Other Nonfiction Topics

How to Use Amazon Advertising to Sell More Books(Part 1)

How to Use Amazon Advertising to Sell More Books(Part 1)

Did you know that the books you see on end caps and display tables at Barnes and Noble are sponsored by the publishers? That’s right; books featured are rarely due to the store employees choosing their favorite reads. The publishers pay a premium to get their top titles featured on the best real estate in […]

Media Training Checklist: Prepare for Interviews

Media Training Checklist: Prepare for Interviews

Here are some tips so you can be prepared when the media calls: 1. Anticipate questions. Develop a list of all potential questions you think a reporter would ask you and then write down your responses, ideally in simple bullet points so that your answers are concise. Reporters do not want rambling answers. 2. Know […]

Round-Up Question of the Week: Which was Harder: Writing Your Book or Marketing Your Book?

Round-Up Question of the Week: Which was Harder: Writing Your Book or Marketing Your Book?

Last week we asked our community on Facebook to answer this question: Which was harder: writing your book or marketing your book? Here’s what they had to say: Rae Stonehouse: I’ve written five self-published, self-help books. I’m going to say that writing them was harder than marketing them, only because I didn’t do a good […]

How to Research Bloggers for Book Reviews, Excerpts, Etc.

How to Research Bloggers for Book Reviews, Excerpts, Etc.

Use these guidelines to perform your author research, or provide to an assistant to follow. Create a spreadsheet with the following fields: Blog Link, Reviews?, Author Interviews?, Excerpts?, Guest Posts?, Email, Submission Guidelines Link. Perform the following Google searches and log results on spreadsheet: Topic + book review When a book review is located, look […]

Hints for Conducting Radio Shows by Telephone by Brian Jud

Hints for Conducting Radio Shows by Telephone by Brian Jud

Performances on radio talk or news shows are the workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands or millions of people at little or no cost. You can even sell some books, if you do it right. Most radio shows are conducted over the telephone, from […]

3 Brief Rules for Using Semicolons Correctly by Barbara McNichol

3 Brief Rules for Using Semicolons Correctly by Barbara McNichol

In many memos and manuscripts created, their writers often take a convoluted approach to punctuation. Most noteworthy, too many semicolons show up in too many wrong ways. How can you remember what’s right? Every time you’re tempted to use a semicolon, review these three brief rules. 1. Use a semicolon to separate two independent clauses. […]

Three Steps to Getting Better Ideas by Brian Jud

Three Steps to Getting Better Ideas by Brian Jud

Did you ever try to solve a jig-saw puzzle? It’s simple, right? The picture on the cover of the box shows you how the completed puzzle should look, so all you must do is organize and connect all the pieces. Now think of your publishing journey as the puzzle. You have your vision of the […]

Some Favorite Books for Writers

Some Favorite Books for Writers

We asked other nonfiction authors what some of their favorite books for writers are. Here are their responses: Sanjida Kay I’d recommend The Story Grid by Shawn Coyne, an editor who describes how to develop one’s craft as a writer. There’s an accompanying podcast, Story Grid Podcast with Shawn Coyne and aspiring novelist, Tim Grahl. […]

Giving Back to Your Writing Career by Carolyn Howard-Johnson

Giving Back to Your Writing Career by Carolyn Howard-Johnson

Consider Writing Professional Reviews as Part of Your Marketing Plan Excerpted and expanded from the recently released 415-page book in Carolyn Howard-Johnson’s multi award-winning How To Do It Frugally Series of books, How to Get Great Book Reviews Frugally and Ethically Because you are a writer, you’ve always known that a review is the best kind […]

Define Your Target Audience

Define Your Target Audience

Before you begin to write your book, it is important to know WHO you’re writing for. Identifying your audience will help you not only develop your manuscript, but you will be better able to choose marketing methods for your book. Are you writing a book for:  Single moms with young kids?  Single moms […]