Nonfiction Book Marketing

How to Use Amazon Advertising to Sell More Books(Part 1)

How to Use Amazon Advertising to Sell More Books(Part 1)

Did you know that the books you see on end caps and display tables at Barnes and Noble are sponsored by the publishers? That’s right; books featured are rarely due to the store employees choosing their favorite reads. The publishers pay a premium to get their top titles featured on the best real estate in […]

How to Avoid the Number One Mistake Too Many Authors Make

How to Avoid the Number One Mistake Too Many Authors Make

I love engaging with friends and family on Facebook (or as my 12-year old calls it, “Mom Book”), and also with our author community via our private group (you can join NFAA here to gain access). Recently, I noticed an old schoolmate making a big mistake that is also common among authors. This schoolmate—we’ll call […]

How to Book Yourself For Speaking Gigs To Sell More Books

How to Book Yourself For Speaking Gigs To Sell More Books

Getting a book published is the starting line, not the finish line. That is when the race begins to get booked as a speaker. Speaking is the fastest way to get exposure and build credibility. It’s how every great movement began. It is also the best way to attract high-paying clients. If you want to […]

Book Marketing Plan Essentials

Book Marketing Plan Essentials

If book marketing is overwhelming you, following are the absolute essentials to getting your book promotion efforts going. Pre-Launch (Ideally): Identify a powerful niche audience and where they spend their time. Create a professional author website with blog (WordPress). Update your blog at least 2x per week (frequency increases traffic). Set up email marketing (Constant […]

5 Online PR Strategies: How to Locate and Pitch Internet Media Sources

5 Online PR Strategies: How to Locate and Pitch Internet Media Sources

Traditional media has set, long-established rules about how to pitch newspapers, radio, magazine, and television sources. The world of online media, however, offers more flexible opportunities for pitching sources. Here are 5 strategies for pitching online sources to promote your book that will keep the phone calls and emails coming in: 1. Bloggers The good […]

How to Boost Facebook Posts

How to Boost Facebook Posts

Facebook receives the highest traffic of all the social networks, but unfortunately the company is limiting the number of people who see your posts on your business page. Facebook’s Edge Rank algorithms determine what content shows up in users’ news feeds, and you are probably reaching a much smaller audience than you realize. For example, […]

Authors! Embrace these Three Tips and Get Ready for Success!

Authors! Embrace these Three Tips and Get Ready for Success!

To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach out to a […]

Nonfiction Authors Summer Challenge – Join Us!

Nonfiction Authors Summer Challenge – Join Us!

Summer is a time when we typically relax and enjoy time with family and friends, as we should because making memories is what life is all about. But the slower summer months can also present an excellent opportunity to dedicate time to meet your author goals. Whether you’re writing your first (or next) book, working […]

Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud

Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud

Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]

50 Reasons to Contact the Media or Send a Press Release

50 Reasons to Contact the Media or Send a Press Release

How to Get Media Attention Reporters, editors, and producers for print publications, television, and radio are all seeking compelling stories to share with their audience. They need us as much as we need them! The trick is to pitch them an idea that they will deem newsworthy. 50 Reasons to Contact the Media or Send […]