Nonfiction Book Marketing

Top 4 “Gorilla Marketing” Tips for Authors by the PR by the Book team

Top 4 “Gorilla Marketing” Tips for Authors by the PR by the Book team

Whether you’re looking for a traditional publisher or self-publishing, we’ve got some book marketing tips for that can help you build your brand whether you’re just starting off or finishing your final draft. It can be difficult to juggle writing, a day job, and a marketing campaign, but it’s important to make time to start […]

Make Blogging a Priority

Make Blogging a Priority

I firmly believe that every author needs a blog. Hosting a blog allows you to connect with your readers and provide value. A blog will also help you generate more website traffic. Statistically speaking, the more you blog, the more traffic your site will receive. Blogging should also be at the heart of your social […]

Plan Your Book Launch Tasks

Plan Your Book Launch Tasks

To begin forming your book marketing plan, start by building a list of tasks. I call this a Book Marketing Action Plan, and you can download a free Excel template to build your plan here. One top focus should be planning the actual launch of your book. Ideally, your book should come out with as […]

13 Must-Have Items When on Tour by PR by the Book Team

13 Must-Have Items When on Tour by PR by the Book Team

You’ve got your multi-city tour planned out perfectly: all the best bookstores ready to greet you with stacks of pre-purchased copies of your book ready for signing, the best morning TV programs segments booked, and fans in every city lined up to meet you. BUT have you forgotten the most vital necessities for your tour? […]

Round-Up Question of the Week: What book marketing strategies have worked best for you?

Round-Up Question of the Week: What book marketing strategies have worked best for you?

This week we asked our community on Facebook to answer this question: What book marketing strategies have worked best for you? Here’s what they had to say: David Evans: A couple of years ago I signed up with a paid speaking service that helped me get a lot of un-paid speaking gigs. That has been […]

Be Social. Get Your Nonfiction Book Noticed.

Be Social. Get Your Nonfiction Book Noticed.

You’ve been told you need a social media presence as a nonfiction author. Without one you won’t get noticed and you won’t sell many books. They tell you to get on social media and build a following. How do you get started using social media? What should you do on social media? What should you […]

How to Write Effective Social Media Content: A Guide for Nonfiction Authors by Kevin Nelson

How to Write Effective Social Media Content: A Guide for Nonfiction Authors by Kevin Nelson

We know that social media are great for promotion, increasing visibility, and building up an audience. It works very well both for businesses and individuals – and it could be just as effective for any nonfiction author, who wants to promote their work. Why should nonfiction authors promote on social media? No matter how digitalized […]

How to Get Bookstore Placement for Your Self-Published Book: Create Reverse Demand

How to Get Bookstore Placement for Your Self-Published Book: Create Reverse Demand

One of the most common questions I hear from self-published authors is whether or not it makes sense to pursue brick and mortar bookstore placement for books. In most cases, it’s rarely worthwhile, but it’s important to understand how the process works. When self-published, in order to get major bookstore placement, you have to sign […]

Promote Your Book with Online Groups

Promote Your Book with Online Groups

One under-utilized opportunity for authors is online groups—I’m talking about Facebook groups, LinkedIn groups and other online forums. Online groups are mini communities where you can connect with your target readers long before your book is published. Using an example from my own life, I happen to be a widow and I naturally gravitated to […]

Round-Up Question of the Week: What revenue streams have you created for your author business?

Round-Up Question of the Week: What revenue streams have you created for your author business?

This week we asked our community on Facebook to answer this question: What revenue streams have you created for your author business? Here’s what they had to say: David Evans: This is a big question I’ve been working on for quite some time. I’ve finally found a good strategy that is working for me. The key for […]