Nonfiction Book Marketing

Brand Aid: 5 Steps for Creating Fans for Life by Michael Larsen

Brand Aid: 5 Steps for Creating Fans for Life by Michael Larsen

More than a million books are published a year. How can you make you and your books and stand out in an ever-growing multitude of authors? By building a brand that will become an ever more powerful tool for serving your fans and attracting new readers.  Create a literary identity that is durable, agile, authentic, […]

Make Your Business Card a Brochure: Using Yours to Sell You and Your Books

Make Your Business Card a Brochure: Using Yours to Sell You and Your Books

Why Have a Card? *A business card shows you’re professional. * It tells people what you want them to know that you can’t expect them to remember. * A card is a tangible, positive reminder of your encounter. * Your card is a marketing tool that will help sell you and your products and services. […]

Maximizing the Value of Your Book Before You Sell or Publish It by Michael Larsen

Maximizing the Value of Your Book Before You Sell or Publish It by Michael Larsen

Visibility is Salability: Making the World Ready for Your Book * Register your name as your website asap. If your name is taken, tweak it by, for example, adding your middle initial. * Use your name for your email address: [your first name]@[your first name followed by your last name].com. Keep your address clear, simple, […]

What’s in It for You? Setting Your Literary and Publishing Goals by Michael Larsen

What’s in It for You? Setting Your Literary and Publishing Goals by Michael Larsen

Create a portrait of the writer you want to be by describing your short- and long-term personal, literary and publishing goals and how you will achieve them by answering these questions. When possible, start your answers with the word “I.” Why do you want to write? What do you want to write–novels, nonfiction, children’s, MG […]

Writing and Sharing Your Work as Labors of Love by Michael Larsen

Writing and Sharing Your Work as Labors of Love by Michael Larsen

The only way to do great work is to love what you do. – Steve Jobs Pour your time and passion into what brings you the most joy, your mission in life. –Marie Kondo, the life-changing magic of tidying up At their best, reading, writing, agenting, editing, publishing, reviewing, and bookselling are labors of love. […]

Tapping the Ebook Goldmine (no, NOT Kindle…): Turbo-charging the Profitability of Your Non-Fiction Title by Peter Bowerman

Tapping the Ebook Goldmine (no, NOT Kindle…): Turbo-charging the Profitability of Your Non-Fiction Title by Peter Bowerman

(NOTE: This post is a companion piece to Peter Bowerman’s NFAA teleseminar on the subject to be posted on 8/17/17.) In late 2009, I released my fourth self-published book, the updated edition of my first, The Well-Fed Writer (TWFW), an award-winning how-to about my chosen field (since 1994) of lucrative “commercial” writing – freelancing for […]

10 Ways to Build Your Mailing List–and the Number One Way to Build it Quickly

10 Ways to Build Your Mailing List–and the Number One Way to Build it Quickly

Every author needs to build an email list. When someone gives you their email address, they are giving you permission to market to them. This can be incredibly powerful when you’re launching a new book, promoting events or aiming to sell new products and services. And while email marketing is as powerful as it ever […]

Ways Corporate Sponsors Want to Work with Nonfiction Authors

Ways Corporate Sponsors Want to Work with Nonfiction Authors

One big benefit of being an author and cultivating an audience is that you can attract corporate sponsors. This essentially means that corporations will give you money to help them reach your audience. I have personally worked with over a dozen corporate sponsors in recent years and have earned well into the six figures from […]

Making Your Work Rejection-Proof: How 8 Kinds of Readers Will Help You Make Every Word Count by Michael Larsen

Making Your Work Rejection-Proof: How 8 Kinds of Readers Will Help You Make Every Word Count by Michael Larsen

1. Friends and family: You need and deserve encouragement; let your friends and family give it to you. They will tell you they like your work because they like you. What are friends and family for? 2. Writers: Offer to critique their work in exchange. What you learn from the work of others and from […]

Advertise Your Book on a Low Budget Using Technology by Clinton Loomis

Advertise Your Book on a Low Budget Using Technology by Clinton Loomis

Advertising your book seems to be a great deal when you are low on marketing budget but no need to worry anymore as, it can be done for free with technology. 1.GUEST POSTS There are a great many blogs which are completely based on books and a few of them are supposed to promote books […]