You write fiction. You are seeking readers. A zillion other authors are just like you, clamoring to find some new way to reach readers other than giving books away for free. Why not consider nonfiction as one of your tools? Every piece of reading material that crosses a reader’s path that isn’t fiction is nonfiction. […]
You can generate more publicity, sell more books and become more profitable if you follow several simple techniques for writing promotional material sent to business buyers. These are people in corporations, associations, schools and other non-retail organizations. Part One in this two-part series described writing attention-grabbing headlines. Part Two tells how to write body copy […]
You can generate more publicity, sell more books and become more profitable if you follow several simple techniques for writing press releases. This is particularly true when communicating with buyers in niche segments such as corporations, associations, schools and the military. Part One in this two-part series describes writing the headlines, and Part Two tells […]
One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can help your business become more profitable. There are four competing concepts […]
Nothing happens until something is sold. That has been the call to action for generations of salespeople. Every day independent publishers make marketing decisions that are designed to facilitate the sales process. We publish books, distribute, price and promote them to entice people to buy them so that we make a profit. However, the book-buying […]
Try to add as many of these as possible to your Book Marketing Action Plan. Keep in mind that marketing nonfiction is a marathon. You don’t have to accomplish every task immediately. But you do need to carve out time and resources to make book marketing a priority if you want to sell more books. […]
Here’s the reality: social media is not a fad and isn’t going away. If you’ve been avoiding social media, consider this a gentle nudge to help you get serious. The good news is that social media is ideal for nonfiction authors—we write! And our readers want to hear from us! You also don’t have to […]
The rise of social media changed the way writers promote themselves. We’re seeing non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference. You might be wondering: how do you effectively promote your book on […]
Blogging for other websites allows you to reach a whole new audience, gain exposure, build credibility, and potentially drive traffic back to your site. Many websites accept guest blog posts and welcome content submissions. Here’s how to become a guest blogger: Locate sites you want to write for. The first step is to find appropriate […]
Google. It’s the black box that no one really knows what goes on in there. But it’s also the largest search engine in the world. When people search on the Web you want to make sure they find you if they “google” your name or your book. The science of optimizing content for search engines […]
Member Book Announcement: To Cast A Reflection: The Henry Family In Their Own Words
Member Name: Laura Suchan Book Title: To Cast A Reflection: The Henry Family In Their Own Words Synopsis In the summer of 2013 a box stuffed with old papers was donated to the Oshawa Museum. The Thomas Henry Correspondence Collection, as it became known, contained 520 individual documents including personal letters, receipts and business correspondence of […]
Some Favorite Books for Writers
We asked other nonfiction authors what some of their favorite books for writers are. Here are their responses: Sanjida Kay I’d recommend The Story Grid by Shawn Coyne, an editor who describes how to develop one’s craft as a writer. There’s an accompanying podcast, Story Grid Podcast with Shawn Coyne and aspiring novelist, Tim Grahl. […]
Giving Back to Your Writing Career by Carolyn Howard-Johnson
Consider Writing Professional Reviews as Part of Your Marketing Plan Excerpted and expanded from the recently released 415-page book in Carolyn Howard-Johnson’s multi award-winning How To Do It Frugally Series of books, How to Get Great Book Reviews Frugally and Ethically Because you are a writer, you’ve always known that a review is the best kind […]
Before you begin to write your book, it is important to know WHO you’re writing for. Identifying your audience will help you not only develop your manuscript, but you will be better able to choose marketing methods for your book. Are you writing a book for: Single moms with young kids? Single moms […]
Some Favorite Books for Writers
We asked other nonfiction authors what some of their favorite books for writers are. Here are their responses: Sanjida Kay I’d recommend The Story Grid by Shawn Coyne, an editor who describes how to develop one’s craft as a writer. There’s an accompanying podcast, Story Grid Podcast with Shawn Coyne and aspiring novelist, Tim Grahl. […]
Giving Back to Your Writing Career by Carolyn Howard-Johnson
Consider Writing Professional Reviews as Part of Your Marketing Plan Excerpted and expanded from the recently released 415-page book in Carolyn Howard-Johnson’s multi award-winning How To Do It Frugally Series of books, How to Get Great Book Reviews Frugally and Ethically Because you are a writer, you’ve always known that a review is the best kind […]
Before you begin to write your book, it is important to know WHO you’re writing for. Identifying your audience will help you not only develop your manuscript, but you will be better able to choose marketing methods for your book. Are you writing a book for: Single moms with young kids? Single moms […]
Authors! Embrace these Three Tips and Get Ready for Success!
To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach out to a […]
Last week we asked our community on Facebook to answer this question: If you were beginning your author career today, what would you do differently? Here’s what they had to say: David Evans: When I first start writing, I had some good indications that writing was the thing I was good at, and should seriously […]
Better Writing: When to Use “Like” vs. “Such As” by Barbara McNichol
Have you ever wondered about the distinction between “like” or “such as” in your writing. Here are two phrases to consider: . . . the answers that so-called geniuses “like / such as” Newton seem to embody. . . . centuries of innovations “like / such as” the airplane and space shuttle have resulted. In […]
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