Nonfiction Book Marketing

Live Workshops and Training Classes

Live Workshops and Training Classes

If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]

Consulting and Coaching Opportunities Your Non-Fiction Book Can Open

Consulting and Coaching Opportunities Your Non-Fiction Book Can Open

Writing a nonfiction book based on your area of expertise is an easy lead-in for consulting and coaching opportunities. In fact, these opportunities will probably come looking for you whether you want them or not! After I wrote my first book, The Business Startup Checklist and Planning Guide, I began receiving requests for consulting services. […]

Giving Great Presentations

Giving Great Presentations

While you may think you have good public speaking skills, that doesn’t always mean that you will dazzle an audience. Professional speakers spend years developing and refining their craft. At the very least, you should put some effort into cultivating your skills so that you leave your audience with a great impression. Here’s how: Develop […]

How to Break Into Professional Speaking

How to Break Into Professional Speaking

The easiest way to get started with speaking is to reach out to local trade associations, charitable and service groups like Kiwanis and Rotary, schools, chambers of commerce, retirement communities, and other organized groups. There are dozens, if not hundreds, of trade organizations in every major city that need speakers for their weekly or monthly […]

Advertising on Twitter and LinkedIn

Advertising on Twitter and LinkedIn

Twitter now offers advertising: https://business.twitter.com/advertise/start/ or http://ads.twitter.com. With Twitter, you can currently participate in three different advertising options: Promoted Tweets The Promoted Tweets feature will increase visibility for a tweet that you designate, and can be amplified through Twitter search (your promoted tweet will appear in related search results), in the timelines for your followers […]

How to Promote Books on Facebook (In a way you haven’t heard of before)

How to Promote Books on Facebook (In a way you haven’t heard of before)

Facebook has become a pay-to-play network, requiring paid ads if you want to get visibility with more people for your posts. This isn’t all bad news. Compared to most forms of traditional advertising, Facebook ads are still quite reasonably priced—and they allow you to reach very specific demographics. But this post isn’t about promoting books […]

Search Engine and Facebook Ads

Search Engine and Facebook Ads

Google Ads Google’s Adwords program (www.google.com/adwords) is an advertising network where you can bid on clicks for your ads. You do this by designating keywords that you want your ad associated with, and you can also target geographic locations and other demographics. For example, if your book is about caring for a puppy, your keywords […]

Paid Advertising for Your Book

Paid Advertising for Your Book

Another option for getting your book in front of potential buyers is paid advertising. You can purchase ad space online and in print publications. The tricky part is finding the right opportunity that actually produces a decent return on investment (ROI). Because profit margins are low with books, it can be difficult to justify the […]

Generate Buzz With Online Contests

Generate Buzz With Online Contests

A fun way to generate some buzz online is to host a contest, and there are many ways to accomplish this. Here are some ideas: Comment Contest – Give something away via your blog by asking participants to post a comment. I once worked with Dell to give away a printer through my website by […]

Host Webinars and Teleseminars

Host Webinars and Teleseminars

By now you’re probably familiar with webinars and teleseminars. A webinar is an event conducted on a computer, which typically shows slides or a visual demonstration to attendees. A teleseminar is conducted by phone, where participants dial in to a conference line and listen to the host either present some kind of material or interview […]