Publishers have more options for publishing than ever: e-books, print-on-demand, offset printing, downloads, audiobooks, podcasts, blogs, websites, a series of articles or videos. Books can generate more profits than ever. People are buying content in more forms, formats, media, and countries than ever. Publishers can coordinate publication worldwide. They can plan the timing and marketing […]
Each year we conduct a survey of members and non-members to learn more about what topics are interesting to you, what benefits we should add, what’s working and what we need to improve. Most notably for this year, social media usage has declined, yet interest in learning about it has increased. Following are the results […]
Writing * Now is the best time to be a writer, but you have to know more and do more than ever. * Books are usually either prose-driven or promotion-driven, story-driven or idea-driven. Because the fate of story-driven books depends on whether readers tell other readers to read them, content is king for prose-driven books. […]
Each year I look forward to the process of planning my goals for the upcoming year, and I always aim high. There was one year where I set my goals lower so I wouldn’t be disappointed if I didn’t meet them all. Oh, how I regretted that decision! What I learned was that I’m highly […]
When you sell physical merchandise, such as your paperback or hardcover books, you are supposed to collect and report sales tax. In order to do this properly, you should apply for a resale license—also known as a seller’s permit, depending on where you live. Don’t worry—it’s usually not as complicated as it sounds. A resale […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to a new author seeking a book deal? DONNA HARTLEY: Edit! Edit! And edit some more. Trust your intuition when […]
One question I’m asked often is whether or not I think it’s important to have an ebook edition for a book. The answer is almost always an emphatic Yes. The ebook market has exploded in recent years. If your book is in print, I can assure you that you will miss out on readers if […]
Publishers know what an average reader likes. They have specific expectations that you, as an author, have to meet if you want to get your book published through them. They shape your content and mold you as a writer. In a way, they butcher your work to make it fit into their own understanding of […]
Setting the retail price for your book shouldn’t be an arbitrary decision; it’s one that requires a bit of research and planning. There is no single formula for calculating the price of a book because there are many considerations. Following are factors to consider when setting the retail price for your book. Value Perception Unlike […]
This is one of the most common question I’m asked. With all the buzz about the exploding ebook market, it seems that some authors want to skip the process of putting their books into print. While this can be a money-saving option, there are still many reasons to publish your book as a physical book. […]
Live Workshops and Training Classes
If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to an author about working with a book cover designer? LEWIS AGRELL — THE AGRELL GROUP When authors have […]
The S Theory of Storytelling: Compelling Fiction Readers to Turn the Page by Michael Larsen
The beginning is the most important part of the work. –Plato The first page sells the book. The last page sells the next book. –Mickey Spillane The first page of a chapter sells the chapter; the last page sells the next chapter. Agents, editors and book buyers only read far enough to make a decision. […]
Member of the Week: Michelle Cornish, author of Keep More Money
Name: Michelle Cornish Book Title: Keep More Money: Find an Accountant You Trust to Grow Your Small Business, Increase Profit, and Save Tax Your book’s Amazon purchase link: https://www.amazon.com/Keep-More-Money-Accountant-Business-ebook/dp/B06W2KCK9C/ What is your book about? The book is about how to find an accountant you can trust, whether you’re new in business and don’t know what […]
Live Workshops and Training Classes
If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to an author about working with a book cover designer? LEWIS AGRELL — THE AGRELL GROUP When authors have […]
The S Theory of Storytelling: Compelling Fiction Readers to Turn the Page by Michael Larsen
The beginning is the most important part of the work. –Plato The first page sells the book. The last page sells the next book. –Mickey Spillane The first page of a chapter sells the chapter; the last page sells the next chapter. Agents, editors and book buyers only read far enough to make a decision. […]
Consulting and Coaching Opportunities Your Non-Fiction Book Can Open
Writing a nonfiction book based on your area of expertise is an easy lead-in for consulting and coaching opportunities. In fact, these opportunities will probably come looking for you whether you want them or not! After I wrote my first book, The Business Startup Checklist and Planning Guide, I began receiving requests for consulting services. […]
What You Can Learn from TED Speakers
One of my favorite things to do when I have some free time is to watch videos on TED.com. If you’ve somehow missed the TED phenomenon, you should know that the site features 20 minute presentations from some of the world’s top thought leaders. Speakers for TED events are selected on an invite-only basis. You […]
13 Guesses About the Future of Writing and Publishing by Michael Larsen
New writers self-publish, and build their platform and community of fans until they prove their potential, and agents and publishers find them. Successful writers are among the most powerful people in publishing. They are CEOs of one-person, multimedia, multinational conglomerates–contentpreneurs who use craft, creativity, innovation and social media to create and sell their work, and […]
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