Nonfiction Book Marketing

How to Compile an Awesome Anthology That Boosts Your Business

How to Compile an Awesome Anthology That Boosts Your Business

You’ve heard it before: Writing and publishing a quality book can help establish you as an expert, boost your visibility, and open the door to more opportunities such as speaking gigs and interviews. But when you’re already running your own business, who has time to write a book? Enter the anthology. An anthology is a […]

How to Get Top Authors to Give Endorsements for Your Book

How to Get Top Authors to Give Endorsements for Your Book

In the months before your book is published, you should begin reaching out to fellow authors to request endorsements. Ideally, testimonials should come from authors in your field, and the more well-known the author is, the better for building credibility with potential readers. While you may think that big-name authors are untouchable, that hasn’t been […]

Ultimate Resource Guide for Authors

Ultimate Resource Guide for Authors

Writing Tools ❖ Citation Machine (locate citations): www.citationmachine.net ❖ Endnotes (tips for formatting): ehow.com/how_5180669_format-endnotes-properly.html ❖ Pro Writing Aid (editing tool): prowritingaid ❖ Grammarly: grammarly.com ❖ Thesaurus: thesaurus.com ❖ Dictionary: dictionary.com Download the 14-page guide.

How to Setup a Pre-Sale Campaign for Your Print Book and Ebook

How to Setup a Pre-Sale Campaign for Your Print Book and Ebook

A strong book launch campaign can have many benefits: Generate word-of-mouth Rack up book reviews Get the attention of industry pros (literary agents and editors), potential clients, peers, media, and anyone else you want to impress Put some money in the bank Bring new life to backlist titles (previous books you’ve authored will usually get […]

How to Use Amazon Advertising to Sell More Books

How to Use Amazon Advertising to Sell More Books

Did you know that the books you see on end caps and display tables at Barnes and Noble are sponsored by the publishers? That’s right; books featured are rarely due to the store employees choosing their favorite reads. The publishers pay a premium to get their top titles featured on the best real estate in […]

8 Tips for a Winning Self-Help Book Title by Melanie Votaw

8 Tips for a Winning Self-Help Book Title by Melanie Votaw

Book titles are so challenging that you could easily spend as much time thinking of your title as you spend writing your entire book. Those few words are vital to the sales of your book, however. If you’re self-publishing, it’s all on you to come up with a great title and subtitle. If you’re writing […]

How Authors Can Work Together to Promote Their Books by Nicolas Walker

How Authors Can Work Together to Promote Their Books by Nicolas Walker

Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]

How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson

How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson

When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]

Author Brand-Building Checklist

Author Brand-Building Checklist

Author Brand-Building Checklist What are your core values? In other words, what is important to you in how you run your business and present it to the world? (Remember, authors are entrepreneurs.) How do you want your brand to make people feel? (i.e., strong, empowered, happy, grateful, healthy, hopeful, etc.) What kind of tone do […]

Questions to Ask When Considering a Hybrid (Paid) Publishing Service

Questions to Ask When Considering a Hybrid (Paid) Publishing Service

Producing a book involves many steps: acquiring an ISBN, registering with the library of congress, hiring editors, a typesetter and cover designer, choosing a printer, setting up distribution to retailers, ebook formatting and distribution, and more. It’s more work than many authors want to take on themselves. Hybrid publishers are for-hire firms that help authors […]