Nonfiction Book Marketing

Authors! Embrace these Three Tips and Get Ready for Success!

Authors! Embrace these Three Tips and Get Ready for Success!

To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach out to a […]

Nonfiction Authors Summer Challenge – Join Us!

Nonfiction Authors Summer Challenge – Join Us!

Summer is a time when we typically relax and enjoy time with family and friends, as we should because making memories is what life is all about. But the slower summer months can also present an excellent opportunity to dedicate time to meet your author goals. Whether you’re writing your first (or next) book, working […]

Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud

Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud

Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]

50 Reasons to Contact the Media or Send a Press Release

50 Reasons to Contact the Media or Send a Press Release

How to Get Media Attention Reporters, editors, and producers for print publications, television, and radio are all seeking compelling stories to share with their audience. They need us as much as we need them! The trick is to pitch them an idea that they will deem newsworthy. 50 Reasons to Contact the Media or Send […]

9 Ways to Sabotage Yourself as an Author in 2018 by Cathy Baylis

9 Ways to Sabotage Yourself as an Author in 2018 by Cathy Baylis

Fifty years ago, an author’s life was totally different. There were no social media channels, search engines, or even stable connectivity. Now, the world’s going crazy and with it, every single industry changes its face, submitting itself to the present technological advancements. In 2018, being an author supposes a lot of things. I believe that […]

6 Tips to Get the Media to Come to You

6 Tips to Get the Media to Come to You

If you’re an author, you’ve no doubt hustled to get media attention for your book. That’s part of the business, and you should pat yourself on the back for the hard work you’ve accomplished promoting your work. Still, you may be wondering if your efforts are the most effective when it comes to getting the […]

Take the “Junk” out of Direct Mail by Brian Jud

Take the “Junk” out of Direct Mail by Brian Jud

Direct mail has been given a bad reputation because of overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail, and its Internet equivalent as spam. However, when you have a finite, identifiable group of people who are potential customers for your books, direct mail may be the most effective […]

Revise to Relaunch:  How to Make the Most of a Revised Edition

Revise to Relaunch: How to Make the Most of a Revised Edition

If your book sales are lagging and a once-popular book isn’t performing up to expectations, you might be tempted to discount the price and run promotions. But you could get better long-term results by taking a different approach: revise and relaunch the book. There are many reasons to publish a revised edition of your nonfiction […]

Examples of Marketing Collateral

Examples of Marketing Collateral

One of our members asked if we had any examples of marketing collateral from authors. Here are some examples of marketing collateral we gathered from some of our members. David Newman, CSP Marketing Flier Do It! Marketing, Helping Professionals Market Smarter and Experts Speak More Profitably p:(610) 716-5984 | e:david@doitmarketing.com | w:http://www.doitmarketing.com Jody Rein Promotional Flier Jody […]

Selling With Certainty – Four Ways to Sell More Books to Corporate Buyers by Brian Jud

Selling With Certainty – Four Ways to Sell More Books to Corporate Buyers by Brian Jud

Numerous studies over the years have concluded that people who are certain of their beliefs are more likely to buy, buy sooner and spend more. These findings can help you sell more of your books to corporate buyers. Viscerally, it makes sense. You are probably more likely to make a purchase if you are confident […]