Nonfiction Book Marketing

Get Your Words’ Worth by Brian Jud

Get Your Words’ Worth by Brian Jud

Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you understand your topic and know beforehand what you want to get across to the audience, you will be […]

How to Write Sales Copy for the Back of Your Nonfiction Book

How to Write Sales Copy for the Back of Your Nonfiction Book

If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge. You have a very limited […]

Define Your Target Audience

Define Your Target Audience

Before you begin to write your book, it is important to know WHO you’re writing for. Identifying your audience will help you not only develop your manuscript, but you will be better able to choose marketing methods for your book. Are you writing a book for: Single moms with young kids? Single moms with teenagers? […]

How to Buy Your Way to a Larger Author Platform and Bigger Book Sales

How to Buy Your Way to a Larger Author Platform and Bigger Book Sales

Whether you’re just getting started as an author-influencer or you’ve been at it for a while, if you have a budget to spend, there are many ways you can invest in building your audience. While many authors spend years working hard at building their platforms, even a small investment can go a long way in […]

Public Speaking Strategies for Introverted Writers by Seth B. Greenwald

Public Speaking Strategies for Introverted Writers by Seth B. Greenwald

I’m a transparent type of guy so here’s a little secret for you: I’m an introverted writer. And, as an introverted writer, I greatly enjoy capturing my thoughts on paper. One activity I savor even more is…wait for it…sharing my ideas with a live audience. I know what you’re thinking…”that’s impossible, introverted writers don’t do […]

Why You Shouldn’t Ask Your Readers What They Want You to Write by Heidi Thorne

Why You Shouldn’t Ask Your Readers What They Want You to Write by Heidi Thorne

Trying to figure out what to write about for your next book, or even blog? An online survey might be just what you need to do to get feedback and insight from your ideal audience. One mistake that authors can make when doing such a survey is to ask their prospective readers and fans, “What […]

Knowing and Championing the Most Important Part of Your Book – Its Point by Joel Schwartzberg

Knowing and Championing the Most Important Part of Your Book – Its Point by Joel Schwartzberg

If you’re in the book-writing business, you’re also in the book marketing business. Whether you have a major publisher or are self-published, whether you have a hungry publicist or a hundred Twitter followers, YOU are your book’s most credible spokesperson and cheerleader. If that thought frightens you, there’s good news. Promoting your book successfully to […]

100+ Best Books for Writers, Authors, and Creative Entrepreneurs

100+ Best Books for Writers, Authors, and Creative Entrepreneurs

As an author myself, a former bookstore owner, and an avid reader, I love book recommendations. I especially love it when they have a business focus and TEACH me something new. I gravitate to lists of best books for entrepreneurs and writers, and I’m always disappointed when they miss many of my personal favorites. So, […]

What are your best tips for marketing your books on Amazon?

What are your best tips for marketing your books on Amazon?

We recently reached out to authors to find out their best tips for marketing their books on Amazon. Here’s what they had to say: Mande White-Pearl When marketing your books on Amazon we have found success with out clients in organizing a ‘launch event’. This allows for a set time/date for everyone to go and […]

From Blog to Book: How to Build Your Writer Platform by Erica Sunarjo

From Blog to Book: How to Build Your Writer Platform by Erica Sunarjo

Your writer platform is the sum total of your potential to sell books. It’s based upon your notoriety, reputation, influence, as well as your ability to connect with people. Imagine that you have two writers. Both are science educators. Both have written a book on best practices for getting girls and young women interested in […]