Nonfiction Book Marketing

Using Nonfiction to Promote Fiction by C. Hope Clark

Using Nonfiction to Promote Fiction by C. Hope Clark

You write fiction. You are seeking readers. A zillion other authors are just like you, clamoring to find some new way to reach readers other than giving books away for free. Why not consider nonfiction as one of your tools? Every piece of reading material that crosses a reader’s path that isn’t fiction is nonfiction. […]

How to Turn Publicity into Profits, Part Two: Writing Body Text That Keeps People Reading by Brian Jud

How to Turn Publicity into Profits, Part Two: Writing Body Text That Keeps People Reading by Brian Jud

You can generate more publicity, sell more books and become more profitable if you follow several simple techniques for writing promotional material sent to business buyers. These are people in corporations, associations, schools and other non-retail organizations. Part One in this two-part series described writing attention-grabbing headlines. Part Two tells how to write body copy […]

How to Turn Publicity into Profits, Part One: Writing Attention-Grabbing Headlines By Brian Jud

How to Turn Publicity into Profits, Part One: Writing Attention-Grabbing Headlines By Brian Jud

You can generate more publicity, sell more books and become more profitable if you follow several simple techniques for writing press releases. This is particularly true when communicating with buyers in niche segments such as corporations, associations, schools and the military. Part One in this two-part series describes writing the headlines, and Part Two tells […]

Misunderstood Marketing by Brian Jud

Misunderstood Marketing by Brian Jud

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can help your business become more profitable. There are four competing concepts […]

Marketing from the Customers’ Perspective By Brian Jud

Marketing from the Customers’ Perspective By Brian Jud

Nothing happens until something is sold. That has been the call to action for generations of salespeople. Every day independent publishers make marketing decisions that are designed to facilitate the sales process. We publish books, distribute, price and promote them to entice people to buy them so that we make a profit. However, the book-buying […]

100 Tasks to Grow an Audience for Your Book

100 Tasks to Grow an Audience for Your Book

Try to add as many of these as possible to your Book Marketing Action Plan. Keep in mind that marketing nonfiction is a marathon. You don’t have to accomplish every task immediately. But you do need to carve out time and resources to make book marketing a priority if you want to sell more books. […]

Leverage Social Media (Whether you like it or not)

Leverage Social Media (Whether you like it or not)

Here’s the reality: social media is not a fad and isn’t going away. If you’ve been avoiding social media, consider this a gentle nudge to help you get serious. The good news is that social media is ideal for nonfiction authors—we write! And our readers want to hear from us! You also don’t have to […]

8 Hints on How to Effectively Promote Your Book on Social Media by Brandon Stanley

8 Hints on How to Effectively Promote Your Book on Social Media by Brandon Stanley

The rise of social media changed the way writers promote themselves. We’re seeing non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference. You might be wondering: how do you effectively promote your book on […]

Blog for other Websites

Blog for other Websites

Blogging for other websites allows you to reach a whole new audience, gain exposure, build credibility, and potentially drive traffic back to your site. Many websites accept guest blog posts and welcome content submissions. Here’s how to become a guest blogger: Locate sites you want to write for. The first step is to find appropriate […]

How to Optimize for SEO as an Author

How to Optimize for SEO as an Author

Google. It’s the black box that no one really knows what goes on in there. But it’s also the largest search engine in the world. When people search on the Web you want to make sure they find you if they “google” your name or your book. The science of optimizing content for search engines […]