Nonfiction Book Marketing

How to Quickly Boost Your Holiday Book Sales by Tina Dietz

How to Quickly Boost Your Holiday Book Sales by Tina Dietz

Holiday marketing is already well underway, but it’s not too late to put into place some simple ways to boost your book sales over the holidays, particularly if you’ve got your books on Amazon. Amazon OWNS the holiday sales season. Everyone is in a buying mood from about the beginning of November through the beginning […]

Author Website or Book Website: What Strategy Should You Choose?

Author Website or Book Website: What Strategy Should You Choose?

When developing a website to promote your book, you may think you have two primary choices: to launch a site for the book (booktitle.com) or a site for you as the author (authorname.com). But there is also a third option: Develop a content-themed site. If your goal is to brand yourself as an authority in […]

A Recipe for Effective Promotion: Choosing & Blending the Ingredients for Making Your Books Sell by Michael Larsen

A Recipe for Effective Promotion: Choosing & Blending the Ingredients for Making Your Books Sell by Michael Larsen

Promotion has two basic elements: finding where your readers are, online and off, and serving them as often and in as many ways as you can. Promoting your books gives you the chance to share your passion for the value of your work. But if you just want to write one book, you have to […]

20+ Pro Tips to Dazzle During Your Next Speaking Engagement

20+ Pro Tips to Dazzle During Your Next Speaking Engagement

As an author, if you want to increase your book sales and reach more potential readers, get yourself out on the speaking circuit. There are countless opportunities to speak at events in your own backyard including service organizations like Rotary and Kiwanis, chambers of commerce, schools, hospitals and trade association meetings and events. Following are […]

Must Have Book Marketing Tips for First Time Authors by Brenda Berg

Must Have Book Marketing Tips for First Time Authors by Brenda Berg

Have you written your first book? Congratulations! All that hard work and those late nights at the keyboard are about to pay off. Before they do though, you’re going to need to put more time into marketing that book. After all, what’s the point if no one ever reads it? Here are some of the […]

9 Steps to Start Your Career as a Nonfiction Writer by Richard Nolan

9 Steps to Start Your Career as a Nonfiction Writer by Richard Nolan

Have you ever dreamed of a writing career? The dreaming will never be enough to reach your goal. If you want to write nonfiction professionally, you need to start working on your writing skills now. Of course, you will never learn how to write until you start to practice your skill. So if you want […]

Taking the Guesswork Out of Publishing: 11 Ways to Prove Your Book Will Sell by Test-Marketing It by Michael Larsen

Taking the Guesswork Out of Publishing: 11 Ways to Prove Your Book Will Sell by Test-Marketing It by Michael Larsen

1. Test-market your idea: Try it out on trustworthy writers, authors in your field, booksellers, and book buyers to gauge its potential against past and future competition. 2. Test-market your book title, chapter titles, and content: a blog, a website, articles, talks, videos, podcasts, and social media will provide feedback and help build a community […]

3 Online Marketing Tactics for Your Nonfiction Book Launch by Tina Dietz

3 Online Marketing Tactics for Your Nonfiction Book Launch by Tina Dietz

If you write it, will they come? Probably not, unless you get the word out. Books have been some of my best friends and companions since I was a very wee girl, and watching your labor of love and expertise languish, unread, on a shelf (even a virtual shelf on Amazon) is painful for me […]

From Me to We: Crowdsourcing Your Success by Serving Your Communities by Michael Larsen

From Me to We: Crowdsourcing Your Success by Serving Your Communities by Michael Larsen

Your personal community: your family, friends, and relatives Your test-marketing community: people who give you feedback on every aspect of your writing and communication Your publishing community: authors, publishers, publicists, experts on the kind of books you’re writing, and booksellers Your community of fans: avid readers who follow you online, attend your events, and buy […]

How to Think Bigger About Your Book Sales and Marketing Strategy and Make Your Book Profitable

How to Think Bigger About Your Book Sales and Marketing Strategy and Make Your Book Profitable

Recently I spoke with an author who was preparing to release a new business book. He doesn’t yet have a platform and wanted to know the best ways to make his book profitable. This isn’t uncommon; most new authors lack a platform (AKA: audience), which makes it much harder to follow the traditional book marketing […]