Making a professional sales presentation to one or more prospective buyers is integral to making a large-quantity sale of your books. Yet, some authors fear doing that and let nervousness get in the way of delivering their message successfully. Depending on your level of experience, there are three things could happen once you are introduced […]
Should you speak for free? Yes – if you do it in front of the right people who are in the right room for the right reason… And along the way to answering this question in more detail, you’re also getting your 80-20 Speaking-as-Marketing strategy so let’s dig in… Research from professional services marketing firm Rain Today shows […]
If you want speaking to become a revenue stream for you, start by getting as many free engagements under your belt as possible. Then begin reaching out to companies and conferences that need speakers. Professional speakers typically earn $2,500 to $10,000 and up for a keynote presentation, plus travel expenses. It can be a lucrative […]
Getting started as a professional speaker is easier than you might think. Most people begin by giving free talks to local organizations and work their way up to paid speaking gigs. Local presentations can have many advantages even when you’re not being paid because you gain exposure with the organization’s entire network (not just the […]
If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. This is a simple document that can be given to those who would book you to speak at an event, and also available for download from your website. There are a […]
When you’re invited to speak at an event, you are usually offered a display table where you can sell your books or display promotional materials (and if you aren’t offered one, be sure to ask!). Here is a checklist of items to bring along to ensure you’re prepared. Large rolling suitcase—This makes it easy to […]
While you may think you have good public speaking skills, that doesn’t always mean that you will dazzle an audience. Professional speakers spend years developing and refining their craft. At the very least, you should put some effort into cultivating your skills so that leave your audience with a great impression. Here’s how: 1. Develop […]
Whether you want to speak for free to sell books at the back of the room or you want to get paid to speak, there are many ways you can locate speaking opportunities. When you do locate opportunities, don’t be afraid to pitch yourself via phone or email. Just make sure you’re prepared with an […]
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: How do you get yourself booked for speaking engagements? PATRICK SCHWERDTFEGER I secure paid speaking engagements with three distinct strategies: First, I maintain a video blog and embed […]
As an author, if you want to increase your book sales and reach more potential readers, get yourself out on the speaking circuit. There are countless opportunities to speak at events in your own backyard including service organizations like Rotary and Kiwanis, chambers of commerce, schools, hospitals and trade association meetings and events. Following are […]
Knowing and Championing the Most Important Part of Your Book – Its Point by Joel Schwartzberg
If you’re in the book-writing business, you’re also in the book marketing business. Whether you have a major publisher or are self-published, whether you have a hungry publicist or a hundred Twitter followers, YOU are your book’s most credible spokesperson and cheerleader. If that thought frightens you, there’s good news. Promoting your book successfully to […]
Traditional Book Deal Checklist
✔ Develop your platform for book sales. Publishers give extra consideration to authors with a large platform (audience). ✔ Decide on a concept for your book—something unique that will stand out against competition. ✔ Define your target audience to ensure you have a market for the book. ✔ Evaluate the competition to ensure there is […]
Questions to Answer Before Writing Your Book
What do I ultimately want to accomplish with my book? What opportunities can I create with my book? How can I stretch out of my comfort zone? What do I need to learn to be successful? Who are some people I can model on my way to achieving my goals? Is there anyone who could […]
Author Name: Michele Mariscal Book Title: Growing Through Grief – The Alchemy of Healing From Loss Synopsis In this book Michele offers a perspective on the possibility of growth through the difficult journey of grief and loss, and how to channel grief to find love as a source of power. Readers will learn that each […]
Knowing and Championing the Most Important Part of Your Book – Its Point by Joel Schwartzberg
If you’re in the book-writing business, you’re also in the book marketing business. Whether you have a major publisher or are self-published, whether you have a hungry publicist or a hundred Twitter followers, YOU are your book’s most credible spokesperson and cheerleader. If that thought frightens you, there’s good news. Promoting your book successfully to […]
Traditional Book Deal Checklist
✔ Develop your platform for book sales. Publishers give extra consideration to authors with a large platform (audience). ✔ Decide on a concept for your book—something unique that will stand out against competition. ✔ Define your target audience to ensure you have a market for the book. ✔ Evaluate the competition to ensure there is […]
Questions to Answer Before Writing Your Book
What do I ultimately want to accomplish with my book? What opportunities can I create with my book? How can I stretch out of my comfort zone? What do I need to learn to be successful? Who are some people I can model on my way to achieving my goals? Is there anyone who could […]
Your blog is the heart of your social media strategy. Without a blog, you will have limited content to share and you won’t have a reason to drive traffic back to your site. And by adding new posts to your blog three or more times per week, you will have a steady stream of fresh […]
Meet the Members & Their Books March 2019
Welcome to the monthly edition of Meet the Members, an opportunity for you to learn about your fellow members and their books. We encourage you to support each other! Meet the Members & Their Books: Healer, three-time author, and motorcycle aficionado Liz Jansen combines her artistic mediums to create stories that inspire readers to embark […]
6 Tips to Write a Mesmerizing Memoir by Merryl Hammond, PhD
1. Prepare Ask: Do I have a unique story to tell and/or message to share? (If not, maybe you could invest your time and energy elsewhere?) In my case, for example, I wrote my memoir, “Mad Like Me: Travels in Bipolar Country” to help break the stigma against bipolar disorder and mental illness in general. […]
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