Perhaps you’ve heard the term author platform bandied about at writer’s conferences, or in writing or publishing guides you’ve read, but you’re scratching your head as to a) what it is, and b) why it’s apparently so important to...Read More
Category: Nonfiction Book Marketing
Approaching the media to help promote your book doesn’t have to be a daunting task—or make you feel like you’re just one in a sea of authors who will get skimmed over. Here are some practical steps to increase your chances of...Read More
Promoting your book using online media—specifically, by being a guest on internet radio shows, podcasts, and teleseminars—can be advantageous for several reasons: -The show host will promote you to his or her networks prior to...Read More
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