To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach out to a […]
Summer is a time when we typically relax and enjoy time with family and friends, as we should because making memories is what life is all about. But the slower summer months can also present an excellent opportunity to dedicate time to meet your author goals. Whether you’re writing your first (or next) book, working […]
Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]
How to Get Media Attention Reporters, editors, and producers for print publications, television, and radio are all seeking compelling stories to share with their audience. They need us as much as we need them! The trick is to pitch them an idea that they will deem newsworthy. 50 Reasons to Contact the Media or Send […]
Fifty years ago, an author’s life was totally different. There were no social media channels, search engines, or even stable connectivity. Now, the world’s going crazy and with it, every single industry changes its face, submitting itself to the present technological advancements. In 2018, being an author supposes a lot of things. I believe that […]
If you’re an author, you’ve no doubt hustled to get media attention for your book. That’s part of the business, and you should pat yourself on the back for the hard work you’ve accomplished promoting your work. Still, you may be wondering if your efforts are the most effective when it comes to getting the […]
Direct mail has been given a bad reputation because of overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail, and its Internet equivalent as spam. However, when you have a finite, identifiable group of people who are potential customers for your books, direct mail may be the most effective […]
If your book sales are lagging and a once-popular book isn’t performing up to expectations, you might be tempted to discount the price and run promotions. But you could get better long-term results by taking a different approach: revise and relaunch the book. There are many reasons to publish a revised edition of your nonfiction […]
One of our members asked if we had any examples of marketing collateral from authors. Here are some examples of marketing collateral we gathered from some of our members. David Newman, CSP Marketing Flier Do It! Marketing, Helping Professionals Market Smarter and Experts Speak More Profitably p:(610) 716-5984 | e:david@doitmarketing.com | w:http://www.doitmarketing.com Jody Rein Promotional Flier Jody […]
Numerous studies over the years have concluded that people who are certain of their beliefs are more likely to buy, buy sooner and spend more. These findings can help you sell more of your books to corporate buyers. Viscerally, it makes sense. You are probably more likely to make a purchase if you are confident […]
Member Book Announcement: To Cast A Reflection: The Henry Family In Their Own Words
Member Name: Laura Suchan Book Title: To Cast A Reflection: The Henry Family In Their Own Words Synopsis In the summer of 2013 a box stuffed with old papers was donated to the Oshawa Museum. The Thomas Henry Correspondence Collection, as it became known, contained 520 individual documents including personal letters, receipts and business correspondence of […]
Some Favorite Books for Writers
We asked other nonfiction authors what some of their favorite books for writers are. Here are their responses: Sanjida Kay I’d recommend The Story Grid by Shawn Coyne, an editor who describes how to develop one’s craft as a writer. There’s an accompanying podcast, Story Grid Podcast with Shawn Coyne and aspiring novelist, Tim Grahl. […]
Giving Back to Your Writing Career by Carolyn Howard-Johnson
Consider Writing Professional Reviews as Part of Your Marketing Plan Excerpted and expanded from the recently released 415-page book in Carolyn Howard-Johnson’s multi award-winning How To Do It Frugally Series of books, How to Get Great Book Reviews Frugally and Ethically Because you are a writer, you’ve always known that a review is the best kind […]
Before you begin to write your book, it is important to know WHO you’re writing for. Identifying your audience will help you not only develop your manuscript, but you will be better able to choose marketing methods for your book. Are you writing a book for: Single moms with young kids? Single moms […]
Some Favorite Books for Writers
We asked other nonfiction authors what some of their favorite books for writers are. Here are their responses: Sanjida Kay I’d recommend The Story Grid by Shawn Coyne, an editor who describes how to develop one’s craft as a writer. There’s an accompanying podcast, Story Grid Podcast with Shawn Coyne and aspiring novelist, Tim Grahl. […]
Giving Back to Your Writing Career by Carolyn Howard-Johnson
Consider Writing Professional Reviews as Part of Your Marketing Plan Excerpted and expanded from the recently released 415-page book in Carolyn Howard-Johnson’s multi award-winning How To Do It Frugally Series of books, How to Get Great Book Reviews Frugally and Ethically Because you are a writer, you’ve always known that a review is the best kind […]
Before you begin to write your book, it is important to know WHO you’re writing for. Identifying your audience will help you not only develop your manuscript, but you will be better able to choose marketing methods for your book. Are you writing a book for: Single moms with young kids? Single moms […]
Authors! Embrace these Three Tips and Get Ready for Success!
To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach out to a […]
Last week we asked our community on Facebook to answer this question: If you were beginning your author career today, what would you do differently? Here’s what they had to say: David Evans: When I first start writing, I had some good indications that writing was the thing I was good at, and should seriously […]
Better Writing: When to Use “Like” vs. “Such As” by Barbara McNichol
Have you ever wondered about the distinction between “like” or “such as” in your writing. Here are two phrases to consider: . . . the answers that so-called geniuses “like / such as” Newton seem to embody. . . . centuries of innovations “like / such as” the airplane and space shuttle have resulted. In […]
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