Nonfiction Book Publishing

Preparing for Book Launch: Choose Your Niche

Preparing for Book Launch: Choose Your Niche

When you’re setting out to launch your book into the world, you will be faced with a lot of competition. There are millions of book titles available today, which means that book categories are jam packed. Before you begin to formulate your marketing plan, you should first define who it is you want to reach. […]

Round-Up Question of the Week: For authors who’ve already been published, what would you do differently next time?

Round-Up Question of the Week: For authors who’ve already been published, what would you do differently next time?

This week we asked our community on Facebook to answer this question: For authors who’ve already been published, what would you do differently next time? Here’s what they had to say: David Evans: When I published my first books, I didn’t really have a clear, single message. Also I didn’t have a good venue to […]

How to Deal Yourself a Royal Flush: Removing the Risk from Writing and Publishing by Michael Larsen

How to Deal Yourself a Royal Flush: Removing the Risk from Writing and Publishing by Michael Larsen

Lady Luck smiles on writers who play their cards right. These five hearts guarantee you a winning hand: YOU ARE THE ACE: Heartwork: Make reading, writing, and communicating a labor of love. Headwork: Learn about books, writing, publishing, technology, and your field. Goals: Have literary and publishing goals and a plan to achieve them. CONTENT […]

How to Get Bookstore Placement for Your Self-Published Book: Create Reverse Demand

How to Get Bookstore Placement for Your Self-Published Book: Create Reverse Demand

One of the most common questions I hear from self-published authors is whether or not it makes sense to pursue brick and mortar bookstore placement for books. In most cases, it’s rarely worthwhile, but it’s important to understand how the process works. When self-published, in order to get major bookstore placement, you have to sign […]

Why Indie Authors Must Embrace Change An Indie Author Manifesto for the New Year

Why Indie Authors Must Embrace Change An Indie Author Manifesto for the New Year

This past November, I was among the many indie authors disrupted by the news that Pronoun was shutting down. If you aren’t familiar with it, Pronoun was an ebook distributor run by Macmillan Publishing. I was using it to distribute the ebook versions of my three nonfiction books on non-Amazon retailers. I set off to […]

Keynotes for Success: A Summary of Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Keynotes for Success: A Summary of Insights and Advice About Writing, Publishing and Promotion by Michael Larsen

Writing * Now is the best time to be a writer, but you have to know more and do more than ever. * Books are usually either prose-driven or promotion-driven, story-driven or idea-driven. Because the fate of story-driven books depends on whether readers tell other readers to read them, content is king for prose-driven books. […]

7 Mistakes to Avoid When Self-Publishing

7 Mistakes to Avoid When Self-Publishing

Lack of Editing – Hands down, one of the biggest mistakes self-published authors make is cutting corners on editing. Unfortunately, just because your cousin is a high school English teacher, it doesn’t mean she’s qualified to edit your manuscript. Professional editing is essential to the success of your book. Not only can editors make your […]

9 Steps to Start Your Career as a Nonfiction Writer by Richard Nolan

9 Steps to Start Your Career as a Nonfiction Writer by Richard Nolan

Have you ever dreamed of a writing career? The dreaming will never be enough to reach your goal. If you want to write nonfiction professionally, you need to start working on your writing skills now. Of course, you will never learn how to write until you start to practice your skill. So if you want […]

Taking the Guesswork Out of Publishing: 11 Ways to Prove Your Book Will Sell by Test-Marketing It by Michael Larsen

Taking the Guesswork Out of Publishing: 11 Ways to Prove Your Book Will Sell by Test-Marketing It by Michael Larsen

1. Test-market your idea: Try it out on trustworthy writers, authors in your field, booksellers, and book buyers to gauge its potential against past and future competition. 2. Test-market your book title, chapter titles, and content: a blog, a website, articles, talks, videos, podcasts, and social media will provide feedback and help build a community […]

Maximizing the Value of Your Book Before You Sell or Publish It by Michael Larsen

Maximizing the Value of Your Book Before You Sell or Publish It by Michael Larsen

Visibility is Salability: Making the World Ready for Your Book * Register your name as your website asap. If your name is taken, tweak it by, for example, adding your middle initial. * Use your name for your email address: [your first name]@[your first name followed by your last name].com. Keep your address clear, simple, […]