Here’s the reality: social media is not a fad and isn’t going away. If you’ve been avoiding social media, consider this a gentle nudge to help you get serious. The good news is that social media is ideal for nonfiction authors—we write! And our readers want to hear from us! You also don’t have to […]
The rise of social media changed the way writers promote themselves. We’re seeing non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference. You might be wondering: how do you effectively promote your book on […]
Blogging for other websites allows you to reach a whole new audience, gain exposure, build credibility, and potentially drive traffic back to your site. Many websites accept guest blog posts and welcome content submissions. Here’s how to become a guest blogger: Locate sites you want to write for. The first step is to find appropriate […]
Google. It’s the black box that no one really knows what goes on in there. But it’s also the largest search engine in the world. When people search on the Web you want to make sure they find you if they “google” your name or your book. The science of optimizing content for search engines […]
Back in 2003 when I quit my soul-sucking corporate job and opened a brick and mortar bookstore (which I sold three years later), one of my first initiatives was to start a writers’ group that met in the store every Saturday morning. I had decided that I wanted to finally pursue my life-long goal of […]
I was advising an author recently about her book launch and realized that she was pouring all her time and energy into making sure this book was a success. What’s the problem with that, Mark? Well, first of all, my name’s Mike. But here’s the problem: books come and go. In five years, this book will […]
You should know that reporters, editors, and producers NEED story ideas. In other words, they need you as much as you need them! Yes, it’s perfectly okay to reach out to media pros, though before you do make sure you have a news-worthy pitch. A new book release rarely qualifies as news-worthy if you aren’t […]
Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies is a strategy every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Free Book Review Options: Amazon Reviewers – Reviews on […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: How do you get yourself booked for speaking engagements? PATRICK SCHWERDTFEGER I secure paid speaking engagements with three distinct strategies: First, I maintain a video blog and embed […]
Technological advancement has led to a significant improvement in diverse fields, and book writing and publishing is one of them. Such improvement in technology has created better ways of doing things. For example, content writing and marketing has become an important tool for writers and authors in creating awareness of their books. Having a successful […]
Carolyn Howard-Johnson was interviewed by Jo Lindsell. I have enjoyed working with you, Carolyn, from day one of my Promo Day event and I was especially honored to be a speaker at the Rome Retreat you sponsored with Eve LaSalle Caram. Interviews are another great way to get better acquainted to here goes! What genre […]
Round-Up Question of the Week: What are your favorite mobile apps?
Last week we asked our community on Facebook to answer this question: What are your favorite mobile apps? Here’s what they had to say: Pamela Cummins: Pinterest’s app has made my life easier! This app enables me to pin wherever I am, plus check if there are any inappropriate pins on my group board. Stephanie […]
Recently there has been much discussion in the publishing community around whether authors should publish their books with both IngramSpark/Lightning Source and CreateSpace or choose just one publishing platform. Below we break down some of the pros and cons you should know about. But first, let’s clarify that IngramSpark is a publishing platform for indie […]
Name: Janet Grant Book Title: Spirit Animals of the Chinese Zodiac: Using Spirit Animal Wisdom from Eastern Astrology for Self-Discovery Your book’s Amazon purchase link: Spirit Animals of the Chinese Zodiac What is your book about? By using the principles of the Chinese Zodiac along with the Native American paradigm of spirit animals, you can […]
Carolyn Howard-Johnson was interviewed by Jo Lindsell. I have enjoyed working with you, Carolyn, from day one of my Promo Day event and I was especially honored to be a speaker at the Rome Retreat you sponsored with Eve LaSalle Caram. Interviews are another great way to get better acquainted to here goes! What genre […]
Round-Up Question of the Week: What are your favorite mobile apps?
Last week we asked our community on Facebook to answer this question: What are your favorite mobile apps? Here’s what they had to say: Pamela Cummins: Pinterest’s app has made my life easier! This app enables me to pin wherever I am, plus check if there are any inappropriate pins on my group board. Stephanie […]
Recently there has been much discussion in the publishing community around whether authors should publish their books with both IngramSpark/Lightning Source and CreateSpace or choose just one publishing platform. Below we break down some of the pros and cons you should know about. But first, let’s clarify that IngramSpark is a publishing platform for indie […]
Leverage Social Media (Whether you like it or not)
Here’s the reality: social media is not a fad and isn’t going away. If you’ve been avoiding social media, consider this a gentle nudge to help you get serious. The good news is that social media is ideal for nonfiction authors—we write! And our readers want to hear from us! You also don’t have to […]
How Well Do You Balance the Business and the Art of Writing? by Rosanne Bane
You know how to take care of business as a nonfiction writer. You’re professional. You attend to all the details of putting your writing into the world from analyzing your audience to zeroing in on new ways to promote your writing. But all this serious business stuff is probably not why you started writing. You […]
“Start to” and “Decide to”: Are They Flooding Your Writing? by Barbara McNichol
When you look back at what you’ve written, take time to find how many times you start sentences with the word “start” or “begin.” For example, in a 5,000-word document I edited, those two words appeared 14 times, while only five were deemed necessary to the meaning. That’s a lot of extra words flooding your […]
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