Nonfiction Book Marketing

Leverage Social Media (Whether you like it or not)

Leverage Social Media (Whether you like it or not)

Here’s the reality: social media is not a fad and isn’t going away. If you’ve been avoiding social media, consider this a gentle nudge to help you get serious. The good news is that social media is ideal for nonfiction authors—we write! And our readers want to hear from us! You also don’t have to […]

8 Hints on How to Effectively Promote Your Book on Social Media by Brandon Stanley

8 Hints on How to Effectively Promote Your Book on Social Media by Brandon Stanley

The rise of social media changed the way writers promote themselves. We’re seeing non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference. You might be wondering: how do you effectively promote your book on […]

Blog for other Websites

Blog for other Websites

Blogging for other websites allows you to reach a whole new audience, gain exposure, build credibility, and potentially drive traffic back to your site. Many websites accept guest blog posts and welcome content submissions. Here’s how to become a guest blogger: Locate sites you want to write for. The first step is to find appropriate […]

How to Optimize for SEO as an Author

How to Optimize for SEO as an Author

Google. It’s the black box that no one really knows what goes on in there. But it’s also the largest search engine in the world. When people search on the Web you want to make sure they find you if they “google” your name or your book. The science of optimizing content for search engines […]

How to Connect with Fellow Writers and Where to Find Writers’ Groups, Conferences, and Events

How to Connect with Fellow Writers and Where to Find Writers’ Groups, Conferences, and Events

Back in 2003 when I quit my soul-sucking corporate job and opened a brick and mortar bookstore (which I sold three years later), one of my first initiatives was to start a writers’ group that met in the store every Saturday morning. I had decided that I wanted to finally pursue my life-long goal of […]

Your Book is Not Your Boss by Mike Loomis

Your Book is Not Your Boss by Mike Loomis

I was advising an author recently about her book launch and realized that she was pouring all her time and energy into making sure this book was a success. What’s the problem with that, Mark? Well, first of all, my name’s Mike. But here’s the problem: books come and go. In five years, this book will […]

DIY Publicity for Authors

DIY Publicity for Authors

You should know that reporters, editors, and producers NEED story ideas. In other words, they need you as much as you need them! Yes, it’s perfectly okay to reach out to media pros, though before you do make sure you have a news-worthy pitch. A new book release rarely qualifies as news-worthy if you aren’t […]

How to Generate Book Reviews

How to Generate Book Reviews

Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies is a strategy every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Free Book Review Options: Amazon Reviewers – Reviews on […]

Getting Booked for Speaking Engagements

Getting Booked for Speaking Engagements

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say!  NFAA: How do you get yourself booked for speaking engagements?  PATRICK SCHWERDTFEGER I secure paid speaking engagements with three distinct strategies:  First, I maintain a video blog and embed […]

How To Market Your Book Using Content Marketing in Six Steps by Kara Erhart

How To Market Your Book Using Content Marketing in Six Steps by Kara Erhart

Technological advancement has led to a significant improvement in diverse fields, and book writing and publishing is one of them. Such improvement in technology has created better ways of doing things. For example, content writing and marketing has become an important tool for writers and authors in creating awareness of their books. Having a successful […]