Professional Speaking

How to Think Bigger About Your Book Sales and Marketing Strategy and Make Your Book Profitable

How to Think Bigger About Your Book Sales and Marketing Strategy and Make Your Book Profitable

Recently I spoke with an author who was preparing to release a new business book. He doesn’t yet have a platform and wanted to know the best ways to make his book profitable. This isn’t uncommon; most new authors lack a platform (AKA: audience), which makes it much harder to follow the traditional book marketing […]

Live Workshops and Training Classes

Live Workshops and Training Classes

If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]

What You Can Learn from TED Speakers

What You Can Learn from TED Speakers

One of my favorite things to do when I have some free time is to watch videos on TED.com. If you’ve somehow missed the TED phenomenon, you should know that the site features 20 minute presentations from some of the world’s top thought leaders. Speakers for TED events are selected on an invite-only basis. You […]

Transitioning to Paid Speaking

Transitioning to Paid Speaking

If you want speaking to become a revenue stream for you, start by getting as many free engagements under your belt as possible. Then begin reaching out to companies and conferences that need speakers. Professional speakers typically earn $2,500 to $10,000 and up for a keynote presentation, plus travel expenses. It can be a lucrative […]

Giving Great Presentations

Giving Great Presentations

While you may think you have good public speaking skills, that doesn’t always mean that you will dazzle an audience. Professional speakers spend years developing and refining their craft. At the very least, you should put some effort into cultivating your skills so that you leave your audience with a great impression. Here’s how: Develop […]

How to Break Into Professional Speaking

How to Break Into Professional Speaking

The easiest way to get started with speaking is to reach out to local trade associations, charitable and service groups like Kiwanis and Rotary, schools, chambers of commerce, retirement communities, and other organized groups. There are dozens, if not hundreds, of trade organizations in every major city that need speakers for their weekly or monthly […]

Presenting You and Your Idea in Less Than a Minute: The Parts of a Perfect Pitch by Michael Larsen

Presenting You and Your Idea in Less Than a Minute: The Parts of a Perfect Pitch by Michael Larsen

A pitch is an oral query letter. Pitching a book takes less than thirty seconds. The goal: generate maximum excitement in as few words as possible. Without being self-serving, you must capture the essence of your book, why it will appeal to book buyers, and what’s most impressive about your platform, promotion plan, and credentials. […]

Professional Speaking 101: What You Can Learn from TED Speakers

Professional Speaking 101: What You Can Learn from TED Speakers

One of my favorite things to do when I have some free time is to surf and watch videos on TED.com. If you’ve somehow missed the TED phenomenon, you should know that the site features 20 minute presentations from some of the world’s top thought leaders. Speakers for TED events are selected on an invite-only […]

5 Ways Professional Speakers Can Make More Money with Books

5 Ways Professional Speakers Can Make More Money with Books

If you’re a professional speaker, instructor, or lecturer, writing a book can lend credibility, raise interest in and awareness of your brand, and promote further speaking opportunities. Here are some easy ways to leverage your book. 1. Create Bundles Sell books at the back of the room at your speaking engagements. But don’t stop there. […]