You’ve heard it before: Writing and publishing a quality book can help establish you as an expert, boost your visibility, and open the door to more opportunities such as speaking gigs and interviews. But when you’re already running your own business, who has time to write a book? Enter the anthology. An anthology is a […]
In the months before your book is published, you should begin reaching out to fellow authors to request endorsements. Ideally, testimonials should come from authors in your field, and the more well-known the author is, the better for building credibility with potential readers. While you may think that big-name authors are untouchable, that hasn’t been […]
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A strong book launch campaign can have many benefits: Generate word-of-mouth Rack up book reviews Get the attention of industry pros (literary agents and editors), potential clients, peers, media, and anyone else you want to impress Put some money in the bank Bring new life to backlist titles (previous books you’ve authored will usually get […]
Did you know that the books you see on end caps and display tables at Barnes and Noble are sponsored by the publishers? That’s right; books featured are rarely due to the store employees choosing their favorite reads. The publishers pay a premium to get their top titles featured on the best real estate in […]
Book titles are so challenging that you could easily spend as much time thinking of your title as you spend writing your entire book. Those few words are vital to the sales of your book, however. If you’re self-publishing, it’s all on you to come up with a great title and subtitle. If you’re writing […]
Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]
When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]
Author Brand-Building Checklist What are your core values? In other words, what is important to you in how you run your business and present it to the world? (Remember, authors are entrepreneurs.) How do you want your brand to make people feel? (i.e., strong, empowered, happy, grateful, healthy, hopeful, etc.) What kind of tone do […]
Producing a book involves many steps: acquiring an ISBN, registering with the library of congress, hiring editors, a typesetter and cover designer, choosing a printer, setting up distribution to retailers, ebook formatting and distribution, and more. It’s more work than many authors want to take on themselves. Hybrid publishers are for-hire firms that help authors […]
How to Blog for Other Websites: Simple Steps to Guest Blogging, Including Sample Pitch
Blogging for other websites allows you to reach a whole new audience, gain exposure, build credibility, and potentially drive traffic back to your site. Here’s how to become a guest blogger: 1. Locate sites you want to write for. The first step is to find appropriate sites, and that means sites that reach your target […]
How to Sell Your Book to Colleges for Use in Courses
One of the many benefits of writing nonfiction is that we can educate our readers. Whether we do that with a how-to guide, a memoir, history, science, or other kind of reference book, many well-written nonfiction books have the potential to be adopted into curriculum for college courses. Getting colleges to adopt my books as […]
Understanding Publishing Contracts
If a publisher offers you a contract, get ready for your head to spin. These contracts can vary greatly in what they offer and what they expect from the author. In general, a contract will outline the following: Payment Terms A book advance fee ranging from $2500-$10,000 is most typical for first time authors without […]
Author Name: The Rev. Anita E. Keire Book Title: Walking on Water: Skeptics and Believers Discuss Whether Jesus Matters Synopsis Walking on Water: Skeptics and Believers Discuss Whether Jesus Matters introduces the rudiments of the Christian faith from a non-denominational, non-doctrinaire perspective for youth, millennials, religiously unaffiliated, as well as all generations including senior citizens. It […]
How to Blog for Other Websites: Simple Steps to Guest Blogging, Including Sample Pitch
Blogging for other websites allows you to reach a whole new audience, gain exposure, build credibility, and potentially drive traffic back to your site. Here’s how to become a guest blogger: 1. Locate sites you want to write for. The first step is to find appropriate sites, and that means sites that reach your target […]
How to Sell Your Book to Colleges for Use in Courses
One of the many benefits of writing nonfiction is that we can educate our readers. Whether we do that with a how-to guide, a memoir, history, science, or other kind of reference book, many well-written nonfiction books have the potential to be adopted into curriculum for college courses. Getting colleges to adopt my books as […]
Understanding Publishing Contracts
If a publisher offers you a contract, get ready for your head to spin. These contracts can vary greatly in what they offer and what they expect from the author. In general, a contract will outline the following: Payment Terms A book advance fee ranging from $2500-$10,000 is most typical for first time authors without […]
How to Tap into the Marketing Power of Street Teams, Super Fans and Micro-Influencers
Guest post by Penny Sansevieri Did you know that 95% of books are sold via personal recommendation? There is no doubt that the biggest source of sales for just about any type of product is personal recommendations. Remember the last time you heard a friend tell you that XYZ was an awesome product, or book […]
How to Write an Effective Author Bio
As an author, there will be many situations where you will need to contribute your bio for promotional purposes. Your bio is often needed on your website in the “About” page and the “Media/Press” page, the back cover of your book, the last page of your book, at the end of articles or blog posts […]
8 Tips for a Marketable Nonfiction Book Proposal by Melanie Votaw
Over the years, I’ve met many first-time authors who underestimate the difficulty of writing a successful nonfiction book proposal. Writers often lack the marketing skills that proposals require, and they fail to realize one important fact: A book proposal is a business plan for their book. If you remember that and also keep these tips […]
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