When it comes to information products, it’s important the content meet a need for your audience. To increase your chances of success, start by doing a bit of research and planning prior to product development. Following are the steps you can take. 1. Generate Product Ideas Start by listing the questions you are asked most […]
“What is not given is lost.” –Indian proverb “The two most important days in your life are the day you are born and the day you find out why.” ― Mark Twain Ralph Waldo Emerson believed that light shines through us, that we are nothing and the light is all. This light binds and symbolizes […]
When preparing to launch your book in the world, you can use all the help you can get to spread the word. Following is a simple email template you can modify to announce your new book to those you are close to and invite them to help support you. Greetings to my family and friends, […]
As an author, you can produce information products that complement the subject matter of your books, and then sell those products to readers for passive income. You can also use them for marketing purposes to attract new readers for your books or distribute as bonus items for new newsletter subscribers, event attendees, or in conjunction […]
If you don’t yet have an Author page on Facebook, separate from your personal page, that’s your first step. Set it up under your author name, not your book. That way when you write additional books, you can use the one author page for them all instead of creating a new page for every book. […]
Podcasting is one of the fastest and easiest ways to establish authority. Whether you’re just starting to build your audience, or you have a long-established following, this online audio platform can catapult your influence beyond the capabilities of many other expert-building promotional platforms. Since there are now 65 million people in the U.S. alone listening […]
You can take advantage of technology to deliver educational programs around the globe. Webinars and teleseminars are events conducted online or by phone. With a teleseminar, participants dial in to a conference line to listen in on an instructional program or interview, and often participate in Q&A. With webinars, participants can view an online presentation, […]
Preparing a proposal gives you the chance to describe your book and show how well you can write and promote it. Whether you sell or publish your book, a proposal will help you. Most proposals range from 20 to 60 pages and have three or four types of material: Sales and Marketing Information, an Outline, […]
If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]
Writing a nonfiction book based on your area of expertise is an easy lead-in for consulting and coaching opportunities. In fact, these opportunities will probably come looking for you whether you want them or not! After I wrote my first book, The Business Startup Checklist and Planning Guide, I began receiving requests for consulting services. […]
Maximizing the Value of Your Book Before You Sell or Publish It by Michael Larsen
Visibility is Salability: Making the World Ready for Your Book * Register your name as your website asap. If your name is taken, tweak it by, for example, adding your middle initial. * Use your name for your email address: [your first name]@[your first name followed by your last name].com. Keep your address clear, simple, […]
Techniques of How to Gather Information for Your Next Piece by Olivia Ryan
All nonfiction writers have to go through a writer’s block at some point of their career. This block may include struggles with ideas or the writing part, but the most common struggle is based on gathering information. After all, the information you will gather will influence the choice of topic, story, and even type of […]
What’s in It for You? Setting Your Literary and Publishing Goals by Michael Larsen
Create a portrait of the writer you want to be by describing your short- and long-term personal, literary and publishing goals and how you will achieve them by answering these questions. When possible, start your answers with the word “I.” Why do you want to write? What do you want to write–novels, nonfiction, children’s, MG […]
Name: Carolyn Glenn Brewer Book Title: Changing the Tune, the Kansas City Women’s Jazz Festival, 1978-1985 Your book’s Amazon purchase link: https://www.amazon.com/Carolyn-Glenn-Brewer/e/B006EQYDV What is your book about? The Kansas City Women’s Jazz Festival was the first jazz festival run by women. It challenged the pervasive attitude that jazz was a boys’ club by focusing on […]
Maximizing the Value of Your Book Before You Sell or Publish It by Michael Larsen
Visibility is Salability: Making the World Ready for Your Book * Register your name as your website asap. If your name is taken, tweak it by, for example, adding your middle initial. * Use your name for your email address: [your first name]@[your first name followed by your last name].com. Keep your address clear, simple, […]
Techniques of How to Gather Information for Your Next Piece by Olivia Ryan
All nonfiction writers have to go through a writer’s block at some point of their career. This block may include struggles with ideas or the writing part, but the most common struggle is based on gathering information. After all, the information you will gather will influence the choice of topic, story, and even type of […]
What’s in It for You? Setting Your Literary and Publishing Goals by Michael Larsen
Create a portrait of the writer you want to be by describing your short- and long-term personal, literary and publishing goals and how you will achieve them by answering these questions. When possible, start your answers with the word “I.” Why do you want to write? What do you want to write–novels, nonfiction, children’s, MG […]
Writing and Sharing Your Work as Labors of Love by Michael Larsen
The only way to do great work is to love what you do. – Steve Jobs Pour your time and passion into what brings you the most joy, your mission in life. –Marie Kondo, the life-changing magic of tidying up At their best, reading, writing, agenting, editing, publishing, reviewing, and bookselling are labors of love. […]
What Corporate Sponsors Want from Authors
While you may think that these corporate sponsorships are few and far between, I can assure you that they are easier to get than you might think. Corporations aren’t looking for a bargain. First, you should know that big companies have equally big budgets. On average they allocate 10% to 15% of profits toward marketing […]
(NOTE: This post is a companion piece to Peter Bowerman’s NFAA teleseminar on the subject to be posted on 8/17/17.) In late 2009, I released my fourth self-published book, the updated edition of my first, The Well-Fed Writer (TWFW), an award-winning how-to about my chosen field (since 1994) of lucrative “commercial” writing – freelancing for […]
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