Nonfiction Book Marketing

Electronic Newsletters and Email Marketing

Electronic Newsletters and Email Marketing

Email marketing is not dead; it’s as valuable as ever. But it is harder to get people to subscribe, which means you have to make it worth their while. Tips for Email Marketing Success Add a sign-up box in the header or sidebar across all pages of your site. Give away a great incentive for […]

Expert Round-Up: Amazon Marketing Tips

Expert Round-Up: Amazon Marketing Tips

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! PATRICK SCHWERDTFEGER The beauty of doing a “launch” on Amazon (such as a 4-day Kindle sale for $0.99 or even free) is that it gets your book in the […]

How to Reach Non-Retail Buyers by Brian Jud

How to Reach Non-Retail Buyers by Brian Jud

Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]

How to Carve Out Time for Book Marketing

How to Carve Out Time for Book Marketing

We recently reached out to authors to find out how they carve out time for book marketing. Here’s what they had to say: Tanya Williams I launched a book in March which was a best seller on Amazon. The best way is to schedule time in your calendar and commit to it. Without action nothing […]

How many books can you expect to sell? The truth about book sales and the keys to generating income from publishing

How many books can you expect to sell? The truth about book sales and the keys to generating income from publishing

Recently I read a post in an online writers’ forum that broke my heart. A woman reported having dipped into her savings AND retirement accounts to invest in several expensive book marketing educational programs with the expectation that they would help her sell huge quantities of books. She spent tens of thousands of dollars on […]

How to Write Compelling Jacket Copy for Your Book

How to Write Compelling Jacket Copy for Your Book

The back cover is where you convince readers to buy. One trick that many writers use is to craft a compelling description before writing the manuscript because it can help to know what to focus on when developing the manuscript. You have a very limited amount of space on the back of your book so […]

How to Compile an Awesome Anthology That Boosts Your Business

How to Compile an Awesome Anthology That Boosts Your Business

You’ve heard it before: Writing and publishing a quality book can help establish you as an expert, boost your visibility, and open the door to more opportunities such as speaking gigs and interviews. But when you’re already running your own business, who has time to write a book? Enter the anthology. An anthology is a […]

How to Get Top Authors to Give Endorsements for Your Book

How to Get Top Authors to Give Endorsements for Your Book

In the months before your book is published, you should begin reaching out to fellow authors to request endorsements. Ideally, testimonials should come from authors in your field, and the more well-known the author is, the better for building credibility with potential readers. While you may think that big-name authors are untouchable, that hasn’t been […]

Ultimate Resource Guide for Authors

Ultimate Resource Guide for Authors

Writing Tools ❖ Citation Machine (locate citations): www.citationmachine.net ❖ Endnotes (tips for formatting): ehow.com/how_5180669_format-endnotes-properly.html ❖ Pro Writing Aid (editing tool): prowritingaid ❖ Grammarly: grammarly.com ❖ Thesaurus: thesaurus.com ❖ Dictionary: dictionary.com Download the 14-page guide.

How to Setup a Pre-Sale Campaign for Your Print Book and Ebook

How to Setup a Pre-Sale Campaign for Your Print Book and Ebook

A strong book launch campaign can have many benefits: Generate word-of-mouth Rack up book reviews Get the attention of industry pros (literary agents and editors), potential clients, peers, media, and anyone else you want to impress Put some money in the bank Bring new life to backlist titles (previous books you’ve authored will usually get […]