Making a professional sales presentation to one or more prospective buyers is integral to making a large-quantity sale of your books. Yet, some authors fear doing that and let nervousness get in the way of delivering their message successfully. Depending on your level of experience, there are three things could happen once you are introduced […]
Should you speak for free? Yes – if you do it in front of the right people who are in the right room for the right reason… And along the way to answering this question in more detail, you’re also getting your 80-20 Speaking-as-Marketing strategy so let’s dig in… Research from professional services marketing firm Rain Today shows […]
If you want speaking to become a revenue stream for you, start by getting as many free engagements under your belt as possible. Then begin reaching out to companies and conferences that need speakers. Professional speakers typically earn $2,500 to $10,000 and up for a keynote presentation, plus travel expenses. It can be a lucrative […]
Getting started as a professional speaker is easier than you might think. Most people begin by giving free talks to local organizations and work their way up to paid speaking gigs. Local presentations can have many advantages even when you’re not being paid because you gain exposure with the organization’s entire network (not just the […]
If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. This is a simple document that can be given to those who would book you to speak at an event, and also available for download from your website. There are a […]
When you’re invited to speak at an event, you are usually offered a display table where you can sell your books or display promotional materials (and if you aren’t offered one, be sure to ask!). Here is a checklist of items to bring along to ensure you’re prepared. Large rolling suitcase—This makes it easy to […]
While you may think you have good public speaking skills, that doesn’t always mean that you will dazzle an audience. Professional speakers spend years developing and refining their craft. At the very least, you should put some effort into cultivating your skills so that leave your audience with a great impression. Here’s how: 1. Develop […]
Whether you want to speak for free to sell books at the back of the room or you want to get paid to speak, there are many ways you can locate speaking opportunities. When you do locate opportunities, don’t be afraid to pitch yourself via phone or email. Just make sure you’re prepared with an […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: How do you get yourself booked for speaking engagements? PATRICK SCHWERDTFEGER I secure paid speaking engagements with three distinct strategies: First, I maintain a video blog and embed […]
As an author, if you want to increase your book sales and reach more potential readers, get yourself out on the speaking circuit. There are countless opportunities to speak at events in your own backyard including service organizations like Rotary and Kiwanis, chambers of commerce, schools, hospitals and trade association meetings and events. Following are […]
How to Get Your Book Considered for Placement in Barnes and Noble and Other Retailers
If you’re an independently published author and bookstore placement is a goal for you, the good news is that you have options. Barnes and Noble can be indie author-friendly, but first you need to make sure your book is ready for prime time. How to ensure your book gets bookstore placement consideration: Professional book production […]
Essential Book Marketing Task: Build Your Launch Team
When I consult with new nonfiction authors, one of the first homework tasks I assign is to build a list of influencers. This is important whether you already have a platform or not, because you might be surprised by how many people you know who can help support your book and your overall author-career goals. […]
How to Write Your Nonfiction Book
Studies show that as many as 80% of people want to write a book. I hear this goal all of the time from people I meet in the business world. Countless numbers of people over the years have proclaimed their desire to write a book, but only a small percentage will actually make their book […]
Member of the Week, Mina Raulston, author of Pathway to Healing
Author Name: Mina R. Raulston Book Title: Pathway to Healing Synopsis Part memoir, part self-help, Pathway to Healing leads the reader through the steps that God led the author to find her spiritual and emotional healing and deliverance following her divorce due to domestic violence. Ms. Raulston firmly believes these steps can be used to […]
How to Get Your Book Considered for Placement in Barnes and Noble and Other Retailers
If you’re an independently published author and bookstore placement is a goal for you, the good news is that you have options. Barnes and Noble can be indie author-friendly, but first you need to make sure your book is ready for prime time. How to ensure your book gets bookstore placement consideration: Professional book production […]
Essential Book Marketing Task: Build Your Launch Team
When I consult with new nonfiction authors, one of the first homework tasks I assign is to build a list of influencers. This is important whether you already have a platform or not, because you might be surprised by how many people you know who can help support your book and your overall author-career goals. […]
How to Write Your Nonfiction Book
Studies show that as many as 80% of people want to write a book. I hear this goal all of the time from people I meet in the business world. Countless numbers of people over the years have proclaimed their desire to write a book, but only a small percentage will actually make their book […]
The Life-Changing Effects of Passive Income from Book Royalties for Self-Publishers by Gregory Diehl
As much as you may be motivated to write your book as an expression of your deepest thoughts or to deliver a potent message to other people, you (literally) cannot afford to neglect its entrepreneurial requirements and rewards. At all times, authors should be aware of how much their books are selling for at retail, […]
Expert Round-Up: Favorite Charitable Causes
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is your favorite charitable cause and how might authors use their platforms to help promote their own favorite causes? Stephanie Barko One of my clients is donating […]
Author Speaker Website Examples
For ideas on how to build a great author/speaker website, here are some sites to investigate. Note that some speakers use their personal names for their sites while others build their sites around the theme of their business. Patrick Schwerdtfeger, Big Data: https://www.patrickschwerdtfeger.com/ David Newman, Marketing: https://www.doitmarketing.com/ Marsha Egan, Productivity and Leadership: https://www.marshaegan.com/ Peter Rosenberger, […]
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