Nonfiction Book Marketing

Developing Information Products in 9 Steps

Developing Information Products in 9 Steps

When it comes to information products, it’s important the content meet a need for your audience. To increase your chances of success, start by doing a bit of research and planning prior to product development. Following are the steps you can take. 1. Generate Product Ideas Start by listing the questions you are asked most […]

Writing Light: Changing the World and Yourself at the Speed of Enlightenment by Michael Larsen

Writing Light: Changing the World and Yourself at the Speed of Enlightenment by Michael Larsen

“What is not given is lost.” –Indian proverb “The two most important days in your life are the day you are born and the day you find out why.” ― Mark Twain Ralph Waldo Emerson believed that light shines through us, that we are nothing and the light is all. This light binds and symbolizes […]

Email Template for Family and Friends – Use for Your Book Launch

Email Template for Family and Friends – Use for Your Book Launch

When preparing to launch your book in the world, you can use all the help you can get to spread the word. Following is a simple email template you can modify to announce your new book to those you are close to and invite them to help support you. Greetings to my family and friends, […]

Generating Revenue with Information Products

Generating Revenue with Information Products

As an author, you can produce information products that complement the subject matter of your books, and then sell those products to readers for passive income. You can also use them for marketing purposes to attract new readers for your books or distribute as bonus items for new newsletter subscribers, event attendees, or in conjunction […]

13 Ways to Make the Most of Your Facebook Author Page

13 Ways to Make the Most of Your Facebook Author Page

If you don’t yet have an Author page on Facebook, separate from your personal page, that’s your first step. Set it up under your author name, not your book. That way when you write additional books, you can use the one author page for them all instead of creating a new page for every book. […]

Using Podcast Interviews for Nonfiction Author Marketing by Tina Dietz

Using Podcast Interviews for Nonfiction Author Marketing by Tina Dietz

Podcasting is one of the fastest and easiest ways to establish authority. Whether you’re just starting to build your audience, or you have a long-established following, this online audio platform can catapult your influence beyond the capabilities of many other expert-building promotional platforms. Since there are now 65 million people in the U.S. alone listening […]

Webinars, Teleseminars, and Online Events

Webinars, Teleseminars, and Online Events

You can take advantage of technology to deliver educational programs around the globe. Webinars and teleseminars are events conducted online or by phone. With a teleseminar, participants dial in to a conference line to listen in on an instructional program or interview, and often participate in Q&A. With webinars, participants can view an online presentation, […]

Telling & Selling: The 4 Parts of a Proposal by Michael Larsen

Telling & Selling: The 4 Parts of a Proposal by Michael Larsen

Preparing a proposal gives you the chance to describe your book and show how well you can write and promote it. Whether you sell or publish your book, a proposal will help you. Most proposals range from 20 to 60 pages and have three or four types of material: Sales and Marketing Information, an Outline, […]

Live Workshops and Training Classes

Live Workshops and Training Classes

If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]

Consulting and Coaching Opportunities Your Non-Fiction Book Can Open

Consulting and Coaching Opportunities Your Non-Fiction Book Can Open

Writing a nonfiction book based on your area of expertise is an easy lead-in for consulting and coaching opportunities. In fact, these opportunities will probably come looking for you whether you want them or not! After I wrote my first book, The Business Startup Checklist and Planning Guide, I began receiving requests for consulting services. […]