Nonfiction Book Marketing

Write for Websites to Promote Your Book

Write for Websites to Promote Your Book

Promoting with articles has long been one of my favorite book marketing strategies, though the rules have changed over the years due to changes with Google. You used to be able to take an article and submit it to dozens of article content directories, such as http://ezinearticles.com, and your article would be picked up for […]

Host Your Own Ebook Giveaway (Without Amazon KDP) Part 2

Host Your Own Ebook Giveaway (Without Amazon KDP) Part 2

Continuing from part 1: What I Would Do Differently Next Time There were a few glitches with my process and the download page. I was in a hurry to launch and didn’t test the process thoroughly. Next time, I would definitely text the process two or three times to make sure the links are delivered […]

Host Your Own Ebook Giveaway (Without Amazon KDP) Part 1

Host Your Own Ebook Giveaway (Without Amazon KDP) Part 1

In late 2012 I decided to host a free ebook promotion where I gave away copies of my latest book, Own Your Niche, free of charge for three days. My goal was to give away 400 copies in three days. Over 72 hours, I was surprised to tall up over 1,000 registrations from users who […]

Consider These 6 Options Before Publishing a Book by Alice Clarke

Consider These 6 Options Before Publishing a Book by Alice Clarke

Until a few years ago, before publishing a book it was important to get past the gatekeepers. These were the agents and the publishers who may or may not have looked at your manuscript and chapter samples before outright rejecting it. The writing arena has become crowded now more than ever. For instance, did you […]

Marketing Your Book with Direct Mail Campaigns

Marketing Your Book with Direct Mail Campaigns

One of the most traditional forms of marketing is with direct mail, which involves sending out sales letters, postcards, newsletters, flyers, and other marketing collateral via good old U.S. mail. Because our world has become so internet-centric, I think a lot of people have forgotten about this strategy, which can still be quite effective if […]

Run a Group with Meetup.com

Run a Group with Meetup.com

In 2006 I stumbled upon what I have come to call a happy accident. I wanted to network with fellow speakers in my area so I decided to launch a group called The Sacramento Speakers Network, which I organized through Meetup.com, a social site for organizing local events. The first meeting was held with four […]

Write for Print Publications

Write for Print Publications

Publishing articles in newspapers, trade newsletters and magazines can be an excellent way to attract a new audience of book readers. Many publications will print your article along with your bio and website link. Trade magazines and neighborhood newspapers are an excellent place to start since they are often in need of writers. Consumer magazines […]

Advanced Book Marketing Strategies

Advanced Book Marketing Strategies

Are you ready to take your book marketing efforts to the next level? Here are some tactics to boost results: Aim for Bestsellers Lists, But… – While many claim fame when their book hits an Amazon bestseller sub-category list, keep in mind that those Amazon 1-day campaigns have no long-term benefits. Put your efforts into […]

How to Find Book Reviewers Online

How to Find Book Reviewers Online

Most book reviews in major publications focus on fiction so it’s harder to find sources willing to review nonfiction. However, here’s a little trick that has worked for me: Create a Google Alert with the keywords “book review” + <genre>. So yours might be “book review” memoir or “book review” health. Note that “book review” […]

Book Signing Events Are Rarely Worth Your Time

Book Signing Events Are Rarely Worth Your Time

New authors often ask me about book signing events. They want to know how to get them set up and what to do. My advice? They are rarely worth your time. While it may sound exciting to sit at a table in Barnes and Noble and enjoy a line of customers eager to purchase your […]