Nonfiction Book Marketing

Virtual Book Tours

Virtual Book Tours

A virtual book tour is a promotion where you set a specified time, usually two to four weeks, and you put yourself on “tour.” The idea is to get other blogs to feature you each day during your tour stops. Blog hosts might feature a guest blog post by you, a review of your book, […]

Authors: How to Sell Your Books (and Related Products and Services) with Facebook Ads

Authors: How to Sell Your Books (and Related Products and Services) with Facebook Ads

Recently I had the pleasure of speaking at the San Francisco Writers Conference, where a writer said, “I hear that Facebook ads don’t work.” He was a little right and a little wrong. Facebook ads can be frustrating, but when used to reach a bigger goal, they can be worthwhile. Many writers have given up […]

Media Training for Authors

Media Training for Authors

I will never forget what happened after sending out my first press release after opening my first business, a bookstore in Sacramento, California. I didn’t know much about what I was doing at the time, so I wrote the release and sent it off to several media outlets. Then I went to the mall. My […]

Pitching the Media Directly

Pitching the Media Directly

While press releases are the old PR standard, one very effective way to get media coverage is to reach out to media pros directly via email. Once again, these folks need story ideas. When you send a brief, relevant, professional pitch via email, you are quite likely to get a call back. When sending a […]

Surfing Tsunamis: How Writers Can Cast an Affirming Flame by Michael Larsen

Surfing Tsunamis: How Writers Can Cast an Affirming Flame by Michael Larsen

“In all very numerous assemblies passion never fails to wrest the scepter from reason.” – James Madison In Thank You for Being Late, Thomas Friedman wrote that we’re trapped in three giant accelerations we can’t understand, control, or adjust to: technology, globalization, and climate change. The election showed the conflict between those skimming the crests […]

How to Build a List of Media Contacts

How to Build a List of Media Contacts

I can assure you that you will have far more success reaching out to media contacts directly. Here’s how to find them. Media Websites Nearly all of the major media outlets have websites with easy access to contact information for reporters, editors, and producers. In fact, they make it almost ridiculously easy to find email […]

What You Need to Know Before You Pitch the Media

What You Need to Know Before You Pitch the Media

You should know that reporters, editors, and producers NEED story ideas. In other words, they need you as much as you need them. Yes, it’s perfectly okay to reach out to media pros, and in fact they want compelling story ideas. Though before you do make sure you have a news-worthy pitch. A new book […]

How to Autograph Your Books

How to Autograph Your Books

Awhile back a new author asked me how she should handle autographing her books. It took me back to when I had published my first book, remembering how awkward it felt to sign copies. I also thought about my first business—a bookstore—where we flipped through used books in search of autographs (the equivalent of hitting […]

Plan Your Book Launch Party

Plan Your Book Launch Party

Planning a party to celebrate the release of your book, especially if it’s your first book, can be a lot of fun. Writing a book is a big accomplishment and you deserve to celebrate that. There are many ways to approach a party. I’ve known authors who’ve hosted parties at their homes, in bars and […]

Promote Your Book With Incentives

Promote Your Book With Incentives

I am an advocate of giving incentives for book buyers. It’s similar to a retailer offering a buy-one-get-one-free offer. In this case, your bonus item could be a companion workbook, templates or worksheets, or items that you collect from peers. Instead of following the Amazon Bestseller Campaign route and giving bonuses away for a day […]