Did you know that the books you see on end caps and display tables at Barnes and Noble are sponsored by the publishers? That’s right; books featured are rarely due to the store employees choosing their favorite reads. The publishers pay a premium to get their top titles featured on the best real estate in […]
I love engaging with friends and family on Facebook (or as my 12-year old calls it, “Mom Book”), and also with our author community via our private group (you can join NFAA here to gain access). Recently, I noticed an old schoolmate making a big mistake that is also common among authors. This schoolmate—we’ll call […]
Getting a book published is the starting line, not the finish line. That is when the race begins to get booked as a speaker. Speaking is the fastest way to get exposure and build credibility. It’s how every great movement began. It is also the best way to attract high-paying clients. If you want to […]
If book marketing is overwhelming you, following are the absolute essentials to getting your book promotion efforts going. Pre-Launch (Ideally): Identify a powerful niche audience and where they spend their time. Create a professional author website with blog (WordPress). Update your blog at least 2x per week (frequency increases traffic). Set up email marketing (Constant […]
Traditional media has set, long-established rules about how to pitch newspapers, radio, magazine, and television sources. The world of online media, however, offers more flexible opportunities for pitching sources. Here are 5 strategies for pitching online sources to promote your book that will keep the phone calls and emails coming in: 1. Bloggers The good […]
Facebook receives the highest traffic of all the social networks, but unfortunately the company is limiting the number of people who see your posts on your business page. Facebook’s Edge Rank algorithms determine what content shows up in users’ news feeds, and you are probably reaching a much smaller audience than you realize. For example, […]
To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach out to a […]
Summer is a time when we typically relax and enjoy time with family and friends, as we should because making memories is what life is all about. But the slower summer months can also present an excellent opportunity to dedicate time to meet your author goals. Whether you’re writing your first (or next) book, working […]
Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]
How to Get Media Attention Reporters, editors, and producers for print publications, television, and radio are all seeking compelling stories to share with their audience. They need us as much as we need them! The trick is to pitch them an idea that they will deem newsworthy. 50 Reasons to Contact the Media or Send […]
How Authors Can Work Together to Promote Their Books by Nicolas Walker
Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]
Workbooks can be a wonderful addition to your offerings because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical […]
How to Set Up an Author Business by Mike Kowis, Esq.
I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business. Afterwards, the group leader thanked me for sharing the “business side” of being an author. While I appreciated her kind gesture, it struck me as odd because I think of an […]
Member of the Week: Christiana Star, author of Recover, Rebuild, Thrive
Author Name: Christiana Star Book Title: Recover, Rebuild, Thrive. A practical guide to moving on from difficult life changes. Synopsis Recover, Rebuild, Thrive is a practical and powerful ‘how-to’ book for personal transformation, empowerment and success in the aftermath of trauma, pain and change. While adversity is often seen as leading to psychological scarring for life, […]
How Authors Can Work Together to Promote Their Books by Nicolas Walker
Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]
Workbooks can be a wonderful addition to your offerings because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical […]
How to Set Up an Author Business by Mike Kowis, Esq.
I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business. Afterwards, the group leader thanked me for sharing the “business side” of being an author. While I appreciated her kind gesture, it struck me as odd because I think of an […]
How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson
When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]
Author Brand-Building Checklist
Author Brand-Building Checklist What are your core values? In other words, what is important to you in how you run your business and present it to the world? (Remember, authors are entrepreneurs.) How do you want your brand to make people feel? (i.e., strong, empowered, happy, grateful, healthy, hopeful, etc.) What kind of tone do […]
Round-Up Question of the Week: What is your favorite charitable cause?
Last week we asked our community on Facebook to answer this question: What is your favorite charitable cause? Here’s what they had to say: Jen Doeden Weer: The Drawer’s mission is to provide warmth and dignity to the homeless and underprivileged through new socks and underwear. Both are among the most needed and the least […]
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