Nonfiction Book Marketing

50 Ways to Generate Book Reviews – Including Links and Resources

50 Ways to Generate Book Reviews – Including Links and Resources

Book reviews are essential because they help potential readers make a purchase decision. Sending out review copies for potential review is something every author should include in their marketing plans. The more people who know about your book, the better the chance of building word of mouth buzz. Plan to send out 50 to 500 […]

Top 10 Revenue Streams for Authors

Top 10 Revenue Streams for Authors

Are you ready to add more revenues to your author business? Here are the top ten ways authors can earn more money. 1. Coaching/Consulting Becoming a coach or consultant is often a logical step for authors who want to help others. Building a program based on content from your book can become a wonderful revenue […]

How to Build Your List of Media Contacts

How to Build Your List of Media Contacts

Nearly all of the major media outlets have websites with easy access to contact information for reporters, editors, and producers. In fact, they make it almost ridiculously easy to find email information because the reality is that they need story ideas! While this information is easy to locate, the research can take time. Keep reading… […]

Selling Books to Business Buyers? Think Small by Brian Jud

Selling Books to Business Buyers? Think Small by Brian Jud

Some authors do not sell to non-retail buyers because they are intimidated by corporate marketing professionals. If that is the case with you, start small. Begin your non-retail selling journey by calling on buyers in small companies. These businesses approximately 80% of all companies in the U.S. and they have the same needs as their […]

Book Award Winner: Dream Teams: Working Together Without Falling Apart

Book Award Winner: Dream Teams: Working Together Without Falling Apart

Nonfiction Book Award Status: Silver Synopsis Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down–and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on […]

What You Need to Know Before Your Pitch the Media

What You Need to Know Before Your Pitch the Media

I’ve been saying for years that though press releases have long been the standard way to pitch media, they aren’t always the best way. You should know that reporters, editors, and producers NEED story ideas. In other words, they need you as much as you need them. Yes, it’s perfectly okay to reach out to […]

5 Common Mistakes Book Covers Have That Can Harm Your Sales by Adelina Benson

5 Common Mistakes Book Covers Have That Can Harm Your Sales by Adelina Benson

Although you should never judge a book by its cover, that’s not to say that everybody does. When it comes to your book cover, this is the first thing people are going to see and will be the make or break as to whether a potential reader picks it up or walks on by. Designing […]

The Benefits of Selling at Local Events by Brian Jud

The Benefits of Selling at Local Events by Brian Jud

Selling books at local events such as craft fairs, gift shows and Holiday celebrations can help you make some money as it provides additional benefits. Here are several reasons you might want to attend these events. You can sell personally autographed books on a non-returnable basis at full price If you sell 50 books, each […]

How to Sell Your Book to Colleges for Use in Courses

How to Sell Your Book to Colleges for Use in Courses

One of the many benefits of writing nonfiction is that we can educate our readers. Whether we do that with a how-to guide, a memoir, history, science, or other kind of reference book, many well-written nonfiction books have the potential to be adopted into curriculum for college courses. Getting colleges to adopt my books as […]

How to Tap into the Marketing Power of Street Teams, Super Fans and Micro-Influencers

How to Tap into the Marketing Power of Street Teams, Super Fans and Micro-Influencers

Guest post by Penny Sansevieri Did you know that 95% of books are sold via personal recommendation? There is no doubt that the biggest source of sales for just about any type of product is personal recommendations. Remember the last time you heard a friend tell you that XYZ was an awesome product, or book […]