Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]
This is a guest post by Lisa Romeo. If we’re gut honest about it, we all have that same dream, right? The one about a major New York City powerhouse publishing our book and their marketing department deciding our book will get a big promotional push. That our book will be reviewed (positively, of course!) […]
Recently I read a post in an online writers’ forum that broke my heart. A woman reported having dipped into her savings AND retirement accounts to invest in several expensive book marketing educational programs with the expectation that they would help her sell huge quantities of books. She spent tens of thousands of dollars on […]
The back cover is where you convince readers to buy. One trick that many writers use is to craft a compelling description before writing the manuscript because it can help to know what to focus on when developing the manuscript. You have a very limited amount of space on the back of your book so […]
Shipping books is not something authors typically think about until their book is about to be released, but selling books directly is most profitable because you don’t have to give up 40% to 55% to retailers. If you want to sell books or other products directly from your website, you’ll need to develop a process […]
A strong book launch campaign can have many benefits: Generate word-of-mouth Rack up book reviews Get the attention of industry pros (literary agents and editors), potential clients, peers, media, and anyone else you want to impress Put some money in the bank Bring new life to backlist titles (previous books you’ve authored will usually get […]
You’ve poured your heart and soul into the writing process. You’ve produced a book, a blog post, or an article that you’re proud of. There were long hours of research and agonizing over your word choice. You’ve revised the work over and over again. Now, it’s time to self-publish it. But what if it contains […]
Many writers struggle to complete a task. The reasons for this are as unique as the writers themselves. It can be down to a lack of inspiration, trying to take on many projects at once, or trying to push themselves too hard. Many writers are so focused on the quantity that they neglect quality. Others […]
If I had a dollar for every person who asked me about funding for their book projects, well, I could start a fund for those very projects! Not a week goes by without an email or call from someone seeking free publishing services. Unfortunately, there is no secret publishing fund or author scholarship program available, […]
I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business. Afterwards, the group leader thanked me for sharing the “business side” of being an author. While I appreciated her kind gesture, it struck me as odd because I think of an […]
Why You Shouldn’t Ask Your Readers What They Want You to Write by Heidi Thorne
Trying to figure out what to write about for your next book, or even blog? An online survey might be just what you need to do to get feedback and insight from your ideal audience. One mistake that authors can make when doing such a survey is to ask their prospective readers and fans, “What […]
Knowing and Championing the Most Important Part of Your Book – Its Point by Joel Schwartzberg
If you’re in the book-writing business, you’re also in the book marketing business. Whether you have a major publisher or are self-published, whether you have a hungry publicist or a hundred Twitter followers, YOU are your book’s most credible spokesperson and cheerleader. If that thought frightens you, there’s good news. Promoting your book successfully to […]
Traditional Book Deal Checklist
✔ Develop your platform for book sales. Publishers give extra consideration to authors with a large platform (audience). ✔ Decide on a concept for your book—something unique that will stand out against competition. ✔ Define your target audience to ensure you have a market for the book. ✔ Evaluate the competition to ensure there is […]
Member of the Week: Bruce Barton, author of Personal Finance for Tech Professionals
Author Name: Bruce Barton Book Title: Personal Finance for Tech Professionals Synopsis Personal Finance for Tech Professionals is both comprehensive and accessible—laying out what tech professionals need to know to manage their personal finances. The book covers best practices for the unique financial issues facing technology professionals such as: Stock-based compensation, including stock options and […]
Why You Shouldn’t Ask Your Readers What They Want You to Write by Heidi Thorne
Trying to figure out what to write about for your next book, or even blog? An online survey might be just what you need to do to get feedback and insight from your ideal audience. One mistake that authors can make when doing such a survey is to ask their prospective readers and fans, “What […]
Knowing and Championing the Most Important Part of Your Book – Its Point by Joel Schwartzberg
If you’re in the book-writing business, you’re also in the book marketing business. Whether you have a major publisher or are self-published, whether you have a hungry publicist or a hundred Twitter followers, YOU are your book’s most credible spokesperson and cheerleader. If that thought frightens you, there’s good news. Promoting your book successfully to […]
Traditional Book Deal Checklist
✔ Develop your platform for book sales. Publishers give extra consideration to authors with a large platform (audience). ✔ Decide on a concept for your book—something unique that will stand out against competition. ✔ Define your target audience to ensure you have a market for the book. ✔ Evaluate the competition to ensure there is […]
Questions to Answer Before Writing Your Book
What do I ultimately want to accomplish with my book? What opportunities can I create with my book? How can I stretch out of my comfort zone? What do I need to learn to be successful? Who are some people I can model on my way to achieving my goals? Is there anyone who could […]
Your blog is the heart of your social media strategy. Without a blog, you will have limited content to share and you won’t have a reason to drive traffic back to your site. And by adding new posts to your blog three or more times per week, you will have a steady stream of fresh […]
Meet the Members & Their Books March 2019
Welcome to the monthly edition of Meet the Members, an opportunity for you to learn about your fellow members and their books. We encourage you to support each other! Meet the Members & Their Books: Healer, three-time author, and motorcycle aficionado Liz Jansen combines her artistic mediums to create stories that inspire readers to embark […]
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