Nonfiction Book Marketing

How Authors Can Work Together to Promote Their Books by Nicolas Walker

How Authors Can Work Together to Promote Their Books by Nicolas Walker

Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]

How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson

How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson

When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]

Author Brand-Building Checklist

Author Brand-Building Checklist

Author Brand-Building Checklist What are your core values? In other words, what is important to you in how you run your business and present it to the world? (Remember, authors are entrepreneurs.) How do you want your brand to make people feel? (i.e., strong, empowered, happy, grateful, healthy, hopeful, etc.) What kind of tone do […]

Questions to Ask When Considering a Hybrid (Paid) Publishing Service

Questions to Ask When Considering a Hybrid (Paid) Publishing Service

Producing a book involves many steps: acquiring an ISBN, registering with the library of congress, hiring editors, a typesetter and cover designer, choosing a printer, setting up distribution to retailers, ebook formatting and distribution, and more. It’s more work than many authors want to take on themselves. Hybrid publishers are for-hire firms that help authors […]

Extracting Blurbs from Reviews by Carolyn Howard-Johnson

Extracting Blurbs from Reviews by Carolyn Howard-Johnson

When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]

Online PR: How to Locate and Pitch Internet Media Sources

Online PR: How to Locate and Pitch Internet Media Sources

While there are a lot of rules around how to pitch traditional media sources (newspapers, television, magazines, and radio shows), the rules for pitching online sources are often looser, and the opportunities could keep you busy for years. Following are some strategies you can use to get exposure for your books. Bloggers The good news […]

Getting Permission to Use Reviews and Extracting Blurbs from Them by Carolyn Howard-Johnson

Getting Permission to Use Reviews and Extracting Blurbs from Them by Carolyn Howard-Johnson

Stephanie recently highlighted the importance of endorsements for writers and it occurred to me that I could share some excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]

How the Amazon KDP Select Program Works for Nonfiction Authors (Part 4)

How the Amazon KDP Select Program Works for Nonfiction Authors (Part 4)

In Part 3 of this blog series – How to Use Amazon Display Ads – we showed you how to set up display ads on Amazon. Now let’s move on to Part 4: How the Amazon KDP Select Program Works (Nonfiction Authors) The KDP Select program is available to Kindle ebook publishers and allows authors/ […]

How to Use Amazon Display Ads to Sell More Books (Part 3)

How to Use Amazon Display Ads to Sell More Books (Part 3)

In Part 2 of this blog series – How to Use Amazon Pay-Per-Click Ads – we showed you how to set up pay-per-click advertising campaigns on Amazon. Now let’s move on to Part 3: How to Use Amazon Display Ads Amazon Product Display Ads are generated based on book genre, related books, and even other […]

How to Use Amazon Pay-Per-Click Ads to Sell More Books (Part 2)

How to Use Amazon Pay-Per-Click Ads to Sell More Books (Part 2)

In Part 1 of this blog series – How to Use Amazon Advertising to Sell More Books – we explored how Amazon is moving in the direction of pay-to-play advertising for authors in publishers. Now let’s move on to Part 2: How to Use Amazon Pay-Per-Click Ads Amazon’s Sponsored Product Ads, which allow you to […]