Preparing a proposal gives you the chance to describe your book and show how well you can write and promote it. Whether you sell or publish your book, a proposal will help you. Most proposals range from 20 to 60 pages and have three or four types of material: Sales and Marketing Information, an Outline, […]
If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]
Writing a nonfiction book based on your area of expertise is an easy lead-in for consulting and coaching opportunities. In fact, these opportunities will probably come looking for you whether you want them or not! After I wrote my first book, The Business Startup Checklist and Planning Guide, I began receiving requests for consulting services. […]
While you may think you have good public speaking skills, that doesn’t always mean that you will dazzle an audience. Professional speakers spend years developing and refining their craft. At the very least, you should put some effort into cultivating your skills so that you leave your audience with a great impression. Here’s how: Develop […]
The easiest way to get started with speaking is to reach out to local trade associations, charitable and service groups like Kiwanis and Rotary, schools, chambers of commerce, retirement communities, and other organized groups. There are dozens, if not hundreds, of trade organizations in every major city that need speakers for their weekly or monthly […]
Twitter now offers advertising: https://business.twitter.com/advertise/start/ or http://ads.twitter.com. With Twitter, you can currently participate in three different advertising options: Promoted Tweets The Promoted Tweets feature will increase visibility for a tweet that you designate, and can be amplified through Twitter search (your promoted tweet will appear in related search results), in the timelines for your followers […]
Facebook has become a pay-to-play network, requiring paid ads if you want to get visibility with more people for your posts. This isn’t all bad news. Compared to most forms of traditional advertising, Facebook ads are still quite reasonably priced—and they allow you to reach very specific demographics. But this post isn’t about promoting books […]
Google Ads Google’s Adwords program (www.google.com/adwords) is an advertising network where you can bid on clicks for your ads. You do this by designating keywords that you want your ad associated with, and you can also target geographic locations and other demographics. For example, if your book is about caring for a puppy, your keywords […]
Another option for getting your book in front of potential buyers is paid advertising. You can purchase ad space online and in print publications. The tricky part is finding the right opportunity that actually produces a decent return on investment (ROI). Because profit margins are low with books, it can be difficult to justify the […]
A fun way to generate some buzz online is to host a contest, and there are many ways to accomplish this. Here are some ideas: Comment Contest – Give something away via your blog by asking participants to post a comment. I once worked with Dell to give away a printer through my website by […]
Telling & Selling: The 4 Parts of a Proposal by Michael Larsen
Preparing a proposal gives you the chance to describe your book and show how well you can write and promote it. Whether you sell or publish your book, a proposal will help you. Most proposals range from 20 to 60 pages and have three or four types of material: Sales and Marketing Information, an Outline, […]
Are You Ready to Audiobook? 5 Essential Factors for Nonfiction Authors by Tina Dietz
More and more non-fiction authors are recognizing the incredible potential audiobooks offer their business. Eager entrepreneurs, however, may dive in headfirst without giving sufficient forethought into how this unique tool can best be leveraged. Audiobooks are the fastest-growing sector of the entire publishing industry. The Association of American Publishers show audiobook downloads up by 31.1% […]
Live Workshops and Training Classes
If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]
Member of the Week: Michelle Cornish, author of Keep More Money
Name: Michelle Cornish Book Title: Keep More Money: Find an Accountant You Trust to Grow Your Small Business, Increase Profit, and Save Tax Your book’s Amazon purchase link: https://www.amazon.com/Keep-More-Money-Accountant-Business-ebook/dp/B06W2KCK9C/ What is your book about? The book is about how to find an accountant you can trust, whether you’re new in business and don’t know what […]
Telling & Selling: The 4 Parts of a Proposal by Michael Larsen
Preparing a proposal gives you the chance to describe your book and show how well you can write and promote it. Whether you sell or publish your book, a proposal will help you. Most proposals range from 20 to 60 pages and have three or four types of material: Sales and Marketing Information, an Outline, […]
Are You Ready to Audiobook? 5 Essential Factors for Nonfiction Authors by Tina Dietz
More and more non-fiction authors are recognizing the incredible potential audiobooks offer their business. Eager entrepreneurs, however, may dive in headfirst without giving sufficient forethought into how this unique tool can best be leveraged. Audiobooks are the fastest-growing sector of the entire publishing industry. The Association of American Publishers show audiobook downloads up by 31.1% […]
Live Workshops and Training Classes
If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to an author about working with a book cover designer? LEWIS AGRELL — THE AGRELL GROUP When authors have […]
The S Theory of Storytelling: Compelling Fiction Readers to Turn the Page by Michael Larsen
The beginning is the most important part of the work. –Plato The first page sells the book. The last page sells the next book. –Mickey Spillane The first page of a chapter sells the chapter; the last page sells the next chapter. Agents, editors and book buyers only read far enough to make a decision. […]
Consulting and Coaching Opportunities Your Non-Fiction Book Can Open
Writing a nonfiction book based on your area of expertise is an easy lead-in for consulting and coaching opportunities. In fact, these opportunities will probably come looking for you whether you want them or not! After I wrote my first book, The Business Startup Checklist and Planning Guide, I began receiving requests for consulting services. […]
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