed (positively, of course!) […]
How to Reach Non-Retail Buyers by Brian Jud
Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]
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