Your writer platform is the sum total of your potential to sell books. It’s based upon your notoriety, reputation, influence, as well as your ability to connect with people. Imagine that you have two writers. Both are science educators. Both have written a book on best practices for getting girls and young women interested in […]
For many years, corporate buyers have been purchasing coffee mugs, cameras, apparel, watches and other items to use as promotional items. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors. Until recently, there has been little awareness about using books to accomplish […]
A good book proposal should be convincing, thorough, and fully edited for spelling and grammatical errors. Keep in mind that your proposal reflects you and your professionalism so you want to make sure it is high-quality and follows industry standards. Proposals can range from 10-50 pages. Remember to check the website of the agent or […]
There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]
Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also […]
You’ve written your first book and it’s all set to be released in a few months. What can you do using social media now, before your official book launch date, to be sure book sales are boosted on release day? First create a plan. Write down your goals. How many followers would you like on […]
When I ask authors to describe their target readers the most frequent response is “everybody who likes (their topic).” It is difficult, time consuming and expensive to market to everybody. Defining your primary target readers and buyers is a basic, required task for selling books. But if you limit your marketing to those people you […]
Have you ever done something and later regretted having done it? Or wished you could change part of what you did? There is a way you can minimize mistakes in producing and marketing your books. And this one simple step can help you become more profitable. It is not difficult and can even be done […]
Nonfiction Book Award Status: Gold Synopsis “And when in the grips of a public tantrum, amidst the horror and humiliation of him shrieking and splayed out on the floor while strangers recoiled in shock, my mind lurched towards an inescapable truth—that I want out from this nightmare. I want out from this child.” So begins the […]
If you’re an independently published author and bookstore placement is a goal for you, the good news is that you have options. Barnes and Noble can be indie author-friendly, but first you need to make sure your book is ready for prime time. How to ensure your book gets bookstore placement consideration: Professional book production […]
If you’re looking for data about an industry or you want to follow current trends, following are some resources to use. Trendwatching.com – Provides monthly reports on a wide variety of consumer trends. Wikipedia – The user-generated online encyclopedia may provide some details and stats for specific industries or keyword phrases. Beware, since this is […]
Get Your Words’ Worth by Brian Jud
Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you understand your topic and know beforehand what you want to get across to the audience, you will be […]
How to Write Sales Copy for the Back of Your Nonfiction Book
If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge. You have a very limited […]
Author Name: Wendy D. Steele Book Title: Let Me Get My Coffee! Then We’ll Talk Business: And The Lessons I Learned As An Entrepreneur Synopsis Let Me Get My Coffee! Then We’ll Talk Business is a self-help/memoir based on how I grew my company BluePrint Resumes & Consulting to multiple locations throughout the U.S. and […]
If you’re looking for data about an industry or you want to follow current trends, following are some resources to use. Trendwatching.com – Provides monthly reports on a wide variety of consumer trends. Wikipedia – The user-generated online encyclopedia may provide some details and stats for specific industries or keyword phrases. Beware, since this is […]
Get Your Words’ Worth by Brian Jud
Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you understand your topic and know beforehand what you want to get across to the audience, you will be […]
How to Write Sales Copy for the Back of Your Nonfiction Book
If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge. You have a very limited […]
New Benefits for NFAA Members: Media Leads, Content Archives, Partner Discounts
We have been hard at work developing new benefits for our Authority and VIP members: View Content by Topic Members have always had access to archived teleseminar recordings, weekly homework tips, and our exclusive templates, checklists, and other content. Now we’ve made it easier than ever to find the help you need because we’re now […]
How to Cite Sources in Your Manuscript
Nonfiction authors know the importance of citing sources in their work. But sometimes it can get confusing figuring out how to correctly quote and give credit to your sources within your text without losing your flow of thought. Fair Use Under Fair Use law, you can reprint a small amount of text as long as […]
What has been most surprising about being an author?
This month we asked nonfiction authors to answer this question: What has been most surprising about being an author? Here’s what they had to say: Dr. Jo Lukins I had not anticipated the personal learning through the process of writing my book. I had fully expected to be immersed in the content of the book, […]
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