Professional Speaking

Elements of a Speaker One-Sheet

Elements of a Speaker One-Sheet

If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. This is a simple document that can be given to those who would book you to speak at an event, and also available for download from your website. There are a […]

Checklist of Items to Take to Speaking Engagements

Checklist of Items to Take to Speaking Engagements

When you’re invited to speak at an event, you are usually offered a display table where you can sell your books or display promotional materials (and if you aren’t offered one, be sure to ask!). Here is a checklist of items to bring along to ensure you’re prepared. Large rolling suitcase—This makes it easy to […]

8 Secrets to Delivering Great Presentations

8 Secrets to Delivering Great Presentations

While you may think you have good public speaking skills, that doesn’t always mean that you will dazzle an audience. Professional speakers spend years developing and refining their craft. At the very least, you should put some effort into cultivating your skills so that leave your audience with a great impression. Here’s how: 1. Develop […]

How to Locate Speaking Engagements–Free and Paid

How to Locate Speaking Engagements–Free and Paid

Whether you want to speak for free to sell books at the back of the room or you want to get paid to speak, there are many ways you can locate speaking opportunities. When you do locate opportunities, don’t be afraid to pitch yourself via phone or email. Just make sure you’re prepared with an […]

Getting Booked for Speaking Engagements

Getting Booked for Speaking Engagements

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say!  NFAA: How do you get yourself booked for speaking engagements?  PATRICK SCHWERDTFEGER I secure paid speaking engagements with three distinct strategies:  First, I maintain a video blog and embed […]

20+ Pro Tips to Dazzle During Your Next Speaking Engagement

20+ Pro Tips to Dazzle During Your Next Speaking Engagement

As an author, if you want to increase your book sales and reach more potential readers, get yourself out on the speaking circuit. There are countless opportunities to speak at events in your own backyard including service organizations like Rotary and Kiwanis, chambers of commerce, schools, hospitals and trade association meetings and events. Following are […]

How to Think Bigger About Your Book Sales and Marketing Strategy and Make Your Book Profitable

How to Think Bigger About Your Book Sales and Marketing Strategy and Make Your Book Profitable

Recently I spoke with an author who was preparing to release a new business book. He doesn’t yet have a platform and wanted to know the best ways to make his book profitable. This isn’t uncommon; most new authors lack a platform (AKA: audience), which makes it much harder to follow the traditional book marketing […]

Live Workshops and Training Classes

Live Workshops and Training Classes

If you enjoy teaching, then workshops and training classes may be a great option for you. Similar to consulting packages, you can develop your programs in just about any way that you choose. The simplest option, and a good place to start, is to create a half-day event, which would be a three or four-hour […]

What You Can Learn from TED Speakers

What You Can Learn from TED Speakers

One of my favorite things to do when I have some free time is to watch videos on TED.com. If you’ve somehow missed the TED phenomenon, you should know that the site features 20 minute presentations from some of the world’s top thought leaders. Speakers for TED events are selected on an invite-only basis. You […]

Transitioning to Paid Speaking

Transitioning to Paid Speaking

If you want speaking to become a revenue stream for you, start by getting as many free engagements under your belt as possible. Then begin reaching out to companies and conferences that need speakers. Professional speakers typically earn $2,500 to $10,000 and up for a keynote presentation, plus travel expenses. It can be a lucrative […]