Nonfiction Book Marketing

Planning a Successful and Profitable Book Tour by Charmaine Hammond

Planning a Successful and Profitable Book Tour by Charmaine Hammond

There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]

Wizard of Oz Marketing by Brian Jud

Wizard of Oz Marketing by Brian Jud

Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also […]

Boost Book Sales with Pre-Launch Social Media Strategies by Sue Canfield

Boost Book Sales with Pre-Launch Social Media Strategies by Sue Canfield

You’ve written your first book and it’s all set to be released in a few months. What can you do using social media now, before your official book launch date, to be sure book sales are boosted on release day? First create a plan. Write down your goals. How many followers would you like on […]

How to Find More Buyers by Brian Jud

How to Find More Buyers by Brian Jud

When I ask authors to describe their target readers the most frequent response is “everybody who likes (their topic).” It is difficult, time consuming and expensive to market to everybody. Defining your primary target readers and buyers is a basic, required task for selling books. But if you limit your marketing to those people you […]

A Quick Way to Publish Better Books by Brian Jud

A Quick Way to Publish Better Books by Brian Jud

Have you ever done something and later regretted having done it? Or wished you could change part of what you did? There is a way you can minimize mistakes in producing and marketing your books. And this one simple step can help you become more profitable. It is not difficult and can even be done […]

Book Award Winner: Autism Uncensored

Book Award Winner: Autism Uncensored

Nonfiction Book Award Status: Gold Synopsis “And when in the grips of a public tantrum, amidst the horror and humiliation of him shrieking and splayed out on the floor while strangers recoiled in shock, my mind lurched towards an inescapable truth—that I want out from this nightmare.   I want out from this child.” So begins the […]

By January 23, 2019 0 Comments Read More →
How to Get Your Book Considered for Placement in Barnes and Noble and Other Retailers

How to Get Your Book Considered for Placement in Barnes and Noble and Other Retailers

If you’re an independently published author and bookstore placement is a goal for you, the good news is that you have options. Barnes and Noble can be indie author-friendly, but first you need to make sure your book is ready for prime time. How to ensure your book gets bookstore placement consideration: Professional book production […]

Essential Book Marketing Task: Build Your Launch Team

Essential Book Marketing Task: Build Your Launch Team

When I consult with new nonfiction authors, one of the first homework tasks I assign is to build a list of influencers. This is important whether you already have a platform or not, because you might be surprised by how many people you know who can help support your book and your overall author-career goals. […]

50 Reasons to Contact the Media

50 Reasons to Contact the Media

Reporters, editors, and producers for print publications, television, and radio are all seeking compelling stories to share with their audience. They need us as much as we need them! The trick is to pitch them an idea that they will deem newsworthy. 50 Reasons to Contact the Media or Send a Press Release: 1. Comment […]

50 Ways to Generate Book Reviews – Including Links and Resources

50 Ways to Generate Book Reviews – Including Links and Resources

Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies for potential review is something every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Plan to send out 50 to 500 […]